Nièvre Attractive

What Nièvre Attractive does

Niévre Attractive is the Agence d'Attractivité et de Développement Touristique de la Niévre, a French association loi 1901 (non-profit, SIREN 484 766 886) founded in 2005 and headquartered at 3 rue du Sort, Nevers. The agency serves as the departmental tourism and territorial attractiveness body for the Niévre department in Bourgogne-Franche-Comté, supporting a constituency of 309 communes, 6 intercommunalities (EPCI), local tourism offices (offices de tourisme), SMB tourism operators, and prospective residents. Its core mission combines tourism development with residential attractiveness under a unified strategy, which in 2025 was consolidated under the public-facing consumer brand 'La Niévre naturellement.'

The agency's product portfolio centers on four operational pillars. First, the Décibelles Data tourism database enables single-entry distribution of operator data across multiple partner websites, including regional platforms and the DATATourisme open-data initiative serving 200+ French startups. Second, the DECLALOC.FR platform — acquired from Nouveaux Territoire in March 2025 — provides digital municipal declaration processing for meublés de tourisme and chambres d'hôtes, generating 13-character registration numbers automatically. Third, the Club Avenir Tourisme membership program offers marketing diagnostics, classification services (meublés de tourisme, Accueil Vélo, Qualité Tourisme, Tourisme & Handicap), online sales tooling, customer review management via Fairguest, and financial aid navigation including ADEME's Tremplin Transition Écologique and Fonds Tourisme Durable programs. Fourth, the Essayez la Niévre residential attractiveness initiative offers urban families free week-long stays, having hosted 88 families and 287 persons with a 30% relocation engagement rate and 7 property purchases recorded. The agency also holds the official French agrément to conduct classification control visits across all 309 communes of the department.

Niévre Attractive's revenue model is government-funding-dominant, with the Département de la Niévre as principal funder supplemented by Région Bourgogne-Franche-Comté co-funding, ADEME program grants, membership adherence fees, and minor unit-pricing revenue (e.g., €170 for first-property classification visits). Most services are provided free to Niévre tourism professionals and communes. The agency maintains approximately 10 employees, generated measurable media value exceeding €1M for the Essayez la Niévre campaign since 2020, and earned coverage in national press (Paris Match, l'Obs, Libération) and broadcast media (France 2, France 3, TF1, M6). Following a May 2024 statutory reform reducing the board from 59 to 31 administrators and the June 2024 election of Séverine Bernard as president, the agency has positioned itself for streamlined governance and continued ecosystem expansion across tourism, residential attraction, and municipal digital services.

Name

Nièvre Attractive

Legal name

Agence d'Attractivité et de Développement Touristique de la Nièvre

Website

https://nievre-attractive.com

Company type

Private

Operating status

Operating

Headcount range

1–10 employees

Short description

Niévre Attractive is the French departmental tourism and attractiveness agency for the Niévre department, operating as a non-profit association that supports 309 communes, local tourism offices, SMB operators, and prospective residents through data platforms, residential attraction programs, and government-funded territorial development services.

Ownership category

akta.pro rank

Headquarters

HQ city

Nevers

HQ country

France

HQ region

Europe

Offices1 record

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Technology or R&D, Others

Revenue model

1. Public Funding: Primary financing from the Department of Nièvre as the main funder, supplemented by contributions from local communities and regional partners
2. Membership Fees: Adherence fees from partner organizations and stakeholders

Pricing tiers

Distribution channels3 records

Marketing channels5 records

Core offering

Niévre Attractive operates as the departmental tourism development and attractiveness agency for the Niévre territory in France. It provides tourism classification and certification services, marketing diagnostics, training, data management tools (Décibelles Data), municipal declaration platforms (DECLALOC.FR), and financial aid navigation for tourism operators. It also delivers residential attractiveness campaigns, destination promotion via the La Niévre naturellement brand, and strategic planning through the Plan de Croissance Tourisme 2021-2025.

Product overview

Nièvre Attractive is the Agence d'Attractivité et de Développement Touristique of the Nièvre department in France. The agency operates as a multi-service platform offering tourism development, residential attractiveness, and territorial promotion services. Its core offerings include: the 'La Nièvre naturellement' consumer brand (unified from previous Nièvre Tourisme and Essayez la Nièvre), the Club Avenir Tourisme membership program with Diagnostic Marketing 360° services, the Essayez la Nièvre residential attractiveness initiative, Décibelles Data tourism database, DECLALOC.FR municipal declaration platform, accommodation classification and certification services, financial aid navigation, and the annual Rencontres Partenaires event. The agency also provides support for online sales, customer review management, training webinars, and publishes the five-year Plan de Croissance Tourisme 2021-2025.

Differentiator

Problem solved

Functional benefit

Brands

• La Nièvre naturellement: Unified public-facing consumer brand launched in 2025 combining previous brands Nièvre Tourisme and Essayez la Nièvre, focused on promoting the Nièvre as a destination for stays and permanent residence
• Essayez la Nièvre
• Club Avenir Tourisme
• DECLALOC

Products and services

• La Nièvre naturellement (consumer brand) Unified territorial brand that promotes the Niévre as a destination for visitors and new residents, replacing the previous Niévre Tourisme and Essayez la Niévre brands. Targets consumers considering both tourism visits and permanent relocation.
• Club Avenir Tourisme Membership program for tourism businesses offering marketing diagnostics, professional half-day workshops, webinars, and training to improve competitiveness and performance.
• DECLALOC.FR Digital municipal declaration platform for tourism accommodations (meublés de tourisme and chambres d'hôtes), enabling 24/7 online processing, automatic receipt generation, and 13-character registration number management. Free for Niévre municipalities.
• Essayez la Niévre Collaborative residential attractiveness initiative offering urban families free one-week accommodation to discover the Niévre department as a potential new place to live. Includes networking with local economic actors; has facilitated relocations and real estate purchases.
• Plan de Croissance Tourisme Niévre 2021-2025 Five-year strategic plan for tourism development covering 5 major challenges — itineraries, accommodation, tourist offices, information and reception, and professional performance — with 9 strategic objectives guiding the agency's work.
• Décibelles Data Tourism database system enabling single data entry for multi-platform distribution. Updates feed into multiple partner websites including Bourgogne-Franche-Comté tourism sites, regional tourist offices, and social media channels. Free listing for Niévre tourism operators.
• Online Sales Platform (Open system) E-commerce solution enabling tourism providers to sell their services and products online through the tourism network.
• Customer Review Management (Fairguest) Review management system helping tourism operators monitor, collect, and respond to customer reviews to improve their online reputation.
• Tourism Accommodation Classification Services Official classification and certification services for tourism accommodations including meublés de tourisme classification, Accueil Vélo label, Qualité Tourisme mark, and Tourisme & Handicap certification. Includes pre-audits, diagnostics, and compliance support.
• Financial Aid & Grant Navigation Advisory service helping tourism businesses identify and access financial support including ADEME funding, France Relance programs, Fonds Tourisme Durable, Tremplin Transition Écologique, and various regional/national aid programs for sustainable tourism projects.
• Tourism Data Observatory Statistical research and analysis service providing data on tourism supply, visitor numbers, and economic impact in the Niévre. Publishes studies and economic reports for industry stakeholders.
• Partner Encounters (Rencontres Partenaires) Annual networking event bringing together private and institutional partners to discuss Niévre's attractiveness. Features action plan presentations, strategic discussions, and collaborative workshops on tourism development themes.
• Diagnostic Marketing 360° Comprehensive marketing analysis service available through Club Avenir Tourisme, providing tourism operators with a complete assessment of their marketing positioning and digital presence.

Quantifiable outcome

• 30% of participating families engaged in relocation projects, with 7 property purchases recorded
• +2 more outcomes

Named customers4 records

Segments4 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration6 records

Feature2 records

Partnerships

Nine partnerships are on record, tiered core and minor.

• La Fabrique Emploi et TerritoirescoreStrategic or Co-development Partner · 29 September 2023Collaboration on employment in the tourism sector. Partner since 2019, providing resources for qualification and recruitment solutions for Nièvre tourism operators. Contact: Manuel SOURD at [email protected]
• Voltere by Egis (formerly Horwath HTL France)minorImplementation/ SI/ Consulting PartnerConsulting firm mandated to conduct economic impact study of Covid-19 on Nièvre tourism. Led by François VICTOR, expert in tourism studies and economic impact evaluation.
• Région Bourgogne-Franche-ComtécoreStrategic or Co-development PartnerRegional authority collaborating on tourism development strategy and Plan de Croissance Tourisme.
• EPCI & Offices de tourismecoreStrategic or Co-development PartnerLocal intercommunalities and tourism offices across 6 territories supported through growth plans and station contracts.
• Asparagus and Terre d'avance consulting firmsminorImplementation/ SI/ Consulting PartnerConsulting firms accompanying the GEIQ feasibility study for tourism employment in Nièvre.
• ADN TourismecoreStrategic or Co-development PartnerNational tourism development agency network providing territorial support and qualification follow-up for tourism projects.
• DATATourismecoreTechnology or IntegrationOpen data project led by Direction Générale des Entreprises and ADN Tourisme, providing tourism point-of-interest data to 200+ startups.
• Ushuaïa TV (Groupe TF1)minorGTM or Marketing PartnerTelevision channel producing Bougez Vert episodes featuring Nièvre tourism destinations including Morvan and Loire/Canal du Nivernais areas.
• FOL NièvreminorImplementation/ SI/ Consulting PartnerTechnical support provider for association statutes evolution project in 2024.

Scale indicators7 records

Recent moves6 records

Expansion highlights5 records

Broad incumbents

• Atout France: France's national tourism development agency. Operates one administrative level above Ni\u00e8vre Attractive but performs a broadly overlapping mission of destination promotion, classification oversight, and tourism data infrastructure (DATATourisme is jointly led by Atout France's DGE).

Direct peers

• Comité Régional du Tourisme de Bourgogne-Franche-Comté: Regional tourism committee that Ni\u00e8vre Attractive actively partners with and which distributes Ni\u00e8vre data via D\u00e9cibelles Data. It is the immediate institutional counterpart at the regional level, operating in the same DMO/tourism development category.
• Yonne Tourisme (Agence de D\u00e9veloppement Touristique de l'Yonne): Departmental tourism development agency for the neighboring Yonne department in Bourgogne-Franche-Comt\u00e9. Closely comparable structure, mandate, funding model, and service portfolio (classification, data, promotion) at the same administrative level.
• ADN Tourisme (F\u00e9d\u00e9ration Nationale des Organismes Institutionnels de Tourisme): National federation of tourism institutions with which Ni\u00e8vre Attractive is a core partner. It performs the same institutional tourism development and qualification role at the national level, serving as a direct functional peer.
• Agence de D\u00e9veloppement Touristique de l'Aube: Departmental tourism agency for Aube in Grand Est, France. Very similar mandate, funding model (departmental council), and service portfolio (data, classification, promotion, partner events).
• Charentes Tourisme (Agence de D\u00e9veloppement Touristique de la Charente): Departmental tourism agency for Charente with comparable DMO responsibilities including data distribution, accommodation classification, and territorial promotion.
• Agence de D\u00e9veloppement Touristique de la Drôme: Another French departmental tourism agency (Drôme) offering a comparable mix of accommodation classification, marketing support, data tools, and territorial attractiveness programs. Same DMO mandate at departmental level.
• Office de Tourisme de Nevers Agglom\u00e9ration: Local tourist office serving the same territory as Ni\u00e8vre Attractive. Operates one level below the agency (destination-level visitor services vs. territorial development) but participates in the same partner network and data flow.

Others

• DATATourisme: Open-data initiative led by DGE and ADN Tourisme that Ni\u00e8vre Attractive feeds and uses. Functions as an ecosystem infrastructure provider rather than a direct competitor, but defines the data interoperability standard the agency operates within.

Emerging players

• Nouveaux Territoire: Provider of the DECLALOC.FR platform that Ni\u00e8vre Attractive acquired in 2025. Operates as a niche digital tool provider serving municipal tourism stakeholders with overlapping functionality.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks5 records

Key highlights6 records

Customer concentration

• Facebookfacebook.com/NievreAttractive
• Instagraminstagram.com/nievre_attractive
• LinkedInlinkedin.com/company/nievre-attractive

Compliance1 record

Revenue estimate

Valuation estimate

Number of profiles

Profiles8 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Nièvre Attractive