bp tankstations

What bp tankstations does

bp tankstations is the Netherlands retail and fleet mobility brand operated by bp Netherlands B.V., a Dutch private limited company (B.V.) and wholly-owned subsidiary of BP plc (LSE: BP.L) established in 1996 and headquartered in Europoort Rotterdam. The business historically ran a network of branded tankstations, the bp Fleet Solutions fleet card program (active in the Netherlands for over 25 years), and the bp pulse electric vehicle charging network, with the BP Fuel & Charge product unifying fossil-fuel and EV charging access for fleet operators via a single card. Its primary served segment was business fleet customers, ranging from small businesses to enterprise-scale vehicle fleets managing the energy transition from fossil fuels to electric vehicles.

The commercial model combined retail fuel sales, fleet card payment and management services, and EV charging infrastructure, with the BP Fuel & Charge card integrating Vattenfall's InCharge charging network to extend EV access beyond bp's own locations. The product portfolio was positioned to support fleet operators through the energy transition by offering a single payment instrument for mixed-fuel fleets, supported by a partnership with Vattenfall and direct sales to enterprise fleet customers.

In July 2024 BP announced the sale of its Netherlands mobility & convenience (M&C), fleet, and bp pulse operations to Catom Groep, completing the transaction during 2024. The divestiture transferred all bp tankstations, bp pulse charging locations (including development sites), and the associated fleet business to Catom, which now operates the former BP retail assets under the OK brand. The remaining bp Netherlands B.V. entity continues to hold the Rotterdam refinery and select B2B activities, with the consumer-facing mobility business effectively exiting the bp group portfolio in the Netherlands.

Name

bp tankstations

Legal name

bp Netherlands B.V.

Website

https://bp.nl

Company type

Private

Founded year

1996

Operating status

Operating

Headcount range

11–50 employees

Short description

bp tankstations (bp Netherlands B.V.) was the Dutch subsidiary of BP plc operating fuel stations, fleet card services, and the bp pulse EV charging network for business fleet customers in the Netherlands. The M&C, fleet, and bp pulse operations were sold to Catom Groep in 2024.

Ownership category

akta.pro rank

Product category

Fuel Retail and Fleet Services

NAICS

Gasoline Stations (4571), Gasoline Stations and Fuel Dealers (457), Fuel Dealers (45721)

SIC

Gas & Other Services Combined (4932)

akta.pro industry

PRIMARYEUALAIAD

Commercial & Fleet Fueling (Cardlock, On-Site Tanks, Bulk Delivery)

Energy, Utilities & Environment/Oil & Gas (Upstream, Midstream, Downstream and Refining)/Downstream Fuels Marketing & Retail (Service Stations, Branded Fuels)

SECONDARYTLABAMAA

Fuel Card & Fleet Payment Programs

Transportation & Logistics/Fleet Leasing, Rental & Management/Fleet Fuel, Toll & Expense Management Programs

Keywords

• Fuel retail services
• Fleet management solutions
• EV charging network
• Fleet fuel cards
• Mobility services

GTM type

B2B

Offering type

Services

Cost components

Supply Chain, Operations, Infrastructure, Personnel, Marketing or Sales

Distribution channels3 records

Marketing channels8 records

Core offering

bp tankstations (bp Netherlands B.V.) provides fuel retail at physical tankstations, an electric vehicle charging network (bp pulse), and fleet management solutions for business vehicle fleets. Its flagship offering, BP Fuel & Charge, is a unified pass enabling fleet operators to access both BP fuel stations and electric charging infrastructure through a single card. Following the 2024 divestiture of mobility & convenience, fleet, and bp pulse operations in the Netherlands to Catom Groep, customer operations for these businesses are now managed by Catom.

Product overview

bp tankstations offers a portfolio of mobility and convenience products centered on its fuel and charging card solutions. The core offerings include BP Fuel & Charge (a unified pass for both traditional fuel and electric vehicle charging) and bp Fleet Solutions (comprehensive fleet management services). Additionally, bp pulse provides EV charging infrastructure. Note: In July, bp completed the sale of its Netherlands mobility & convenience, fleet, and bp pulse activities to Catom Groep, which now manages all tank stations, charging locations, and fleet business operations in the Netherlands.

Differentiator

Problem solved

Functional benefit

Brands

• bp Fleet Solutions: Fleet card and wagenpark solutions for business fleets, providing fuel and charge cards for business vehicle fleets for over 25 years.
• bp pulse

Products and services

• BP Fuel & Charge A unified fuel and electric vehicle charging card for business fleet managers that allows management of both fossil fuel consumption and EV charging with a single pass, supporting fleet transition to sustainable mobility.
• bp Fleet Solutions Fleet management solutions for businesses ranging from small to enterprise-scale vehicle fleets, providing fuel and charge card services and acting as a reliable fleet partner for over 25 years.
• bp pulse Electric vehicle charging location network operated by bp across the Netherlands, including operational charging sites and additional locations in development.

Segments1 record

Ideal customer profiles1 record

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

Two partnerships are on record, tiered major and core.

• Catom GroepmajorOthers · 1 July 2024BP completed the sale of its mobility & convenience (M&C), fleet, and bp pulse activities in the Netherlands to Catom Groep. This transaction includes all BP tankstations, bp pulse charging locations (including development locations), and the associated fleet business. As of the transaction completion, Catom manages all customer operations for these businesses in the Netherlands.
• VattenfallcoreStrategic or Co-development PartnerBP partnered with Vattenfall through the BP Fuel & Charge solution, allowing fleet customers to access both BP fuel stations and Vattenfall InCharge EV charging infrastructure through a single fleet card.

Recent moves5 records

Expansion highlights4 records

Direct peers

• TinQ: TinQ is an independent Dutch fuel station brand. Comparable as a domestic fuel retailer competing on price and convenience in the same Dutch market.
• Tango: Tango is a Dutch fuel station chain operating across the Netherlands. Directly competes with bp tankstations in retail fuel and convenience services.
• Shell Recharge: Shell Recharge is Shell's EV charging network. Comparable to bp pulse as a major oil company-branded EV charging offering integrated with fuel retail.
• TotalEnergies Nederland: TotalEnergies operates fuel stations and fleet card services in the Netherlands. Directly comparable as a major integrated oil company with Dutch retail and B2B fleet offerings.
• Shell Netherlands: Shell operates an extensive retail fuel station network and fleet card business in the Netherlands directly comparable to bp tankstations' pre-divestiture operations. Both are major oil company subsidiaries competing on retail fuel, EV charging, and fleet card solutions.
• MultiTankcard: MultiTankcard is a Netherlands-based fuel card issuer for business fleets. Directly competes with bp Fleet Solutions on multi-brand fuel card acceptance and fleet expense management.
• OK / Catom Groep: Catom Groep acquired all bp tankstations, bp pulse, and fleet businesses in the Netherlands in 2024 and now operates them under the OK brand. Directly comparable as the successor operator of the same fuel station network and fleet business.
• Esso (ExxonMobil) Netherlands: Esso operates branded fuel stations and fleet services in the Netherlands as part of its European retail network. Comparable retail fuel and fleet offering with similar major oil company backing.
• Travelcard: Travelcard is a Dutch fuel card and fleet management provider. Comparable as a direct competitor to bp Fleet Solutions and BP Fuel & Charge cards in the Dutch fleet segment.

Regional players

• Vattenfall InCharge: Vattenfall's InCharge network is BP's partnership partner for the BP Fuel & Charge card, providing cross-network EV charging access. Comparable as an EV charging infrastructure provider bundled with fleet solutions in the Dutch market.

Market position

Strengths3 records

Weaknesses4 records

Competitive moat3 records

Key risks4 records

Key highlights5 records

Customer concentration

• Xx.com/bp_uk
• YouTubeyoutube.com/channel/UC9m-Yl4kfv8nIriI7Ry8CxA
• Facebookfacebook.com/BPinNederland
• LinkedInlinkedin.com/company/bp-tankstations
• Instagraminstagram.com/bp_plc

Revenue estimate

Valuation estimate

Number of profiles

Subsidiaries1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about bp tankstations