What Brandt Consoidated Inc does

Brandt Consolidated Inc (legal name Brandt, Inc.) is a privately held, US-incorporated specialty agricultural inputs manufacturer that develops and distributes plant nutrition, crop protection, seed treatment, adjuvant, aquatic, and turf-care products. Its core technology is a chemistry-driven portfolio spanning foliar nutrients (BRANDT Manni-Plex, Smart System, Reaction, Organiplex, Organics), chelated micronutrients (Sequestar), slow-release nitrogen (Converge SRN), adjuvants (BRANDT Uptake, TriTek), seed treatments (MicroSURGE, EnzUp), microbial products (Noculate), aquatics (Bio-Master, Big Foot), and the GRIGG turf line — collectively representing 600+ formulations with country-specific registrations across agriculture, international, and turf-and-ornamental markets.

Name

Brandt Consoidated Inc

Legal name

Brandt, Inc.

Website

https://brandt-inc.com

Company type

Private

Operating status

Operating

Headcount range

11–50 employees

Short description

Brandt Consolidated Inc is a privately held US specialty agricultural inputs manufacturer selling plant nutrition, crop protection, adjuvants, seed treatments, and turf-care products across 50+ countries via retailers, dealers, and the BRANDT Total Access portal.

Ownership category

akta.pro rank

Product category

Agricultural Specialty Inputs

NAICS

Pesticide and Other Agricultural Chemical Manufacturing (32532), Pesticide, Fertilizer, and Other Agricultural Chemical Manufacturing (3253), Chemical and Allied Products Merchant Wholesalers (4246)

SIC

Agricultural Chemicals (2870), Wholesale-Chemicals & Allied Products (5160)

akta.pro primary industry

Regulatory Compliance, Certification & Documentation (Quarantine/Export) (AFAOAIAM)

Keywords

• Specialty agricultural inputs
• Plant nutrition products
• Crop protection chemicals
• Foliar nutrient fertilizers
• Turf and ornamental solutions

GTM type

B2B and B2C

Offering type

Hardware or Manufacturing

Cost components

Supply Chain, Operations, Personnel, Technology or R&D, Marketing or Sales, Infrastructure

Revenue model

1. Agricultural Input Products: Sale of specialty agricultural inputs including plant nutrition products, crop protection chemicals, adjuvants, seed treatments, and turf care products. Products are sold through multiple market segments including agriculture, international, and turf and ornamental markets.

Go-to-market motion1 record

Distribution channels4 records

Marketing channels4 records

Core offering

Brandt manufactures and sells specialty agricultural inputs including plant nutrition products (foliar nutrients, chelated micronutrients, NPK blends), crop protection chemicals (adjuvants, herbicides, fungicides, insecticides, nematicides, rodenticides), seed treatments, and turf and ornamental care products. Products are sold under proprietary brand families (Manni-Plex, Sequestar, Smart System, Reaction, GRIGG, MicroSURGE, Uptake, Big Foot) through agricultural retailers, dealer networks, international distributors, and the BRANDT Total Access account portal across 50+ countries.

Product overview

Brandt Consoidated Inc is an agricultural chemical and plant nutrition company offering a comprehensive portfolio of specialty crop inputs through a multi-brand strategy. The core offerings include BRANDT Total Access (account management platform) and extensive product lines spanning adjuvants, herbicides, pest & disease control, plant nutrition, seed treatments, and turf solutions. Key product families include BRANDT Manni-Plex (foliar nutrients), BRANDT Smart System (Smart Quatro, Smart Trio, Smart B-Mo, Smart Cu, Smart Fe, Smart Mg, Smart Mn, Smart P, Smart Zn), BRANDT Reaction (liquid nutritionals), BRANDT Plant Start, BRANDT Sequestar (chelated nutrients), BRANDT MicroSURGE (seed treatments), BRANDT Uptake (adjuvants), GRIGG (turf and agricultural products), BRANDT Organics, BRANDT Bio-Master (aquatics), and BRANDT Noculate (microbial products). Products serve Agriculture, International, and Turf and Ornamental market segments across 50+ countries.

Differentiator

Problem solved

Functional benefit

Brands

• BRANDT Manni-Plex: Foliar nutrient product line for crops including fruits, vegetables, tree nuts, and citrus.
• BRANDT Sequestar
• BRANDT Smart System
• BRANDT Organiplex
• BRANDT InVigo
• BRANDT Plant Start
• BRANDT Reaction
• BRANDT Big Foot
• BRANDT Bio-Master
• BRANDT EnzUp
• BRANDT HomeLAND
• BRANDT Foundation
• GRIGG
• TriTek
• Noculate
• MicroSURGE

Products and services

• BRANDT Manni-Plex Foliar Nutrients Proprietary foliar nutrient product line with multiple formulations including B-Moly, Ca, Cal-Mag, Fe, K, Mg, Mn, Zn, Multimineral, and specialty blends tailored to crop types (citrus, corn, vegetables, tree nuts, pecans, small grains). Designed for commercial growers seeking targeted foliar feeding and deficiency correction.
• BRANDT Smart System Foliar Nutrients Advanced foliar nutrient line including Smart Quatro, Smart Trio, Smart B-Mo, Smart Cu, Smart Fe, Smart K B, Smart Mg, Smart Mn, Smart P, and Smart Zn products for targeted crop nutrition delivery.
• BRANDT Sequestar Chelated Nutrients Chelated nutrient products including DTPA, EDDHA, HEDTA, and EDTA formulations for iron, manganese, copper, zinc, calcium, and magnesium with various concentrations and specialty mixes. Used by growers to correct micronutrient deficiencies.
• BRANDT Reaction Nutrient Line Liquid and dry nutritional fertilizer formulations including 10-3-6 LS, 2-5-5 LS, 2-6-6 LS, 2-9-6 LS, 4-24-0 LS, 5-6-0 LS, 9-3-5 LS, K DS, K LS, P DS, P LS, P Zn LS, S DS, S LS, and K Mg LS with regional variants for global markets.
• BRANDT Converge SRN Slow-release nitrogen products including 18-0-6, 18-3-6, 18-3-6 50%, and 30-0-0 formulations for controlled nutrient delivery to crops with reduced leaching and burn risk.
• BRANDT MicroSURGE Seed Treatments Seed treatment product line including Dry Corn ST, Dry Cotton ST, Dry Field Bean ST, Dry Small Grain ST, Dry Soybean Inoculant, Dry Sugar Beet ST, Liquid Corn In-Furrow, Liquid Small Grain ST, Liquid Soybean Inoculant ST, and Peanut Inoculant for multiple crop types.
• BRANDT Uptake Adjuvants Spray adjuvant product line including AMS, COC, Complete, HS COC, HS MSO, MSO, NIS 90, Plus, Plus Concentrate, and VRA designed to enhance spray deposition, coverage, and uptake of crop inputs.
• BRANDT Big Foot Aquatic Herbicides and Algaecides Aquatic herbicide and algaecide products in Blue, Green, and Red formulations across SS, WSB, Tablets, and Foamy formats for pond and water body treatment in multiple international markets.
• BRANDT Plant Start Plant nutrition products for early growth stages, available in multiple regional formulations (Chl, Cri, Gtm, Arg, Grc, JOR, KSA, ALB) tailored for different country markets.
• BRANDT InVigo Crop Protection and Nutrition Plant growth and nutrition product line for various crops, available in regional variants (ALB, BGR, Grc, JOR, SRB) for international markets.
• BRANDT Bio-Master Aquaculture and Aquatic Products Aquatic adjuvant and nutrient management products in multiple formulations (Tun, ALB, ALG, KSA, Irl, JOR, Pse) for international water treatment applications.
• BRANDT Organics Nutrient Line Organic-compliant nutrient products including 10% Zn, 3% B, 4% Mg, 5% Cu, 5% Fe, 6% Ca, 7% Mn, 7% Zn, Ag Aide, Crop Mix, Defoamer, Desert Crop Mix, Hort Mix, SKH Sticker, Tree & Vine Mix, Umbrella, and Liquid Lignos for organic-certified crop production.
• BRANDT Organiplex Foliar Nutrients Organic foliar nutrient line including 3% Mg, 4% Fe, 4% Mn, 6% Zn, 8% Ca, Micro Mix, and ProMix formulations for organic-compliant foliar feeding.
• BRANDT EnzUp Enzyme-Based Treatments Enzyme-based seed and foliar treatment products including 2-9-2 LS, Grain ST, K DS, K LS, Mn, P DS, P LS, P Zn LS, S DS, SeedFlow Zn, and Zn formulations for nutrient availability enhancement.
• BRANDT Noculate Microbial Products Microbial and biological fertilizer products including 11-2-11, 13-4-13, 8-3-17, 9-18-18, 15-0-15, 16-4-8 formulations in dry and liquid forms for soil biological enhancement.
• BRANDT HD NPK Fertilizers High-definition NPK fertilizers including 14-7-28, 21-21-21, and 10-50-10 formulations available in regional variants (BGR, Grc, ALB, NMK, Rom, SRB) for international markets.
• GRIGG Turf and Ornamental Products Professional turf and ornamental product line including Advantage, A-O-K, Bi Blend, Burley Green, Carboplex, CK-Balance, Displace, Endurance, Gary's Green, Gary's Green Ultra, GreenPIG, GreenPIG Ultra, Iron Combo, Kal-B, Kelplex, Magnesium Complex, MegAleX, Micro Burst, Nutra Green, P-K Plus, Seven Iron, Suprema, Tuff Turf, Turf Rally, Turftopia, and Ultraplex for golf courses, sports turf, and ornamental care.
• BRANDT HomeLAND Consumer Products Home lawn and garden product line including HomeLAND Corn, Corn Complete, and Soybeans formulations for residential consumers.
• BRANDT Total Access Account Management Portal All-in-one account management portal for BRANDT agronomic service customers, providing centralized account access, sign-up, and login capabilities for agricultural retailers and growers using BRANDT inputs.

Segments5 records

Ideal customer profiles5 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature7 records

Partnerships

One partnership is on record.

• Lightning (NASCAR team)minorGTM or Marketing PartnerBRANDT has an extended championship-level partnership with Lightning, described as 'A power play for agriculture.' This is a sports sponsorship/marketing partnership connecting BRANDT's agricultural brand with motorsports. The partnership is characterized as a championship-level extension indicating an ongoing sponsorship relationship.

Scale indicators1 record

Recent moves5 records

Expansion highlights4 records

Direct peers

• American Vanguard Corporation: Specialty crop protection manufacturer with portfolio of herbicides, insecticides, fungicides, and plant nutrition products. Directly comparable specialty ag input manufacturing and distribution model with similar mid-scale positioning.
• Helena Agri-Enterprises: US-based specialty agricultural inputs distributor (owned by Marubeni) offering fertilizers, crop protection, and adjuvants through a retailer network. Directly comparable product portfolio and sales-led GTM model to BRANDT, with similar multi-segment focus on farmers, retailers, and specialty markets.
• Wilbur-Ellis: Privately held specialty agricultural inputs and crop protection company with similar multi-segment distribution across agriculture, turf, and ornamental markets. Closely comparable product breadth, customer mix, and family-controlled governance profile.
• WinField United: Agronomy services and crop input solutions owned by Land O'Lakes, serving North American retailers and growers. Similar specialty input positioning, downstream retail focus, and product finder/portal customer engagement as BRANDT.

Broad incumbents

• ICL Group: Specialty fertilizer and crop nutrition company offering controlled-release fertilizers, foliar feeds, and plant nutrition products globally. Comparable in specialty plant nutrition and global distribution, operating at substantially larger scale.
• Yara International: Global fertilizer and crop nutrition leader with specialty plant nutrition portfolio. Comparable in plant nutrition positioning and global reach, but operates at significantly larger scale and broader commodity exposure.
• Nutrien Ag Solutions: World's largest crop input retailer offering fertilizers, crop protection, seed, and services through an extensive retail network. Provides scale context as a much larger incumbent operating in the same channel and adjacent product categories.
• GROWMARK: US agricultural cooperative providing crop inputs, agronomy services, and turf products through member-owners. Comparable product mix and multi-segment customer approach, though structured as a farmer cooperative rather than a private company.
• Corteva: Major seed and crop protection company with global R&D and distribution capabilities. Broad incumbent in crop inputs that overlaps with BRANDT's crop protection and biological product lines, but at vastly greater scale.

Emerging players

• Compass Minerals: Plant nutrition and specialty fertilizer company with portfolio including sulfate of potash and micronutrients. Comparable in specialty plant nutrition positioning, though narrower product breadth and primarily commodity-focused compared to BRANDT.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat3 records

Key risks5 records

Key highlights7 records

Customer concentration

• Xx.com/BRANDT_co
• Facebookfacebook.com/BrandtProAg
• LinkedInlinkedin.com/company/brandt-consoidated-inc
• Instagraminstagram.com/brandt_co

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Brandt Consoidated Inc