Brand New Bundestag

Name

Brand New Bundestag

Legal name

Wir für Zukunft eG

Website

https://brandnewbundestag.de

Company type

Private

Founded year

2019

Operating status

Operating

Headcount range

11–50 employees

Ownership category

akta.pro rank

Headquarters

HQ city

Berlin

HQ country

Germany

HQ region

Europe

Offices1 record

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Others

Revenue model

1. Donations and Sponsorships: Monthly and one-time donations from supporters provide operational funding. The organization is operated by Wir für Zukunft eG, a non-profit cooperative (Genossenschaft).

Go-to-market motion1 record

Distribution channels1 record

Marketing channels5 records

Core offering

Brand New Bundestag is an independent, non-partisan grassroots organization that recruits, nominates, vets, and supports progressive political candidates running for German parliaments, providing strategic campaign advice, workshops, media training, crowdfunding, and networking support. Through its Movement Politics Plattform, BNB also bridges sitting parliamentarians with civil society organizations to enable cross-party collaboration grounded in civic input. The organization is funded by donations and operated under the registered cooperative Wir für Zukunft eG, supported by a paid core team and roughly 200 volunteers across Germany.

Product overview

Brand New Bundestag (BNB) is an independent, non-partisan grassroots organization that operates as a unified platform focused on political transformation. The organization centers on two interconnected offerings: its core organizational platform that supports progressive candidates through the political process, and its Movement Politics Plattform that bridges civil society with politicians to enable cross-party collaboration. The three pillars of their work are Empowerment (supporting candidates), Change (through the Movement Politics Plattform), and Community (leveraging hundreds of volunteers).

Differentiator

Problem solved

Functional benefit

Products and services

• Brand New Bundestag Candidate Support Program End-to-end grassroots campaign support program for underrepresented progressive candidates running for German parliaments, providing strategic consulting, workshops, media training, crowdfunding support, networking, and public nomination and jury-vetted endorsement. Funded by donations and staffed by roughly 17 paid staff plus around 200 volunteers.
• Movement Politics Plattform Bridge platform connecting sitting parliamentarians with civil society organizations to enable cross-party collaboration and ensure societal voices inform political decision-making. More than 35 Bundestag members and numerous civil society organizations participate.

Quantifiable outcome

• 24 BNB-supported candidates elected to Bundestag in 2025
• +2 more outcomes

Named customers2 records

Segments2 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

Seven partnerships are on record, tiered minor and core.

• Wir für Demokratie e.V.minorOthersNetwork partner organization working on democratic participation and civic engagement in Germany.
• betterplace LABminorOthersInnovation lab focused on civic tech and social innovation projects.
• apolitical foundationminorOthersGlobal network for public governance and political innovation.
• Join PoliticsminorOthersPolitical engagement and civic participation organization.
• love politicsminorOthersCivic engagement initiative focused on political participation.
• ParteiwatchminorOthersPolitical transparency and accountability organization.
• Wir für Zukunft eGcoreOthersThe legal entity (registered cooperative) that operates Brand New Bundestag's political work. This is the organizational structure through which BNB operates, as political work is not recognized as charitable under current German law.

Scale indicators4 records

Recent moves6 records

Expansion highlights5 records

Direct peers

• New Politics: US nonpartisan organization recruiting and supporting candidates from underrepresented backgrounds, particularly young leaders and veterans. Directly comparable to BNB's focus on underrepresented progressive candidates seeking office.
• Campact: German grassroots activism platform funded by small donations that mobilizes citizens around progressive causes. Highly comparable to BNB as a donation-driven, German civic-movement organization using digital channels to drive political outcomes.
• Mehr Demokratie e.V. German civic organization advocating for democratic reform and greater citizen participation. Operates in the same German civic-engagement space as BNB, focusing on participatory democracy rather than candidate support specifically.
• Join Politics: German political engagement organization explicitly listed as a BNB network partner. Operates in the adjacent civic-engagement space in Germany and shares BNB's mission of bridging civil society with institutional politics.
• Run for Something: US-based organization that recruits and supports first-time progressive candidates running for down-ballot offices. Closely matches BNB's candidate-support model, including training, resources, and an alumni network of elected officials.
• Abgeordnetenwatch: German platform that provides parliamentary transparency, letting citizens question and track elected officials. Comparable to BNB as a German civic-tech organization strengthening the link between citizens and parliament, though focused on accountability rather than candidate recruitment.
• Brand New Congress: US progressive political movement that directly inspired BNB's founding. Operates a near-identical grassroots model of recruiting, vetting, and supporting candidates outside the party establishment, making it the conceptual template and namesake peer.

Broad incumbents

• European Movement International: Pan-European civil society network advocating for European integration and democratic engagement. Comparable to BNB's civic-engagement mission at a broader, supranational scale rather than focusing on candidate support.
• 270 Strategies: US progressive political consulting firm offering campaign strategy, organizing, and training services. Comparable to BNB in delivering campaign support to progressive candidates, but operates as a paid consultancy rather than a donation-driven movement.

Emerging players

• apolitical: Global network and learning platform for public servants and political innovators. Listed as a BNB partner; comparable as a civic-innovation organization focused on improving governance, though oriented toward training officials rather than electing them.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat3 records

Key risks5 records

Key highlights6 records

Customer concentration

• Xx.com/bnbundestag
• Facebookfacebook.com/BrandNewBundestag
• LinkedInlinkedin.com/company/brand-new-bundestag
• Instagraminstagram.com/brandnewbundestag
• TikToktiktok.com/@brandnewbundestag

Revenue estimate

Valuation estimate

Number of profiles

Profiles5 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Brand New Bundestag