BOYA

What BOYA does

BOYA, legally Shenzhen Perfect Acoustic Technology Co., Ltd., is a Shenzhen-based audio equipment company founded in 2012 that designs and manufactures microphones, headphones, mixers, and AI-enabled voice recorders for content creators, live streamers, podcasters, journalists, gamers, and business professionals. The company's portfolio spans wireless microphones (BOYA mini 2, BOYA Magic, BOYAMIC 2, BOYALINK 3), lavalier microphones (BY-M1), USB studio and gaming microphones (CastMic P60/S60/G40), on-camera microphones (BY-MM1 AI), conference microphones (CM30/CM40), monitor headphones (HP3, BY-HP2), audio interfaces (Caster X1, BY-AM4), boom arm accessories, and the BOYA Notra AI voice recorder.

The technical core is the proprietary BOYA Intelligence AI noise cancellation system, built on deep neural networks trained on more than 700,000 real-world noise samples and over 20,000 hours of deep learning, delivering up to -40dB suppression. Hardware differentiators include extreme miniaturization (BOYA mini at 5g), 32-bit float onboard recording (BOYAMIC 2), AI transcription in 140+ languages (Notra via ChatGPT, Claude, Gemini, Grok), transformable 4-in-1 form factors (BOYA Magic), and multi-receiver support for up to 8 devices. The company holds 400+ acoustic patents and has earned multiple Red Dot, iF Design, and Golden Pin design awards.

BOYA monetizes primarily through one-time hardware sales across direct-to-consumer e-commerce, a multi-tier distributor network reaching 150+ countries and 6,000+ retail stores, and a growing subscription SaaS layer via Notra AI ($17.99/month Pro, $29.99/month Ultimate). The company additionally drives demand through influencer marketing (10% affiliate commission), industry trade shows, and a press/earned media presence. The company received undisclosed investment from world-renowned institutions in 2021, has launched multiple "world's first" AI-powered products in 2024-2026, and serves 30M+ cumulative users worldwide.

Name

BOYA

Legal name

Shenzhen Perfect Acoustic Technology Co., Ltd.

Website

https://boyamic.com

Company type

Private

Founded year

2012

Operating status

Operating

Headcount range

11–50 employees

Short description

BOYA is a Shenzhen-based audio equipment company that designs wireless, USB, lavalier, and on-camera microphones plus the BOYA Notra AI voice recorder for content creators, podcasters, streamers, gamers, and business professionals across 150+ countries.

Ownership category

akta.pro rank

Product category

Professional Audio Equipment

NAICS

Audio and Video Equipment Manufacturing (33431)

SIC

Household Audio & Video Equipment (3651), Electronic Components & Accessories (3670)

akta.pro primary industry

Microphones, Headsets & Audio Input Devices (HDACAFAH)

akta.pro secondary industries

On-Device Speech & Audio AI (wake word, ASR, enhancement) (HDAAAJAF), Audio Accessories (Ear Tips, Cables, Stands, Cases, Transmitters) (CRACANAM)

Keywords

• Wireless microphones
• Usb microphones
• Audio recording equipment
• Studio microphones
• Lavalier microphones

Headquarters

HQ city

Shenzhen

HQ country

China

HQ region

Asia

Offices1 record

Markets served

GTM type

B2C

Offering type

Hardware or Manufacturing

Cost components

Technology or R&D, Supply Chain, Marketing or Sales, Personnel, Operations

Revenue model

1. Hardware Sales: One-time sales of microphones, headphones, mixers, and accessories through direct e-commerce and distribution network.
2. AI Subscription Services: Notra AI voice recorder subscription tiers (Starter free, Pro $17.99/month, Ultimate $29.99/month) providing transcription minutes, AI summaries, and cloud storage.

Pricing tiers

Go-to-market motion4 records

Distribution channels4 records

Marketing channels7 records

Core offering

BOYA designs, manufactures, and sells a broad portfolio of audio equipment including wireless, USB, lavalier, studio, on-camera, and conference microphones, plus headphones, mixers, and accessories. Products are aimed at content creators and professionals, with proprietary AI noise cancellation (BOYA Intelligence) embedded in multiple devices. The company also offers the BOYA Notra AI voice recorder paired with subscription-based AI transcription services.

Product overview

BOYA is a professional audio equipment company offering an extensive portfolio of innovative microphones and audio products for content creators, professionals, and consumers. The product lineup centers on wireless microphones including the BOYA mini 2, BOYA Magic (transformable 4-in-1 design), BOYAMIC 2 (flagship with AI and onboard recording), and BOYALINK 3 (button-sized). The range extends to lavalier mics (BY-M1 series), USB microphones (BOYA CastMic P60/S60/G40 for streaming and gaming), studio mics (BY-DM500), on-camera mics (BY-MM1 AI with AI noise cancellation), conference mics (CM30/CM40, BY-GM18), headphones (HP3, BY-HP2), mixers/audio interfaces (Caster X1, BY-AM4), and accessories (boom arms). The company differentiates through BOYA Intelligence AI-powered noise cancellation using deep neural networks (DNNs) across multiple products. BOYA Notra represents an innovative AI voice recorder featuring AI transcription in 140+ languages, powered by ChatGPT, Claude, Gemini, and Grok models. The company serves 150+ countries with 6,000+ retail stores and over 30 million users globally.

Differentiator

Problem solved

Functional benefit

Products and services

• BOYA mini 2 Wireless microphone weighing 5 grams with AI-powered noise cancellation for content creators, vloggers, and mobile recorders.
• BOYA Magic Transformable AI-powered mini wireless microphone that converts between clip-on, handheld, desktop, and on-camera configurations for content creators and mobile journalists.
• BOYAMIC 2 Flagship AI-powered wireless microphone with onboard 32-bit float recording and multi-receiver support for creators and professional audio capture.
• BOYALINK 3 Compact button-sized wireless microphone with AI noise cancellation and multi-receiver support for content creators and mobile recording.
• BOYA mini World's tiniest wireless microphone weighing 5 grams for vloggers and on-the-go creators needing ultra-portable audio capture.
• BY-M1 Lavalier Microphone Universal lavalier microphone with omnidirectional condenser capsule, 65 Hz-18 kHz frequency response, 74 dB SNR, and LR44 battery power. Compatible with cameras, smartphones, and recording devices for interviews and presentations.
• BOYA CastMic P60 Dual USB and XLR dynamic studio microphone for streamers, podcasters, and broadcasters needing plug-and-play recording with broadcast-grade audio quality.
• BOYA CastMic S60 USB and XLR RGB dynamic microphone with customizable RGB lighting and sound-reactive effects for streamers and gaming setups. 48 kHz/24-bit audio, 90 dB SNR, 4-in-1 smart knob for gain/volume/mix/noise cancel control, tap-to-mute operation.
• BOYA CastMic G40 RGB USB gaming microphone with 192 kHz/24-bit audio, 85 dB SNR, 125 dB SPL handling, supercardioid pickup pattern, 9 dynamic RGB effects, and 4-layer noise reduction with DSP chip for gamers and esports streamers.
• BY-DM500 Studio Microphone Dynamic broadcasting microphone with cardioid polar pattern, 20 Hz-20 kHz frequency response, all-metal construction, and XLR output for broadcasting, podcasting, and studio recording. Includes foam windscreen.
• BY-MM1 AI On-Camera Microphone AI-powered supercardioid on-camera microphone with deep neural network noise cancellation for videographers, vloggers, and content creators using cameras and smartphones.
• BY-MM1 On-Camera Microphone Universal cardioid on-camera microphone with compact metal construction, no battery required, and compatibility with smartphones, DSLRs, camcorders, and PCs. Includes furry windshield for wind noise reduction.
• BOYA CM30 / CM40 Conference Microphone Gooseneck condenser microphones for professional audio capture in lectures, online meetings, streaming, and podcasting. CM40 features ENC reducing background noise by up to -35 dB. USB-C plug-and-play with 360° adjustable gooseneck.
• BY-GM18 Conference Microphone Desktop gooseneck condenser microphone series for lectures, conferences, and meetings. Cardioid pattern, dual gooseneck sections for precise positioning, and LED status indicators.
• BOYA HP3 Headphones Over-ear monitoring headphones with custom-matched 50 mm dynamic drivers, 20 Hz-20 kHz frequency response, 100 dB sensitivity, 32 ohm impedance. Includes 3.5 mm cable and 1/4-inch gold-plated adapter for monitoring and post-production.
• BY-HP2 Headphones Professional monitor headphone with 40 mm drivers, 20 Hz-40 kHz frequency response, 98 dB sensitivity, 60 ohm impedance, circumaural ergonomic design, and 300 mW maximum power for audio recording and post-production work.
• BOYA Caster X1 Mixer/Audio Interface 192 kHz USB audio interface and digital mixer for streamers, podcasters, and content creators. Features 70 dB gain preamp, 48V phantom power, auto gain function, RGB meter, and BOYA Central PC software for multi-source virtual mixing.
• BY-AM4 Audio Interface Professional dual-channel audio interface with XLR combo input, 1/4-inch audio outputs, USB-C connector, built-in noise cancellation, 48V phantom power, and real-time monitoring for podcasters and home studio users.
• BOYA Notra AI Voice Recorder AI-powered voice recorder with multi-language transcription, AI summarization, and cloud storage for business professionals, journalists, and content creators needing meeting and conversation capture.
• BOYA MIC ARM Boom Arm Professional adjustable microphone boom arm with three-section design, 750 mm horizontal reach, 720 mm vertical reach, concealed cable channels, padded C-clamp mount, 2 kg weight capacity, and 1/4-inch, 3/8-inch, 5/8-inch threading compatibility.
• BOYA MIC ARM LP Boom Arm Low profile microphone boom arm designed for under-monitor setups. 600 mm horizontal reach, 410 mm vertical reach, 360° horizontal rotation, 90° vertical rotation, 3 kg weight capacity, and hidden cable channel with magnetic covers.
• BY-BA30 Boom Arm Versatile microphone boom arm for desktop sound recording with adjustable hinge control, integrated cable catch, C-clamp mount, 1 kg weight capacity, and 5/8-inch to 3/8-inch threading screw included.

Quantifiable outcome

• AI noise cancellation depth: -40 dB (strong mode) and -15 dB (light mode)
• +3 more outcomes

Named customers5 records

Segments6 records

Ideal customer profiles5 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration4 records

AI capability9 records

Feature7 records

Partnerships

Two partnerships are on record, tiered minor and core.

• BOYA IranminorChannel Partner/ Reseller/ DistributorRegional distributor for BOYA products in Iran market
• Impact.comcoreTechnology or IntegrationAffiliate program platform provider enabling BOYA's 10% commission affiliate program with tracking and reporting capabilities

Scale indicators7 records

Recent moves7 records

Expansion highlights6 records

Broad incumbents

• Shure: Shure is a broad incumbent spanning broadcast, music, and conferencing microphones, with comparable on-camera (BOYA BY-MM1 vs. Shure VP series) and conference (CM series vs. Shure MX series) product lines targeting overlapping but more professional-leaning customer segments.
• Audio-Technica: Audio-Technica competes with BOYA in USB/streaming microphones (AT2020 vs. BOYA CastMic series), studio microphones, and headphones, with established presence in podcasting and music recording that overlaps BOYA's podcaster and content creator segments.
• Sennheiser: Sennheiser is a broad incumbent in professional and prosumer microphones and headphones with deeper enterprise/B2B reach. Comparable on studio mics (BY-DM500 vs. Sennheiser MD line), conference (CM series vs. SpeechLine), and premium headphones (HP3 vs. HD series).
• Sony: Sony competes with BOYA in on-camera microphones (BOYA BY-MM1 vs. Sony ECM series), consumer audio, and increasingly in creator-targeted wireless audio, leveraging its camera and electronics ecosystem for cross-sell that BOYA cannot match.

Direct peers

• RØDE Microphones: RØDE is the most direct competitor to BOYA in wireless lavalier and on-camera microphones (Wireless GO series), serving the same content-creator and videographer customer base with comparable price points and feature sets.
• DJI Mic: DJI's Mic series competes head-on with BOYA's wireless microphones for content creators and videographers, leveraging DJI's camera ecosystem for cross-sell. Direct feature and price competition is referenced in BOYA Magic backer reviews.
• Hollyland: Hollyland's Lark and Mars wireless microphone systems target the same creator, vlogger, and live-streaming segments as BOYA, with comparable 2.4GHz transmission and AI-claimed features. Frequently compared directly against BOYA Magic in third-party reviews.

Emerging players

• MOVO: MOVO is an emerging player offering wireless, USB, and lavalier microphones for content creators at competitive price points, directly comparable to BOYA's lower-tier wireless and USB product lines on Amazon and online retail channels.
• Saramonic: Saramonic is an emerging player in wireless lavalier and on-camera microphones targeting the same entry-to-mid price points as BOYA's BY-M and BY-V series, with comparable feature sets and an overlapping budget-conscious creator customer base.
• Comica: Comica is an emerging Shenzhen-based player in wireless and on-camera microphones, often appearing as a price-disruptive alternative to BOYA's wireless microphone SKUs in the same creator and vlogger customer segments.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat6 records

Key risks6 records

Key highlights6 records

Customer concentration

• Xx.com/BOYAmic
• YouTubeyoutube.com/channel/UC6uU1y4-vxQqQEswOclQ2bw
• Facebookfacebook.com/BoyamicOfficial
• LinkedInlinkedin.com/company/boyaaudio
• Instagraminstagram.com/boyaaudio

Compliance3 records

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about BOYA