Bracol Holding Ltda
Bracol Holding Ltda is a Brazilian manufacturer of occupational safety footwear (PPE), offering an extensive portfolio of protective boots, shoes, and waterproof lines across 15+ industrial verticals through a nationwide distributor network, owned e-commerce platform, and sub-brands Steelflex, Fujiwara, and Worksafe.
- Company typePrivate
- Founded-
- HeadquartersSão Paulo, Brazil
- Headcount11–50
- GTM typeB2B
- OfferingHardware or Manufacturing
Bracol Holding Ltda firmographics
Firmographics- Name
- Bracol Holding Ltda
- Legal name
- BSB Produtora de Equipamentos de Protecao Individual S.A.
- Website
- https://bracolonline.com.br
- Company type
- Private
- Operating status
- Operating
- Headcount range
- 11–50 employees
- Short description
- Bracol Holding Ltda is a Brazilian manufacturer of occupational safety footwear (PPE), offering an extensive portfolio of protective boots, shoes, and waterproof lines across 15+ industrial verticals through a nationwide distributor network, owned e-commerce platform, and sub-brands Steelflex, Fujiwara, and Worksafe.
- Ownership category
- akta.pro rank
Bracol Holding Ltda industry classification
Industry- Product category
- Occupational Safety Footwear
- NAICS
- Footwear Manufacturing (3162), Footwear Manufacturing (31621)
- SIC
- Footwear, (No Rubber) (3140), Rubber & Plastics Footwear (3021)
- akta.pro primary industry
- Work, Safety & Protective Footwear Manufacturing (Steel-Toe/ESD/Slip-Resistant) (IMAOAIAD)
- akta.pro secondary industries
- Work, Safety & Occupational Footwear (CRAAACAE), Workwear, Uniform & Protective Apparel Manufacturers (CRAAAAAH)
Keywords
Where Bracol Holding Ltda is headquartered
LocationHeadquarters
- HQ city
- São Paulo
- HQ country
- Brazil
- HQ region
- Latin America
Offices1 record
Markets served
Bracol Holding Ltda business model
Business model- GTM type
- B2B
- Offering type
- Hardware or Manufacturing
- Cost components
- Supply Chain, Personnel, Operations, Marketing or Sales, Infrastructure, Technology or R&D
Revenue model
- Safety Footwear Sales: Bracol generates revenue through the manufacture and sale of occupational safety footwear and accessories. Products are sold through distributor networks and direct e-commerce. Pricing is quote-based for B2B customers with standard retail pricing available for consumer purchases.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Unit Pricing | Pay-as-you-go | B2B Enterprise/Industrial pricing |
Go-to-market motion1 record
Distribution channels2 records
Marketing channels3 records
Bracol Holding Ltda product offering
Product offeringCore offering
Bracol manufactures occupational safety footwear (EPIs - Equipamentos de Proteção Individual) for industrial workers, including safety shoes, boots, waterproof PU/PVC boots, EVA footwear, and accessories like ESD insoles. The company sells through an authorized distributor network across Brazil and via its own e-commerce storefront (bracol.pro), serving 15+ industry verticals including agribusiness, construction, mining, offshore, food processing, automotive, pharmaceutical, and chemical industries.
Product overview
Bracol is a Brazilian manufacturer of personal protective equipment (PPE), specializing in safety footwear. The company offers an extensive portfolio organized across multiple product lines and collections. Core product lines include Detroit (industrial lace-up boots and shoes), Horizon (comfort-focused safety footwear), Ella (women's safety footwear), Ecoboots Pro (eco-friendly boots), and specialty lines such as Manobreiro, Turim, FibraTec, Smartec, Nobuck, Gold, and Basic. Material-specific lines include PU and PVC waterproof boots and EVA footwear. The company also produces accessories like Soft Walk insoles (including ESD variants). Collections group products by use case: Acqua Flex/Lev for waterproof needs, Branca for clean environments, Moov for mobility, and Motosafe for automotive applications. Bracol serves industrial segments including agribusiness, construction, food industry, offshore, mining, energy, automotive, pharmaceuticals, and hospitality.
Differentiator
Problem solved
Functional benefit
Brands
- Steelflex: Brand of safety footwear and equipment
- Fujiwara
- Worksafe
Products and services
- Detroit Safety Footwear Line Industrial safety footwear line featuring lace-up shoes and boots for various industrial applications, including Detroit Lite, Detroit Plus, and Detroit Ultra variants. Targeted at industrial workers in construction, manufacturing, and heavy labor environments.
- Horizon Safety Footwear Line Comfort and security-focused safety footwear line designed for industrial workers, balancing ergonomic comfort with occupational protection.
- Ella Women's Safety Footwear Line Safety footwear line targeting female workers, featuring styles such as Botina Esmeralda, Tênis Safira, and Botina Ametista in microfiber construction with plastic toe cap and PU sole.
- ECOBOOTS Sustainable Footwear Collection Eco-friendly boot collection developed with sustainable materials and manufacturing processes; the Pro variant features PU construction for industrial applications.
- FIBRATEC Safety Footwear Line Safety footwear line incorporating proprietary FIBRATEC fiber technology for enhanced durability and performance in industrial protection applications.
- SMARTEC Safety Footwear Line Safety footwear line incorporating SMARTEC smart technology integration features for enhanced functionality.
- PU Waterproof Boots Waterproof safety boots made from polyurethane (PU) material designed for wet and hazardous industrial environments.
- PVC Waterproof Boots Waterproof safety boots made from PVC (polyvinyl chloride) material for industrial applications requiring moisture protection.
- EVA Safety Footwear Line Safety footwear made from EVA (ethylene-vinyl acetate) material that is lightweight and comfortable for industrial use.
- Manobreiro Safety Footwear Safety footwear designed for manual labor workers in industrial environments.
- Turim Safety Footwear Line Safety footwear product line designed for industrial environments.
- Nobuck Safety Footwear Line Safety footwear line made with nubuck leather material for industrial protection.
- Gold Premium Safety Footwear Line Premium safety footwear line with enhanced features and quality for industrial applications.
- Basic Safety Footwear Line Entry-level safety footwear line providing standard industrial protection.
- Acqua Flex Waterproof Footwear Collection Flexible waterproof footwear collection for industrial environments requiring moisture protection and mobility.
- Acqua Lev Waterproof Footwear Collection Waterproof footwear collection designed for light industrial applications.
- Branca White Safety Footwear Collection White safety footwear collection for clean room and food industry environments requiring hygienic footwear.
- Moov Safety Footwear Collection Safety footwear collection featuring mobility-focused design for industrial workers requiring movement flexibility.
- Motosafe Safety Footwear Collection Safety footwear collection designed for motorcyclists and automotive workers requiring protective footwear.
- Specialty Footwear (Especialidades) Specialized safety footwear for specific industrial applications and niche requirements.
- Soft Walk Insoles (including ESD variant) Comfort insoles for safety footwear, including an ESD (Electrostatic Discharge) variant for sensitive environments such as electronics manufacturing.
Companies that use Bracol Holding Ltda
Customer profileSegments15 records
Ideal customer profiles5 records
Bracol Holding Ltda technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Feature4 records
Bracol Holding Ltda partnerships and signals
Strategic signalPartnerships
Three partnerships are on record, tiered core.
- SteelflexcoreSteelflex is a partner brand under Bracol's portfolio. Steelflex specializes in occupational safety products and operates its own website at steelflex.pro.
- FujiwaracoreFujiwara is a partner martial arts and combat sports equipment brand under Bracol's portfolio. The brand operates independently at fujiwara.pro.
- WorksafecoreWorksafe is a partner occupational safety brand with presence in Paraguay, operating at worksafe.com.py. Part of Bracol's international safety brand portfolio.
Scale indicators2 records
Recent moves1 record
Expansion highlights5 records
Bracol Holding Ltda competitors and assessment
Company assessmentDirect peers
- Marluvas: Brazilian manufacturer of occupational safety footwear serving industrial, construction, and agribusiness verticals — a direct head-to-head competitor in the same product category and end markets as Bracol.
- Mili: Brazilian manufacturer of safety footwear and PPE, focused on industrial and food-sector customers — overlaps with Bracol's vertical strategy and product categories.
- Calçados Bompel: Brazilian workwear and safety footwear manufacturer, with deep distribution across industrial and uniform segments — directly comparable to Bracol's product mix and go-to-market.
Others
- Steelflex: Bracol's own occupational safety sub-brand operating on its own site — relevant as a sister-brand peer illustrating how Bracol structures multiple safety footwear go-to-markets.
- Fujiwara (combat sports brand context): Listed as a Bracol sub-brand; comparable as an adjacent footwear brand rather than a competitor, illustrating Bracol's diversification into combat sports/martial arts equipment.
Broad incumbents
- Bata Industrials: Global safety footwear division of Bata, with significant presence in Latin America — a large, established incumbent competing for the same industrial footwear buyers as Bracol.
- 3M (Safety Division): Global PPE major with a broad safety footwear and protective equipment portfolio — represents the large-incumbent competitive threat against Bracol in enterprise procurement.
- Alpargatas (Havaianas / Osklen footwear): Large Brazilian footwear manufacturer with diversified portfolio — a broad-incumbent peer relevant for understanding Brazil's footwear manufacturing landscape rather than direct safety footwear competition.
- Honeywell (Miller/Howard Leight): Global PPE manufacturer with safety footwear offerings, competing with Bracol for industrial and multinational accounts in Brazil and Latin America.
Regional players
- Worksafe (Paraguay): Bracol's Paraguay-based safety sub-brand — comparable as a regional peer demonstrating Bracol's cross-border positioning in Mercosur safety footwear.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat4 records
Key risks6 records
Key highlights7 records
Customer concentration
Bracol Holding Ltda social profiles
Digital presenceBracol Holding Ltda compliance and trust
Trust signalCompliance2 records
Bracol Holding Ltda financial estimates
Financial estimateRevenue estimate
Valuation estimate
Bracol Holding Ltda leadership team
Management profileNumber of profiles
Bracol Holding Ltda funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Bracol Holding Ltda M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Bracol Holding Ltda
What does Bracol Holding Ltda do?
Bracol manufactures occupational safety footwear (EPIs - Equipamentos de Proteção Individual) for industrial workers, including safety shoes, boots, waterproof PU/PVC boots, EVA footwear, and accessories like ESD insoles. The company sells through an authorized distributor network across Brazil and via its own e-commerce storefront (bracol.pro), serving 15+ industry verticals including agribusiness, construction, mining, offshore, food processing, automotive, pharmaceutical, and chemical industries.
Is Bracol Holding Ltda a public or private company?
Bracol Holding Ltda is a private company. It is classified as founder individual operated bootstrapped and is currently operating.
When was Bracol Holding Ltda founded?
Bracol Holding Ltda was founded in -1. It employs 11 to 50 people.
Where is Bracol Holding Ltda based?
Bracol Holding Ltda is headquartered in São Paulo, Brazil, in the Latin America region.
How does Bracol Holding Ltda make money?
One revenue line is on record: safety Footwear Sales.
Who are Bracol Holding Ltda's main competitors?
Direct peers on record are Marluvas, Mili and Calçados Bompel. Others are Steelflex and Fujiwara (combat sports brand context). Broad incumbents are Bata Industrials, 3M (Safety Division), Alpargatas (Havaianas / Osklen footwear) and Honeywell (Miller/Howard Leight). Worksafe (Paraguay) is listed as a regional player.
Does Bracol Holding Ltda have an API?
No public API is recorded for Bracol Holding Ltda.
What industry is Bracol Holding Ltda in?
Bracol Holding Ltda's product category is Occupational Safety Footwear. Its primary akta.pro industry code is IMAOAIAD, Work, Safety & Protective Footwear Manufacturing (Steel-Toe/ESD/Slip-Resistant), with a secondary code of CRAAACAE, Work, Safety & Occupational Footwear. Its NAICS code is 3162 and its SIC code is 3140.