bp tankstations
bp tankstations (bp Netherlands B.V.) was the Dutch subsidiary of BP plc operating fuel stations, fleet card services, and the bp pulse EV charging network for business fleet customers in the Netherlands. The M&C, fleet, and bp pulse operations were sold to Catom Groep in 2024.
- Company typePrivate
- Founded1996
- Headquarters—
- Headcount11–50
- GTM typeB2B
- OfferingServices
What bp tankstations does
bp tankstations is the Netherlands retail and fleet mobility brand operated by bp Netherlands B.V., a Dutch private limited company (B.V.) and wholly-owned subsidiary of BP plc (LSE: BP.L) established in 1996 and headquartered in Europoort Rotterdam. The business historically ran a network of branded tankstations, the bp Fleet Solutions fleet card program (active in the Netherlands for over 25 years), and the bp pulse electric vehicle charging network, with the BP Fuel & Charge product unifying fossil-fuel and EV charging access for fleet operators via a single card. Its primary served segment was business fleet customers, ranging from small businesses to enterprise-scale vehicle fleets managing the energy transition from fossil fuels to electric vehicles.
The commercial model combined retail fuel sales, fleet card payment and management services, and EV charging infrastructure, with the BP Fuel & Charge card integrating Vattenfall's InCharge charging network to extend EV access beyond bp's own locations. The product portfolio was positioned to support fleet operators through the energy transition by offering a single payment instrument for mixed-fuel fleets, supported by a partnership with Vattenfall and direct sales to enterprise fleet customers.
In July 2024 BP announced the sale of its Netherlands mobility & convenience (M&C), fleet, and bp pulse operations to Catom Groep, completing the transaction during 2024. The divestiture transferred all bp tankstations, bp pulse charging locations (including development sites), and the associated fleet business to Catom, which now operates the former BP retail assets under the OK brand. The remaining bp Netherlands B.V. entity continues to hold the Rotterdam refinery and select B2B activities, with the consumer-facing mobility business effectively exiting the bp group portfolio in the Netherlands.
bp tankstations firmographics
Firmographics- Name
- bp tankstations
- Legal name
- bp Netherlands B.V.
- Website
- https://bp.nl
- Company type
- Private
- Founded year
- 1996
- Operating status
- Operating
- Headcount range
- 11–50 employees
- Short description
- bp tankstations (bp Netherlands B.V.) was the Dutch subsidiary of BP plc operating fuel stations, fleet card services, and the bp pulse EV charging network for business fleet customers in the Netherlands. The M&C, fleet, and bp pulse operations were sold to Catom Groep in 2024.
- Ownership category
- akta.pro rank
bp tankstations industry classification
Industry- Product category
- Fuel Retail and Fleet Services
- NAICS
- Gasoline Stations (4571), Gasoline Stations and Fuel Dealers (457), Fuel Dealers (45721)
- SIC
- Gas & Other Services Combined (4932)
- akta.pro primary industry
- Commercial & Fleet Fueling (Cardlock, On-Site Tanks, Bulk Delivery) (EUALAIAD)
- akta.pro secondary industry
- Fuel Card & Fleet Payment Programs (TLABAMAA)
Keywords
bp tankstations business model
Business model- GTM type
- B2B
- Offering type
- Services
- Cost components
- Supply Chain, Operations, Infrastructure, Personnel, Marketing or Sales
Distribution channels3 records
Marketing channels8 records
bp tankstations product offering
Product offeringCore offering
bp tankstations (bp Netherlands B.V.) provides fuel retail at physical tankstations, an electric vehicle charging network (bp pulse), and fleet management solutions for business vehicle fleets. Its flagship offering, BP Fuel & Charge, is a unified pass enabling fleet operators to access both BP fuel stations and electric charging infrastructure through a single card. Following the 2024 divestiture of mobility & convenience, fleet, and bp pulse operations in the Netherlands to Catom Groep, customer operations for these businesses are now managed by Catom.
Product overview
bp tankstations offers a portfolio of mobility and convenience products centered on its fuel and charging card solutions. The core offerings include BP Fuel & Charge (a unified pass for both traditional fuel and electric vehicle charging) and bp Fleet Solutions (comprehensive fleet management services). Additionally, bp pulse provides EV charging infrastructure. Note: In July, bp completed the sale of its Netherlands mobility & convenience, fleet, and bp pulse activities to Catom Groep, which now manages all tank stations, charging locations, and fleet business operations in the Netherlands.
Differentiator
Problem solved
Functional benefit
Brands
- bp Fleet Solutions: Fleet card and wagenpark solutions for business fleets, providing fuel and charge cards for business vehicle fleets for over 25 years.
- bp pulse
Products and services
- BP Fuel & Charge A unified fuel and electric vehicle charging card for business fleet managers that allows management of both fossil fuel consumption and EV charging with a single pass, supporting fleet transition to sustainable mobility.
- bp Fleet Solutions Fleet management solutions for businesses ranging from small to enterprise-scale vehicle fleets, providing fuel and charge card services and acting as a reliable fleet partner for over 25 years.
- bp pulse Electric vehicle charging location network operated by bp across the Netherlands, including operational charging sites and additional locations in development.
Companies that use bp tankstations
Customer profileSegments1 record
Ideal customer profiles1 record
bp tankstations technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
bp tankstations partnerships and signals
Strategic signalPartnerships
Two partnerships are on record, tiered major and core.
- Catom GroepmajorBP completed the sale of its mobility & convenience (M&C), fleet, and bp pulse activities in the Netherlands to Catom Groep. This transaction includes all BP tankstations, bp pulse charging locations (including development locations), and the associated fleet business. As of the transaction completion, Catom manages all customer operations for these businesses in the Netherlands.
- VattenfallcoreBP partnered with Vattenfall through the BP Fuel & Charge solution, allowing fleet customers to access both BP fuel stations and Vattenfall InCharge EV charging infrastructure through a single fleet card.
Recent moves5 records
Expansion highlights4 records
bp tankstations competitors and assessment
Company assessmentDirect peers
- TinQ: TinQ is an independent Dutch fuel station brand. Comparable as a domestic fuel retailer competing on price and convenience in the same Dutch market.
- Tango: Tango is a Dutch fuel station chain operating across the Netherlands. Directly competes with bp tankstations in retail fuel and convenience services.
- Shell Recharge: Shell Recharge is Shell's EV charging network. Comparable to bp pulse as a major oil company-branded EV charging offering integrated with fuel retail.
- TotalEnergies Nederland: TotalEnergies operates fuel stations and fleet card services in the Netherlands. Directly comparable as a major integrated oil company with Dutch retail and B2B fleet offerings.
- Shell Netherlands: Shell operates an extensive retail fuel station network and fleet card business in the Netherlands directly comparable to bp tankstations' pre-divestiture operations. Both are major oil company subsidiaries competing on retail fuel, EV charging, and fleet card solutions.
- MultiTankcard: MultiTankcard is a Netherlands-based fuel card issuer for business fleets. Directly competes with bp Fleet Solutions on multi-brand fuel card acceptance and fleet expense management.
- OK / Catom Groep: Catom Groep acquired all bp tankstations, bp pulse, and fleet businesses in the Netherlands in 2024 and now operates them under the OK brand. Directly comparable as the successor operator of the same fuel station network and fleet business.
- Esso (ExxonMobil) Netherlands: Esso operates branded fuel stations and fleet services in the Netherlands as part of its European retail network. Comparable retail fuel and fleet offering with similar major oil company backing.
- Travelcard: Travelcard is a Dutch fuel card and fleet management provider. Comparable as a direct competitor to bp Fleet Solutions and BP Fuel & Charge cards in the Dutch fleet segment.
Regional players
- Vattenfall InCharge: Vattenfall's InCharge network is BP's partnership partner for the BP Fuel & Charge card, providing cross-network EV charging access. Comparable as an EV charging infrastructure provider bundled with fleet solutions in the Dutch market.
Market position
Strengths3 records
Weaknesses4 records
Competitive moat3 records
Key risks4 records
Key highlights5 records
Customer concentration
bp tankstations social profiles
Digital presencebp tankstations financial estimates
Financial estimateRevenue estimate
Valuation estimate
bp tankstations leadership team
Management profileNumber of profiles
bp tankstations subsidiaries and ownership
Company hierarchySubsidiaries1 record
bp tankstations funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
bp tankstations M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about bp tankstations
What does bp tankstations do?
bp tankstations (bp Netherlands B.V.) provides fuel retail at physical tankstations, an electric vehicle charging network (bp pulse), and fleet management solutions for business vehicle fleets. Its flagship offering, BP Fuel & Charge, is a unified pass enabling fleet operators to access both BP fuel stations and electric charging infrastructure through a single card. Following the 2024 divestiture of mobility & convenience, fleet, and bp pulse operations in the Netherlands to Catom Groep, customer operations for these businesses are now managed by Catom.
Is bp tankstations a public or private company?
bp tankstations is a private company. It is classified as corporate owned and is currently operating.
When was bp tankstations founded?
bp tankstations was founded in 1996. It employs 11 to 50 people.
Who are bp tankstations's main competitors?
Direct peers on record are TinQ, Tango, Shell Recharge, TotalEnergies Nederland, Shell Netherlands, MultiTankcard, OK / Catom Groep, Esso (ExxonMobil) Netherlands and Travelcard. Vattenfall InCharge is listed as a regional player.
Does bp tankstations have an API?
No public API is recorded for bp tankstations.
What industry is bp tankstations in?
bp tankstations's product category is Fuel Retail and Fleet Services. Its primary akta.pro industry code is EUALAIAD, Commercial & Fleet Fueling (Cardlock, On-Site Tanks, Bulk Delivery), with a secondary code of TLABAMAA, Fuel Card & Fleet Payment Programs. Its NAICS code is 4571 and its SIC code is 4932.