Astra Medical Group

What Astra Medical Group does

Astra Medical Group is a privately held Israeli clinic network specializing in plastic surgery and aesthetic medicine, founded in 1982 by Dr. Binyamina Rosenberg-Hagan and operating as Binyamina Rosenberg-Hagan Ltd. (company registration 512753781). The network operates two physical clinic locations in Israel—one in Tel Aviv's Ramat Hachayal medical district (Habarzel 19) and one in Jerusalem (Derech Chevron 101, Beit Hanetziv)—delivering a comprehensive range of surgical and non-surgical aesthetic services to a general patient population of women and men seeking cosmetic, post-pregnancy, anti-aging, and reconstructive procedures.

The service portfolio is organized across three core surgical categories—breast surgeries (augmentation, reduction, lift, gynecomastia, reconstruction, hybrid implant-plus-fat augmentation), facial surgeries (facelift, mini-lift, rhinoplasty, neck lift, blepharoplasty, facial fat injection), and abdominal/body surgeries (tummy tuck, liposuction)—complemented by an extensive non-surgical suite including hyaluronic acid injectables, Sculptra biostimulator, phenol deep peeling, MonaLisa Touch vaginal laser, microneedling, the proprietary MyCells PRP method, fractional laser (LUX 1540), hyperhidrosis Botox, and vaginal aesthetic procedures. The clinic also distributes ZO Skin Health cosmeceuticals (Dr. Zein Obagi's patented product line) and offers medical clinic rental services to independent physicians. The underlying technology stack consists of advanced surgical equipment, FDA-approved injectable materials, nano-textured implants, and conventional aesthetic devices rather than AI- or software-driven platforms.

The business model is consumer-direct (B2C) individual patient services, with pricing not publicly disclosed and consultations functioning as the gating entry point to procedures. Patient acquisition relies on the founder's personal reputation, word-of-mouth referrals, editorial coverage, and an extensive Hebrew-language content-marketing presence on bplastic.co.il. Astra Medical is founder-led with no institutional investors, parent company, or external capital structure identified, operating primarily in Israel with no disclosed international expansion.

Name

Astra Medical Group

Legal name

Binyamina Rosenberg-Hagan Ltd. (בנימינה רוזנברג-הגן בע"מ)

Website

https://bplastic.co.il

Company type

Private

Founded year

1982

Operating status

Operating

Headcount range

11–50 employees

Short description

Astra Medical Group is an Israeli plastic surgery and aesthetic medicine clinic network founded in 1982, operating two locations in Tel Aviv and Jerusalem. It serves individual women and men seeking surgical and non-surgical cosmetic, anti-aging, and reconstructive procedures under founder Dr. Binyamina Rosenberg-Hagan.

Ownership category

akta.pro rank

Product category

Plastic Surgery Services

NAICS

Offices of Physicians (6211)

SIC

Services-Offices & Clinics Of Doctors Of Medicine (8011)

akta.pro industry

PRIMARYHLAFAIAK

Plastics / Cosmetic & Dermatologic Surgery Centers

Healthcare & Life Sciences/Healthcare Providers & Systems/Surgical Centers & Perioperative Care (ASCs)

SECONDARYHLAKACAE

Cosmetic Dermatology (Aesthetic Injectables)

Healthcare & Life Sciences/Specialist Medical Practice/Dermatology

Keywords

• Plastic surgery services
• Aesthetic medical treatments
• Cosmetic surgical procedures
• Non-surgical aesthetic care
• Breast surgery clinics

Headquarters

HQ city

Jerusalem

HQ country

Israel

HQ region

Middle East

Offices2 records

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Supply Chain, Infrastructure, Technology or R&D

Revenue model

1. Plastic Surgery Procedures: Revenue from a wide range of surgical procedures including breast surgeries (augmentation, reduction, lift), facelifts, neck lifts, tummy tucks, liposuction, rhinoplasty, eyelid surgery, gynecomastia, and genital aesthetics. These are typically one-time procedures with significant ticket sizes.
2. Non-Surgical Aesthetic Treatments: Revenue from injectable treatments (hyaluronic acid, Sculptra, Botox), laser treatments (MonaLisa Touch for vaginal rejuvenation), skin treatments (microneedling, chemical peels, fractional treatments), and other non-invasive aesthetic procedures.
3. Skincare Products (ZO Skin Health): Revenue from sale of ZO Skin Health cosmeceutical products distributed through the clinic.
4. Clinic Rental: Medical clinic rental services offered to independent physicians, providing them with fully equipped facilities and administrative support.

Pricing tiers

Go-to-market motion1 record

Distribution channels1 record

Marketing channels1 record

Core offering

Astra Medical Group is a network of plastic surgery and aesthetic medicine clinics operating in Tel Aviv and Jerusalem. It offers surgical procedures spanning breast surgery (augmentation, reduction, lift, gynecomastia, reconstruction, hybrid augmentation), facial surgery (facelift, rhinoplasty, neck lift, blepharoplasty, facial fat injection), and body contouring (tummy tuck, liposuction), complemented by non-surgical aesthetic treatments including injectables, lasers, peels, microneedling, regenerative PRP therapy, and complementary cosmeceutical skincare products.

Product overview

ASTRA MEDICAL is a network of medical clinics specializing in plastic surgery and aesthetic medicine, operating branches in Tel Aviv and Jerusalem. The core offering comprises surgical procedures organized into three main categories: breast surgeries (augmentation, reduction, lift, gynecomastia, reconstruction, and hybrid augmentation), facial surgeries (facelift, mini-lift, rhinoplasty, neck lift, blepharoplasty, facial fat injection), and abdominal/body surgeries (tummy tuck, mini tummy tuck, liposuction). These surgical services are complemented by an extensive range of non-surgical aesthetic treatments including hyaluronic acid injections, Sculptra (poly-lactic acid biostimulator), phenol deep peeling, MonaLisa Touch® vaginal laser, microneedling, anti-aging programs, MyCells® PRP method, fractional laser (LUX 1540), ZO Skin Health skincare products, hyperhidrosis Botox, and vaginal aesthetic procedures (labiaplasty, vaginal rejuvenation, incontinence treatment, perineoplasty). The clinic also provides skin lesion removal and Mohs surgery. The portfolio is structured as a unified medical-aesthetic center where surgical procedures serve as the primary offering, supported by a comprehensive suite of injectable, laser, and topical treatment services that address both surgical pre/postoperative care and standalone aesthetic needs.

Differentiator

Problem solved

Functional benefit

Products and services

• Breast Surgeries
• Facial Surgeries
• Abdominal and Body Surgeries
• Hyaluronic Acid Dermal Fillers
• Sculptra Treatment
• Phenol Deep Peeling
• MonaLisa Touch Laser Treatment
• MyCells® Method (PRP Facial Rejuvenation)
• Vaginal Aesthetic Procedures
• Microneedling
• Hyperhidrosis Treatment (Botox)
• Skin Lesion Removal and Mohs Surgery
• Hybrid Breast Augmentation
• Breast Augmentation Without Implants (Autologous Fat)

Quantifiable outcome

• Fat graft retention rate of approximately 70% in autologous fat breast augmentation procedures
• +3 more outcomes

Named customers1 record

Segments3 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature6 records

Partnerships

One partnership is on record.

• Dr. Zein Obagi / ZO Skin HealthminorOthersAstra Medical Group distributes ZO Skin Health cosmeceutical products, a skincare brand founded by Dr. Zein Obagi. The products feature proprietary technologies and formulations developed in partnership with biotechnology experts and are backed by numerous patents. ASTRA MEDICAL offers these products as part of its complementary aesthetic services.

Scale indicators3 records

Recent moves6 records

Expansion highlights3 records

Direct peers

• Sono Bello: US-based chain of body-contouring and cosmetic surgery centers operating across multiple locations with a focus on aesthetic procedures. Directly comparable to Astra Medical's multi-location surgical and aesthetic clinic model, though with a US footprint.
• LaserAway: US aesthetics chain operating dozens of medspa locations offering injectables, laser hair removal, body contouring, and skin treatments. Closely comparable as a multi-location private aesthetics and non-surgical provider with a similar service mix.
• Ideal Image: Large US aesthetics clinic chain focused on Botox, fillers, laser hair removal, and body treatments. Comparable to Astra Medical as a multi-site cash-pay aesthetics brand with consumer-facing marketing.
• Skin Laundry: US aesthetics clinic chain offering facials, laser, and injectables across multiple locations. Comparable as a private, multi-location aesthetics brand focused on skin quality treatments similar to Astra's non-surgical services.
• The Plastic Surgery Clinic: Canadian private plastic surgery clinic offering surgical and non-surgical aesthetic treatments including injectables and body contouring. Closely comparable to Astra Medical's full-service surgical plus aesthetics mix at a single private practice.
• New York Plastic Surgical Group: Established US private plastic surgery group practice offering comprehensive cosmetic and reconstructive procedures. Comparable to Astra Medical as a multi-surgeon private plastic surgery practice with broad service portfolio.

Broad incumbents

• Riverchase Dermatology: US dermatology group offering general and cosmetic dermatology services including injectables and laser treatments. Comparable to Astra Medical's cosmetic injectables and laser offering, though operates at a larger scale and broader scope.
• Schweiger Dermatology Group: Large US dermatology practice group with a strong cosmetic and aesthetics service line including injectables and laser treatments. Comparable as a multi-location physician-led aesthetic provider, though broader in scope than Astra.
• Assuta Medical Centers: Israel's largest private hospital network offering multi-specialty outpatient and surgical services including aesthetic and plastic surgery. Comparable as a private Israeli healthcare provider with overlapping plastic surgery services, though broader in scope.
• Herzliya Medical Center: Major Israeli private hospital offering surgical specialties including plastic surgery. Comparable as a leading private Israeli surgical provider, though broader in scope than Astra's aesthetic focus.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights7 records

Customer concentration

• LinkedInlinkedin.com/company/astra-medical-group

Compliance3 records

Revenue estimate

Valuation estimate

Number of profiles

Profiles4 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Astra Medical Group