Bourbon Brothers Smokehouse & Tavern

What Bourbon Brothers Smokehouse & Tavern does

Bourbon Brothers Smokehouse & Tavern is a privately held, two-unit Southern-inspired BBQ restaurant brand operating under Venu Holding Corporation. Its core offering is scratch-kitchen smoked meats and Southern-style cuisine served alongside an extensive bourbon and whiskey program marketed as the largest in each of its two markets. The company operates full-service dine-in restaurants in Colorado Springs, Colorado (since founding) and Gainesville, Georgia, with multi-daypart service including weekday and weekend brunch. Each location features a dedicated Bourbon Room bar, outdoor patio space, and private event rooms with combined capacity ranging from 24 to 364 guests depending on configuration.

The business generates revenue across multiple streams: in-restaurant food and beverage sales (entrees priced $18-$39, appetizers $10-$22, BBQ samplers at $85-$90, family to-go meals at $60), private event bookings with customizable menus, weekend brunch service, digital gift card sales delivered via Toast Tab, and ticketed live entertainment. The Colorado Springs location is co-located with Phil Long Music Hall and markets a 'Dinner Before the Show' experience, while the Gainesville location operates The Hall at Bourbon Brothers, a wholly-owned state-of-the-art live music venue marketed as a 'Dinner & A Show' destination featuring nationally touring artists. The Gainesville location also operates the sponsored Jim Shorkey Auto Group Patio and Stage with nightly live music.

Customer acquisition is driven by organic social media (Instagram, Facebook), email newsletters, OpenTable reservations, an events calendar, and cross-promotion with adjacent music venues. The technology stack is standard hospitality infrastructure - OpenTable for reservations, Toast Tab for gift card commerce, Google Analytics (GA4), Google Ads, and Meta Pixel for digital marketing measurement - with no disclosed proprietary AI or ML capabilities. The company is privately held with no public listing, no disclosed funding rounds, and no revenue disclosure available in the source material.

Name

Bourbon Brothers Smokehouse & Tavern

Legal name

Venu Holding Corporation

Website

https://bourbonbrothers.com

Company type

Private

Operating status

Operating

Headcount range

1–10 employees

Short description

Bourbon Brothers Smokehouse & Tavern is a privately held, two-unit Southern BBQ and craft bourbon restaurant brand under Venu Holding Corporation, serving dine-in, brunch, private events, and live music audiences in Colorado Springs, CO and Gainesville, GA.

Ownership category

akta.pro rank

Product category

Casual Dining Restaurants

NAICS

Drinking Places (Alcoholic Beverages) (722410)

SIC

Retail-Eating & Drinking Places (5810)

akta.pro primary industry

BBQ & Smokehouse Fast Casual (THAFABAH)

akta.pro secondary industry

Pubs & Gastropubs (CRANACAB)

Keywords

• BBQ smokehouse restaurant
• Craft bourbon bar
• Private event catering
• Live music venue
• Southern hospitality dining

Headquarters

HQ city

Colorado Springs

HQ country

United States

HQ region

North America

Offices2 records

Markets served

GTM type

B2C

Offering type

Services

Cost components

Supply Chain, Personnel, Operations, Marketing or Sales, Infrastructure, Others

Revenue model

1. Food and Beverage Sales: Revenue from selling smoked BBQ food items and craft cocktails, bourbon, wine, and beer at both restaurant locations. Menu includes appetizers ($10-$22), entrees ($18-$39), from the pit meats by weight, and an extensive bourbon/ whiskey selection.
2. Private Event Bookings: Revenue from hosting private events in dedicated spaces ranging from 24-125 guests at Gainesville and 25-364 guests at Colorado Springs. Spaces include Bourbon Room, Club Room, Library, Sunroom, and outdoor patios with stage.
3. Gift Card Sales: Digital gift cards sold and delivered via email or text through Toast Tab platform for gifting occasions.

Pricing tiers

Go-to-market motion1 record

Distribution channels4 records

Marketing channels6 records

Core offering

Bourbon Brothers Smokehouse & Tavern operates brick-and-mortar BBQ restaurants serving scratch-kitchen smoked meats, Southern-inspired cuisine, craft cocktails, and a 100+ variety bourbon selection at locations in Colorado Springs, CO and Gainesville, GA. The brand also offers private event spaces, weekend brunch service, and to-go family meals, and is co-located with live music venues to provide a dinner-and-a-show experience.

Product overview

Bourbon Brothers Smokehouse & Tavern is a unified hospitality brand operating as an authentic BBQ restaurant chain with a strong bourbon bar concept. The core offering includes scratch-kitchen smoked meats and Southern-inspired cuisine across two locations (Colorado Springs, CO and Gainesville, GA), complemented by The Bourbon Room lounge featuring the largest bourbon selection in each city. The portfolio includes private event spaces, live music partnerships (Phil Long Music Hall in Colorado Springs and The Hall at Bourbon Brothers in Gainesville), outdoor Jim Shorkey Auto Group Patio & Stage for live music, Saturday plated brunch and Sunday brunch buffet services, to-go family meal catering packages, and digital gift cards. The brand is owned by VENU Holding Corporation.

Differentiator

Problem solved

Functional benefit

Products and services

• Bourbon Brothers Smokehouse & Tavern (Core Restaurant) Authentic BBQ and Southern-inspired restaurant offering scratch-kitchen smoked meats, craft cocktails, and an extensive bourbon selection. Located at 13021 Bass Pro Drive, Colorado Springs, CO 80921, serving dine-in guests daily.
• Bourbon Brothers Smokehouse & Tavern - Gainesville Location Second Bourbon Brothers location at 312 Jesse Jewell Parkway, Gainesville, GA 30501, featuring the same authentic BBQ, craft cocktails, and bourbon selection concept as the Colorado Springs original.
• The Bourbon Room Designated bourbon and whiskey bar area featuring the largest bourbon selection in the city with 100+ varieties including rare allocated bottles, designed for relaxed evenings with access to outdoor patio spaces.
• Private Event Spaces Bookable private event spaces for groups of 24-125 guests at Gainesville (Bourbon Room, Club Room, Library, Sunroom) and 25-80 guests at Colorado Springs, with full restaurant buyout option for up to 364 guests. Includes event planning team and customizable menus.
• Saturday Plated Brunch Weekly Saturday brunch service featuring items such as Brothers Breakfast, biscuits and gravy, build-your-own omelettes, breakfast burritos, eggs benedict, and bottomless cocktail options.
• Sunday Brunch Buffet Weekly Sunday brunch buffet featuring made-to-order omelettes, carving station, waffles, pastries, fresh fruit, and bottomless cocktails. Kids eat free with adult meal purchase.
• To-Go Family Meals Takeout and catering meal packages including pulled meats (pork, chicken, brisket), sides, and bread. 1 Pound Family Meal serves approximately 3-4 people with choice of meats and sides, priced at $60.
• Gift Cards Digital personalized gift cards delivered instantly via email or text, available for purchase through the Toast Tab platform.

Segments3 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration5 records

Partnerships

Three partnerships are on record, tiered minor and core.

• Jim Shorkey Auto GroupminorGTM or Marketing PartnerJim Shorkey Auto Group is the sponsor of the Patio & Stage at the Gainesville location. The partnership provides naming rights and community connection, with Jim Shorkey Auto Group aligning with Bourbon Brothers' mission to create memorable guest experiences. The patio features live music almost every night with fire pits, lounge seating, and full bar access.
• Phil Long Music HallcoreStrategic or Co-development PartnerPhil Long Music Hall is a state-of-the-art live music venue adjacent to the Colorado Springs Bourbon Brothers location. The partnership creates a 'Dinner Before the Show' experience where Bourbon Brothers serves as the pre-show dining destination for Phil Long Music Hall attendees. Features nationally touring artists and top-tier sound in an intimate setting.
• The Hall at Bourbon BrotherscoreStrategic or Co-development PartnerThe Hall at Bourbon Brothers is a state-of-the-art live music venue located at the Gainesville Bourbon Brothers location. The venue features intimate settings with nationally touring artists, top-tier sound, and is marketed as a 'Dinner & A Show' destination where guests can enjoy dinner followed by live entertainment.

Scale indicators4 records

Recent moves7 records

Expansion highlights6 records

Direct peers

• Dickey's Barbecue Pit: Large franchised BBQ chain offering smoked meats, family packs, and catering. Comparable on brisket/pulled pork/ribs core menu and family-meal-to-go revenue model.
• City Barbeque: Mid-sized BBQ chain with dine-in, catering, and family meals across multiple states. Directly comparable on smoked-meat menu structure, family-pack pricing, and catering/private-event focus.
• Lucille's Smokehouse BBQ: Regional BBQ smokehouse concept with Southern-inspired menu, full bar, and private event spaces. Closely comparable on smokehouse format with strong bar program and group dining.
• Famous Dave's: Multi-unit American BBQ chain operating dine-in, catering, and to-go across many US markets. Directly comparable on smoked-meat menu, casual dining format, and event/catering revenue mix.
• Mission BBQ: Fast-growing BBQ chain focused on smoked meats and an American-themed dining experience. Comparable on scratch-kitchen smoked BBQ concept and dine-in/takeout revenue mix.
• Sonny's BBQ: Established Southern BBQ chain with dine-in, catering, and franchise model. Closely comparable on slow-smoked pork/brisket/ribs menu, family-style sides, and group/catering orientation.

Broad incumbents

• Texas Roadhouse: Large public casual-dining chain with BBQ-adjacent smoked and grilled items. Comparable as a broad incumbent offering casual American dining with steaks/BBQ at value price points.
• Cracker Barrel: National Southern comfort food chain with dine-in, retail, and catering. Comparable on Southern-inspired menu, family dining appeal, and multi-channel revenue (dine-in, gift cards, retail).
• House of Blues: National live music venue operator with full bar and Southern-inspired food menu. Directly comparable on the integrated dinner-plus-live-music model that anchors Bourbon Brothers' concept.
• Hard Rock Cafe: Iconic themed restaurant chain combining full bar, American menu, and live music/memorabilia. Comparable as a broad incumbent executing a food + bar + entertainment positioning under one brand.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat3 records

Key risks5 records

Key highlights6 records

Customer concentration

• Facebookfacebook.com/bourbonbrossmokehouse
• Instagraminstagram.com/bourbonbrossmokehouse
• LinkedInlinkedin.com/company/bourbon-brothers-smokehouse-&-tavern

Revenue estimate

Valuation estimate

Number of profiles

Subsidiaries1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Bourbon Brothers Smokehouse & Tavern