NG | Bouwen met Natuursteen

What NG | Bouwen met Natuursteen does

NG's business model is project-based and sales-led, generating revenue primarily through one-time sales of natural stone materials bundled with project consultation and technical implementation support. Pricing is quote-driven, varies by stone variety, sorting, dimensions, and project scope, and is not publicly disclosed. Go-to-market combines a direct channel (website quote requests, inspiration center visits, dedicated sales consultation) with a curated architect partner channel of 20+ Dutch firms (Van Manen, BNLA Architecten, SEC Architecten, Bureau IN, Eve Architecten, Natrufied Architecture, Theo Verburg Architecten, Breddels Architecten, and others) that specify NG products into luxury villa, holiday home, and renovation projects. Customer segments are wealthy private homeowners undertaking luxury residential builds and boutique Dutch architectural firms, with construction contractors (Van Leent BV, ABG Bouw, Bouwbedrijf Wever & Stam, Bosscher Metselwerken) acting as downstream installation partners. Geographic scope is currently limited to the Netherlands despite the North Macedonian upstream footprint.

Name

NG | Bouwen met Natuursteen

Legal name

NG | BOUWEN MET NATUURSTEEN

Website

https://bouwenmetnatuursteen.nl

Company type

Private

Operating status

Operating

Headcount range

1–10 employees

Short description

NG | Bouwen met Natuursteen is a Dutch specialty natural stone supplier founded in 2008 that sources stone from its own North Macedonian quarry and sells facade, interior, and garden stone products to high-end residential builders and architects across the Netherlands.

Ownership category

akta.pro rank

Product category

Natural Stone Building Materials

NAICS

Dimension Stone Mining and Quarrying (212311), Nonmetallic Mineral Mining and Quarrying (2123)

SIC

Cut Stone & Stone Products (3281), Mining & Quarrying Of Nonmetallic Minerals (No Fuels) (1400)

akta.pro primary industry

Other Dimension Stone (Slate, Sandstone, Quartzite, Travertine) Quarrying & Fabrication (IMAKAHAF)

akta.pro secondary industry

Aggregates & Dimension Stone Trading (Sand & Gravel, Crushed Stone, Limestone, Granite, Marble) (IMAKAJAG)

Keywords

• Natural stone facades
• Building stone masonry
• Stone cladding products
• Architectural stone supply
• Natural stone strips

Headquarters

HQ city

Hollandscheveld

HQ country

Netherlands

HQ region

Europe

Offices2 records

Markets served

GTM type

B2B

Offering type

Hardware or Manufacturing

Cost components

Supply Chain, Operations, Personnel, Marketing or Sales, Infrastructure

Revenue model

1. Natural Stone Product Sales: Sale of natural stone products including Natuurgevelsteen (traditional masonry), NG Lapide (precision-cut), and natural stone strips. Products are sold as building materials for facades, interiors, gardens, and outdoor applications. Revenue is generated through project-based transactions with architects, builders, and end customers.
2. Project Consultation Services: Advisory services throughout the building process, from materialization consultation to technical implementation support. Included as part of product delivery for major projects.

Pricing tiers

Go-to-market motion2 records

Distribution channels4 records

Marketing channels6 records

Core offering

NG Bouwen met Natuursteen supplies authentic natural stone products for building facades, interiors, gardens and outdoor applications, sourced from its own quarry in North Macedonia and engineered to fit traditional Dutch bricklaying techniques. Its three core product lines are NG Natuurgevelsteen (traditional natural facade stone with ~10 cm wall thickness), NG Lapide (precision-sawn modern stone) and Lapide Bricks / natural stone strips, supported by an in-house Textuurgenerator digital design tool.

Differentiator

Problem solved

Functional benefit

Brands

• NG Natuurgevelsteen: Natural stone facade collection with traditional masonry thickness of approximately 10 cm, featuring various color tones and dimensions
• NG Lapide

Products and services

• NG Natuurgevelsteen (Natural Facade Stone) Traditional natural facade stone for masonry construction with approximately 10 cm wall thickness, designed for Dutch bricklaying techniques. Features varied colors, dimensions, and a natural broken structure; suitable for facades, interiors, gardens, and outdoor applications. Targeted at luxury residential construction in the Netherlands.
• NG Lapide (Precision-Cut Natural Stone) Precision-sawn natural stone line combining natural stone character with contemporary clean lines. Available in long formats and custom lengths, suitable for modern facade and interior applications in premium Dutch residential projects.
• Natuursteenstrips / Lapide Bricks (Natural Stone Strips) Natural stone strips / Lapide Bricks for facade and surface applications on overhangs, ceilings, walls and other architectural features. Used in projects such as the modern villa in Breda with floating roof edges.
• Textuurgenerator (Digital Facade Design Tool) Digital design tool for architects and designers to compose natural stone facades by selecting sorting, dimensions and joints, with textures that can be applied directly in 3D software for visualization. Used as a pre-sales specification and visualization aid.

Named customers10 records

Segments3 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature3 records

Partnerships

Eleven partnerships are on record, tiered core and minor.

• Van ManencoreStrategic or Co-development PartnerArchitectural firm based in Noordwijk, designing buildings for living, working, shopping, and other purposes for over 50 years. Collaborates on luxury villa projects incorporating NG natural stone in exteriors and interiors.
• BNLA ArchitectencoreStrategic or Co-development PartnerSmall-scale, strong design team where each designer has specific qualities ensuring sharp and thoughtful project execution. Known for advisory and integrity in client relationships.
• SEC ArchitectencoreStrategic or Co-development PartnerArchitecture firm focused on sustainable architecture. Creates plans for living and working that withstand the test of time, aligning function and beauty for lasting value.
• Bureau INminorStrategic or Co-development PartnerArchitecture firm collaborating on projects including carport walls and exterior applications.
• Eve ArchitectenminorStrategic or Co-development PartnerArchitecture firm collaborated on luxury wellness project in Hollandscheveld with Rock Atokos natural stone application.
• Marco van VeldhuizenminorStrategic or Co-development PartnerArchitect known for characteristic villa designs, collaborating on projects in Ede with Habé Bouwen in Stijl.
• EnzominorStrategic or Co-development PartnerArchitecture/design partner listed among company partners.
• Mattone BouwmeestersminorChannel Partner/ Reseller/ DistributorBuilding partner collaboration in company projects.
• Natrufied ArchitectureminorStrategic or Co-development PartnerArchitecture firm that designed the vacation villas on Texel, incorporating Macedonian Mix natural stone in a four-season natural stone blend.
• De NisminorChannel Partner/ Reseller/ DistributorIndependent advisor on construction ceramics, natural stone, and architectural metals. Acted as supplier and provided total advice for Texel vacation villa project.
• Van Den Bogaard GeveltechniekminorImplementation/ SI/ Consulting PartnerFacade technology partner collaborating on modern villa Breda project for natural stone strip application on overhangs and ceilings.

Scale indicators2 records

Recent moves6 records

Expansion highlights5 records

Broad incumbents

• Brachot-Hermant: Major Belgian/European natural stone group with quarries and distribution across multiple stone types. Comparable as a vertically integrated natural stone supplier targeting facades and architectural projects.
• Wienerberger: European leader in clay building materials (bricks, facade solutions) competing for the same architectural specification slot. Comparable as a premium facade-product incumbent targeting Dutch architects and developers.
• Levantina: Large Spanish natural stone group with own quarries and global distribution of marble, granite, and other stones. Comparable as a vertically integrated natural stone supplier active in European facades.

Direct peers

• Daas Baksteen: Dutch premium brick and facade stone manufacturer with strong architectural relationships. Comparable as a Netherlands-based premium facade supplier serving the same high-end residential architectural channel.
• Beltrami: Belgian natural stone importer and supplier serving architects and contractors in Benelux. Comparable as a Benelux-focused natural stone facade and cladding provider.
• Michel Oprey & Beisterveld: Established Dutch natural stone specialist serving the Netherlands with stone for facades, interiors, and landscaping. The closest like-for-like Dutch competitor in product mix and customer base.
• Stone Center Europe: European distributor and supplier of natural stone products for facades, interiors, and landscaping. Directly comparable to NG as a multi-stone-variety facade supplier serving architects and builders across Europe.
• Steenfabriek De Rijswaard: Dutch manufacturer of premium clay bricks and facade elements. Comparable as a Netherlands-based premium facade product supplier targeting the same architectural specification process.

Regional players

• MBI (Mestrazzo Beheer International): Dutch manufacturer of brick slips, stone strips, and facade cladding products. Comparable as a Netherlands-focused facade-product alternative competing for similar residential and architect-driven specifications.

Others

• Van den Bogaard Geveltechniek: Dutch facade technology specialist working with natural stone, brick slips, and cladding systems. Listed as a direct implementation partner of NG; comparable as a downstream installer/adjacent ecosystem player in the Dutch stone facade value chain.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights7 records

Customer concentration

• Instagraminstagram.com/bouwenmetnatuursteen
• YouTubeyoutube.com/channel/UCPMUxiv-yIjdCJEHzvsOv1A
• LinkedInlinkedin.com/company/bouwenmetnatuursteen

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about NG | Bouwen met Natuursteen