Shuffly B.v.

What Shuffly B.v. does

Shuffly B.v. is a Dutch designer, manufacturer, and distributor of premium shuffleboard tables and competitive-socializing equipment, founded in 2018 and headquartered in Eindhoven, Netherlands. The company operates an integrated production facility — including metal and wood workshops, CNC machining, and epoxy-coating spray booths — to produce a tiered shuffleboard portfolio ranging from recreational portable units (Buffalo series) through classic wood-framed tables (Original, Old Oak, DreamX) to premium integrated systems (LED Shuffleboard with DMX/Artnet lighting, Modular Shuffleboard, and Shuffleboard Bar). Its flagship Shuffly Interactive product embeds camera-guided computer vision, augmented-reality puck visualization, and automated electronic scoring into the table, representing the company's principal technology differentiator. The catalogue extends beyond shuffleboard into adjacent venue games — Jenga XXL, AR Darts, Smart Darts, Pinball, Foosball, Bowling, Billiards, Arcade, and Axe Throwing — positioning Shuffly as a one-stop supplier for competitive-socializing venues.

Shuffly monetizes through four primary streams: outright hardware sales (quote-based, project-dependent), monthly leasing, short-term event rental, and professional services (consultation, concept design, 3D master planning, installation). Distribution is direct via the shuffly.com website, Europe's largest dedicated shuffleboard showroom in Eindhoven, and field sales; pricing is non-transparent and configured per project. The company serves a verticalized customer base including bars, restaurants, hotels, family entertainment centers, bowling alleys, cruise ships, offices, tournament organizers, and home consumers across 15+ countries. Notable reference installations include The Grand Shuffle (first dedicated shuffleboard bar in the Netherlands, co-developed with Brothers Horeca Groep), Foodhall Scheveningen, Gamestate, Laserquest Nijmegen, and D-FOOL in Belgium.

The go-to-market is consultative and sales-led, with marketing emphasis on content (blog, SEO, project galleries), social media (Instagram @playshuffly), tournament promotion, and showroom appointments. Partnerships — including Bullseye Interior for venue design and Brothers Horeca Groep as a flagship reference — support an end-to-end venue build-out offering. As of 2024 the company is founder-led (CEO Micky Verhaeg), privately held without disclosed institutional capital, and actively hiring to scale operations and production.

Name

Shuffly B.v.

Legal name

Shuffly B.v.

Website

https://shuffly.com

Company type

Private

Founded year

2018

Operating status

Operating

Headcount range

1–10 employees

Short description

Shuffly B.v. is a Dutch manufacturer founded in 2018 that designs, produces, and installs premium shuffleboard tables and broader competitive-socializing equipment for bars, entertainment venues, and hospitality operators across 15+ countries from its Eindhoven facility.

Ownership category

akta.pro rank

Product category

Shuffleboard tables & social gaming equipment

NAICS

Doll, Toy, and Game Manufacturing (339930), Amusement Parks and Arcades (7131)

SIC

Games, Toys & Children's Vehicles (No Dolls & Bicycles) (3944), Services-Amusement & Recreation Services (7900)

akta.pro primary industry

Party Games, Activities & Interactive Entertainment (HSACACAJ)

akta.pro secondary industry

Casino Table Equipment & Layouts (Tables, Racks, Shufflers, Layout Felts) (MPAEANAA)

Keywords

• Shuffleboard tables
• Competitive socializing games
• Leisure venue equipment
• Interactive gaming tables
• Hospitality gaming furniture

Headquarters

HQ city

Eindhoven

HQ country

Netherlands

HQ region

Europe

Offices2 records

Markets served

GTM type

B2B and B2C

Offering type

Hardware or Manufacturing

Cost components

Personnel, Operations, Technology or R&D, Marketing or Sales, Supply Chain

Revenue model

1. Shuffleboard Table Sales: Shuffly designs, manufactures, and sells premium shuffleboard tables ranging from recreational (Buffalo series) to professional tournament-grade models. Products include Original, LED, Interactive (Shuffle Showdown), Modular, and Shuffleboard Bar variants. Prices are quote-based, not publicly disclosed. Includes custom branding and sizing options.
2. Shuffleboard Leasing: Shuffly offers leasing options for shuffleboard tables, allowing venues to acquire equipment without large upfront capital expenditure. This enables broader market access and recurring revenue stream.
3. Shuffleboard Rental: Short-term rental options available for events or venues wanting to test shuffleboard before committing to purchase.
4. Social Gaming Consulting: Expert advisory services helping venues select the right games, optimize space, maximize revenue, and align with their concept. Part of their full-service approach to customers.
5. Shuffleboard Experience Design: Concept development, design, and master planning services for shuffleboard experiences. Includes interior design consultation (partnership with Bullseye Interior), 3D drawings, and custom social bays.
6. Installation and Delivery Services: Professional delivery and installation services including leveling, setup, and on-site support. Critical for larger tables (12ft+) requiring precision installation.

Pricing tiers

Go-to-market motion1 record

Distribution channels6 records

Marketing channels6 records

Core offering

Shuffly B.V. designs, manufactures, sells, leases, and rents premium shuffleboard tables (Original, Modular, Bar, LED, Interactive, Old Oak, Buffalo, DreamX, Dining variants) and a portfolio of complementary competitive socializing games (Jenga XXL, Jeu de Boules, Sjoelen, Pinball, Foosball, Darts, Bowling, Billiards, Arcade, Axe Throwing). The company offers full-service packages including custom design advice, manufacturing, on-site installation, maintenance, and tournaments, targeting leisure and hospitality venues, entertainment centers, bowling alleys, hotels, cruise ships, offices, and home consumers.

Product overview

Shuffly B.v. is a Dutch manufacturer of premium shuffleboard tables and competitive social gaming equipment. The company offers a comprehensive portfolio centered around shuffleboard tables (Shuffly Interactive with camera-guided puck tracking, Modular Shuffleboard, Shuffleboard Bar, LED Shuffleboard, Original Shuffleboard, Buffalo series, Dining Shuffleboard, DreamX, and Old Oak variants) complemented by an extended range of competitive social games including Jenga XXL, Jeu de Boules, Sjoelen, Pinball, Foosball, Augmented Reality Darts, Interactive Darts, Bowling, Billiards, Arcade, and Axe Throwing. The product architecture consists of core shuffleboard offerings (from recreational portable models to high-tech interactive tables) as add-on modules and complementary social games that venues can combine for enhanced entertainment experiences. Shuffly provides end-to-end services including social gaming consultation, shuffleboard experience design and master planning, custom design, manufacturing, installation, and marketing support.

Differentiator

Problem solved

Functional benefit

Products and services

• Shuffly Interactive

Quantifiable outcome

• 398+ happy customers across 15+ countries
• +3 more outcomes

Named customers8 records

Segments8 records

Ideal customer profiles4 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration2 records

AI capability2 records

Feature5 records

Partnerships

Two partnerships are on record, tiered minor and flagship.

• Bullseye InteriorminorStrategic or Co-development Partner · 1 January 2024Bullseye Interior is a partner for interior design services, specifically for creating attractive leisure locations. Shuffly collaborates with them to combine shuffleboard expertise with their expertise in designing appealing entertainment venues.
• Brothers Horeca GroepflagshipStrategic or Co-development PartnerStrategic partnership for The Grand Shuffle project - the first dedicated shuffleboard bar in the Netherlands. Shuffly and Brothers Horeca Groep co-developed the concept, from design and branding of shuffleboards to optimal venue layout. The project represents 8 custom digital shuffleboards with custom hardware/software.

Scale indicators4 records

Recent moves7 records

Expansion highlights7 records

Emerging players

• TouchTable Games: US-based developer of interactive digital game tables for venues. Comparable in the tech-enabled gaming table segment - Shuffly Interactive's machine vision puck tracking competes against TouchTable's digital gaming surface approach.
• Playcraft: US-based manufacturer of multi-game tables including shuffleboard, foosball, and combination game tables. Comparable in serving the home and small commercial market with versatile game room furniture.

Broad incumbents

• Olhausen Billiard Mfg: US-based premium billiards and game table manufacturer with shuffleboard lines alongside pool tables, foosball, and air hockey. Larger established player offering overlapping capabilities as part of wider game room portfolio.
• Stern Pinball: US-based leading manufacturer of pinball machines, distributed by Shuffly to European venues. Comparable in serving competitive socializing venues with premium gaming equipment, though at much larger scale and broader product line.
• Brunswick Corporation: Large US-based gaming and recreation company (billiards, bowling, marine) with decades of brand heritage. Competes in adjacent gaming table categories that venues often consider alongside shuffleboards for entertainment mix.
• QubicaAMF: Global leader in bowling equipment and entertainment centers. Comparable in targeting the bowling center modernization trend where Shuffly's shuffleboard serves as a complementary entertainment offering for bowling venues.

Direct peers

• Venture Shuffleboard: US-based premium shuffleboard table manufacturer specializing in both classic and contemporary shuffleboard designs for residential and commercial markets. Direct competitor to Shuffly in the premium shuffleboard category, serving bars, restaurants, and homes globally.
• Hudson Shuffleboards: US-based premium shuffleboard manufacturer known for handcrafted tables in various styles (Vintage, Mid-century, Industrial). Direct competitor with similar premium positioning, custom finishes, and venue-grade construction.
• Champion Shuffleboards: US-based shuffleboard manufacturer producing tournament-grade and recreational tables since the 1990s. Comparable in product breadth (regulation 22ft, home, commercial) and target customer overlap with Shuffly's product line.
• Gold Standard Games: US-based manufacturer (formerly US Billiards Inc.) producing shuffleboard tables, pool tables, and game room furniture. Direct competitor in shuffleboards with broad game room product portfolio similar to Shuffly's expanding offerings.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks7 records

Key highlights6 records

Customer concentration

• Instagraminstagram.com/playshuffly
• LinkedInlinkedin.com/company/playshuffly

Revenue estimate

Valuation estimate

Number of profiles

Profiles9 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Shuffly B.v.