Bowlero - Bowling and More

What Bowlero - Bowling and More does

Bowlero - Bowling and More is a single-location leisure and hospitality venue in Hattorf am Harz, Lower Saxony, Germany, operating as a sole proprietorship (Einzelunternehmen) founded in 2022 by owner Dr. Anika Sabine Lindner. The venue combines four revenue-generating formats under one roof at Angerstraße 17: a 4-lane bowling alley (€13–€22 per lane per hour, time-tiered), a German nine-pin Kegelbahn rented as a double lane at €12–€14/hour for up to 20 persons, an on-site restaurant serving schnitzel, currywurst, baguettes, salads and children's items (warm kitchen from 17:30 weekdays / 12:00 Sundays), and a seasonal outdoor Biergarten. Bowler ancillary services include shoe rental at €1.80/pair and an online reservation system (bowlero.de) backed by phone booking for same-day reservations.

The business monetizes through unit/transactional pricing on lanes, food and beverage, and shoe rental, plus three structured recurring revenue formats: the Jahreskarte annual loyalty card (5% off at the 11th visit, 10% off at the 12th, free 13th visit), three tiers of Kindergeburtstag children's birthday party packages (€6.30–€11.70 per child), and the Firmenliga corporate bowling league split into Liga 1 and Liga 2 with online standings. Customer segments span corporate teams, families with children, hobby bowlers, and local leisure/dining guests; marketing is limited to the Joomla website, a Facebook page, CleverReach email newsletters, and downloadable flyers. The operation is closed Mondays from November to February, indicating meaningful seasonality.

Name

Bowlero - Bowling and More

Legal name

Bowlero – Bowling and more

Website

https://bowlero.de

Company type

Private

Founded year

2022

Operating status

Operating

Headcount range

1–10 employees

Short description

Bowlero - Bowling and More is a single-site German bowling, kegelbahn, restaurant, and beer garden venue in Hattorf am Harz, owned since 2022 by Dr. Anika Sabine Lindner, serving local families, corporate league teams, hobby bowlers, and leisure diners.

Ownership category

akta.pro rank

Headquarters

HQ city

Hattorf am Harz

HQ country

Germany

HQ region

Europe

Offices1 record

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Infrastructure, Marketing or Sales

Revenue model

1. Bowling Lane Rental: Hourly rental of bowling lanes at varying rates depending on day of week and time. Peak pricing on Friday/Saturday evenings. Maximum 8 persons per lane, recommended 5-6 persons for optimal experience.
2. Kegelbahn (Kegeling Alley) Rental: Hourly rental of double-lane kegelbahn at 12€/hour (Mon-Sun 15:00-20:00) and 14€/hour from 20:00. Maximum 20 persons in kegel room.
3. Food and Beverage Sales: Restaurant and bar services including schnitzel dishes (12.50-17.90€), currywurst varieties (9.00€), baguettes (8.50-11.20€), salads (5.40-9.90€), and beverages. Warm kitchen available from 17:30 Mon-Sat and from 12:00 Sunday.
4. Beer Garden: Outdoor beer garden serving drinks, coffee, and light fare during summer months with open-air events.
5. Children's Birthday Party Packages: Three birthday packages for children: basic package from 6.30€ per child, package with ice cream from 7.30€, and full package from 11.20€ per child. Extension hour at 2.50€ per child.
6. Annual Pass / Loyalty Program: Annual card program offering 5% discount at 11th visit, 10% discount at 12th visit, and free 13th visit. Designed for regular customers to reward loyalty.
7. Beer Tasting Events: Friday beer tasting events where customers can sample 5 different beers while bowling.

Pricing tiers

Distribution channels3 records

Marketing channels5 records

Core offering

Bowlero - Bowling and More operates a single-site bowling and Kegelbahn (German nine-pin bowling) venue in Hattorf am Harz, Germany, renting 4 bowling lanes and a double-lane kegel alley on an hourly basis. The venue additionally offers a full restaurant and seasonal outdoor Biergarten, organized corporate bowling leagues (Firmenliga) across two divisions, amateur Hobbyrunde rounds, and children's birthday party packages.

Product overview

Bowlero is a bowling and entertainment center in Hattorf am Harz offering a unified leisure experience. The core offering consists of bowling lanes (4 lanes available) and a Kegelbahn (kegel alley), complemented by a Biergarten (outdoor beer garden), an on-site restaurant serving schnitzel, currywurst, and other dishes, and bowling shoe rental. The product portfolio includes organized league play through the Firmenliga (corporate league with Liga 1 and Liga 2 divisions) and Hobbyrunde (amateur hobby rounds), as well as children's birthday party packages. Additional offerings include a Jahreskarte (annual pass) loyalty program with progressive discounts, and weekly Bier-Tasting events. Online reservation functionality enables booking bowling lanes directly through the website.

Differentiator

Problem solved

Functional benefit

Products and services

• Bowling Hourly rental of four bowling lanes accommodating up to 8 persons per lane (recommended 5-6). Prices range from 13€ to 22€ per lane per hour depending on day and time, with shoe rental at 1.80€ per pair. Open to walk-in customers and pre-booked reservations.

Segments4 records

Ideal customer profiles4 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Recent moves5 records

Expansion highlights3 records

Direct peers

• AMF Bowling: Historic bowling center operator now under the Bowlero/Lucky Strike umbrella, offering lane-based bowling with food and beverage service. Directly comparable bowling-led entertainment proposition.
• Lucky Strike Entertainment: Bowling entertainment operator offering lane rental, food & beverage, and event programming. Closely aligned product offering to Bowlero's bowling/kegelbahn + restaurant + events stack, though serving larger markets with multi-unit operations.
• Pinstripes: Bocce, bowling, and Italian-American restaurant concept offering upscale food alongside lane-based entertainment. Comparable bowling + full-service dining + event hosting model, though at a more premium price point in US metro markets.

Broad incumbents

• Punch Bowl Social: Eatertainment concept combining bowling, karaoke, and full-service dining with event programming. Closely matches Bowlero's bowling + food + group events positioning, though at a US multi-unit scale.
• Dave & Buster's: Large-format entertainment and dining chain combining arcade gaming, sports viewing, and full-service restaurants. Comparable multi-attraction leisure venue with event hosting, serving similar group/family occasions at national scale.
• Main Event Entertainment: Family entertainment center chain combining bowling with arcade, laser tag, and food service. Comparable multi-attraction leisure venue model, but at national US scale with broader amenity mix than Bowlero's bowling-centric German venue.
• Topgolf Callaway Brands: Tech-enabled golf entertainment venues with food, beverage, and event programming. Adjacent leisure-entertainment + F&B hybrid model serving similar corporate and group-event use cases, though centered on golf rather than bowling.
• Bowlero Corporation: The largest bowling center operator in the world (~300+ locations in the US). Highly comparable core business (lane-based bowling entertainment with F&B and events), though at vastly greater scale and with a US footprint rather than the German rural sole-proprietorship model.

Others

• Brunswick Bowling: Major bowling equipment and center products manufacturer. Not a direct operator, but supplies lanes, pinsetters, and scoring systems to operators like Bowlero — a key upstream technology/equipment provider in the bowling center value chain.
• QubicaAMF: Global bowling equipment manufacturer producing pinsetters, scoring systems, and lane products. Equipment supplier to bowling centers including operators comparable to Bowlero; an enabling technology provider rather than a venue competitor.

Market position

Strengths4 records

Weaknesses5 records

Competitive moat2 records

Key risks5 records

Key highlights6 records

Customer concentration

• Facebookfacebook.com/Bowlero.Hattorf
• LinkedInlinkedin.com/company/bowlero---bowling-and-more

Revenue estimate

Valuation estimate

Number of profiles

Profiles2 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Bowlero - Bowling and More