Box Bike
Box Bike Store is a privately held Peruvian bicycle retailer founded in 2005 and based in Lima, operating an omnichannel D2C business via e-commerce and a physical showroom. The company sells children's, MTB, BMX, vintage, folding, road bikes, and electric mobility vehicles to individual consumers nationwide.
- Company typePrivate
- Founded-
- HeadquartersLima, Peru
- Headcount1–10
- GTM typeB2C
- OfferingServices
What Box Bike does
Box Bike Store is a privately held Peruvian bicycle retailer founded in 2005 and headquartered in Lima. Operating with approximately 6 employees, the company runs a direct-to-consumer omnichannel business combining a Wix-based e-commerce storefront (boxbike.pe) with a physical showroom in Lima's Jesús María district (Av. Arnaldo Márquez 1165, Tienda 101) and a flagship location in Cercado de Lima. Box Bike sells a broad portfolio of bicycles including children's bikes (Aro 16), MTB (Classic, Raptor, Zeus, and Venus sub-lines in 20/24/26/29-inch sizes), BMX, Hi Riser, vintage-style, folding, and road/commuter categories, alongside an electric mobility extension covering electric motorcycles (moto eléctrica), motorized bicycles (bicimotos), and three-wheeled electric trimotos. Components are sourced from established cycling brands including Shimano (Tourney derailleurs, 3x7 integrated shifters), Kenda tires, Alhonga disc brakes, and KMC chains, spanning entry-level to mid-range specifications.
The company's product offering is priced in Peruvian Sol (PEN) ranging from approximately 350 PEN for entry-level children's bicycles to 3,500 PEN for the Trimoto Eléctrica B04, with regular discounts of 25-40% off list price on most SKUs. Accessories, gift cards, and a loyalty program (Fidelización) supplement the core bike portfolio. Distribution combines nationwide shipping across Peru with same-day delivery promised for the Lima metropolitan area. Multiple purchase channels are supported — website, WhatsApp (+51 935 399 441), phone (+51 989 640 629), email ([email protected]), and in-store — enabling 24/7 transactional availability. Payment methods include credit/debit cards (5% surcharge), bank transfer, cash, and cash on delivery within Lima. Warranties range from 6 months to 5 years depending on product.
Box Bike's revenue model is one-time retail sales to individual consumers (B2C) across use cases spanning urban commuting, recreational cycling, sport/BMX riding, mountain biking, vintage/retro cycling, and electric mobility. Marketing is driven by organic social channels (Facebook, Instagram, YouTube under the boxbikestore handles), email newsletter subscriptions, blog content, and WhatsApp-based conversational commerce. The company operates as an independent, bootstrapped private entity with no disclosed institutional investors, parent company, or M&A activity, and references Peruvian law (Ley 29733) in its Terms and Conditions, confirming its Peruvian domicile.
Box Bike firmographics
Firmographics- Name
- Box Bike
- Legal name
- Box Bike Store
- Website
- https://boxbike.pe
- Company type
- Private
- Operating status
- Operating
- Headcount range
- 1–10 employees
- Short description
- Box Bike Store is a privately held Peruvian bicycle retailer founded in 2005 and based in Lima, operating an omnichannel D2C business via e-commerce and a physical showroom. The company sells children's, MTB, BMX, vintage, folding, road bikes, and electric mobility vehicles to individual consumers nationwide.
- Ownership category
- akta.pro rank
Box Bike industry classification
Industry- Product category
- Bicycle Retail
- NAICS
- Sporting Goods, Hobby, Musical Instrument, Book, and Miscellaneous Retailers (459)
- SIC
- Motorcycles, Bicycles & Parts (3751)
- akta.pro primary industry
- Bicycle Retail (New Bikes) (CRAMAHAA)
- akta.pro secondary industries
- Kids’ & Family Bike Retail (Youth, Trailers, Seats) (CRAMAHAG), E-Bike Retail (CRAMAHAE), Bike Accessories Retail (Lights, Locks, Racks, Bags) (CRAMAHAD)
Keywords
Where Box Bike is headquartered
LocationHeadquarters
- HQ city
- Lima
- HQ country
- Peru
- HQ region
- Latin America
Offices2 records
Markets served
Box Bike business model
Business model- GTM type
- B2C
- Offering type
- Services
- Cost components
- Operations, Supply Chain, Marketing or Sales, Personnel, Infrastructure
Revenue model
- Bicycle Sales: Box Bike generates revenue through one-time sales of bicycles including various categories: MTB (mountain bikes), BMX, Hi Riser, children's bikes, electric bikes (moto eléctricas), folding bikes, vintage bikes, and road bikes (ruteras). The company also sells accessories and related components. Revenue is generated at point of sale through e-commerce and physical store purchases.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Unit Pricing | Pay-as-you-go | Children's bicycles (Aro 16) priced from 350 PEN |
| Unit Pricing | Pay-as-you-go | Standard bicycles with warranty coverage |
Go-to-market motion1 record
Distribution channels3 records
Marketing channels6 records
Box Bike product offering
Product offeringCore offering
Box Bike is a Peruvian bicycle retailer selling its own branded bicycles across multiple categories (children's, MTB, BMX, Vintage, Hi Riser, foldable, road/commuter) along with electric mobility vehicles (electric motorcycles, Trimoto electric three-wheeler, bicimoto motorized bicycles) and cycling accessories. The company sells direct to consumers through an e-commerce website and a physical retail store in Lima, offering nationwide delivery with same-day service in Lima.
Product overview
Box Bike is a Peruvian bicycle retail company operating an e-commerce platform (boxbike.pe) that sells a diverse portfolio of bicycles and related products. The core product line includes children's bicycles (Aro 16 with Spider-Man theme and magnesium rim variants), the Vintage series (classic-style bikes with wicker baskets in multiple sizes), BMX bikes (26-inch with suspension and disc brakes), and an extensive MTB line comprising Classic MTB, Raptor Aluminum (24-inch with Shimano Tourney 3x7 system), and Zeus Double Shock models (26-inch with dual suspension). Additional product categories include Hi Riser, Foldable, and Road/Commuter bicycles. The company also offers motorized vehicles including Bicimotos (motorized bicycles), Electric Motorcycles, and Trimoto electric three-wheelers. Accessory products, gift cards, and loyalty programs round out the offering. The company operates a physical store in Lima's Cercado district and provides nationwide delivery with same-day service in Lima.
Differentiator
Problem solved
Functional benefit
Products and services
- Box Bike Children's Bicycles (Aro 16)
Companies that use Box Bike
Customer profileSegments1 record
Ideal customer profiles1 record
Box Bike technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Box Bike partnerships and signals
Strategic signalScale indicators2 records
Recent moves5 records
Expansion highlights5 records
Box Bike competitors and assessment
Company assessmentDirect peers
- Specialized Bicycle Components: Premium bicycle brand with global retail and dealer network, including concept stores in Latin America. Specialized's MTB, road, and children's bikes compete for the same Peruvian consumer segments that Box Bike targets.
- Wiggle: Global online cycling and triathlon retailer shipping to international markets. Wiggle's online-only model and broad bicycle/accessories assortment directly parallels Box Bike's e-commerce-first approach.
- Merida Bikes: Taiwanese bicycle manufacturer with global distribution including Latin America. Merida's MTB and road bike lineup competes for the same mid-market consumers Box Bike serves in Peru.
- Cannondale: Premium bicycle brand with authorized dealers across Latin America. Cannondale's MTB, road, and e-bike portfolio overlaps with Box Bike's premium Raptor and Zeus MTB offerings at higher price points.
- Trek Bicycle Corporation: Global bicycle manufacturer and retailer with authorized dealer presence in Peru. Trek sells comparable MTB, road, and children's bicycles through branded stores and online channels that overlap directly with Box Bike's core assortment.
- Scott Sports: Swiss bicycle and sports brand with global distribution including Latin America. Scott's MTB and e-bike offerings overlap with Box Bike's premium MTB (Raptor, Zeus) and electric categories.
- Giant Bicycles: World's largest bicycle manufacturer, selling through independent dealers across Latin America. Giant's MTB, road, and e-bike lineup overlaps with Box Bike's product mix and competes for the same mid-market Peruvian consumer.
Broad incumbents
- Decathlon: Global sporting goods retailer with a direct retail presence in Peru, offering private-label bicycles (B'Twin, Rockrider, Triban) and accessories at competitive prices. Decathlon competes with Box Bike across multiple price points and product categories in Lima.
Emerging players
- Rad Power Bikes: North American electric bicycle specialist with growing international presence. Rad Power overlaps with Box Bike's electric motorcycle and Trimoto offerings as e-mobility demand expands in Latin American markets.
- Canyon Bicycles: German direct-to-consumer premium bicycle brand with growing global reach. Canyon competes with Box Bike at the upper end of the MTB and road bike market through its online-only model, especially relevant for Peruvian consumers shopping online.
Market position
Strengths4 records
Weaknesses4 records
Competitive moat3 records
Key risks6 records
Key highlights7 records
Customer concentration
Box Bike social profiles
Digital presenceBox Bike financial estimates
Financial estimateRevenue estimate
Valuation estimate
Box Bike leadership team
Management profileNumber of profiles
Box Bike funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Box Bike M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Box Bike
What does Box Bike do?
Box Bike is a Peruvian bicycle retailer selling its own branded bicycles across multiple categories (children's, MTB, BMX, Vintage, Hi Riser, foldable, road/commuter) along with electric mobility vehicles (electric motorcycles, Trimoto electric three-wheeler, bicimoto motorized bicycles) and cycling accessories. The company sells direct to consumers through an e-commerce website and a physical retail store in Lima, offering nationwide delivery with same-day service in Lima.
Is Box Bike a public or private company?
Box Bike is a private company. It is classified as founder individual operated bootstrapped and is currently operating.
When was Box Bike founded?
Box Bike was founded in -1. It employs 1 to 10 people.
Where is Box Bike based?
Box Bike is headquartered in Lima, Peru, in the Latin America region.
How does Box Bike make money?
One revenue line is on record: bicycle Sales.
Who are Box Bike's main competitors?
Direct peers on record are Specialized Bicycle Components, Wiggle, Merida Bikes, Cannondale, Trek Bicycle Corporation, Scott Sports and Giant Bicycles. Decathlon is listed as a broad incumbent. Emerging players are Rad Power Bikes and Canyon Bicycles.
Does Box Bike have an API?
No public API is recorded for Box Bike.
What industry is Box Bike in?
Box Bike's product category is Bicycle Retail. Its primary akta.pro industry code is CRAMAHAA, Bicycle Retail (New Bikes), with a secondary code of CRAMAHAG, Kids’ & Family Bike Retail (Youth, Trailers, Seats). Its NAICS code is 459 and its SIC code is 3751.