GoalieWorks

What GoalieWorks does

GoalieWorks BV is a Dutch hockey goalkeeper training organization founded in 2011 (rebranded under the GoalieWorks name in 2015) by Pirmin Blaak, an active Dutch national team goalkeeper, and Jan Lelieveldt. The company operates 13 regional keeper schools across the Netherlands — at host hockey clubs in Rotterdam, Zoetermeer, Hilversum, Voorburg, Eindhoven, Breda, Den Haag/Ypenburg, Groningen, Leiden, Zeist, Rotterdam (HCR) and Barendrecht/Zwijndrecht — delivering weekly structured training on Monday, Wednesday and Friday evenings to approximately 800 youth keepers (D to A youth categories). Training programs are developed and supervised by Simon Zijp, goalkeeper trainer of the Dutch national team, alongside head trainer Bart van Gaalen and a bench of additional head trainers.

Core products comprise the seasonal subscription keeper schools (€650 per season, ~25 sessions), an annual events portfolio including the flagship OranjeKeepersKamp (since 2012), Summer Camps with BP College, and the Hockey World Camp preparation camp, plus a growing roster of clinics and specialised masterclasses (e.g., Simon Zijp masterclasses, Mink van der Weerden corner days). Supporting product lines include equipment and training-materials supply through the GoalieWorks Experience Center in Ridderkerk and via De Hockeywinkel / Hockeykassa, repair services, and trainer-certification courses (€250-€275) that monetise GoalieWorks' coaching methodology.

Underlying technology consists of a proprietary keeper mobile app (schedules, attendance, cancellations, evaluations, video clips) developed and maintained by digital agency NeverDull, plus the physical Experience Center that doubles as equipment test-bed and home base. Distribution is direct-to-consumer via the website and club referral network; payments are processed through ClubCollect with installment options. GoalieWorks is a privately held BV with no disclosed external funding, no parent company, and operations confined to the Netherlands.

Name

GoalieWorks

Legal name

GoalieWorks BV

Website

https://goalieworks.com

Company type

Private

Founded year

2015

Operating status

Operating

Headcount range

11–50 employees

Short description

GoalieWorks is a Dutch hockey goalkeeper training organization operating 13 regional keeper schools across the Netherlands, training approximately 800 youth keepers weekly through structured programs developed by Dutch national team coaches.

Ownership category

akta.pro rank

Product category

Hockey Goalkeeper Training

NAICS

Sports and Recreation Instruction (61162), Fitness and Recreational Sports Centers (713940), Sports and Recreation Instruction (611620)

SIC

Services-Membership Sports & Recreation Clubs (7997), Services-Educational Services (8200)

akta.pro industry

PRIMARYMPAKAJAF

Goalkeeper/Pitching/Position-Specialty Training Programs

Media, Entertainment & Sports/Sports (Leagues, Teams, Events, Venues)/Sports Camps, Academies & Training Centers

SECONDARYHSADAEAA

Sport-Specific Skills Coaching (e.g., soccer, basketball, tennis)

Home & Personal Services/Fitness, Wellness & Personal Training/Sports Coaching & Athletic Performance

SECONDARYHSADAEAO

Coach Education, Certification & Clinics

Home & Personal Services/Fitness, Wellness & Personal Training/Sports Coaching & Athletic Performance

Keywords

• Hockey goalkeeper training
• Keeper schools
• Sports coaching services
• Youth sports training
• Hockey camps clinics

Headquarters

HQ city

Barendrecht

HQ country

Netherlands

HQ region

Europe

Offices12 records

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Technology or R&D, Infrastructure

Revenue model

1. Keeper Schools (Seizoensabonnement): Primary revenue stream from seasonal subscriptions to keeper schools. Keepers pay €650 per season for weekly training sessions (averaging 25 training sessions of 1 hour per week, with 20 field trainings and 5 specialized trainings such as indoor, running, strength or mental training). Payment is facilitated through ClubCollect with installment options available.
2. Camps and Clinics: Revenue from organized camps including OranjeKeepersKamp, Summer Camps, Hockey World Camp, and specialized clinics. Pricing ranges from €185 for 2-day camps to €549.95 for week-long Summer Camps with full board.
3. Keeper Materials Sales: Sale of keeper equipment and training materials through GoalieGoods/Experience Center, including keeper sticks, protective gear, and training equipment. Also offers repair services for clubs and individual keepers.
4. Goalkeeper Trainer Training Courses: Revenue from training courses to become a goalkeeper trainer, costing €250-€275. Courses are led by Simon Zijp and are intensive and practice-oriented.

Pricing tiers

Go-to-market motion2 records

Distribution channels5 records

Marketing channels7 records

Core offering

GoalieWorks operates weekly, structured goalkeeper training schools at 13 hockey clubs across the Netherlands, training approximately 800 youth keepers per season. Each keeper subscribes seasonally for around 25 training sessions covering technique, match situations, running and strength training, and mental aspects. The company complements its keeper schools with multi-day camps (OranjeKeepersKamp, Summer Camp, Hockey World Camp), clinics and masterclasses, an Indoor Academy, equipment/materials sales through the GoalieWorks Experience Center, and trainer-education courses for aspiring goalkeeper coaches.

Product overview

GoalieWorks is a keeper training organization founded by Dutch national team keeper Pirmin Blaak and Jan Lelieveldet, operating as a unified training platform centered on regional Keeper Schools. The core offering consists of weekly structured keeper training at 13 locations across the Netherlands (Keepersscholen), supplemented by camps and clinics including the flagship OranjeKeepersKamp (annual 3-day overnight camp), Summer Camp (combined keeper/striker camp with BP College), and Hockey World Camp (season preparation camp). Additional services include a mobile keeper's app for communication and evaluations, the Experience Center in Ridderkerk for equipment testing, Indoor Academy for winter training, materials supply, and trainer support/education services. The company trains approximately 800 youth keepers weekly with programs developed by head of development Simon Zijp.

Differentiator

Problem solved

Functional benefit

Products and services

• Keepersscholen (Keeper Schools) Regional keeper schools operating at 13 hockey-club locations across the Netherlands (Rotterdam, Zoetermeer, Hilversum, Den Haag/Ypenburg, Groningen, Breda, Leiden, Zeist, Voorburg, Eindhoven, Rotterdam HCR, Barendrecht/Zwijndrecht). Weekly structured training for youth hockey goalkeepers (D to A category) covering technique, match situations, running and strength training, and mental aspects; approximately 25 sessions per season; around 800 keepers train weekly; €650 per season.
• OranjeKeepersKamp (Annual Camp) Annual flagship overnight keeper camp featuring intensive training and demonstrations by Dutch national-team (Orange) keepers; full board, autumn-vacation timing; €395–€425 per participant.
• Summer Camp (with BP College) 5-day full-board summer camp at RHV Leonidas combining keeper and striker training with BP College; individual morning sessions, afternoon match-situation training, meals and activities; €549.95 per participant.
• Hockey World Camp Multi-day overnight preparation camp timed to the Hockey World Championship; 5 trainings of 2 hours each, viewing and analysis of Dutch national-team matches, own catering, accommodation in GoalieWorks tents, clothing package; €425 per keeper (max 40 participants).
• Clinics & Specials (Masterclasses)

Quantifiable outcome

• Nearly 800 keepers train weekly across 13 locations in the Netherlands
• +2 more outcomes

Named customers7 records

Segments3 records

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature2 records

Partnerships

Eight partnerships are on record, tiered major, core and minor.

• The Indian MaharadjamajorGTM or Marketing Partner · 1 January 2019Leading hockey brand that provides clothing for all GoalieWorks trainers. Brands appearing on GoalieWorks keeper shirts. Exploring additional collaboration opportunities.
• FIH (International Hockey Federation)majorGTM or Marketing Partner · 1 January 2018Partnership focused on mutual sharing of video content. GoalieWorks produces and uses substantial video material, making them an ideal partner for FIH to contribute to hockey popularity. FIH's Facebook page has over 1 million followers.
• NeverDullcoreTechnology or Integration · 1 January 2015GoalieWorks' technology partner responsible for developing and maintaining their website, keeper apps, and business process automation across multiple platforms. NeverDull created the mobile website version and integrated systems with GoalieWorks apps.
• ClubCollectminorChannel Partner/ Reseller/ Distributor · 1 January 2015Payment service that handles invoicing for privately registered keepers. Enables installment payment options. GoalieWorks also promotes this concept to hockey clubs they work with.
• Schaerweijde (Keepersclub)minorStrategic or Co-development Partner · 1 January 2015Schaerweijde's keepers club organizes the annual Maarten Sikking Jeugdkeepersclinic with GoalieWorks trainers. GoalieWorks head trainer Bart van Gaalen leads the training sessions.
• De HockeywinkelminorChannel Partner/ Reseller/ Distributor · 1 January 2015GoalieWorks' dedicated hockey shop for keepers, located in Barendrecht at Ziedewij 13a. Open Wednesday afternoon, Friday afternoon, and Saturday all day.
• BP CollegemajorStrategic or Co-development Partner · 1 January 2014Partnership with BP College of Billy Bakker and Mirco Pruyser for combined keeper/spitsen camps. Started in 2014 with 'WK Hockey Weekend'. Organizes annual Summer Camps together, unique for having both keepers and strikers train individually in mornings and together in afternoons.
• HockeyPartnermajorChannel Partner/ Reseller/ Distributor · 1 January 2011Supplier of hockey goals and training materials. Partnership dates back to the early days when GoalieWorks operated as Rotterdamse Hockey Keeper School. HockeyPartner recognizes the synergy of working with a party that uses their products daily.

Scale indicators4 records

Recent moves10 records

Expansion highlights5 records

Regional players

• KNHB (Koninklijke Nederlandse Hockey Bond): Dutch national hockey federation providing official development pathways and coaching education for goalkeepers. Not a commercial operator, but directly comparable by customer base and product overlap (goalkeeper training and certification).

Direct peers

• The Goalkeeper Academy (TGA): UK-based goalkeeper coaching company offering subscription training, camps, and 1:1 coaching for youth soccer goalkeepers. Closely comparable business model and customer segment to GoalieWorks, just in a different sport and country.
• BP College: Dutch hockey striker training company run by Billy Bakker and Mirco Pruyser, partnered with GoalieWorks on combined camps. Closely comparable niche Dutch hockey position-skills training business with overlapping customers and joint product.
• Just4Keepers: International goalkeeper training franchise with subscription-based weekly schools, summer camps, and 1:1 coaching for soccer goalkeepers. Closest global analogue to GoalieWorks' regional subscription school model.
• KEEPERschool.nl: Dutch subscription-based goalkeeper training school focused on football (soccer) goalkeepers. Operates the same model as GoalieWorks — regional schools, weekly sessions, seasonal subscriptions — making it the closest direct analogue outside of field hockey.
• Hockeywinkel (De Hockeywinkel): Dutch hockey retail and training partner of GoalieWorks, with a dedicated goalkeeper shop in Barendrecht. Overlaps with GoalieWorks' Experience Center in product offering (goalkeeper equipment) and target customer (Dutch hockey keepers).

Others

• Euro Hockey League (EHL): European hockey club competition GoalieWorks explicitly references (EHL goal in Experience Center). Comparable customer ecosystem (top European hockey clubs and players) and partnership surface for GoalieWorks.

Broad incumbents

• IMG Academy: Large multi-sport training and education academy in the US offering sport-specific coaching, camps, and performance services. Operates the same 'specialised coaching + camp + lifestyle' playbook as GoalieWorks but at far greater scale and across many sports.
• Nike Goalkeeper Academy: Nike runs branded goalkeeper clinics, camps, and digital content globally. Not subscription-based or location-network focused like GoalieWorks, but overlaps in target customer (youth goalkeepers), content offering, and event-driven acquisition.

Emerging players

• GoaliesKnowNoBorders: Online goalkeeper training platform offering digital subscriptions, video libraries, and remote coaching. Comparable product (goalkeeper-specific training) and subscription revenue model, though delivered digitally rather than via in-person schools.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks6 records

Key highlights7 records

Customer concentration

• Xx.com/goalieworks
• Facebookfacebook.com/goalieworks26
• LinkedInlinkedin.com/company/goalieworks

Revenue estimate

Valuation estimate

Number of profiles

Profiles7 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about GoalieWorks