What Blaisten does

Blaisten is an Argentine specialty retailer of home construction and renovation products, operating as a wholly-owned subsidiary of the Chilean retail conglomerate Cencosud. The company serves individual homeowners and DIY renovators as its primary customer base, alongside a secondary segment of professional contractors and builders served through a dedicated 'Grandes Obras' (large projects) department. Its assortment spans eight-plus product categories including flooring and wall coverings (ceramics, porcelain tiles, floating floors), plumbing fixtures (faucets, toilets, bidets, bathtubs), kitchen sinks and accessories, bathroom and kitchen furniture, and home appliances (water heaters, air conditioning, range hoods), distributed under first-tier third-party brands such as Ferrum, Roca, Portobello, Cerro Negro, Porcelanosa, Rheem, and Vessanti.

The business is delivered through an omnichannel model combining multiple physical retail showrooms across Argentina with an owned e-commerce storefront (blaisten.com.ar) running on the VTEX commerce platform, complemented by home delivery, project design services, professional installation, and a quote-request workflow ('Pedí tu presupuesto') for project-based buyers. Underlying technology is principally the VTEX storefront — no proprietary commerce, AI, or data platforms are disclosed — while financing is handled through Cencopay, Cencosud's proprietary credit rail, offering 6–12 interest-free installments to drive conversion.

Revenue is generated through one-time retail product sales across consumer and professional buyers, with pricing not publicly disclosed and instead mediated through financing promotions, bank discounts, and project-specific quotes. The company benefits from Cencosud ecosystem leverage via cross-promotion with sister formats (Easy, Jumbo, Disco, Vea) and shared access to the Cencopay credit and loyalty infrastructure. Headcount, branch count, and revenue figures are not publicly disclosed in the available data.

Name

Blaisten

Legal name

Blaisten

Website

https://blaisten.com.ar

Company type

Private

Founded year

1928

Operating status

Operating

Headcount range

251–500 employees

Short description

Blaisten is an Argentine specialty retail chain (subsidiary of Cencosud) selling home construction, renovation, and remodeling products — flooring, plumbing fixtures, appliances, and furniture — through physical showrooms and an e-commerce storefront, serving individual homeowners, DIY renovators, and professional contractors via a dedicated 'Grandes Obras' department.

Ownership category

akta.pro rank

Product category

Home Improvement Retail

NAICS

Home Centers (444110), Building Material and Garden Equipment and Supplies Dealers (444)

SIC

Retail-Home Furniture, Furnishings & Equipment Stores (5700)

akta.pro primary industry

Adhesives, Sealants, Caulks & Tapes Retail (CRAIADAL)

akta.pro secondary industry

Fasteners, Adhesives & Sealants Retail (Nails, Screws, Glues, Caulks) (CRAIAEAK)

Keywords

• Home improvement retail
• Building materials store
• Bathroom fixtures
• Flooring and tiling
• Kitchen renovation products

Headquarters

HQ city

Martínez

HQ country

Argentina

HQ region

Latin America

Offices1 record

Markets served

GTM type

B2C

Offering type

Services

Cost components

Supply Chain, Personnel, Operations, Marketing or Sales, Infrastructure

Revenue model

1. Retail product sales: Blaisten generates revenue by selling a wide range of home construction and renovation products — including flooring, fixtures, appliances, and accessories — through its retail stores and online storefront, primarily on a one-time purchase basis.

Pricing tiers

Go-to-market motion1 record

Distribution channels4 records

Marketing channels5 records

Core offering

Blaisten is an Argentine retail chain — operating under the Cencosud group — that sells home construction, renovation, and remodeling products through physical showrooms and the blaisten.com.ar e-commerce site. Its assortment spans flooring and wall coverings, faucets, sanitaryware, bathtubs and bathroom accessories, kitchen sinks, bathroom/kitchen furniture, and home appliances (water heaters, air conditioning, range hoods), stocked from brands such as Ferrum, Roca, Portobello, Cerro Negro, Johnson Acero, Vessanti, Alberdi, Porcelanosa, Ilva, Klaukol, Rheem, and Peirano. Complementing the merchandise, Blaisten offers professional installation, project design, home delivery, project-quote requests ("Pedí tu presupuesto"), and interest-free installment financing through Cencopay, plus a dedicated "Departamento de Grandes Obras" for large-scale construction projects.

Product overview

Blaisten is a retail home improvement and building materials store operated by Cencosud in Argentina. The company offers a multi-category e-commerce platform featuring floors and wall coverings (ceramics, porcelain tiles, floating floors), plumbing fixtures (faucets, toilets, bidets, bathtubs), kitchen appliances, and bathroom/kitchen furniture. The portfolio includes branded products from manufacturers like Ferrum, Roca, Klaukol, Portobello, Cerro Negro, Rheem, and others, complemented by services such as professional installation, project design, home delivery, and financing through Cencopay. The store serves both individual consumers and large-scale construction projects through its dedicated department.

Differentiator

Problem solved

Functional benefit

Products and services

• Pisos y Revestimientos (Flooring and Wall Coverings) Retail category of flooring and wall-covering products including ceramics, porcelain tiles, floating floors, pool finishes, decorative trims, adhesives, and grout, sold to homeowners and contractors through Blaisten's showrooms and e-commerce site.
• Griferías (Faucets and Plumbing Fixtures) Retail category of bathroom and kitchen faucets, including bathtub/shower mixers, lavatory faucets, bidet faucets, and shower columns, sold to homeowners and contractors via Blaisten's retail and online channels.
• Sanitarios (Bathroom Fixtures) Retail category of bathroom fixtures including toilets, bidets, lavatories, sinks, sanitary accessories, and toilet flush mechanisms, stocked from brands such as Ferrum, Roca, and Vessanti, available through Blaisten showrooms and e-commerce.
• Bañeras y Complementos de Baño (Bathtubs and Bathroom Accessories) Retail category of bathtubs, jacuzzis, shower screens, enclosures, and bathroom accessories, available to homeowners and contractors through Blaisten's showrooms and website.
• Bachas de Cocina y Complementos (Kitchen Sinks and Accessories) Retail category of kitchen sinks, countertops, kitchen drains, and dish racks, sold through Blaisten showrooms and the e-commerce site.
• Muebles (Bathroom and Kitchen Furniture) Retail category of bathroom and kitchen furniture including vanities, mirrors, medicine cabinets, kitchen cabinets, and organizers, available through Blaisten showrooms and online.
• Electrodomésticos (Home Appliances) Retail category of home appliances including tank and instantaneous water heaters, air conditioning units, fans, heaters, air extractors, and range hoods, sold via Blaisten showrooms and online.
• Instalación de Baños y Cocinas (Bathroom and Kitchen Installation Service) Professional installation service for bathrooms and kitchens that complements Blaisten's product sales, available to retail customers who purchase fixtures, fittings, or appliances from Blaisten.
• Cencopay (Financing Service) Cencopay financing and payment service operated by Cencosud and offered through Blaisten, allowing customers to pay for home-improvement purchases in 6–12 interest-free installments.
• Pedí Presupuesto (Budget Quote Service) Quote and estimate service that lets Blaisten customers request customized budgets for renovation or construction projects, supporting project-based pricing across multiple product categories.
• Diseño de Proyectos (Project Design Service) Project design service that assists customers with planning bathroom and kitchen renovations, often paired with the quote and installation offerings.
• Envíos a Domicilio (Home Delivery Service) Home delivery service for purchased products (tiles, fixtures, appliances) shipped to the customer's address across Blaisten's Argentine service area.
• Departamento de Grandes Obras (Large Projects Department) Dedicated Blaisten department that supports large-scale construction and renovation projects with bulk procurement, project-specific quotes, and dedicated account management for contractors and professional builders.

Segments2 records

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

Two partnerships are on record, tiered flagship and core.

• CencopayflagshipGTM or Marketing PartnerCencopay is Cencosud's proprietary financing platform, offered as a promoted payment method at Blaisten. It enables customers to purchase products in interest-free installments (6–12 cuotas sin interés). Cencopay is prominently featured in Blaisten's marketing as a key purchasing enabler, functioning as a co-branded financial product that drives conversion.
• VTEXcoreTechnology or IntegrationBlaisten's e-commerce platform is built on the VTEX commerce infrastructure, as evidenced by the VTEX branding in the website footer. VTEX provides the underlying e-commerce engine, storefront, and digital commerce capabilities powering the blaisten.com.ar online shopping experience.

Scale indicators1 record

Recent moves6 records

Expansion highlights4 records

Direct peers

• Easy Chile: Easy Chile is the original Cencosud home improvement banner operating in Chile with identical category coverage, brand portfolio, and service model. Directly comparable to Blaisten in operating approach, though serving the Chilean market.
• Sodimac: Sodimac is the Falabella-owned home improvement chain operating across Latin America, including Argentina. Directly comparable in assortment, omnichannel model, and contractor focus, and one of Blaisten's principal direct competitors.
• Easy: Easy is Cencosud's primary home improvement chain in Argentina, offering a near-identical assortment of construction, renovation, and finishing products. It is Blaisten's most direct peer given shared parent, overlapping geography, and almost identical category coverage.

Broad incumbents

• Lowe's: Lowe's is a US home improvement incumbent with comparable category coverage in flooring, fixtures, appliances, and kitchen/bath. Relevant as a strategic and operational benchmark for the omnichannel home improvement model Blaisten operates.
• Leroy Merlin: Leroy Merlin operates large-format home improvement superstores in Argentina with comparable categories in tiles, fixtures, kitchens, and DIY materials. It is a global incumbent with broader scale and private-label depth, competing with Blaisten in overlapping categories.
• The Home Depot: The Home Depot is the global benchmark for home improvement retail. While not directly present in Argentina, it represents the scale, assortment, and contractor-service model that defines Blaisten's category and against which strategic decisions are implicitly benchmarked.

Regional players

• Construmart: Construmart is a Chilean construction materials and home improvement retailer offering similar assortment depth in tiles, plumbing, and fixtures. Regionally comparable in business model but operating in Chile rather than Argentina.
• Homecenter (Sodimac Colombia): Sodimac/Homecenter Falabella is a home improvement retailer operating primarily in Colombia and other Andean markets. Comparable in assortment and omnichannel strategy but serves a different geography than Blaisten.

Others

• MercadoLibre: MercadoLibre is Argentina's dominant e-commerce marketplace. While not a direct home improvement competitor, it increasingly captures online renovation and fixture purchases and competes with Blaisten for digital traffic and conversion.
• Cencosud (corporate parent): Cencosud's broader retail portfolio (Jumbo, Disco, Easy, Blaisten) creates internal cross-referral dynamics relevant to Blaisten. The corporate parent shapes capital allocation, technology choices, and the Cencopay financing infrastructure that underpins Blaisten's value proposition.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat4 records

Key risks5 records

Key highlights6 records

Customer concentration

• Facebookfacebook.com/BlaistenArg
• Instagraminstagram.com/blaistenarg?igshid=etivk62j29m4
• Pinterestar.pinterest.com/blaisten
• Xx.com/BlaistenArg
• LinkedInlinkedin.com/company/blaisten-s-a-

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Blaisten