Braincraft International

What Braincraft International does

Braincraft International WLL is a Bahrain-based private educational institution founded in 2019, operating a multi-brand portfolio of programs for children aged 3-15 and select adult learners. The company delivers its services through five physical branches across Bahrain (Adliya headquarters in Manama, Al Hoora, Sanad/Riffa, Hidd, and Budaiya) using a direct-to-consumer enrollment model via walk-in, WhatsApp, phone, and online registration. Its product suite spans early childhood education (Braincraft Bumblebees), after-school care with extracurricular enrichment (After School Academy), competitive exam and CBSE tuition coaching (Braincraft Edusteps for JEE/NEET/grades 6-12), alternative education with NIOS India certification (Braincraft Open School), and remedial education for children with behavioral challenges. Cognitive and skill-development programs include SIP Abacus mental arithmetic, Vedic Mathematics techniques, and Energia SOI (Structure of Intellect), for which Braincraft holds exclusive Master Franchisee rights in Bahrain.

The underlying technology relies on instructor-led, curriculum-based pedagogy rather than digital platforms or AI: there is no proprietary app, API, or software product. The company earns revenue primarily through subscription-style tuition fees (e.g., BD 50-75 monthly for Open School and remedial programs), one-time camp fees (BD 30 for two-week Kids Camps), registration fees (BD 100), and master franchise licensing income from sub-franchising SOI in Bahrain. Pricing is denominated in Bahrain Dinars and targets middle-income families. Customer segments include early learners, school-aged children of working parents, slow learners needing alternative schooling, children with mild behavioral challenges, competitive exam aspirants, and to a lesser extent working adults seeking English and soft skills.

Operations are confined to Bahrain, with no disclosed external funding, M&A activity, or institutional investors. Leadership comprises founder-CEO Joy Mathews and Director Jaya Joy, who also oversee the sister concern New Horizon School. The company maintains minor partnerships with event and venue sponsors such as Lulu International Group, Dana Mall, Red Tag, and Radio Mirchi for community engagement activities.

Name

Braincraft International

Legal name

Braincraft International WLL

Website

https://braincraft.co

Company type

Private

Operating status

Operating

Headcount range

1–10 employees

Short description

Braincraft International is a Bahrain-based multi-brand educational institution operating five branches across Manama, Riffa, and Muharraq, offering cognitive development programs (abacus, Vedic math, SOI), after-school care, alternative schooling, and enrichment classes for children aged 3-15.

Ownership category

akta.pro rank

Headquarters

HQ city

Manama

HQ country

Bahrain

HQ region

Middle East

Offices5 records

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Others, Infrastructure

Revenue model

1. Educational Program Fees: Tuition and program fees collected from parents for various educational programs including after-school academy, abacus training, remedial education, open school, and exam preparation courses. Programs are offered on monthly or annual fee structures.
2. Kids Camp Programs: Holiday camp programs with fixed fees (BD 30) plus optional transportation (BD 10). Sibling discounts of 10% available.
3. Master Franchise Licensing: Exclusive Master Franchisee arrangement for SOI (Structure of Intellect) program in Bahrain, enabling them to sub-franchise and train other centers.

Pricing tiers

Go-to-market motion1 record

Distribution channels3 records

Marketing channels6 records

Core offering

Braincraft International is a Bahrain-based education provider that runs a portfolio of in-person programs for children and students, including SIP Abacus mental arithmetic, Braincraft Bumblebees early childhood program, After School Academy and Edusteps (CBSE tuitions and JEE/NEET coaching), Braincraft Open School via NIOS, BC Remedial Education, Braincraft Vedicmath, Braincraft Kidscamps, Braincraft Kids Club, Braincraft Art Academy, an English Enrichment Program, and the Energia Structure of Intellect (SOI) program operated under master franchise. The company sells seats in these programs directly to parents of school-age children through its Bahrain centers.

Product overview

Braincraft International operates as a comprehensive educational institution offering a multi-brand portfolio of programs spanning early childhood education (Braincraft Bumblebees), after-school care (After School Academy), academic coaching (Braincraft Edusteps with JEE/NEET/CBSE tuitions), specialized education (Braincraft Open School and BC Remedial Education), skill development programs (SIP Abacus, Braincraft Vedicmath, Energia SOI), and enrichment activities (Braincraft Kids Club, Braincraft Art Academy, Braincraft Kidscamps). The programs are designed for children from early years through adolescence, with offerings also extending to adults through the English Enrichment Program. These products work together to provide holistic educational services addressing academic, cognitive, creative, and personal development needs.

Differentiator

Problem solved

Functional benefit

Brands

• SIP Abacus: Abacus-based mental math training program
• Energia SOI
• New Horizon School
• Braincraft Open School
• Braincraft Remedial Education
• Braincraft Bumblebees
• Braincraft After School Academy
• Braincraft Art Academy
• Braincraft Kids Club
• Braincraft Kids Camps
• Braincraft Edusteps

Products and services

• SIP Abacus

Quantifiable outcome

• 200+ participants in first Bahrain Talent Hunt season
• +1 more outcomes

Named customers4 records

Segments6 records

Ideal customer profiles2 records

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature3 records

Partnerships

Nine partnerships are on record, tiered minor and core.

• Lulu International GroupminorStrategic or Co-development Partner · 5 November 2021Co-organized the Dana Mall Kids Festival from November 5-9, 2021. Lulu provided venue and support for the 5-day event featuring painting contests, talent shows, and the Prince & Princess Pageant.
• Red TagminorGTM or Marketing Partner · 5 November 2021Co-sponsored and participated in the Dana Mall Kids Festival as prize sponsor. Area Manager Mukthar Hassan distributed prizes to winners at the closing ceremony.
• SIP AbacuscoreChannel Partner/ Reseller/ Distributor · 5 November 2021SIP Abacus is a key program offering under Braincraft. The company organizes Mega Drawing Contests for SIP Abacus students and promotes the program through their centers. SIP Abacus appears as a sister concern and major program line.
• Radio MirchiminorGTM or Marketing Partner · 5 November 2021Local radio partner for event promotion. Ajay Pillai of Radio Mirchi served as judge for the Prince & Princess Contest at Dana Mall Kids Festival.
• Energia SOI (Structure of Intellect)coreOEM/ Whitelabel/ Licensing Partner · 1 January 2021Braincraft International appointed as the exclusive Master Franchisee for Energia SOI in Bahrain. This internationally acclaimed learning efficiency enhancement program helps individuals improve learning abilities through cognitive development. Braincraft can sub-franchise and train other centers in the region.
• Jeena NiazminorImplementation/ SI/ Consulting Partner · 1 January 2021Professional artist conducting week-long painting workshop during the Dana Mall Kids Festival. Noted as Grand Master instructor for Braincraft Art Academy's Junior program.
• Rohini SundaramminorImplementation/ SI/ Consulting Partner · 1 January 2021Literary workshop instructor conducting sessions during the Dana Mall Kids Festival, contributing to the educational programming of the event.
• New Horizon School (NHS Bahrain)coreStrategic or Co-development PartnerSister concern organization under the Braincraft umbrella. CEO Joy Mathews serves as Chairman of New Horizon School. The organizations share leadership and collaborate on events like the Bahrain Mental Math Competition.
• NIOS (National Institute of Open Schooling, India)coreTechnology or IntegrationAcademic certification partner for Braincraft Open School. NIOS offers certifications at Grade 3, 5, 8, 10, and 12 which are valid in India and other countries. Braincraft is in consultation with Ministry of Education, Bahrain for program approval.

Scale indicators5 records

Recent moves6 records

Expansion highlights6 records

Broad incumbents

• Kumon: Kumon is the global incumbent in supplemental math and reading instruction, with an established franchise footprint across the GCC including Bahrain. It is a broader incumbent with overlapping methodology (incremental skill-building worksheets) and target demographic (school-age children) but operates as a much larger, standardized global brand.
• AMIDEAST: AMIDEAST is a US-headquartered nonprofit that provides English language training, testing, and educational services across the MENA region including Bahrain. Comparable as a broad incumbent in language/educational services targeting both individuals and professionals in the Gulf.
• GEMS Education: GEMS Education is the largest K-12 private school operator in the Middle East with a strong presence across the GCC. While Braincraft is supplemental/tutoring and GEMS is full-time schooling, both compete for the same family wallet in Bahrain and the broader Gulf market.
• British Council (Bahrain): British Council operates English language training and educational services in Bahrain, directly comparable to Braincraft's English Enrichment Program and broader adult soft-skills offerings. As a broad incumbent it serves a wider portfolio (exams, cultural programs) but competes for the same working-professional English-language segment.

Others

• Energia SOI (Structure of Intellect): Energia SOI is the licensor of Braincraft's Master Franchise rights for the Structure of Intellect program in Bahrain. As the parent IP owner, it is an ecosystem partner rather than a direct competitor, but its global franchise network defines the standards and competitive context for Braincraft's SOI delivery.

Direct peers

• iCademy Middle East: iCademy Middle East is a Dubai-based alternative K-12 online school offering US curriculum and flexible learning options for expatriate and non-traditional learners. It is directly comparable to Braincraft Open School, which similarly serves students seeking non-traditional pathways and certified alternative education in the Gulf.
• SIP Abacus: SIP Abacus is the India-based parent program for one of Braincraft's core offerings (mental arithmetic). It is directly comparable as an abacus-based mental math training franchise targeting children, with a similar methodology and customer base. Braincraft acts as a regional channel within SIP Abacus' broader network.
• Allen Overseas (Allen Career Institute): Allen Overseas is the international arm of Allen Career Institute, offering JEE/NEET entrance exam coaching — directly comparable to Braincraft Edusteps. Braincraft lists Allen Overseas as a Master Franchise partner on its website, indicating both compete in and collaborate within the Indian-curriculum test prep space for the Gulf Indian diaspora.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks5 records

Key highlights7 records

Customer concentration

• Facebookfacebook.com/braincraft
• LinkedInlinkedin.com/company/braincraft-international

Revenue estimate

Valuation estimate

Number of profiles

Profiles3 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Braincraft International