Carrefour Israel

What Carrefour Israel does

Carrefour Israel is the Israeli franchise operation of the global Carrefour retail brand, operated by Global Retail K.I. Ltd. (גלובל ריטייל ק.י. בע"מ), which is associated with Eltra Partnership (אלקטרה שותפויות מוגבלת), a diversified Israeli conglomerate. The company launched in 2023 with a simultaneous opening of 50 physical supermarket locations across major Israeli cities including Tel Aviv, Haifa, Jerusalem, Rishon LeZion, Be'er Sheva, Netanya, Herzliya, and Ashdod, alongside the carrefour.co.il e-commerce platform and a dedicated mobile app. Israel is the 50th country globally to host Carrefour stores, leveraging the global network's approximately 14,000 stores, 4-continent footprint, and 104 million+ household customer base for procurement scale and brand credibility.

The business operates a multi-channel grocery and household goods retail model. Core revenue is generated through in-store and online retail transactions across 12+ product categories including fresh produce, French bakery items (baked in-store daily), beverages, baby care, cleaning supplies, personal care, organic products, and pharmacy items. The Carrefour private label brand spans these categories and is positioned as a quality-certified, internationally sourced alternative to national brands. The second revenue layer is the Carrefour Club loyalty program, anchored by a co-branded credit card issued with Cal (Isracard) and Bank Hapoalim, with Gold and Platinum tiers (17.90 ILS and 19.90 ILS monthly fees respectively after a first free year). The loyalty ecosystem extends beyond Carrefour stores into partner retailers (Yinei Bitan, Shuk Mehadrin, Hot Cinema, Adidas Israel, Maye HaShalach, Deisy), where Carrefour Coins (1 coin = 1 ILS) can be earned and redeemed, generating interchange and float income for the franchise.

The company targets general Israeli consumers seeking quality products at competitive prices, with marketing conducted through TikTok, Facebook, Instagram, email newsletter, in-store promotions, and a recipe content site. Customer service is supported via app, phone (073-2458375), WhatsApp, and email ([email protected]). Technology integrations are limited to standard retail infrastructure: Bit payment app, Google Pay, Apple Pay, and basic CRM/loyalty plumbing. No proprietary AI/ML, data assets, or differentiated technology components are disclosed in the source material.

Name

Carrefour Israel

Legal name

גלובל ריטייל ק.י. בע"מ

Website

https://brand.carrefour.co.il

Company type

Private

Founded year

2023

Operating status

Operating

Headcount range

11–50 employees

Short description

Carrefour Israel is the Israeli franchise of global retailer Carrefour, operating 50+ supermarkets nationwide plus an e-commerce site and mobile app, selling groceries and 12+ private label categories, and running the Carrefour Club loyalty program and co-branded credit card with cross-retailer coin redemption.

Ownership category

akta.pro rank

Product category

Grocery Retail

NAICS

Supermarkets and Other Grocery Retailers (except Convenience Retailers) (445110)

SIC

Retail-Grocery Stores (5411)

akta.pro primary industry

Value-Oriented Traditional Supermarkets (Non-Club) (CRAHAAAF)

akta.pro secondary industry

Supermarket Operators with In-Store Foodservice/Prepared Foods Focus (CRAHAAAJ)

Keywords

• Grocery retail
• Supermarket chain
• Online grocery
• Private label products
• Loyalty membership

Headquarters

HQ city

Rishon LeZion

HQ country

Israel

HQ region

Middle East

Offices9 records

Markets served

GTM type

B2C

Offering type

Services

Cost components

Supply Chain, Operations, Personnel, Marketing or Sales, Infrastructure, Technology or R&D

Revenue model

1. Retail Store Sales: Revenue from selling products through physical retail stores across Israel, including private label Carrefour products and branded goods across categories such as food, beverages, cleaning supplies, personal care, and more.
2. E-commerce Sales: Online sales through carrefour.co.il website, offering home delivery of groceries and retail products.
3. Carrefour Club Credit Card Program: Co-branded credit card program with Cal (Isracard) generating interchange fees and interest income. Members earn Carrefour coins on purchases at partner retailers including Carrefour, Yinei Bitan, Mega, Shuk Mehadrin, and other participating chains.
4. Private Label Products: Carrefour brand private label products sold across all retail categories including food, beverages, cleaning, personal care, and baby products.

Pricing tiers

Distribution channels3 records

Marketing channels7 records

Core offering

Carrefour Israel operates a multi-channel grocery and household goods retail business, offering a wide assortment of food, household products, and private-label items through 50+ physical stores, an e-commerce website (carrefour.co.il), and a mobile app. The retailer also runs a loyalty program (Carrefour Club) tied to a co-branded credit card that delivers rewards points (Carrefour Coins) to frequent shoppers.

Product overview

Carrefour Israel operates as a multi-channel retail platform combining 50+ physical supermarket locations with a full e-commerce website (www.carrefour.co.il). The offering includes a private label brand (Carrefour products) spanning 12+ categories such as beverages, baby care, cleaning, French bakery, organic foods, snacks, nuts, and pharmacy items. The ecosystem is enhanced by the Carrefour Club loyalty program with a co-branded Cal credit card (Carrefour Club Credit Card) that offers up to 10% cashback in the form of Carrefour Coins, redeemable across partner retail chains including Carrefour, Adidas, Colombia, Pay & Go, and more. An online shopping platform enables home delivery from all store locations.

Differentiator

Problem solved

Functional benefit

Products and services

• Physical retail grocery stores Network of 50+ physical supermarkets selling groceries and household goods to Israeli consumers, launched in 2023.
• Online grocery shopping (carrefour.co.il) Company-operated e-commerce website where Israeli consumers can browse and order groceries and household goods for delivery or pickup.
• Carrefour Israel mobile app Mobile application providing Israeli shoppers with access to Carrefour Israel's product catalog, online ordering, and loyalty features.
• Carrefour Club loyalty program Free membership loyalty program for Israeli shoppers that awards Carrefour Coins rewards on purchases, redeemable for discounts and benefits.
• Carrefour co-branded credit card Co-branded credit card linked to the Carrefour Club loyalty program that lets Israeli cardholders earn additional Carrefour Coins rewards on purchases.
• Carrefour private-label products Store-brand products sold under the Carrefour label across grocery and household goods categories, positioned as value alternatives to national brands.

Segments1 record

Ideal customer profiles1 record

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration3 records

Partnerships

Nine partnerships are on record, tiered primary and minor.

• Global Retail K.I. Ltd. (גלובל ריטייל ק.י. בע"מ)primaryStrategic or Co-development Partner · 1 January 2023Global Retail K.I. Ltd. is the franchise operator and licensee of the Carrefour brand in Israel, responsible for operating all Carrefour retail stores in the country. This is the primary operational partnership enabling Carrefour's presence in Israel.
• Elactra (אלקטרה)primaryStrategic or Co-development Partner · 1 January 2023Elactra Partnership operates the Carrefour Club credit card program, managing the loyalty and financial services component of the Carrefour customer ecosystem in Israel.
• Cal - Israel Credit Card Company (כאל)primaryChannel Partner/ Reseller/ Distributor · 1 January 2023Cal (Cards and Lending) issues and manages the Carrefour Club credit card, enabling customers to earn coins on purchases and access exclusive benefits at partner retailers across food, fashion, electronics, and entertainment categories.
• Yinei Bitan (יינות ביתן)minorChannel Partner/ Reseller/ Distributor · 1 January 2023Partner retailer in the Carrefour Club program where members can earn and redeem Carrefour coins on grocery purchases.
• Shuk Mehadrin (שוק מהדרין)minorChannel Partner/ Reseller/ Distributor · 1 January 2023Partner retailer in the Carrefour Club loyalty program for earning and redeeming coins.
• Hot Cinema (הוט סינמה)minorChannel Partner/ Reseller/ Distributor · 1 January 2023Entertainment partner in the Carrefour Club program where members can earn 5% coins on purchases and access movie benefits.
• Adidas Israel (אדידס)minorChannel Partner/ Reseller/ Distributor · 1 January 2023Fashion retail partner where Carrefour Club members earn up to 15% coins on purchases.
• Maye HaShalach (מחסני חשמל)minorChannel Partner/ Reseller/ Distributor · 1 January 2023Electronics and appliances retailer partner where members earn 3% coins on qualifying purchases.
• Deisy (דיזנהאוז)minorChannel Partner/ Reseller/ Distributor · 1 January 2023Retail partner in the loyalty program where members earn 5% coins (decreasing to 3% from December 2025) on online purchases.

Scale indicators7 records

Recent moves6 records

Expansion highlights5 records

Market position

Competitive moat4 records

Key risks6 records

Key highlights6 records

Customer concentration

• Facebookfacebook.com/carrefourisrael
• Instagraminstagram.com/carrefour_israel
• TikToktiktok.com/@carrefour.israel
• LinkedInlinkedin.com/company/carrefour-israel

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Carrefour Israel