BP College

What BP College does

BP College (legal name: Bakker Pruyser College) is a privately held Dutch youth hockey training and events company founded in 2015 by former international hockey players Billy Bakker (236 caps, 65 international goals, Olympic silver medalist) and Mirco Pruyser (142 caps, 80 international goals). Headquartered in Amsterdam with operations centered in Kampen, the company delivers a portfolio of structured hockey experiences for youth players aged 8 to 18 across the Netherlands, including overnight Hockey Summer Camps, BP Hockey Days, BP Indoor Hockey Days, BP Prep Days, BP WK Clinics, and seasonal BP Specialisme Trainingen. Training is delivered personally by the founders and a network of Hoofdklasse (top league) players and BP Top Trainers, operating under a proprietary scoring-focused hockey philosophy.

The business generates revenue through three primary streams: (1) per-event registration fees for camps, clinics, and training days purchased directly via the website; (2) quote-based private, team, and club training sessions; and (3) corporate event organization for enterprise clients such as Deloitte, ABN AMRO, Volvo, and Auping. Events are hosted at a network of partner hockey clubs across at least eight Dutch cities, providing nationwide distribution without owned facilities. Marketing relies on social media, an ActiveCampaign-powered newsletter, the website, and word-of-mouth referrals.

BP College is bootstrapped with ~20 employees, no disclosed external funding, and no parent company. Its technology stack is limited to standard marketing automation (ActiveCampaign) and a self-serve website for event registration. The company's competitive position rests on the founders' playing credentials, brand recognition built over nine years, and a partner-club distribution network.

Name

BP College

Legal name

Bakker Pruyser College

Website

https://bpcollege.nl

Company type

Private

Founded year

2015

Operating status

Operating

Headcount range

11–50 employees

Short description

BP College is a Dutch youth hockey training and events company founded by former internationals Billy Bakker and Mirco Pruyser, delivering camps, clinics, and coaching for players aged 8-18 across the Netherlands.

Ownership category

akta.pro rank

Product category

Youth Hockey Training and Sports Event Services

NAICS

Sports and Recreation Instruction (61162), Sports and Recreation Instruction (611620)

SIC

Services-Amusement & Recreation Services (7900), Services-Educational Services (8200)

akta.pro industry

PRIMARYMPAKAJAA

Youth Multi-Sport Camps (General Athletics, Summer Camps)

Media, Entertainment & Sports/Sports (Leagues, Teams, Events, Venues)/Sports Camps, Academies & Training Centers

SECONDARYHSADAEAO

Coach Education, Certification & Clinics

Home & Personal Services/Fitness, Wellness & Personal Training/Sports Coaching & Athletic Performance

Keywords

• Youth hockey training
• Hockey summer camps
• Sports clinics
• Hockey skill development
• Corporate sports events

Headquarters

HQ city

Amsterdam

HQ country

Netherlands

HQ region

Europe

Offices2 records

Markets served

GTM type

B2B and B2C

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Technology or R&D, Infrastructure

Revenue model

1. Event Registration Fees: BP College charges registration fees for structured events such as Hockey Summer Camps, BP Hockey Days, BP Indoor Hockey Days, BP Prep Days, and BP Specialisme Trainingen. Customers purchase tickets/registration through the website. For multi-day camps, the fee includes training, meals, activities, and overnight accommodation.
2. Private and Custom Training: BP College offers private training sessions, team training, club clinics, and custom events upon request. Customers submit a request form and receive a quote. These are priced individually based on scope and duration.
3. Corporate Event Organization: BP College organizes branded corporate events such as the Deloitte Students Hockey Trophy, ABN AMRO Hockey/Tennis Experience, and Volvo and Auping activations, generating revenue through corporate client engagements.

Pricing tiers

Go-to-market motion1 record

Distribution channels3 records

Marketing channels4 records

Core offering

BP College organizes and delivers youth hockey training events in the Netherlands for players aged 8 to 18. Its core offerings include multi-day overnight Hockey Summer Camps, two-day BP Hockey Days, and single-day BP (Top) Clinics held at partner hockey clubs nationwide, all coached by former international and Hoofdklasse players. Complementary offerings include seasonal BP Specialisme Trainingen (scoring, dribbling, and penalty corner specialization), BP Indoor Hockey Days, BP Prep Days, BP WK Clinics, and on-demand private, team, and club training. The company also organizes branded corporate sports events and activations for clients such as Deloitte, ABN AMRO, Volvo, and Auping.

Product overview

BP College is a Dutch hockey event and training organization founded by former internationals Billy Bakker and Mirco Pruyser. The company operates a portfolio of youth hockey training programs centered around three core offerings: overnight Hockey Summer Camps, day-long BP Hockey Days, and specialized BP (Top) Clinics. Supporting these are seasonal BP Specialisme Trainingen (specialization training for dedicated youth), BP Indoor Hockey Days (indoor/zaal hockey), and BP Prep Days (pre-season camps). The company also offers on-demand private, team, and club training sessions. BP College's unique positioning combines training by top-level hockey internationals with organized multi-day events across Dutch hockey clubs. The company has been operating for 9 years, delivering its 'top hockey experience' philosophy to motivated youth hockey players throughout the Netherlands.

Differentiator

Problem solved

Functional benefit

Brands

• BP Prep Days: Two-day hockey training events for preparing for the new season, held at various locations in the Netherlands.
• BP WK Clinic
• AH&BC Camps & Clinics

Products and services

• Hockey Summer Camp

Quantifiable outcome

• Participants trained by internationals with 378 combined caps (236 + 142) and 145 combined international goals (80 + 65)

Named customers5 records

Segments3 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration1 record

Partnerships

Five partnerships are on record, tiered core and minor.

• KNHB (Koninklijke Nederlandse Hockey Bond)coreStrategic or Co-development PartnerBP College works in alignment with the Royal Dutch Hockey Association (KNHB). KNHB is shown as a logo partner on the BP College website, indicating an official relationship supporting youth hockey development in the Netherlands.
• AdidasminorGTM or Marketing PartnerAdidas is shown as a logo partner on the BP College website, suggesting a sponsorship or co-marketing relationship for sports apparel.
• ABN AMROcoreGTM or Marketing PartnerABN AMRO is shown as a logo partner and is also a corporate client for whom BP College organizes the ABN AMRO Hockey/Tennis Experience event. This is both a sponsorship and a service delivery relationship.
• GoalieWorksminorStrategic or Co-development PartnerGoalieWorks collaborates with BP College on the Hockey Summer Camp, providing dedicated goalkeeper training as part of the camp program. Together with BP College they organize a joint daily training session for all participants.
• Partner Hockey Clubs (AMVJ, Nijmegen, FIT, Hisalis, LOHC, HC Zwolle)coreChannel Partner/ Reseller/ DistributorBP College has established relationships with multiple Dutch hockey clubs that serve as venues for BP College events, training sessions, and camps. These include AMVJ, Hockeyclub Nijmegen, FIT, Hisalis, LOHC, and HC Zwolle. Clubs act as local hosts and distribution channels for BP College activities.

Scale indicators3 records

Recent moves6 records

Expansion highlights5 records

Regional players

• Stick2Hockey (England Hockey): England Hockey's official introductory and development program for youth hockey players. Comparable in targeting youth hockey development through structured clinics, but operates as a national federation program rather than a commercial training brand and is geographically UK-focused.

Direct peers

• Amsterdam Hockey & Bandy Club (AH&BC): Elite Dutch hockey club whose campus hosts BP College's founder-affiliated AH&BC Camps & Clinics sub-brand. Comparable as a Dutch hockey club with youth academy, training programs, and Hoofdklasse-level coaching — and operates as a peer in the same talent and participant pool.
• HGC (Hockey Club 's-Hertogenbosch): Major Dutch hockey club with strong youth academy and development programs. Comparable as a Dutch hockey institution hosting clinics, training, and camps for youth players — direct competition for both participants and coaching talent.
• HC Bloemendaal: Top Dutch hockey club operating its own youth academy, training programs, and clinics led by Hoofdklasse and international players. Directly comparable target market (Dutch youth hockey players), coaching model, and geographic market overlap.
• Evolve Hockey: UK-based hockey coaching and player-development company offering camps, clinics, private training, and academies for youth and adult hockey. Directly comparable to BP College in single-sport (field hockey) coaching business model, target market (motivated youth players), and event-driven GTM.

Broad incumbents

• IMG Academy: Largest US-based multi-sport training academy offering camps, clinics, and full-time academies across many sports. Comparable in event-driven youth sports training model and breadth of program offerings, but operates at much larger scale and is not sport-specific.
• Aspire Academy: Qatar-based elite sports academy offering multi-sport training and academies for high-performance youth athletes. Comparable in elite-player-led coaching and academy-based training model, but operates across multiple sports and full-time residential programs.
• Decathlon: Global sporting goods retailer increasingly operating in-store sports training academies, school programs, and youth camps. Comparable as a scale player offering structured youth sports training products, though across many sports rather than hockey-specific.
• Nike Sports Camps: Network of sport-specific summer camps for youth athletes operated under the Nike brand. Comparable in youth sports camp structure, multi-day overnight programming, and self-serve registration model; broader in sport coverage.

Others

• EuroHockey: European hockey federation and event organizer hosting tournaments, development clinics, and youth competitions. Comparable as an institutional organizer of hockey events and development programs, but operates as a governing body rather than a commercial training provider.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks7 records

Key highlights7 records

Customer concentration

• LinkedInlinkedin.com/company/bp-college

Revenue estimate

Valuation estimate

Number of profiles

Profiles2 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about BP College