brandscape GmbH

What brandscape GmbH does

brandscape GmbH is a privately held German live communication and experiential marketing agency headquartered in Wiesbaden, with additional offices in Munich and Berlin. Founded around 2005 and employing approximately 10–14 people, the company operates as a B2B service provider serving enterprise clients through direct enterprise sales relationships. Its leadership consists of two Managing Directors (Geschäftsführer), Mahesh Iyer and Christof Braetsch. The company is registered as a German limited liability company (HRB 21650, VAT ID DE 240191092) with no disclosed external investors, parent company, or public listing.

The agency delivers four integrated service pillars: Brand Activation, Digital, Emotional Brand Building, and Product Experience. Underlying technology is centered on physical and digital media integration — including laser light staging (e.g., the BMW Light Cube at CES Las Vegas), motion platforms (D-BOX and Race X integration for BMW SIM Live 2021), digital livestreaming, and immersive walk-in installations — rather than on proprietary software platforms. The technology stack is project-specific, combining event production, media technology, and creative direction rather than a scalable software product.

brandscape's revenue model is project-based professional services: clients engage the agency directly for creative fees, production management, and event execution on individual brand activation events, dealer conferences, product launches, trade show appearances, motorsport hospitality, and digital productions. Pricing is quote-based and not publicly disclosed. The company maintains long-tenured client relationships (adidas for 15+ years, Nintendo since 2005, Kia via Innocean since 2007) and an established referral network with lead agencies such as George P. Johnson, Innocean Worldwide, and Pioneers. Geographic focus is the DACH region with international project execution as needed.

Name

brandscape GmbH

Legal name

brandscape GmbH

Website

https://brandscape-online.com

Company type

Private

Operating status

Operating

Headcount range

1–10 employees

Short description

brandscape GmbH is a German B2B experiential marketing agency that designs and produces brand activations, product experiences, digital events, and emotional brand-building programs for enterprise clients including BMW, adidas, Nintendo, Porsche, and Mercedes-Benz across the DACH region.

Ownership category

akta.pro rank

Product category

Experiential Marketing Services

NAICS

Advertising Agencies (54181)

SIC

Services-Advertising Agencies (7311)

akta.pro primary industry

Event Strategy & Experience Design (BPAFAGAA)

Keywords

• Experiential marketing services
• Live event production
• Brand activation services
• Dealer conference management
• Trade show experiences

Headquarters

HQ city

Wiesbaden

HQ country

Germany

HQ region

Europe

Offices3 records

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Technology or R&D, Others

Revenue model

1. Experiential Marketing Services: Project-based professional services for brand activation events, trade show appearances, product launches, dealer conferences, motorsport hospitality, and digital event productions. Revenue is generated through creative fees, production management, event execution, and related services.

Go-to-market motion1 record

Distribution channels1 record

Marketing channels4 records

Core offering

brandscape is a German live communication agency that designs and produces experiential marketing solutions for enterprise clients, including brand activations, digital events, dealer conferences, motorsport hospitality, product launches, and trade show appearances. The agency combines physical installations, digital media, and live event production to create immersive brand experiences for clients in automotive, sports/lifestyle, gaming, and electronics sectors. Projects are delivered on a project-based, services-only basis across offices in Wiesbaden, Munich, and Berlin.

Product overview

brandscape GmbH is a creative consultancy and live communication agency offering four integrated service pillars: Brand Activation, Digital, Emotional Brand Building, and Product Experience. The agency creates brand experiences for major clients including BMW, Nintendo, Porsche, adidas, and others. Projects span automotive events (BMW DTM, BMW M Drive Tour, BMW CES Las Vegas), gaming events (Nintendo GamesCom), motorsport hospitality, dealer conferences, and product launches. The company operates from offices in Wiesbaden, Munich, and Berlin.

Differentiator

Problem solved

Functional benefit

Products and services

• Brand Activation Services that activate brands towards consumers and stakeholders through consumer-centric corporate storytelling, generating emotional substance at events such as trade show appearances, product launches, and major live experiences (e.g., BMW CES Las Vegas Light Cube).
• Digital Digital communication and virtual event services including livestreams, virtual press conferences, and digital content production for brand events (e.g., Facebook livestream for Kia press conferences, Panasonic Future Living Berlin virtual press conference).
• Emotional Brand Building Brand transformation services that accompany brands through cultural and change transformation by creating unique platforms and establishing personal identification with brand attitudes and expertise (e.g., adidas Global Brand Conference, Innovation Days).
• Product Experience Experiential marketing services that create relevant experiences with real, digital, or medial content to inspire visitors and generate in-depth brand involvement (e.g., Best of BMW product experience showcase, BMW M Drive Tour).

Named customers20 records

Segments3 records

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature2 records

Partnerships

Six partnerships are on record, tiered minor and core.

• George P. Johnson GmbHminorGTM or Marketing Partner · 1 January 2024brandscape was engaged by GPJ as a media, dramaturgy and direction specialist for the McLaren Racing F1 season preview event at the World Economic Forum in Davos
• Fine ArtsminorStrategic or Co-development Partner · 1 January 2024Pro-bono collaboration for DEIN MÜNCHEN 10th anniversary event, with Fine Arts handling direction
• SchokoPro, artlife, n.o.mecoreStrategic or Co-development Partner · 1 January 2022Partnership network for adidas Innovation Days 2022, with brandscape responsible for opening and closing event direction, and workshop design in collaboration with these creative partners
• PioneersminorGTM or Marketing Partner · 1 January 2021brandscape supported lead agency Pioneers for creative execution, technical planning, and stage design of the Audi Twin Cup award show
• Innocean WorldwideminorGTM or Marketing Partner · 1 October 2018brandscape has worked with lead agency Innocean Worldwide since 2007 implementing Kia press conferences at major European auto shows
• FiftyeightminorStrategic or Co-development Partner · 1 January 2018Developed, designed and built the Mercedes-Benz Super Mario course level with Fiftyeight using Nintendo Super Mario Maker software

Scale indicators4 records

Recent moves6 records

Expansion highlights5 records

Direct peers

• insglück GmbH: Berlin-based event and brand experience agency specializing in creative live communication for major brands; competes for the same DACH automotive, technology, and lifestyle event briefs.
• Jack Morton Worldwide: Global brand experience agency with deep automotive and technology client rosters; competes head-to-head with brandscape on major launch and CES-scale event production work.
• Milla & Partner: Stuttgart-based brand experience agency of comparable size focused on emotional brand staging, brand worlds, and live communication for automotive and industrial clients — direct competitor in the German experiential niche.
• facts and fiction GmbH: Cologne-based brand experience and corporate event agency with comparable capability in brand activation, trade shows, and live communication for German enterprise clients.
• Amplify: London- and New York-based experiential and brand activation agency serving global consumer and technology brands; comparable to brandscape on creative-led live event execution.
• Uniplan GmbH & Co. KG: German brand experience agency headquartered in Cologne serving enterprise clients across live events, brand worlds, and trade shows — closest geographic direct competitor in the DACH market.
• Vok Dams Events: German full-service event agency with strong automotive and industrial brand client base; competes for the same enterprise live-event and brand activation RFPs in the DACH market.
• Sparks: Global experiential agency that builds brand experiences, pop-ups, and launch events for technology and automotive clients; comparable capability set and target accounts.
• George P. Johnson (GPJ): Global experiential marketing agency that already subcontracts brandscape on the McLaren F1 Davos activation; competes for the same automotive OEM and technology brand activation budgets worldwide.

Broad incumbents

• MCI Group: Geneva-headquartered global meetings, events, and association management group with an events strategy practice that overlaps brandscape's live communication work, though at far larger scale.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat5 records

Key risks5 records

Key highlights5 records

Customer concentration

• LinkedInlinkedin.com/company/brandscape-online.com

Revenue estimate

Valuation estimate

Number of profiles

Profiles2 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about brandscape GmbH