Daisy
Daisy (DaisyCo, Inc.) is a US national smart home technology installation and services company operating a franchise and acquisition network across 25+ markets, serving luxury residential homeowners, small businesses, and trade partners with integrated audio, video, lighting, security, and networking solutions plus recurring DaisyCare support.
- Company typePrivate
- Founded2023
- HeadquartersCosta Mesa, United States
- Headcount1–10
- GTM typeB2C
- OfferingServices
What Daisy does
Daisy (legal entity DaisyCo, Inc.) is a US national smart home and small business technology installation and services company headquartered in Costa Mesa, California, founded in 2023 by CEO Hagan Kappler. The company designs, installs, and integrates multi-vendor smart home systems spanning audio/video, home theater, lighting, motorized shades, security, networking, and robotics, working with leading platforms including Control4, Sonos, Lutron, Samsung, and Ring. Its proprietary Bloom Technology Stack provides remote monitoring and support capabilities layered on top of third-party hardware, while its DaisyCare subscription program offers annual recurring support ($500/year remote tech support, $1,000/year quarterly maintenance) to convert one-time installation revenue into ongoing service relationships.
Daisy operates a dual growth model combining acquisitions of regional custom integration firms (cyberManor, SaaviHome, First Priority Audio, A Shade Above, Hermary's, Automation Design + Entertainment, Electronic Environments, Sapient Home, Digital Home Design, and others) with a franchise network (launched in early 2024) that has scaled to 26 agreements and 40+ locations across 25+ US markets as of March 2026. The company serves a primarily residential customer base — luxury homeowners in high-end real estate markets — supplemented by small business clients and a trade partner channel with architects, builders, and interior designers. Pricing is project-based on system complexity, with optional recurring DaisyCare support subscriptions.
The company has raised approximately $36 million across seed, Series A ($11M, June 2024, led by Goldcrest and Bungalow), Series B ($7M, September 2024), and Series C ($15M, March 2025) rounds. Under the strategic guidance of CEO Hagan Kappler (recognized by Goldman Sachs as one of the Most Exceptional Entrepreneurs of 2025 and named to Inc.'s 2026 Female Founders 500 list), Daisy has repositioned itself via a 2026 rebrand partnership with Bullish from a transactional installation business into a recurring-revenue 'Technology Steward' service brand, with Bullish claiming 329% growth since the partnership began.
Daisy firmographics
Firmographics- Name
- Daisy
- Legal name
- DaisyCo, Inc.
- Website
- https://daisyco.com
- Company type
- Private
- Founded year
- 2023
- Operating status
- Operating
- Headcount range
- 1–10 employees
- Short description
- Daisy (DaisyCo, Inc.) is a US national smart home technology installation and services company operating a franchise and acquisition network across 25+ markets, serving luxury residential homeowners, small businesses, and trade partners with integrated audio, video, lighting, security, and networking solutions plus recurring DaisyCare support.
- Ownership category
- akta.pro rank
Daisy industry classification
Industry- Product category
- Smart Home Installation Services
- NAICS
- Residential Electric Lighting Fixture Manufacturing (335131)
- SIC
- Services-Computer Integrated Systems Design (7373)
- akta.pro primary industry
- Smart Lighting Control (Switches, Dimmers, Scenes) Integration (HSAOANAF)
Keywords
Where Daisy is headquartered
LocationHeadquarters
- HQ city
- Costa Mesa
- HQ country
- United States
- HQ region
- North America
Offices8 records
Markets served
Daisy business model
Business model- GTM type
- B2C
- Offering type
- Services
- Cost components
- Personnel, Operations, Marketing or Sales, Technology or R&D, Infrastructure
Revenue model
- Installation Services: One-time fees for smart home system design, installation, and integration services for residential clients
- DaisyCare Support Plans: Annual recurring revenue from DaisyCare support plans including unlimited remote tech support and quarterly maintenance visits
- Franchise Operations: Franchise-related income from franchisees operating under the Daisy brand in various markets
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Subscription | Annual | DaisyCare Annual Unlimited Remote Tech Support with Quarterly Maintenance |
Go-to-market motion2 records
Distribution channels5 records
Marketing channels5 records
Daisy product offering
Product offeringCore offering
Daisy is a national smart home and small business technology installation and services company. It designs, installs, and integrates connected home subsystems including audio/video, home theater, lighting, motorized shades, security, robotics, smart home control, and Wi-Fi/networking, using platforms such as Control4, Sonos, Lutron, Samsung, and Ring. Its offerings are complemented by the DaisyCare recurring support and maintenance program and a franchise-based delivery model.
Product overview
Daisy is a national smart home and small business technology installation and services company that offers a comprehensive portfolio of technology integration services. The core offering consists of eight primary service categories: Audio & Video Entertainment, Home Theater, Lighting Solutions, Robotics, Security Solutions, Shade Solutions, Smart Home Systems, and Wi-Fi & Networking. These are complemented by commercial services for business automation. Daisy differentiates through its DaisyCare Support Program, an ongoing maintenance and support offering providing 24/7 remote support, quarterly check-ups, and smart home monitoring. The company operates under a franchise model and positions itself as a 'Technology Steward'—a recurring-revenue service brand that provides continuous technology management rather than one-time installations. Recent expansion includes acquisition of regional integration firms and conversion to franchise locations nationwide.
Differentiator
Problem solved
Functional benefit
Brands
- DaisyCare: A world-class maintenance and support program for smart homes offering on-demand support, quarterly check-ups, and smart home monitoring.
Quantifiable outcome
- 16 home technology service dealers acquired within 17 months
- +1 more outcomes
Companies that use Daisy
Customer profileNamed customers5 records
Segments3 records
Ideal customer profiles4 records
Daisy technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Feature1 record
Daisy partnerships and signals
Strategic signalPartnerships
Eight partnerships are on record, tiered core and major.
- BullishcoreBrand consultancy that partnered with Daisy for rebranding services. Bullish helps shape Daisy's brand identity and market positioning.
- CEDIAcoreIndustry association partnership providing technician training and education programs. CEDIA certification ensures technical staff are properly trained on home technology integration standards.
- PrepTECHcoreTalent acquisition and training alliance helping Daisy identify and develop technical talent for franchise operations. Supports workforce development across growing location network.
- Control4coreTechnology integration partner for home automation systems. Daisy is an authorized Control4 dealer providing installation and support for Control4 smart home platforms.
- SonancemajorBrand partnership for architectural speaker systems. Sonance provides in-wall and in-ceiling speaker solutions integrated into Daisy smart home installations.
- LutronmajorPartnership for lighting and shade control systems. Lutron provides motorized shades and smart lighting solutions that integrate with Daisy smart home ecosystems.
- SamsungmajorPartnership for display and TV solutions. Samsung provides high-end televisions and displays integrated into Daisy smart home installations.
- SonosmajorPartnership for whole-home audio systems. Sonos provides wireless speaker and audio solutions that integrate with Daisy smart home installations.
Scale indicators9 records
Recent moves8 records
Expansion highlights6 records
Daisy competitors and assessment
Company assessmentDirect peers
- Vivint Smart Home: National smart home installation and monitoring company serving residential customers with professionally installed security, lighting, and home automation systems. Comparable to Daisy in offering end-to-end professional smart home services with recurring monitoring revenue.
- Snap One (ADI Global): Smart home integration product distributor and platform owner (Control4) that sells to and supports a network of custom integrators. Closely comparable to Daisy as the dominant distribution-and-platform model that integrators plug into; key vendor and indirect competitor.
- Crestron Electronics: Manufacturer of high-end residential and commercial automation systems with a global network of certified dealers and integrators. Comparable to Daisy as the premium end of the custom integration ecosystem, with overlapping luxury residential and partnership-driven distribution.
- Savant Systems: Premium smart home automation platform sold through authorized integrators for luxury residential and light commercial applications. Comparable to Daisy as a peer in the Control4/Crestron/Savant competitive set targeting high-net-worth homeowners.
- HelloTech: On-demand home technology services company providing installation, setup, and support for smart home devices, networking, and home theater. Comparable to Daisy in delivering technology installation services to homeowners, though HelloTech skews toward single-visit tech support versus Daisy's whole-home integration.
Broad incumbents
- ADT Inc. Largest U.S. residential security and smart home provider with professional installation and recurring monitoring services. Comparable to Daisy as a national smart home service incumbent, though ADT focuses more heavily on security and monitoring than DaisyCare-style technology stewardship.
- Best Buy (Magnolia): Big-box retailer whose Magnolia division offers premium smart home, home theater, and audio/video design and installation services. Comparable to Daisy as a national channel for smart home installation targeting higher-end consumers, but operating within a much larger retail footprint.
- Resideo (Honeywell Home): Provider of home comfort, security, and smart home solutions with a professional installer channel. Comparable to Daisy in the smart home installation and recurring-service category, particularly for HVAC, water, and security adjacencies.
Market position
Strengths4 records
Weaknesses4 records
Competitive moat5 records
Key risks6 records
Key highlights6 records
Customer concentration
Daisy social profiles
Digital presenceDaisy financial estimates
Financial estimateRevenue estimate
Valuation estimate
Daisy leadership team
Management profileNumber of profiles
Profiles3 records
Daisy subsidiaries and ownership
Company hierarchySubsidiaries8 records
Daisy funding detail
Funding detailFunding overview
Funding rounds4 records
Investors5 records
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Daisy M&A and investment
M&A and investmentM&A4 records
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Daisy
What does Daisy do?
Daisy is a national smart home and small business technology installation and services company. It designs, installs, and integrates connected home subsystems including audio/video, home theater, lighting, motorized shades, security, robotics, smart home control, and Wi-Fi/networking, using platforms such as Control4, Sonos, Lutron, Samsung, and Ring. Its offerings are complemented by the DaisyCare recurring support and maintenance program and a franchise-based delivery model.
Is Daisy a public or private company?
Daisy is a private company. It is classified as venture growth investor backed and is currently operating.
When was Daisy founded?
Daisy was founded in 2023. It employs 1 to 10 people.
Where is Daisy based?
Daisy is headquartered in Costa Mesa, United States, in the North America region.
How does Daisy make money?
Three revenue lines are on record. Installation Services are the primary driver. The others are daisyCare Support Plans and franchise Operations.
Who are Daisy's main competitors?
Direct peers on record are Vivint Smart Home, Snap One (ADI Global), Crestron Electronics, Savant Systems and HelloTech. Broad incumbents are ADT Inc., Best Buy (Magnolia) and Resideo (Honeywell Home).
Does Daisy have an API?
No public API is recorded for Daisy.
What industry is Daisy in?
Daisy's product category is Smart Home Installation Services. Its primary akta.pro industry code is HSAOANAF, Smart Lighting Control (Switches, Dimmers, Scenes) Integration. Its NAICS code is 335131 and its SIC code is 7373.