Boucherie Perusset SA

What Boucherie Perusset SA does

Boucherie Perusset SA is a family-owned Swiss butcher, charcuterie maker, and caterer headquartered in Orbe (Vaud canton), Switzerland, founded in 1988 by Olivier and Nadine Perusset in Baulmes and now operated by their sons Grégory and Frédéric Perusset following a 2016 leadership succession. The company operates across five business lines: a fresh meat counter featuring dry-aged beef (Val d'Hérens, Limousine, Black Angus) aged up to six weeks on the bone, house-made charcuterie including multiple IGP-certified medal-winning products, a line of sterilized ready-meal jars (bocaux stérilisés) preserved at 110–120°C via an in-house autoclave with three integrated probes and per-recipe laboratory pH validation, a full-service event catering/traiteur offering for a minimum of 30 guests, and a 24/7 unmanned automated retail concept (La Petite Epicerie) opened in September 2021 that aggregates products from over 25 regional producers. Distribution is multi-channel and includes the main retail store, five weekly farmers' markets (Morges, Le Sentier, Chavornay, Penthalaz, La Tour-de-Peilz), online ordering with free delivery above CHF 100, a network of at least 11 named third-party retail partners across Vaud and beyond, and wholesale supply to restaurants.

The business serves four primary customer segments: walk-in retail consumers purchasing fresh and prepared meats, event hosts and private clients commissioning catering for weddings and corporate functions, restaurants and hospitality businesses sourcing specialty meats and charcuterie wholesale, and on-the-go convenience shoppers using the 24/7 automated store. Pricing is per-unit across all streams — fresh cuts are priced per 100g (e.g., weekly promotions at CHF 2.40–2.50/100g), sterilized jars are priced CHF 9.50–26.00 per unit with a CHF 1 deposit per jar, and catering is custom-quoted. Whole-animal utilization is a stated operating principle, with the company explicitly noting that premium cuts and ground products come from the same animal. The company's two national television recognitions on RTS 'À Bon Entendeur' (1996 and 2019) for its Chinoise product have provided sustained earned-media brand equity.

Boucherie Perusset expanded in 2020 by acquiring Boucherie Roch in Orbe (Frédéric's former apprenticeship site), and in 2021 launched La Petite Epicerie as a wholly-owned adjacent operating subsidiary. The firm is privately held by the Perusset family, with no institutional investors, private equity, or holding-company structures disclosed, and operates with approximately 30 employees. No revenue figure is publicly disclosed in the available data.

Name

Boucherie Perusset SA

Legal name

Boucherie Perusset SA

Website

https://boucherieperusset.ch

Company type

Private

Founded year

1988

Operating status

Operating

Headcount range

1–10 employees

Short description

Boucherie Perusset SA is a family-owned Swiss butcher, charcuterie maker, and caterer in Orbe (Vaud) offering premium dry-aged meats, IGP-certified charcuterie, sterilized jar meals, event catering, and a 24/7 automated store, serving retail consumers, event hosts, restaurants, and convenience shoppers since 1988.

Ownership category

akta.pro rank

Product category

Specialty Butcher and Charcuterie

NAICS

Meat Retailers (445240), Animal Slaughtering and Processing (3116), Meat Processed from Carcasses (311612), Meat and Meat Product Merchant Wholesalers (42447)

SIC

Sausages & Other Prepared Meat Products (2013), Meat Packing Plants (2011)

akta.pro primary industry

Butcher Shops & Meat Markets (CRAHAHAB)

akta.pro secondary industries

Further Processing (Cooked, Smoked, Cured & Deli Meats) (AFAKALAD), Fermented & Air-Dried Charcuterie (Salami, Pepperoni, Prosciutto-Style) (AFANAEAE), Shelf-Stable/Retort Prepared Meat & Seafood Meals (AFANAFAE), Charcuterie & Cured Meats Specialty Stores (CRAHAGAE)

Keywords

• Fresh meat retail
• Artisanal charcuterie
• Event catering services
• Sterilized jar meals
• Automated grocery store

Headquarters

HQ city

Orbe

HQ country

Switzerland

HQ region

Europe

Offices3 records

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Supply Chain, Operations, Infrastructure, Marketing or Sales

Revenue model

1. Retail Meat and Charcuterie Sales: Fresh and prepared meat and charcuterie sold over the counter at the main store in Orbe and at farmers' markets. Revenue from everyday cuts, premium dry-aged beef, and value-added charcuterie products.
2. Sterilized Prepared Meals (Bocaux): Pre-packed, home-style cooked dishes in sterilized jars sold at the store, online, and through third-party retailers. Priced per jar (CHF 9.50–26.00), one-time purchase per unit.
3. Catering / Traiteur Service: Full-service event catering for weddings, celebrations, and corporate events. Minimum 30 guests. Specialties include Chinese fondues and giant Bourguignonne. Menu ranges from traditional Vaudois to five-course gourmet dining.
4. 24/7 Automated Store (La Petite Epicerie): Round-the-clock unmanned retail store selling Perusset meats, prepared dishes, and over 25 regional artisan producers' goods. Customers access via app and pay digitally.
5. Wholesale to Restaurants: Supply of prepared meats and specialty products to the hospitality sector. Historically developed for the restaurant market as a differentiator.

Pricing tiers

Go-to-market motion1 record

Distribution channels6 records

Marketing channels6 records

Core offering

Boucherie Perusset SA produces, retails and serves premium Swiss meats and charcuterie from locally sourced animals (Val d'Hérens, Limousine, Black Angus beef; pork from a single farm within 20 km; local poultry). It operates a main butcher shop in Orbe, an IGP-certified charcuterie range with several medal-winning products, a preservative-free line of autoclave-sterilized jar meals (bocaux) priced per unit, full-service event catering for 30+ guests, and a 24/7 unmanned automated store (La Petite Epicerie) stocked with its own products and those of 25+ regional producers.

Product overview

Boucherie Perusset SA is a traditional family butcher and catering business founded in 1988 in Baulmes, Switzerland, now operated by brothers Grégory and Frédéric Perusset since 2016. The business operates as a traditional butcher shop (boucherie) offering premium fresh meats with local sourcing (within 20km for pork), charcuterie (sausages, hams, cured meats, including award-winning IGP-certified products), and grilled specialties. The Traiteur (catering) division provides full-service catering for events and produces a line of sterilized ready-meal jars (bocaux stérilisés) including traditional dishes like Cassoulet d'Orbe, Bourguignon, and Papet Vaudois. The innovative La Petite Epicerie is a 24/7 automated mini-market accessed via a mobile app, offering meats, prepared dishes, and products from 25+ local producers. The product portfolio centers on premium Swiss meats with local sourcing, traditional charcuterie, and modern ready-to-eat meal solutions.

Differentiator

Problem solved

Functional benefit

Brands

• La Petite Epicerie: A 24/7 automated grocery store concept operating via a mobile app, offering fresh meats, prepared dishes, and products from over 25 regional producers and artisans.

Products and services

• Fresh Meats (Boucherie) Premium fresh meats including beef (Val d'Hérens, Limousine, Black Angus) dry-aged on the bone for up to 6 weeks, pork from a single named farm within 20 km, and poultry from Bochuz. Sold by weight (per 100g) at the Orbe store and weekly farmers' markets.
• Charcuterie House-made charcuterie including dried meats, ham, bacon, IGP-certified Saucisse aux choux, IGP-certified Saucisson Vaudois, Saucisse à rôtir, Lardpéro, Jambon de campagne, Saucisse sèche aux herbes and Chorizo sec; several products have won medals.
• Sterilized Jars (Bocaux Stérilisés) Ready-to-eat home-style dishes sealed in sterilizable jars (Cassoulet d'Orbe, Bourguignon, Papet Vaudois, Blanquette de veau, Ratatouille, Navarin d'agneau aux pruneaux, etc.) preserved via autoclave sterilization, enabling room-temperature shelf storage for multiple years without preservatives. Each batch is monitored with 3 integrated probes and traceable by lot number.
• Catering Service (Traiteur) Full-service catering for weddings, celebrations and corporate events with minimum 30 guests. Menus range from traditional Vaudois to five-course gourmet dining, with signature specialties including Chinese fondues and giant Bourguignonne. Available with or without delivery/service; closed Sundays.
• La Petite Epicerie (24/7 Automated Store) A 24/7 unmanned automated mini-market adjacent to the main store in Orbe. Customers unlock the door and access products via a dedicated mobile app, scan barcodes for producer information, and pay digitally via Twint or credit card. Stocks Perusset meats and prepared dishes plus 25+ regional artisan producers' products.

Quantifiable outcome

• Beef dry-aged for up to 6 weeks on the bone for premium flavor and tenderness
• +3 more outcomes

Named customers1 record

Segments4 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature3 records

Partnerships

Four partnerships are on record, tiered core.

• La Petite Epicerie (Orbe)coreStrategic or Co-development Partner · 1 September 2021A 24/7 automated unmanned store concept opened by the Perusset brothers in September 2021 next to their existing shop. Perusset supplies meat and prepared dishes; the store also stocks over 25 regional producers. Customers access via a dedicated mobile app.
• Champ du Bois Farm (Ferme 'Champ du Bois')coreOthersYear-round pig supplier to Boucherie Perusset, providing pigs of excellent quality. Located in the Orbe region.
• Domaine DeriazcoreOthersLong-standing beef producer and friend of the business. Gilles Deriaz brings passion for his craft to benefit the terroir and quality. Son Eric manages the farm with particular attention to animal welfare on a newly built modern farm.
• Domaine Kaenel (Valeyres-sous-Rances)coreOthersSheep producer. Lucien Kaenel, who loves nature, cares for the sheep like no other.

Scale indicators6 records

Recent moves8 records

Expansion highlights5 records

Regional players

• Handl Tyrol GmbH: Austrian family-run charcuterie and air-dried sausage producer with protected geographical indication (PGI) status on flagship products. Comparable as a region-anchored, recipe-driven charcuterie specialist built on named-origin ingredients and family ownership.

Direct peers

• Ernst Sutter AG: Swiss fresh-meat and butcher brand (Bell Group subsidiary) with branded butcher counters and convenience meat products across Swiss retail. Comparable as a directly competing butcher/charcuterie retail brand with overlapping product portfolio and retail positioning.
• Abraham AG: Swiss meat processor and charcuterie producer serving retail and foodservice with branded deli meats, sausages and prepared products. Comparable as a Swiss regional competitor in cured meats and value-added prepared meat products.
• Angst AG: Long-established Zurich-based Swiss butcher and catering business with retail shops, charcuterie production and event catering. Comparable as a multi-generational family butcher that operates a similar combined counter/charcuterie/catering model in a different Swiss canton.

Broad incumbents

• Micarna SA: Migros-industry subsidiary and one of Switzerland's largest meat and poultry processors, supplying retail and foodservice at industrial scale. Comparable as a vertically integrated competitor in fresh and processed meats across the same Swiss channels Perusset serves.
• Bell Food Group AG: Switzerland's largest publicly listed meat and convenience food group (SIX: BELL), operating slaughtering, processing and branded fresh meat across the country. Comparable as the dominant Swiss meat-industry incumbent whose scale anchors the competitive landscape Perusset operates within.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights6 records

Customer concentration

• Facebookfacebook.com/Boucher-Traiteur-Perusset-1339385062814782
• Instagraminstagram.com/boucherie_perusset
• LinkedInlinkedin.com/company/boucherie-perusset-sa

Revenue estimate

Valuation estimate

Number of profiles

Profiles2 records

Subsidiaries1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Boucherie Perusset SA