Red Tag
RedTag is a Louisville, Kentucky-based full-service creative and advertising agency serving enterprise, mid-market, SMB, government, and nonprofit clients with branding, web design, photo/video, and digital campaigns, complemented by its proprietary DataTag identity resolution platform.
- Company typePrivate
- Founded2006
- HeadquartersLouisville, United States
- Headcount51–100
- GTM typeB2B
- OfferingServices
What Red Tag does
RedTag is a Louisville, Kentucky-based full-service creative and advertising agency operating as RedTag LLC, founded in 2006 with 51-100 employees. The firm delivers branding, website design and development, photo and video production, multi-channel advertising campaigns, and data-driven SEO/insights services to enterprise, mid-market, SMB, government, and nonprofit clients across verticals including sports (PGA of America), heavy equipment (Caterpillar), recreational vehicles (Airstream AMP), food and beverage (Bourbon Barrel Foods, American Beverage Marketers), public safety (LMPD), and arts and culture (IndyArts).
The company's core technology offering is DataTag, a proprietary AI-powered visitor identification platform launched in May 2024 that resolves anonymous website traffic into identified individuals using a 300M+ people-based identity graph (including HEMs, mobile ad IDs, and device IDs) and integrates with Klaviyo, Mailchimp, and Hubspot under GDPR and CCPA compliance. RedTag holds official partner status with Meta, Microsoft Advertising, and TikTok For Business, including early-mover recognition through attendance at TikTok's first small business workshop in July 2022.
RedTag operates a B2B professional services business model with project-based and retainer engagements scoped and quoted per client, supplemented by DataTag SaaS revenue. Distribution is direct via website contact forms, dedicated account teams, and referrals, with a stated regional base in Kentucky and claim of boundless reach. Service modules include branding, websites, photo and video productions, campaigns, insights, Pathfinder Workshop (strategic planning), AI Enablement, and TikTok marketing services.
Red Tag firmographics
Firmographics- Name
- Red Tag
- Legal name
- RedTag LLC
- Website
- https://redtag.digital
- Company type
- Private
- Founded year
- 2006
- Operating status
- Operating
- Headcount range
- 51–100 employees
- Short description
- RedTag is a Louisville, Kentucky-based full-service creative and advertising agency serving enterprise, mid-market, SMB, government, and nonprofit clients with branding, web design, photo/video, and digital campaigns, complemented by its proprietary DataTag identity resolution platform.
- Ownership category
- akta.pro rank
Red Tag industry classification
Industry- Product category
- Advertising & Marketing Services
- NAICS
- Advertising, Public Relations, and Related Services (5418)
- SIC
- Services-Advertising Agencies (7311)
- akta.pro primary industry
- Rebrand & Brand Refresh Programs (MPAAAEAJ)
- akta.pro secondary industry
- Lead Nurturing & Marketing Operations (List Management, Scoring) (MPAAAIAJ)
Keywords
Where Red Tag is headquartered
LocationHeadquarters
- HQ city
- Louisville
- HQ country
- United States
- HQ region
- North America
Offices1 record
Markets served
Red Tag business model
Business model- GTM type
- B2B
- Offering type
- Services
- Cost components
- Personnel, Operations, Marketing or Sales, Technology or R&D, Others
Revenue model
- Creative and Advertising Services: RedTag generates revenue through professional services including branding, website design and development, photo and video production, advertising campaigns, and SEO/insights services. As a full-service agency, clients engage RedTag for project-based and ongoing retainer engagements across creative strategy, execution, and media buying.
Go-to-market motion1 record
Distribution channels2 records
Marketing channels7 records
Red Tag product offering
Product offeringCore offering
RedTag is a full-service creative and advertising agency based in Louisville, KY, that delivers branding, website design, photo/video production, marketing campaigns, and consumer-insights strategy to business clients. The firm also develops and sells DataTag, an AI-powered visitor identification platform, alongside AI enablement consulting and the Pathfinder strategic workshop.
Product overview
RedTag is a full-service creative and advertising agency headquartered in Louisville, KY. The company operates a platform-plus-services model centered on its core agency offerings (Branding, Websites, Photo & Video Productions, Campaigns, and Insights) combined with proprietary technology products. DataTag is RedTag's flagship SaaS product that discovers identities behind anonymous website traffic through a comprehensive identity graph. Additional service offerings include Pathfinder Workshop for strategic planning and AI Enablement for AI integration. The agency specializes in digital advertising including TikTok marketing, SEO, and programmatic advertising.
Differentiator
Problem solved
Functional benefit
Brands
- DataTag: A data analytics tool that discovers identities behind anonymous website traffic and segments visitors by page views, income range, location, and more
- Pathfinder Workshop
Products and services
- Branding Brand strategy and identity development services for businesses, including positioning, visual identity, and messaging.
Quantifiable outcome
- TikTok users are 1.4x more likely to purchase products found on TikTok vs. users on other social media platforms
- +4 more outcomes
Companies that use Red Tag
Customer profileNamed customers11 records
Segments4 records
Ideal customer profiles1 record
Red Tag technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Integration3 records
AI capability5 records
Feature1 record
Red Tag partnerships and signals
Strategic signalPartnerships
Three partnerships are on record, tiered core.
- TikTokcoreTikTok For Business Advertising Partner. RedTag was among a select group of agencies invited to the first-ever TikTok small business workshop in Austin, Texas in July 2022, trained by TikTok experts on advertising best practices. The company is recognized as an early adopter and expert in TikTok advertising.
- MetacoreMeta partner status enabling RedTag to leverage Meta advertising platforms (Facebook, Instagram) for client campaigns. Partner status indicates certified expertise in Meta ad technologies.
- Microsoft AdvertisingcoreMicrosoft Advertising Partner status enabling RedTag to manage client campaigns across Microsoft advertising platforms including Bing and Microsoft Audience Network.
Scale indicators2 records
Recent moves5 records
Expansion highlights5 records
Red Tag competitors and assessment
Company assessmentDirect peers
- Huge: Digital experience agency offering brand, product design, web development, and marketing services to enterprise clients — overlapping with RedTag's branding, website, and campaign capabilities.
- VaynerMedia: Mid-size digital-first creative and media agency offering branding, content, paid social, and analytics to enterprise and mid-market clients. Highly comparable in scope and target buyer profile to RedTag.
- R/GA: Global digital agency offering brand strategy, experience design, content production, and data-driven marketing — directly overlapping with RedTag's Learn/Plan/Build/Launch/Measure service stack, though at larger scale.
- Mod Op: Mid-size digital agency offering brand strategy, creative, web, paid media, and analytics — comparable scale and service breadth to RedTag, with similar reliance on multi-platform partner status.
- Code and Theory: Digital-first creative and product agency providing branding, content, web platforms, and integrated campaigns to enterprise marketing buyers — a close functional analog to RedTag's offerings.
- Tinuiti: Performance-driven digital marketing agency covering paid media, SEO, analytics, and creative across major walled gardens — comparable in platform partnerships (Meta, Microsoft, TikTok) and mid-market/enterprise focus.
Broad incumbents
- Ogilvy: Global advertising, PR, and experience network offering branding, campaigns, and digital services — overlaps with RedTag across the full agency stack but at vastly greater scale and geographic reach.
- 72andSunny: Global creative agency known for brand and campaign work across film, digital, and social. Larger and more internationally distributed than RedTag but overlaps as a creative-first agency for major consumer/enterprise brands.
- Wieden+Kennedy: Long-established independent creative agency specializing in brand-building campaigns for global brands. Operating at materially larger scale than RedTag but competes for the same enterprise brand work.
Regional players
- Lewis Communications: Mid-size full-service agency headquartered in Birmingham, AL, with similar regional positioning and full-service creative + digital capabilities — competing for the same Southern/mid-market enterprise brand work as RedTag.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat4 records
Key risks6 records
Key highlights6 records
Customer concentration
Red Tag social profiles
Digital presenceRed Tag compliance and trust
Trust signalCompliance3 records
Red Tag financial estimates
Financial estimateRevenue estimate
Valuation estimate
Red Tag leadership team
Management profileNumber of profiles
Profiles4 records
Red Tag funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Red Tag M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Red Tag
What does Red Tag do?
RedTag is a full-service creative and advertising agency based in Louisville, KY, that delivers branding, website design, photo/video production, marketing campaigns, and consumer-insights strategy to business clients. The firm also develops and sells DataTag, an AI-powered visitor identification platform, alongside AI enablement consulting and the Pathfinder strategic workshop.
Is Red Tag a public or private company?
Red Tag is a private company. It is classified as unknown and is currently operating.
When was Red Tag founded?
Red Tag was founded in 2006. It employs 51 to 100 people.
Where is Red Tag based?
Red Tag is headquartered in Louisville, United States, in the North America region.
How does Red Tag make money?
One revenue line is on record: creative and Advertising Services.
Who are Red Tag's main competitors?
Direct peers on record are Huge, VaynerMedia, R/GA, Mod Op, Code and Theory and Tinuiti. Broad incumbents are Ogilvy, 72andSunny and Wieden+Kennedy. Lewis Communications is listed as a regional player.
Does Red Tag have an API?
No public API is recorded for Red Tag.
What industry is Red Tag in?
Red Tag's product category is Advertising & Marketing Services. Its primary akta.pro industry code is MPAAAEAJ, Rebrand & Brand Refresh Programs, with a secondary code of MPAAAIAJ, Lead Nurturing & Marketing Operations (List Management, Scoring). Its NAICS code is 5418 and its SIC code is 7311.