Brand Safety

What Brand Safety does

Nameshift.com operates a domain name escrow and transfer service marketed under the Brand Safety / brandsafety.eu web identity. The platform's core function is to intermediate peer-to-peer domain name transactions by holding payment in escrow and releasing it to the seller only after the buyer has successfully taken ownership of the domain. The service is structured around three proprietary components: an escrow safety architecture that guarantees a full refund if transfer fails, an automated 24-hour average transfer pipeline coordinated with the seller, and a buyer-side zero-fee pricing model where the seller pays the commission.

The technology stack is a self-serve web platform with per-domain landing pages indexed for organic search across 16 country/language localizations (US, UK, Germany, France, Spain, Italy, Netherlands, Belgium, Austria, Poland, Portugal, Sweden, Turkey, China, Canada). It accepts a broad range of payment methods including Visa, Mastercard, American Express, Discover, bank transfer, and regional rails such as iDEAL, Bancontact, EPS, UnionPay, and JCB. Bundled free modules include domain transfer logistics, buyer assistance, and VAT-compliant invoicing.

Commercially, Nameshift runs a PLG self-serve go-to-market with no resellers or intermediaries. Revenue is generated exclusively through a seller-side transaction commission on each completed domain sale. The customer base comprises two horizontal use-case segments: domain buyers (individuals and SMBs) seeking safe acquisition and domain sellers seeking secure monetization. The company is privately held, registered in Rijswijk, Netherlands (KvK 88910652), with no disclosed funding rounds, partnerships, or institutional investors.

Name

Brand Safety

Legal name

Nameshift.com

Website

https://brandsafety.eu

Company type

Private

Operating status

Operating

Headcount range

1–10 employees

Short description

Nameshift.com operates a self-serve domain name escrow and transfer platform where buyers purchase domains free of charge and sellers pay a transaction commission, serving individual and SMB domain buyers and sellers across 16+ countries.

Ownership category

akta.pro rank

Product category

Domain Name Marketplace & Escrow Services

akta.pro primary industry

Escrow Services (BPAJAOAD)

Keywords

• Domain name escrow
• Domain transfer service
• Domain marketplace
• Secure domain purchase
• Domain broker service

Headquarters

HQ city

Rijswijk

HQ country

Netherlands

HQ region

Europe

Offices1 record

Markets served

GTM type

B2C

Offering type

Software

Cost components

Personnel, Technology or R&D, Operations, Marketing or Sales, Infrastructure

Revenue model

1. Transaction Commission (Seller-Side): The company generates revenue by charging sellers a commission fee for facilitating domain transfers. Buyers pay no fees for using the service. This is a transaction-based revenue model where the company takes a percentage or fixed fee per completed domain sale.

Pricing tiers

Go-to-market motion1 record

Distribution channels1 record

Marketing channels1 record

Core offering

Brand Safety operates a domain name escrow and transfer service that allows buyers to safely purchase domain names from third-party sellers, with payment held in escrow and released to the seller only after the domain transfer is successfully completed. The service is free for buyers, who receive free transfer assistance and VAT-compliant invoicing, while sellers pay a commission on each completed transaction. The platform's average domain transfer turnaround time is 24 hours, and if a transfer cannot be completed the buyer receives a full refund.

Product overview

Nameshift.com is a single, unified domain name purchase and transfer platform built around an escrow service. The core offering is the Domain Purchase Service, which facilitates safe domain transfers between buyers and sellers. This core service is bundled with three complementary modules: Free Domain Transfer Service (handling technical transfer logistics), Free Assistance (buyer support and seller coordination), and VAT Invoice Service (business invoicing). All services are free for buyers; sellers pay the commission. The platform supports multiple languages and regional payment methods.

Differentiator

Problem solved

Functional benefit

Products and services

• Domain Purchase Service (Escrow-Based Domain Transfer) An escrow-protected domain name purchase and transfer service enabling buyers to safely buy already-registered domain names from third-party sellers, with payment released to the seller only after successful transfer and a full refund provided if the transfer cannot be completed. Free for buyers; sellers pay the commission; average transfer time of 24 hours.

Quantifiable outcome

• Average domain transfer time of 24 hours

Segments2 records

Ideal customer profiles2 records

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature3 records

Recent moves5 records

Expansion highlights4 records

Broad incumbents

• GoDaddy: GoDaddy is the largest domain registrar and runs multiple aftermarket/transfer products including Afternic. While primarily a registrar, its bundled aftermarket services make it a broad competitive threat to any domain transaction intermediary.
• Afternic: Afternic is GoDaddy's premium domain resale platform integrated with the largest registrar's customer base. It is a broad incumbent competitor benefiting from registrar-level distribution that Nameshift lacks.

Emerging players

• Flippa: Flippa is a marketplace for digital assets including domains, websites, and SaaS businesses. It shares the underlying escrow/transaction-assistance use case with Nameshift and addresses overlapping buyers of digital assets.
• Squadhelp: Squadhelp is a naming and domain marketplace combining crowdsourced naming contests with premium domain resale. It is a partial-overlap emerging competitor addressing the same startup-domain buyer.

Direct peers

• Escrow.com: Escrow.com is the dominant online escrow service widely used for domain name transactions, offering licensed escrow protection for high-value transfers. It is the most direct functional competitor to Nameshift's escrow-first model for domain purchases.
• Dan.com: Dan.com (acquired by GoDaddy) is a domain marketplace with installment-payment and free-transfer offerings aimed at SMBs and individuals. It overlaps directly with Nameshift's buyer-friendly, fee-light positioning.
• Undeveloped: Undeveloped is a domain marketplace focused on brandable domains for startups, offering buyer-friendly tooling and broker services. It overlaps with Nameshift's SMB/startup buyer segment and escrow-assisted transfers.
• Atom.com (formerly HugeDomains): Atom/HugeDomains operates a curated premium-domain inventory with instant-purchase and transfer included. It competes in the same buyer-friendly, fast-transfer category as Nameshift but with owned inventory.
• Sedo: Sedo is one of the largest global domain marketplaces, brokering domain sales with built-in transfer and payment services. It competes with Nameshift on the buyer–seller matching and secure-transfer layer for premium domains.

Others

• Identity Digital (formerly Donuts): Identity Digital is a registry operator for hundreds of new gTLDs and runs aftermarket tools including registrar-side transfer and purchase services. It is an adjacent ecosystem participant enabling the same domain transactions Nameshift facilitates.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat3 records

Key risks5 records

Key highlights6 records

Customer concentration

• LinkedInlinkedin.com/company/brandsafety

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Brand Safety