Brand New Agency

Name

Brand New Agency

Legal name

Brand New Agency

Website

https://brandnewagency.pl

Company type

Private

Operating status

Operating

Headcount range

1–10 employees

Ownership category

akta.pro rank

Product category

Advertising Services

NAICS

Advertising Agencies (54181), Advertising, Public Relations, and Related Services (5418)

SIC

Services-Advertising Agencies (7311)

akta.pro primary industry

Integrated Full-Service Creative Agencies (MPAAAAAA)

akta.pro secondary industries

Brand Campaign & Integrated Communications Agencies (MPAAAAAC), Creative Boutique Agencies (MPAAAAAB)

Keywords

• Advertising services
• Creative campaign development
• Brand strategy consulting
• Digital marketing communications
• Marketing campaign execution

Headquarters

HQ city

Warsaw

HQ country

Poland

HQ region

Europe

Offices2 records

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Technology or R&D, Infrastructure

Revenue model

1. Advertising and Marketing Services: Professional agency services including campaign strategy, creative development, and digital execution. Revenue derived from client projects and ongoing advertising/marketing service contracts.

Go-to-market motion1 record

Distribution channels1 record

Marketing channels2 records

Core offering

Brand New Agency is an integrated advertising agency that plans, creatively develops, manages, designs, programs, and measures advertising and marketing communication campaigns for global brands. The agency's offering covers five competencies: understanding client needs and strategy, creative concept development, project planning, professional design and programming, and results measurement and ROI optimization. Deliverables span multi-channel digital communication solutions that combine consumer insight, creative ideation, and modern digital execution.

Product overview

Brand New Agency is an integrated advertising agency offering a full-cycle service portfolio covering five interconnected competencies: campaign strategy and planning (insight-driven communication solutions), creative concept development (trend-aware integrated ideas), project management (flexible execution), design and programming (modern digital solutions with UX focus), and results measurement (ROI optimization). The agency operates two main service departments—Client Services for account management and Kreacja (Creative) for design and copywriting—working collaboratively to deliver effective campaigns for global brands.

Differentiator

Problem solved

Functional benefit

Products and services

• Campaign Strategy & Planning Comprehensive campaign strategy development for client brands, including consumer insight analysis, competitive landscape assessment, and short- and long-term communication solutions aimed at achieving brand objectives. Provided to global brands and other organizations needing integrated advertising strategy.
• Creative Concept Development Generation of creative ideas that connect, create, and drive online communication, incorporating current trends and social context through integrated multi-channel solutions. Targeted at global brands seeking advertising campaign concepts.
• Project Management & Planning Flexible and open project execution management ensuring smooth delivery of client campaigns, supported by team commitment and client trust. Intended for clients running integrated advertising campaigns requiring reliable delivery.
• Design & Programming Professional execution combining contemporary design trends and technology, delivering fast and precise design work alongside programming capabilities with focus on modern digital solutions, information architecture, and user experience. Targeted at clients needing digital design and web/digital asset production.
• Results Measurement & Analytics Campaign effectiveness measurement through continuous testing, research, and data analysis to optimize solutions and maximize ROI for clients. Provided to global brands and other clients running advertising campaigns.

Quantifiable outcome

• Campaign effectiveness through detailed planning and precise execution

Named customers2 records

Segments1 record

Ideal customer profiles1 record

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature3 records

Scale indicators1 record

Recent moves5 records

Expansion highlights4 records

Broad incumbents

• Dentsu Poland: Japanese-owned global advertising network with a Polish presence offering creative, media, and digital services. Competes for the same Polish enterprise and government brand-building mandates but with significantly greater scale and cross-market reach.
• Publicis Groupe Poland: Global advertising holding company with significant operations in Warsaw (Publicis, Leo Burnett, Saatchi & Saatchi, Digitas). Competes for the same integrated creative and digital mandates as Brand New Agency but at a much larger scale and with international network capabilities.
• VMLY&R (now VML) Poland: Global WPP-owned creative and brand experience network with a Warsaw office offering integrated advertising, digital, and brand strategy services. VML Poland competes with Brand New Agency for the same enterprise and government accounts but with substantially more resources and global network leverage.
• McCann Poland: IPG-owned global creative network with Polish operations focused on brand-building campaigns for major advertisers. Competes directly with Brand New Agency for integrated creative mandates but with a global network and larger team.
• DDB Warszawa: Omnicom-owned creative network with a Warsaw office delivering advertising and brand strategy. DDB competes for the same integrated creative work that Brand New Agency targets, particularly for enterprise and FMCG clients in Poland.
• Ogilvy Poland: WPP-owned global creative network with a long-standing Warsaw office delivering brand strategy, advertising, and integrated communications. Competes with Brand New Agency on integrated creative pitches for major Polish brands and government accounts.
• Grey Poland: WPP-owned global creative network with Polish operations delivering integrated advertising and brand communications. Competes with Brand New Agency on integrated creative pitches for enterprise clients in Poland.
• Wunderman Thompson Poland: WPP-owned creative, data, and technology network with Polish operations focused on integrated digital and brand experiences. Competes for the same enterprise digital and creative mandates as Brand New Agency at larger scale.

Direct peers

• K2 (K2 Precise): One of Poland's largest independent digital and creative agencies, headquartered in Warsaw. K2 offers integrated digital, creative, and media services to enterprise clients in Poland and the CEE region, directly competing for the same enterprise and brand accounts that Brand New Agency targets.
• Scholz & Friends Warsaw: Independent creative agency network with a Warsaw office offering brand strategy, creative, and digital services. Comparable in size and positioning to Brand New Agency — mid-sized integrated creative shops competing for Polish enterprise accounts.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat3 records

Key risks5 records

Key highlights5 records

Customer concentration

• LinkedInlinkedin.com/company/brand-new-agencypl

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Brand New Agency