Fiat, Jeep, Alfa Romeo, Abarth, Suzuki, Lancia - BPM Cars

What Fiat, Jeep, Alfa Romeo, Abarth, Suzuki, Lancia - BPM Cars does

BPM Cars is the multi-brand automotive retail division of BPM Group, a French Société par actions simplifiée (SAS) headquartered in Ingré (Loiret) with €30 million share capital and led by President Patrick Bornhauser. The division distributes new and used passenger vehicles across the Fiat, Jeep, Alfa Romeo, Abarth, Suzuki, and Lancia franchises — alongside which the broader BPM Group co-locates Mercedes-Benz, smart, Hyundai, Volvo, Land Rover, Jaguar, Maserati, BYD, XPENG, Genesis, OMODA & JAECOO, Aston Martin, Bentley, McLaren, Ferrari, Rolls-Royce, Morgan Motor, Dodge, RAM and Ineos Grenadier franchises at many of the same sites. Operations span more than 60 dealership and service locations across France (Orléans, Bourges, Le Mans, Rezé, Saint-Nazaire, Orvault, Montrouge, Chartres, Bordeaux, Tours, Paris region, and others), with additional presence in Monaco and Switzerland.

The offering combines new vehicle sales organized by OEM brand, a sizable certified used-vehicle inventory (with listings across Mercedes-Benz, Fiat, Alfa Romeo, Hyundai, Volvo, Land Rover, Jeep, Suzuki and others visible on the public site), financing solutions delivered in partnership with BNP Paribas Personal Finance and FLOA (covering LOA, LLD, and installment credit), vehicle trade-in, after-sales servicing, and the BPM Club loyalty program. Supporting this is a multi-channel go-to-market that pairs physical showrooms and test drives with online inventory browsing, appointment booking, chatbot-assisted lead capture (eKonsilio), and email/SMS marketing (Brevo).

BPM Cars addresses three customer segments — individual consumers (entry-level to premium), corporate fleets (BPM Business division), and luxury buyers (BPM Exclusive) — generating revenue principally through one-time vehicle sales at both new and used price points (advertised from approximately €22,000 for entry-level used vehicles to €159,990 for high-end PHEV SUVs), complemented by transaction-fee income on financing and trade-ins and recurring workshop revenue from after-sales service contracts.

Name

Fiat, Jeep, Alfa Romeo, Abarth, Suzuki, Lancia - BPM Cars

Legal name

BPM Group

Website

https://bpmcars.fr

Company type

Private

Operating status

Operating

Headcount range

11–50 employees

Short description

BPM Cars is the multi-brand automotive dealership division of BPM Group, distributing new and used vehicles across Fiat, Jeep, Alfa Romeo, Abarth, Suzuki, and Lancia — alongside numerous co-located OEM franchises — through 60+ locations in France, Monaco, and Switzerland, serving individual, corporate, and luxury buyers.

Ownership category

akta.pro rank

Headquarters

HQ city

Ingré

HQ country

France

HQ region

Europe

Offices35 records

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Supply Chain, Marketing or Sales, Infrastructure, Others

Revenue model

1. New Vehicle Sales: Revenue from sales of new vehicles across multiple brands including Fiat, Jeep, Alfa Romeo, Abarth, Suzuki, Lancia, Hyundai, and others through dealership network
2. Used Vehicle Sales: Revenue from sales of pre-owned vehicles with financing options available through partner FLOA
3. Vehicle Financing: Long-term leasing (Location Longue Durée) and financing solutions provided in partnership with FLOA payment solutions and BNPP PF
4. After-Sales Services: Maintenance, repairs, and service appointments through workshop network
5. Vehicle Trade-In: Vehicle buyback and trade-in services for customers purchasing new or used vehicles

Pricing tiers

Go-to-market motion2 records

Distribution channels4 records

Marketing channels5 records

Core offering

BPM Cars is a multi-brand automotive dealership network that sells new and used vehicles for brands including Fiat, Jeep, Alfa Romeo, Abarth, Suzuki, Lancia, Mercedes-Benz, Hyundai, Volvo, Jaguar, Land Rover, and luxury marques. The offering is complemented by vehicle financing (LOA, LLD), trade-in services, after-sales maintenance and repairs, and the BPM Club loyalty program, delivered through 60+ physical dealership locations across France, Monaco, and Switzerland.

Product overview

BPM Cars is a multi-brand automotive dealership network operating across France, Monaco, and Switzerland, distributing new and used vehicles for Fiat, Jeep, Alfa Romeo, Abarth, Suzuki, and Lancia brands. The product portfolio centers on new vehicle sales organized by brand, with each brand offering specific model lineups: Fiat focuses on urban mobility with the 500 Hybrid, 500e electric, 600 crossover, and specialty models like the Topolino and Grande Panda; Jeep provides SUV vehicles including the Compass, Avenger, Renegade, Wrangler 4xe plug-in hybrid, and Grand Cherokee 4xe; Alfa Romeo offers premium sedans (Giulia and Giulia Quadrifoglio) and SUVs (Stelvio, Stelvio Quadrifoglio, Tonale, Tonale PHEV, and Junior); Abarth features the performance-oriented 500e; Suzuki covers the full range from off-road (Jimny) to hybrids (Vitara, S-Cross, Swift Hybrid) and electric (e Vitara); Lancia includes the Ypsilon. Beyond vehicle sales, the offering encompasses used vehicle sales with certified pre-owned programs, vehicle financing solutions via BNP Paribas Personal Finance (FLOA), trade-in services, after-sales maintenance, and the BPM Club loyalty program.

Differentiator

Problem solved

Functional benefit

Products and services

• Fiat 500 Hybrid Compact hybrid city car featuring mild hybrid technology for improved fuel efficiency and reduced emissions in urban driving conditions, intended for individual consumers seeking an economical city vehicle.
• Fiat 500e Fully electric compact city car offering zero-emission urban mobility with modern connectivity features, targeted at consumers seeking an entry-level electric vehicle.
• Fiat Nouvelle 600 Compact crossover SUV offering a modern design with hybrid or electric powertrain options for versatile urban and suburban driving, for family and individual buyers.
• Fiat Grande Panda Compact hybrid vehicle featuring efficient mild hybrid technology for eco-friendly daily transportation, targeting urban consumers seeking affordability.
• Fiat Topolino Ultra-compact electric city vehicle designed for narrow urban streets with zero-emission mobility, suited for city dwellers with limited parking space.
• Jeep Compass Compact SUV blending Jeep's legendary off-road capability with refined on-road dynamics and modern technology, for consumers seeking a versatile family SUV.
• Jeep Avenger Compact fully electric SUV marking Jeep's entry into the electric vehicle segment with urban-focused design, for buyers transitioning to electric SUVs.
• Jeep Renegade Compact SUV combining iconic Jeep styling with versatile capabilities for both urban environments and light off-road adventures, for active lifestyle consumers.
• Jeep Wrangler 4xe Iconic off-road SUV with plug-in hybrid technology providing enhanced efficiency while maintaining legendary four-wheel-drive capability, for off-road enthusiasts.
• Jeep Grand Cherokee 4xe Premium plug-in hybrid SUV offering refined luxury, advanced technology, and enhanced efficiency alongside traditional Jeep capability, for premium SUV buyers.
• Nouvelle Jeep Compass Next-generation compact SUV featuring updated design, advanced driver assistance systems, and electrified powertrain options, for tech-forward SUV buyers.
• Alfa Romeo Giulia Premium sports sedan featuring Italian elegance, rear-wheel-drive dynamics, and advanced performance from its turbocharged engines, for driving enthusiasts seeking a premium sedan.
• Alfa Romeo Giulia Quadrifoglio High-performance luxury sedan powered by a Ferrari-derived V6 engine delivering exceptional driving dynamics and exclusivity, for performance car enthusiasts.
• Alfa Romeo Stelvio Premium mid-size SUV combining Alfa Romeo's signature styling with versatile capability and engaging driving experience, for buyers seeking a premium Italian SUV.
• Alfa Romeo Stelvio Quadrifoglio High-performance SUV variant featuring enhanced power, sport-tuned suspension, and distinctive Quadrifoglio styling elements, for performance SUV buyers.
• Alfa Romeo Tonale Compact premium SUV introducing hybrid technology to the Alfa Romeo lineup with distinctive Italian design and advanced connectivity, for premium compact SUV buyers.
• Alfa Romeo Tonale PHEV Plug-in hybrid compact SUV offering electric-only driving capability combined with efficient petrol engine for extended range, for premium compact SUV buyers seeking electrification.
• Alfa Romeo Junior Compact sports SUV representing Alfa Romeo's entry into the growing B-segment with hybrid and electric powertrain options, for buyers seeking an entry-level premium crossover.
• Alfa Romeo Junior Elettrica Fully electric version of the Junior compact SUV providing zero-emission mobility with Alfa Romeo's signature driving dynamics, for buyers seeking an entry-level electric premium crossover.
• Abarth 500e Performance-oriented electric city car bringing Abarth's sport heritage to electric mobility with enhanced power and dynamic handling, for performance-oriented urban buyers.
• Suzuki Jimny Compact true off-road vehicle with part-time four-wheel drive, ladder chassis, and compact dimensions for exceptional trail capability, for off-road enthusiasts.
• Suzuki Vitara Hybrid Compact SUV with mild hybrid technology combining efficient fuel consumption with available all-wheel-drive capability, for family SUV buyers.
• Suzuki S-Cross Hybrid Family-sized crossover SUV featuring hybrid technology, spacious interior, and optional all-wheel-drive system, for family buyers seeking a versatile crossover.
• Suzuki Across Hybride Rechargeable Plug-in hybrid SUV developed in collaboration with Toyota, offering electric-only driving capability with extended range, for buyers seeking a family-sized plug-in hybrid SUV.
• Suzuki Swift Hybrid Compact hybrid hatchback featuring lightweight design, efficient hybrid system, and agile urban driving dynamics, for urban buyers seeking an economical compact car.
• Suzuki Swift Sport Hybrid Sport-tuned version of the Swift featuring more powerful hybrid powertrain, sport suspension, and dynamic styling, for sporty compact car buyers.
• Suzuki Ignis Compact urban crossover with mild hybrid technology, offering exceptional fuel efficiency and city-friendly dimensions, for budget-conscious urban buyers.
• Suzuki Swace Hybrid Hybrid estate vehicle based on Toyota technology, providing practical family transportation with efficient hybrid powertrain, for buyers needing a spacious estate car.
• Suzuki Swift Compact hatchback offering efficient performance, nimble handling, and practical urban mobility, for buyers seeking an affordable compact car.
• Suzuki e Vitara First fully electric SUV from Suzuki, marking the brand's entry into battery electric vehicles with compact yet capable design, for buyers seeking an entry-level electric SUV.
• Used Vehicle Sales Extensive inventory of pre-owned vehicles across all brands represented at BPM Cars, including certified used cars with warranty coverage and verified vehicle history, for individual consumers seeking value-priced vehicles.
• Vehicle Financing Solutions Partnership with BNP Paribas Personal Finance providing financing options including LOA (Lease with Purchase Option), LLD (Long-Term Rental), and traditional credit solutions through FLOA payment platform, for individual and business customers purchasing vehicles.
• Vehicle Trade-In Services Trade-in assessment and vehicle reprise service allowing customers to offset their existing vehicle value against a new or used vehicle purchase, for individual consumers and businesses.
• After-Sales Service Maintenance, repairs, and servicing facilities across the BPM Cars dealership network with appointment scheduling and genuine parts availability, for vehicle owners requiring ongoing service.
• Long-Term Leasing (LLD) Long-term leasing (Location Longue Durée) service offered through BPM Cars dealerships, providing monthly subscription-style vehicle access with optional maintenance packages, for individual and business customers.
• BPM Club Customer loyalty program offering exclusive benefits, special offers, and priority access to new vehicle arrivals and promotions, for repeat customers of BPM Cars.
• BPM Business Division Dedicated corporate sales division for fleet purchases, business leasing, and volume corporate clients, for businesses seeking multi-vehicle fleet solutions.

Segments3 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration2 records

Partnerships

One partnership is on record.

• FLOAcoreGTM or Marketing PartnerFLOA provides payment solutions for vehicle financing including installment payments and buy-now-pay-later options. BPM Cars integrates FLOA payment options on their website and in financing discussions with customers.

Scale indicators4 records

Recent moves5 records

Expansion highlights5 records

Broad incumbents

• Stellantis &You: Manufacturer-owned dealer network for Stellantis brands in Europe, operating large-scale new and used vehicle sales and after-sales. Overlaps directly on Fiat, Jeep, Alfa Romeo, Abarth, and Lancia brands represented by BPM, but at much larger scale.
• Volkswagen Group Retail France: OEM-owned dealer group for Volkswagen, Audi, SEAT, ŠKODA, and other VW Group brands in France. Comparable in physical dealership model serving multiple premium and volume brands under one umbrella.

Direct peers

• Emil Frey Group: Swiss-headquartered multi-brand automotive dealer group with operations across France, Germany, and other European markets. Highly comparable given similar multi-brand, multi-country franchise model covering premium and volume brands.
• Bodemer Group: French multi-brand automotive dealer group concentrated in western France, with similar multi-brand (including Mercedes-Benz and Stellantis) representation, new/used vehicle sales, and B2B fleet services. Direct French peer with overlapping geography.
• Jean Rouyer Automobiles: French multi-brand automotive dealer with a network of dealerships across western France. Closely comparable in Stellantis-brand focus and regional French coverage.
• BYmyCAR: French multi-brand automotive distribution group operating dealerships across France with similar brand portfolio breadth and new/used vehicle sales plus financing model. Direct competitor in French regional dealership market.
• Mary Automobiles: French multi-brand dealer group with operations across multiple French regions, including premium brands. Comparable in scale, multi-brand strategy, and geographic footprint.
• Henrissat Groupe: French multi-brand automotive dealer group operating across southeastern France with a similar mix of premium and volume brands plus new/used vehicle and after-sales services. Comparable in business model and French regional presence.
• Maurin Group: French multi-brand automotive dealer operating a regional network of dealerships across southern and central France. Comparable in multi-brand franchise model and new/used vehicle + after-sales offering.

Regional players

• RCM Group: French multi-brand automotive distributor with regional concentration in eastern France and Benelux. Comparable multi-brand franchise model with B2B and B2C channels, but with different regional focus.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights7 records

Customer concentration

• LinkedInlinkedin.com/company/fiat-jeep-alfaromeo-abarth-suzuki-lancia-bpmcars

Compliance1 record

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Subsidiaries6 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Fiat, Jeep, Alfa Romeo, Abarth, Suzuki, Lancia - BPM Cars