Bourgogne Tourisme (officiel)

What Bourgogne Tourisme (officiel) does

Bourgogne Tourisme is the official digital tourism platform of the Bourgogne-Franche-Comté region in France, operated by the Comité Régional du Tourisme de Bourgogne-Franche-Comté (BFC Tourisme), a public institutional entity headquartered at 5 Avenue Garibaldi, 21000 Dijon. The platform aggregates regional tourism content and acts as the official promotional gateway for Burgundy, covering accommodations, restaurants, vineyards and wine tourism, UNESCO heritage sites, outdoor and canal-based activities, themed vacation packages, and corporate/MICE offerings. It is available in French, English, German and Dutch and reaches consumers via a self-serve website, monthly newsletter, social channels, and print brochures.

The underlying technology is a content and marketing website platform (bourgogne-tourisme.com) hosted by Thuria Grand Est, with no proprietary software product, API, or AI/ML capabilities disclosed. The catalog includes pre-packaged group itineraries (Day trips from €36, 2-day stays from €121, extended multi-day packages up to €995) routed through partner tour operators and UNAT-affiliated accommodations; the platform does not directly commercialize bookings. Primary customer segments are individual leisure tourists (couples, families, friends) and tour operators/travel agencies, with secondary segments in school/educational groups and MICE/corporate seminars.

The business model is structurally distinct from a commercial company: BFC Tourisme is a government state entity funded by an annual €6 million regional subsidy from Région Bourgogne-Franche-Comté, with revenue augmented by co-marketing with Destination Bourgogne Le Club, an affiliated association of 100+ tourism professionals active since 1992. There are no private shareholders, venture capital, or external investors. Commercial transactions (accommodation, restaurant, activity bookings) are executed by third-party providers; BFC Tourisme's role is content curation, promotion, and ecosystem coordination rather than direct service delivery.

Name

Bourgogne Tourisme (officiel)

Legal name

Comité Régional du Tourisme de Bourgogne-Franche-Comté

Website

https://bourgogne-tourisme.com

Company type

Private

Founded year

1992

Operating status

Operating

Headcount range

1–10 employees

Short description

Bourgogne Tourisme is the official regional tourism platform of Bourgogne-Franche-Comté, operated by the publicly funded Comité Régional du Tourisme (BFC Tourisme) to promote Burgundy to leisure travellers, tour operators, schools, and MICE clients via a multilingual website and group packages.

Ownership category

akta.pro rank

Product category

Regional Tourism Promotion

NAICS

Convention and Visitors Bureaus (561591), Tour Operators (56152)

SIC

Services-Miscellaneous Amusement & Recreation (7990)

akta.pro primary industry

Destination & Local Services Marketplaces (Transfers, Guides, City Passes) (THALAFAK)

akta.pro secondary industry

Tours, Activities & Experiences Booking Marketplaces (THALAFAF)

Keywords

• Regional tourism promotion
• Destination marketing
• Wine tourism information
• Group travel packages
• Cultural heritage tourism

Headquarters

HQ city

Dijon

HQ country

France

HQ region

Europe

Offices1 record

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Marketing or Sales, Operations, Technology or R&D, Infrastructure

Pricing tiers

Distribution channels3 records

Marketing channels4 records

Core offering

Bourgogne Tourisme is the official regional tourism portal for the Bourgogne-Franche-Comté region of France, operated by the Comité Régional du Tourisme (BFC Tourisme). The platform provides comprehensive tourism information covering accommodations, restaurants, vineyards, heritage sites, outdoor activities, events, and itineraries. It aggregates curated themed travel packages, group excursions, and educational programs, linking visitors to commercial tourism providers rather than transacting directly.

Product overview

Bourgogne Tourisme (officiel) is a regional tourism promotion platform operated by the Comité Régional du Tourisme de Bourgogne-Franche-Comté. The website serves as a comprehensive digital hub for tourism in the Burgundy region, offering informational content and booking facilitation for accommodations, restaurants, vineyards and wine experiences, heritage sites, outdoor activities, group travel, and themed vacation packages. The platform aggregates offerings from local partners including Destination Bourgogne Le Club members, and does not operate as a unified software product but rather as a content management and marketing platform for regional tourism stakeholders.

Differentiator

Problem solved

Functional benefit

Brands

• Destination Bourgogne Le Club: Professional tourism network association promoting regional tourism with 100 active members including institutions, service providers, accommodation providers, and brands

Products and services

• Séjours et idées week-ends (Stays and weekend ideas) Pre-packaged vacation itineraries and weekend getaway ideas covering cultural, gastronomic, wine-themed, nature, and family-friendly experiences throughout Burgundy. Targets individual leisure travellers looking for inspiration and ready-made trip plans.
• Hébergements (Accommodations directory) Directory and booking information for hotels, bed & breakfasts, vacation rentals, campsites, and unique lodging options across Burgundy. Serves travellers planning overnight stays and links them to commercial accommodation providers.
• Restaurants et gastronomie Restaurant listings and gastronomic experiences showcasing Burgundy's culinary heritage including local specialties, Michelin-starred establishments, and culinary workshops. Serves food-focused travellers and links to local restaurateurs.
• Patrimoine et musées (Heritage and museums) Heritage and cultural site listings including UNESCO World Heritage sites, medieval villages, Romanesque churches, abbeys, châteaux, and museums throughout the region. Targets culture-focused travellers and educational groups.
• La Bourgogne des vignes et vignobles (Wine tourism) Wine tourism platform featuring vineyard routes, wine routes, tasting experiences, and cellar visits across Burgundy's famous wine regions including Côte de Nuits, Côte de Beaune, and Mâconnais. Serves wine enthusiasts and gastronomy travellers.
• Itinérances et itinéraires (Outdoor routes) Outdoor activity planning including cycling routes (Voie Verte, Via Burgundy), hiking trails, horse riding paths, and boating opportunities along canals and rivers. Targets active and slow-travel enthusiasts.
• Groupes et séminaires (Group travel and seminars) Group travel services including school trips, leisure groups, corporate seminars, and organized excursions with accommodation and activity packages. Serves tour operators, schools, and corporate event planners via the dedicated groups platform.
• Émerveillez-vous en Bourgogne (Curated themed stays) Curated themed stay packages organised by interest: family, couples, wine enthusiasts, culture, outdoor activities, and day adventures. Targets individual travellers seeking pre-built, interest-led trip packages.
• École des Vins de Bourgogne (Wine education workshops) Wine education and immersive tasting workshops at the Cité Internationale de la Gastronomie et du Vin in Dijon, featuring sensory experiences and millésime (vintage) education. Serves wine tourists and enthusiasts seeking structured wine learning experiences.

Segments4 records

Ideal customer profiles4 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

Eight partnerships are on record, tiered core and minor.

• Destination Bourgogne Le ClubcoreStrategic or Co-development Partner · 1 January 1992Association created in 1992 bringing together 100 active members including institutions, activity providers, accommodation providers, businesses and brands. Works with BFC Tourism to dynamize regional tourism offer and international promotion. Provides coherent group travel packages through travel agencies, associations, and tourism offices.
• Yonne TourismeminorStrategic or Co-development PartnerDepartmental tourism committee partner listed in the official partners section of Bourgogne-Franche-Comté Tourism network.
• Nièvre AttractiveminorStrategic or Co-development PartnerDepartmental tourism partner in the Nièvre department, part of the Bourgogne-Franche-Comté regional tourism ecosystem.
• Saône-et-Loire TourismeminorStrategic or Co-development PartnerDepartmental tourism committee for Saône-et-Loire, promoting tourism in southern Burgundy including Mâcon and Chalon-sur-Saône areas.
• Côte-d'Or JadoreminorStrategic or Co-development PartnerTourism partner for Côte-d'Or department, promoting the wine region around Dijon and Beaune.
• Parc Naturel Régional du MorvanminorStrategic or Co-development PartnerRegional nature park partner promoting outdoor activities, nature tourism, and sustainable tourism in the Morvan area.
• UNAT (Union Nationale des Associations de Tourisme)minorChannel Partner/ Reseller/ DistributorNational tourism association whose member accommodations are featured on the groups platform for school and leisure group bookings.
• Office de Tourisme de Dijon MétropoleminorStrategic or Co-development PartnerLocal tourism office partner providing cultural visits, guided tours, and Dijon-specific experiences. Offers themed visits year-round.

Scale indicators2 records

Recent moves6 records

Expansion highlights5 records

Broad incumbents

• VisitBritain: UK national tourism agency with similar functions: destination marketing, international campaigns, multi-language content, and B2B partner engagement. Comparable publicly-funded DMO model.
• Atout France: France's national tourism development agency. Operates one level above regional CRTs like Bourgogne Tourisme, setting national strategy and coordinating international promotion. Same parent family (state-funded) but broader scope.
• Tourism Ireland: National tourism authority with multi-language global marketing, themed campaigns, and industry partner engagement. Comparable publicly-funded DMO with strong international focus.
• Visit Switzerland (Switzerland Tourism): National DMO with strong destination marketing, multi-language content, themed packages, and integrated partner network. Comparable playbook and brand-led approach to international tourism promotion.

Direct peers

• Visit Napa Valley: Wine-region DMO with a focused single-product (wine tourism) proposition. Comparable niche regional positioning where terroir and gastronomy drive the destination brand, mirroring Bourgogne's wine tourism angle.
• Visit Loire Valley (Val de Loire Tourisme): French regional DMO for the Loire Valley operating under the same CRT model. Directly competes with Bourgogne for wine, heritage, and château tourism in the same international traveler pool.
• Tuscany Tourism (Toscana Promozione Turistica): Italian regional tourism board with analogous mandate: regional promotion, UNESCO heritage, wine, gastronomy, and themed itineraries. Comparable in scale, public funding model, and product depth.
• Provence-Alpes-Côte d'Azur Tourisme: Another French regional tourism board (CRT) with same mandate: regional tourism promotion, multi-language content, group packages, and B2B partner network. Closest peer in terms of structure, funding model, and product mix.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks5 records

Key highlights6 records

Customer concentration

• LinkedInlinkedin.com/company/bourgogne-tourisme-officiel-

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Subsidiaries1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Bourgogne Tourisme (officiel)