Braintree Parks and Recreation

Name

Braintree Parks and Recreation

Legal name

Braintree Parks and Recreation

Website

https://braintreema.myrec.com

Company type

Private

Operating status

Operating

Headcount range

1–10 employees

Ownership category

akta.pro rank

Product category

Municipal Recreation Services

NAICS

Recreational and Vacation Camps (except Campgrounds) (721214), Nature Parks and Other Similar Institutions (71219)

SIC

Services-Amusement & Recreation Services (7900), Hotels, Rooming Houses, Camps & Other Lodging Places (7000), Services-Membership Sports & Recreation Clubs (7997)

akta.pro primary industry

Parks, Recreation & Cultural Services (BPAIACAI)

akta.pro secondary industry

Parks, Recreation & Protected Areas Administration (BPAIAMAH)

Keywords

• Municipal recreation
• Youth sports
• Summer camps
• Community facilities
• Arts programs

Headquarters

HQ city

Braintree

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Infrastructure, Marketing or Sales, Others

Revenue model

1. Program Registration Fees: Revenue generated from residents and non-residents paying registration fees for recreational programs including summer camps, sports clinics, art programs, field trips, and special events. Fee structure includes resident (R) and non-resident (NR) pricing tiers.

Pricing tiers

Go-to-market motion1 record

Distribution channels2 records

Marketing channels3 records

Core offering

Municipal recreation department providing a broad range of recreational programs, facilities, and community events for Braintree residents. Operates parks, playgrounds, athletic fields, gymnasiums, beaches, and community centers; runs summer camps, youth sports clinics, art and STEM programs, special events, and group trips delivered through in-house staff and third-party partners, all registered via the MyRec.com portal.

Product overview

Braintree Parks and Recreation operates as a single-page recreation management offering powered by MyRec.com software, providing residents access to summer organized play programs, waterfront activities, youth sports facilitation, after-school programming, special events coordination, and community facility rentals. The department manages programs directly (Kiddo's Club, Summer Sports, Field Trippers, Summer Art, Kid's Art & Yoga, Organized Playgrounds, CIT) while also partnering with third-party vendors (Code Wiz STEM, F.A.S.T. Athletics, Challenger Sports Soccer, Super Soccer Stars, Central Rock Gym Climbing) who deliver specialized programming through the same registration platform. Core infrastructure includes facility scheduling (Alice Daughraty Gymnasium, Braintree Community Arts Center, athletic fields, and parks) and services such as the Nelson's Neighbors neurodiverse program, Hire-A-Teen youth employment list, Petersen Splash Pad, Sunset Lake Concert Series, and Boston Red Sox family trips.

Differentiator

Problem solved

Functional benefit

Products and services

• Field Trippers Program Week-long field trip program for Braintree residents only, including trips to amusement parks, museums, and Fenway Park tours. Priced at $425.00 per week.
• Summer Sports Clinic Week-long sports clinic programs at Daughraty Gym for youth. Priced at $290.00 per week.
• F.A.S.T Athletics Sports Programs Weekly sports programs including Sports Mania, Flag Football, Soccer & Games. Priced at $240.00 per week.
• Summer Art with Ms. Anderson Week-long summer art program for ages 8-10. Priced at $292.00.
• Code Wiz Summer STEM at BCAC Week-long STEM camps at Braintree Community Arts Center covering game development, robotics, and coding for youth. Priced at $300.00 per week.
• Super Soccer Stars Summer soccer program for ages 2-6. Priced at $176.00 per participant.
• Challenger Sports: Summer Soccer Summer soccer program with certified coaches for ages 2-14, including Foundational Skills Camps and TinyTykes programming.
• Kid's Art & Yoga with Ms. Manos Half-day art and yoga program at Braintree Community Arts Center with yoga mat included with registration.
• Counselor-in-Training (CIT) Program Teen leadership development program for high school-aged teens assisting counselors while building skills. Priced at $100.00 per week.
• Central Rock Gym Climbing Clinics 6-week youth climbing clinic sessions held at Central Rock Gym Randolph for ages 4-14. Priced at $200.00 per session.
• Boston Red Sox Trips Group trips to Boston Red Sox games with transportation options. Pricing ranges $50.00-$60.00 per person depending on the game.
• Nelson Chin Summer Concert Series Summer community concert series at Sunset Lake sponsored by Braintree Electric Light Department, offering free or subsidized community entertainment.

Segments4 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

Five partnerships are on record, tiered minor and core.

• Braintree Electric Light DepartmentminorGTM or Marketing PartnerSponsor of the Nelson Chin Summer Concert Series. The electric utility department provides sponsorship funding enabling free or subsidized community entertainment at Sunset Lake.
• Central Rock Gym RandolphcoreImplementation/ SI/ Consulting PartnerThird-party facility providing venue for Braintree Recreation's youth climbing clinic programs. Central Rock Gym provides facilities, equipment, and staff training for climbing programs serving ages 4-14.
• Challenger SportscoreImplementation/ SI/ Consulting PartnerExternal sports organization providing Challenger Sports: Summer Soccer program with certified coaches for ages 2-14. Program includes Foundational Skills Camps and TinyTykes programming.
• Code WizcoreImplementation/ SI/ Consulting PartnerSTEM education provider delivering summer coding and robotics camps at Braintree Community Arts Center. Programs include game development, robotics/Sumo Bots, Minecraft modding, Roblox game making, and Unity game design.
• Hire-A-Teen Program NetworkminorStrategic or Co-development PartnerLocal network of Braintree high school-aged teens offering yardwork, snow shoveling, moving, and dog walking services. Connects teens seeking employment with community members needing assistance. Provides volunteer hour opportunities for participants.

Scale indicators2 records

Recent moves6 records

Expansion highlights3 records

Direct peers

• Weymouth Parks and Recreation Department: Municipal parks and recreation department serving Weymouth, an adjacent town to Braintree on the South Shore. Comparable in service model — summer programs, youth sports, community events, and facility scheduling — and in town-government funding structure.
• Randolph Parks and Recreation Department: Municipal parks and recreation department serving Randolph, MA — also served as a host for a Braintree program partner (Central Rock Gym Randolph). Operates a comparable catalog of youth programs, sports, and community events.
• Milton Recreation Department: Municipal recreation department for the Town of Milton, MA, providing youth sports, summer programs, and community events under a similar town-government structure to Braintree.
• Quincy Parks and Recreation Department: Municipal parks and recreation department serving neighboring Quincy, MA. Directly comparable as a similarly-sized South Shore town operating community recreation programming, sports leagues, summer camps, and facility rentals through a town-government structure.
• Holbrook Parks and Recreation Department: Municipal parks and recreation department serving Holbrook, a small adjacent town. Comparable in being a small-town MA municipality offering youth recreation, sports leagues, and seasonal programming.
• Canton Parks and Recreation Department: Municipal parks and recreation department for Canton, MA, a nearby South Shore town with a similar municipal-recreation operating model including youth sports, summer programming, and facility scheduling.
• Norwood Parks and Recreation Department: Municipal parks and recreation department serving Norwood, MA — comparable in scale and town-government structure, providing youth programming, athletic facilities, and community events.

Broad incumbents

• RecTrac by Vermont Systems: Established recreation management software vendor serving municipal parks and recreation departments across the U.S. Comparable as a broader-incumbent alternative to MyRec.com for online registration, facility reservations, and household account management.
• CivicRec by CivicPlus: Broader-incumbent recreation management software platform widely used by municipal parks and recreation departments. Comparable as an alternative platform providing online registration, facility scheduling, and account management for municipal recreation operators.

Others

• MyRec.com: Recreation management software provider that powers Braintree's online registration platform. Relevant as an ecosystem/technology partner rather than a competing operator — comparable in enabling municipal recreation departments to run self-serve registration and facility scheduling.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat3 records

Key risks6 records

Key highlights6 records

Customer concentration

• LinkedInlinkedin.com/company/braintree-parks-and-recreation

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Braintree Parks and Recreation