Bourlot Maxiferretería

What Bourlot Maxiferretería does

Bourlot Maxiferretería is an Argentine omnichannel hardware and home-improvement retailer founded in 1973 and headquartered at Churruarín 163, Gualeguaychú, Entre Ríos, with multiple branch locations ("Sucursales") across Argentina. The company operates a hybrid distribution model combining physical retail stores offering same-day local pickup with a nationwide e-commerce storefront at bourlot.com, supplemented by WhatsApp-based direct sales consultation. Bourlot's assortment spans approximately 20 major product categories — including power tools and machines, garden and outdoor equipment, construction materials, drywall and suspended-ceiling systems, flooring, paints, hand tools, plumbing, lighting, heating appliances (wood/pellet stoves and grills), industrial safety, automotive, home goods, camping, and solar energy — alongside branded partnerships with international manufacturers such as Husqvarna, Bosch, Stihl, Karcher, Dremel, Honda, Sika, and Tromen, as well as its own exclusive private-label line ("Diseño Exclusivo / Línea Propia").

Name

Bourlot Maxiferretería

Legal name

Bourlot

Website

https://bourlot.com

Company type

Private

Operating status

Operating

Headcount range

11–50 employees

Short description

Bourlot Maxiferretería is an Argentine omnichannel hardware and home-improvement retailer, founded in 1973, serving DIY consumers and tradespeople nationwide through physical branches and its bourlot.com e-commerce platform.

Ownership category

akta.pro rank

Product category

Hardware and Home Improvement Retail

SIC

Cutlery, Handtools & General Hardware (3420)

akta.pro primary industry

Adhesives, Sealants, Caulks & Tapes Retail (CRAIADAL)

Keywords

• Hardware retail
• Construction materials
• Power tools
• Home improvement
• Garden equipment

Headquarters

HQ city

Gualeguaychú

HQ country

Argentina

HQ region

Latin America

Offices1 record

Markets served

GTM type

B2C

Offering type

Services

Cost components

Supply Chain, Operations, Personnel, Infrastructure, Marketing or Sales

Revenue model

1. Retail Sales - Physical Stores and E-commerce: B2C retail revenue from sale of hardware, construction materials, garden equipment, industrial tools, and home improvement products through both physical store locations and the bourlot.com e-commerce platform. The company accepts multiple payment methods including credit/debit cards, bank transfers, cash, and installment plans through Argentine payment providers.

Pricing tiers

Go-to-market motion1 record

Distribution channels3 records

Marketing channels4 records

Core offering

Bourlot Maxiferretería is a multi-category hardware and home improvement retailer operating physical stores and a nationwide e-commerce platform (bourlot.com) from Gualeguaychú, Argentina. It sells hardware, construction materials, power tools, garden and outdoor equipment, hand tools, paints, lighting, plumbing supplies, heating appliances, industrial safety gear, and camping/solar products under both leading international brands (Husqvarna, Bosch, Stihl, Tromen, Karcher, Dremel, Honda, Sika, Durlock) and its own exclusive private-label line (Diseño Exclusivo / Línea Propia).

Product overview

Bourlot Maxiferretería is a multi-category hardware and home improvement e-commerce platform based in Gualeguaychú, Argentina. The company operates as an omnichannel retailer offering an extensive portfolio of products organized into approximately 20 major categories including: Power Tools and Machines (Máquinas-Herramientas), Garden and Outdoor Equipment (Jardín y Exterior), Drywall and Suspended Ceiling Systems (Construcción en Seco), Flooring and Wall Coverings (Pisos y Revestimientos), Paints and Coatings (Pintura), General Hardware (Ferretería), Hand Tools (Herramientas Manuales), Plumbing and Sanitary (Sanitarios), Lighting (Iluminación), Hardware and Home Organization (Herrajes), Heating Appliances (Estufas-Hornos-Parrillas), Wood and Panels (Maderas y Placas), Industrial Safety (Seguridad Industrial), Automotive, Home, Camping, and Solar Energy. The platform features branded products and sub-brands including Durlock gypsum boards, Tromen heating appliances, Dremel power tools, Sika construction chemicals, and Simplísima/Wall Panel decorative panels. Bourlot also offers its own exclusive design line (Diseño Exclusivo / Línea Propia). The business model combines physical retail locations (sucursales) with a full e-commerce platform, offering nationwide shipping and various payment methods.

Differentiator

Problem solved

Functional benefit

Brands

• Diseño Exclusivo / Línea Propia: Proprietary design line featuring exclusive Bourlot-branded products such as workshop tables and cutting boards.

Products and services

• Jardín y Exterior (Garden and Outdoor Equipment) Outdoor and garden equipment including lawn mowers, brush cutters, chainsaws, tractors, irrigation systems, pools, water pumps, and garden tools for homeowners, landscapers, and agricultural operators.
• Máquinas - Herramientas (Power Tools and Machines) Power tools and machines including electric tools, bench tools, pressure washers, compressors, electric motors, construction machines, welding equipment, and batteries for DIYers and professional contractors.
• Herramientas de Construcción (Construction Tools) Construction tools including wheelbarrows, hand trucks, scaffolding, and saw horses for construction sites and renovation projects.
• Construcción en Seco y Cielorrasos (Drywall and Suspended Ceilings) Drywall and suspended ceiling systems including insulation, polycarbonate, doors, mastics, meshes, profiles, gypsum boards, ceilings, adhesives, microcement, and moldings for residential and commercial construction.
• Pisos y Revestimientos (Flooring and Wall Coverings) Flooring and wall coverings including synthetic grass, floating laminate floors, vinyl floors, adhesives, and membranes.
• Iluminación (Lighting) Lighting products for interior and exterior use including LED fixtures, emergency lighting, LED strips, lamps, lanterns, photocells, and doorbells.
• Herrajes y Organización del Hogar (Hardware and Home Organization) Hardware and home organization including kitchen accessories, closet accessories, hinges, safes, locks, brackets, wheels, handles, and sliding systems.
• Pintura (Paint) Paint products including enamels, waterproofing, latex interior/exterior, pool paint, aerosols, wood protectors, accessories, automotive line, and liquid membranes.
• Ferretería (General Hardware) General hardware including meshes, tapes, sealants, anchors, water heaters, lubricants, screws, ladders, electric ranges, manual tools, and flashlights.
• Herramientas Manuales (Hand Tools) Hand tools including spot drills, tool boxes, nails, staple guns, clamps, screwdrivers, tool sets, pliers, scissors, and vises.
• Sanitarios y Plomería (Plumbing and Sanitary) Plumbing and sanitary products including gas and water fittings, basins, faucets, gas/sanitary spare parts, and vanities.
• Repuestos y Accesorios (Replacement Parts and Accessories) Replacement parts and accessories for tools and equipment from brands including Black & Decker, Bosch, Dewalt, Honda, Husqvarna, Karcher, and Stihl.
• Estufas, Hornos y Parrillas (Heating Appliances, Ovens and Grills) Heating appliances including Tromen installation accessories, ovens, grills, wood stoves, pellet stoves, gas stoves, kerosene/gasoil heaters, and accessories.
• Maderas y Placas (Wood and Panels) Wood and panels including Chapadur, phenolic, MDF, agglomerate, OSB, pine boards, plywood, PVC edge banding, and exclusive Bourlot-design own-brand products.
• Seguridad Industrial (Industrial Safety) Industrial safety equipment including cones, fire extinguishers, personal protection, work clothing, safety shoes, and PVC boots for worksite and trade use.
• Automotor (Automotive) Automotive products including car accessories and battery chargers for vehicle maintenance.
• Hogar (Home) Home products including vinyls, adhesives, curtains, mirrors, and bathroom renovation items for residential use.
• Camping Camping equipment and accessories for outdoor recreation.
• Energía Solar (Solar Energy) Solar energy products including solar panels for residential and small commercial energy generation.
• Optimizador de Corte (Cut Optimizer Tool) Online cut-optimization tool available on bourlot.com that helps customers calculate optimal cuts for construction materials such as boards and panels.

Segments2 records

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature1 record

Scale indicators1 record

Recent moves5 records

Expansion highlights5 records

Direct peers

• Blaisten: Argentine retailer specializing in electrical materials, lighting, and home improvement products with both physical stores and e-commerce, comparable in category mix and customer overlap with Bourlot.
• Johnson Acero: Argentine hardware and steel products retailer with national distribution, overlapping with Bourlot in hand tools, hardware, and construction materials for both consumer and professional segments.
• Ferrolux: Argentine electrical and lighting retailer with e-commerce and physical presence, comparable to Bourlot's lighting and home organization categories and overlapping DIY/professional customer base.
• Easy Argentina: Argentina's largest home improvement retail chain, directly competing with Bourlot across power tools, construction materials, paint, and garden categories with a national footprint and omnichannel presence.

Broad incumbents

• MercadoLibre: Latin America's largest e-commerce marketplace; competes with Bourlot's online channel for hardware, tools, and home improvement products at massive scale and frequently undercuts on price for comparable SKUs.
• Sodimac Argentina: Major home improvement and construction materials retailer operating as part of Falabella in Argentina; offers a comparable multi-category assortment at national scale across physical and digital channels.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat3 records

Key risks5 records

Key highlights5 records

Customer concentration

• LinkedInlinkedin.com/company/bourlot-maxiferreter%C3%ADa

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Bourlot Maxiferretería