BOWLING STAR

What BOWLING STAR does

BOWLING STAR, operating commercially as Bowling Starbowl, is a single-site physical leisure entertainment complex located in Audincourt, in the Pays de Montbéliard area of France. Founded in September 2002 and incorporated as a SARL with €100,000 of capital, the company has been under the ownership of M. Boillot and Jordan Mathie since March 2018 and operates with a headcount of approximately 10-13 employees.

The venue combines 16 bowling lanes, 7 billiard tables, a 370m² two-level Laser Game arena, a 100m² Virtual Reality arena, a Karaoke Box, a Quiz Room, and recently added activities including Shuffle Board (Shuffly, February 2025) and Connected Darts (Dartsee, October 2025). Activities are bundled with on-site food and beverage through the Oncle Scott's restaurant, which was acquired in July 2022 and integrated into the complex.

Revenue is generated through per-person activity packages priced at 10-35€, on-request corporate formulas for businesses and Works Councils (CE), gift cards, licensed sports bowling league participation, and bar, snacking, and restaurant sales. The company serves families, the general public, corporate clients and CE groups, and licensed bowlers, with no publicly disclosed revenue or external funding.

Name

BOWLING STAR

Legal name

Bowling Starbowl

Website

https://bowling-starbowl.com

Company type

Private

Founded year

2002

Operating status

Operating

Headcount range

11–50 employees

Short description

BOWLING STAR is a single-site leisure complex in Audincourt, France, offering 16 bowling lanes, billiards, Laser Game, Virtual Reality, Karaoke, Connected Darts, and an integrated restaurant. It serves families, the general public, and corporate clients via per-person activity packages and on-site F&B.

Ownership category

akta.pro rank

Product category

Leisure & Entertainment Complex

NAICS

Bowling Centers (71395), Amusement Arcades (713120), Drinking Places (Alcoholic Beverages) (7224)

SIC

Services-Amusement & Recreation Services (7900), Services-Miscellaneous Amusement & Recreation (7990)

akta.pro primary industry

Gaming Café/Bar Hybrid Venues (Food & Beverage + Competitive Play) (MPAFALAD)

Keywords

• Bowling alley
• Leisure complex
• Laser game arena
• Family entertainment center
• Corporate event venue

Headquarters

HQ city

Audincourt

HQ country

France

HQ region

Europe

Offices1 record

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Supply Chain, Marketing or Sales, Infrastructure, Others

Revenue model

1. Activity Fees: Revenue from bowling games, billiard table rentals, laser game sessions, virtual reality experiences, karaoke box bookings, shuffleboard sessions, and connected darts areas. Priced per session, per person, or per table depending on activity.
2. Food and Beverage: Restaurant Oncle Scott's serving American cuisine (burgers, ribs, Tex-Mex), bar with cocktails, beers, whisky, and soft drinks, plus snacking services. Open 7 days a week.
3. Package Formulas: Bundled offerings combining multiple activities with food and beverages. Examples include Pizz'Bowl (bowling + drink + meal), Bowling à Gogo (unlimited bowling), birthday packages, and corporate event formulas.
4. Gift Cards: Gift cards available for purchase that can be redeemed for any Starbowl activity or restaurant service.
5. Corporate and Private Event Services: Specialized event packages for companies (CE/CSE), team building, seminars, and private parties including dedicated formulas, DJ nights for 100+ people, and seminar rooms.

Pricing tiers

Go-to-market motion2 records

Distribution channels4 records

Marketing channels6 records

Core offering

Bowling Starbowl operates a multi-activity leisure complex in Audincourt, France, featuring 16 bowling lanes, 7 billiard tables, a 370 m² laser game arena, a 100 m² collaborative virtual reality room, karaoke box, electronic shuffleboard (Shuffly), connected darts (Dartsee), arcade games, and on-site American-style restaurant Oncle Scott's with bar service. The venue serves families, groups, birthday parties, licensed bowlers, and corporate clients through bundled packages and event formulas.

Product overview

Bowling Starbowl is a leisure complex in Audincourt, France (Pays de Montbéliard), offering a unified multi-activity entertainment venue. The core offering centers on 16 bowling lanes as the anchor product, supplemented by billiards, a games room, laser game, karaoke box, shuffle board, and connected darts (DARTSEE). The complex also includes a restaurant (Oncle Scott's) and bar/snacking services, creating a one-stop leisure destination where customers can combine dining with gaming activities. Birthday party packages and corporate event formulas integrate multiple activities across the portfolio.

Differentiator

Problem solved

Functional benefit

Products and services

• Bowling 16 bowling lanes open to all ages 7 days a week, with automatic bumper guards, lightweight balls for children, shoe rental from size 26, and a launch ramp for people with disabilities. Includes FFBSQ-homologated lanes with reduced rates for licensed bowlers.
• Billiards A billiard room open 7 days a week with 7 billiard tables, cues, balls, and accessories available for family, friends, or colleague competitions, with equipment adapted for both regular players and beginners.
• Laser Game An immersive laser game arena spanning 370 m² across two levels set in a post-apocalyptic industrial theme, open to players aged 8 and above, offering solo and team-based gameplay with reflex-driven missions.
• Karaoke Box A private, soundproof karaoke room accommodating 2 to 12 people with a large selection of songs from classic hits to the latest releases, high-quality audio system, and sessions available for 1 to 2 hours.
• Shuffle Board (Shuffly) An interactive shuffleboard experience using Shuffly's electric shuffleboard with camera and computer vision technology that automatically detects pucks and displays scores, offering classic shuffleboard and 3 digital Supercharged game modes for up to 8 players.
• Connected Darts (Dartsee) A connected darts space with Dartsee technology featuring an XXL interactive screen for live scoring with dynamic animations, multiple game modes from classic 501 to custom challenges, and a private area with 2 targets accommodating 2-12 players each (up to 24 total). Sessions available in 30-minute, 1-hour, or 2-hour blocks for ages 12 and up.
• Collaborative Virtual Reality A collaborative virtual reality arena in a 100 m² room where 1 to 4 players can play simultaneously in the same game. Five cooperative games available: Contagion (zombie shooting), Virtual Arena (VR laser game), La légende de Faragor (wizard combat), Virtual Artic Expedition (underwater exploration), and L'Odyssée sauvage (safari contemplation).
• Arcade Games Room (Espace Jeux) An indoor games room with the latest-generation video games spanning adventure, challenge, obstacle, combat, sports, and strategy genres, accessible to children, youth, and adults for casual play or event-based competitions.
• Restaurant Oncle Scott's An American-style restaurant located within the Starbowl leisure complex in a country-style setting, featuring XXL burgers, caramelized ribs, Tex-Mex dishes (huevos ranchos, tacos, chili con carne), gourmet salads, vegetarian options, American desserts, and a children's menu. Open 7 days a week for lunch and dinner.
• Bar & Snacking A bar and snack service open 7 days a week offering cocktails, a wide selection of beers (draft and bottled), whiskies, premium rums, non-alcoholic cocktails, juices, and sodas. The snack menu includes hot and cold meals, pizzas, and desserts.

Quantifiable outcome

• Serves customers 7 days a week with 10 staff members managing 2000m² of leisure facilities
• +2 more outcomes

Named customers3 records

Segments4 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration2 records

Feature5 records

Partnerships

Four partnerships are on record, tiered core and minor.

• DartseecoreTechnology or IntegrationDartsee provides connected darts technology featuring interactive XXL screens with real-time scoring and dynamic animations. The partnership brings new-generation darts experiences with multiple game modes. Starbowl has 2 Dartsee targets each accommodating 2-12 players.
• ShufflycoreTechnology or IntegrationShuffly provides electronic shuffleboard with camera and artificial vision technology for automatic score detection. Offers classic shuffleboard and 3 new interactive Supercharged Shuffleboard games. First in the region according to Starbowl.
• Manon Horlacher (Web Designer)minorImplementation/ SI/ Consulting PartnerFreelance web designer responsible for WordPress website creation and management. Also provides Analytics Suite for audience measurement. Website created using Avada Theme by Theme Fusion.
• Bowling des 4As de BelfortminorStrategic or Co-development PartnerRelated bowling facility owned by M. Boillot, one of the two current owners of Starbowl (acquired March 2018). Represents industry expertise and potential for shared best practices within the same ownership group.

Scale indicators8 records

Recent moves9 records

Expansion highlights4 records

Others

• Quiz Room: French chain of immersive quiz-game rooms. Operates as an embedded partner activity at Starbowl and represents an ecosystem/format peer in the team-based group entertainment category.
• Shuffly: Provider of camera-driven electronic shuffleboard systems. Starbowl is a partner venue using Shuffly hardware; relevant as the technology supplier enabling Starbowl's interactive shuffleboard activity.
• Dartsee: French technology provider of connected darts systems with interactive screens. Starbowl is a partner-venue customer; Dartsee enables the venue's 'Espace Fléchettes' offering and represents the technology vendor behind a key differentiator.

Direct peers

• Speed Park: French chain of multi-activity leisure complexes combining bowling, karting, and laser game under one roof. Closest direct peer to Starbowl's combined bowling + laser + F&B format, though operating at national scale rather than a single regional site.
• Lucky Bowl: French bowling and leisure chain with multi-site presence, combining lanes with bar/restaurant service. Comparable in offering mix and customer targeting to Starbowl's bowling-centric activities.
• Laser Game Evolution: Leading French laser tag chain with multiple locations. Directly comparable to Starbowl's laser game component and overlapping family/group customer base, though it does not offer bowling.
• Bowling des 4As de Belfort: Bowling centre in Belfort (~30km from Audincourt) owned by the same M. Boillot. A true direct peer and sister property, providing direct insight into multi-site bowling operations within the same regional market.
• Royal Bowling: Established French bowling centres chain offering lanes, billiards, and restaurant/bar service. Highly comparable to Starbowl's core bowling + F&B proposition across multiple French locations.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights6 records

Customer concentration

• Facebookfacebook.com/starbowl.audincourt
• Instagraminstagram.com/bowling_audincourt
• LinkedInlinkedin.com/company/bowling-star

Compliance1 record

Revenue estimate

Valuation estimate

Number of profiles

Profiles2 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about BOWLING STAR