Branford Parks & Recreation
Branford Parks, Recreation & Senior Services is a municipal department of the Town of Branford, CT, operating 30+ parks and facilities to deliver year-round recreational programs, camps, aquatics, and senior services for residents of all ages via the MyRec.com registration platform.
- Company typePrivate
- Founded-
- HeadquartersBranford, United States
- Headcount11–50
- GTM typeB2C
- OfferingServices
What Branford Parks & Recreation does
Branford Parks, Recreation & Senior Services is a municipal government department of the Town of Branford, Connecticut, operating from the Joseph Trapasso Community House at 46 Church Street. With 13 employees, the department manages more than 30 recreational facilities across Branford — including parks, athletic fields, beaches, tennis and pickleball courts, the Hospice Pool, and the WIS Pool — and serves residents across all age cohorts from toddlers (ages 2+) through seniors (60–105).
The department's offerings are organized around three pillars: youth and family programming (Summer Playground Adventures day camp for ages 5-12, Teen Travel for grades 7+, Shoreline Theatre Company summer theatre camp for ages 8-14, youth sports leagues, and aquatics); senior services through the Canoe Brook Connections Senior Center (fitness classes such as Yoga, Barre, Tai Chi, and Zumba, social trips, arts workshops, Road Scholar virtual lectures, and AARP Safe Driving courses); and adult programming (fitness, tennis, aquatics, social clubs). All program registration, facility reservation, membership management, and store transactions (tickets and gift cards) are transacted through the MyRec.com recreation management software platform, which functions as the department's core digital infrastructure.
Revenue is generated through a mix of program and activity fees (transactional, with resident and non-resident pricing tiers), recreation memberships (subscription/recurring), facility rentals, and store product sales. Pricing is heavily subsidized at the resident level, with non-resident surcharges of $10-$40 per program, payment plans available for major summer camps, and several programs offered free of charge (e.g., the Robert Marston Easter Egg Hunt and grant-funded AARP Safe Driving Course). Marketing is conducted via the MyRec.com portal, email newsletters (notably the monthly Canoe Brook Connections newsletter), Facebook, printed brochures, and the Town of Branford municipal website. As a municipal department, the entity is funded through a combination of municipal tax appropriations and these program-generated fees, with no private investors, subsidiaries, or external capital.
Branford Parks & Recreation firmographics
Firmographics- Name
- Branford Parks & Recreation
- Legal name
- Branford Parks, Recreation & Senior Services
- Website
- https://branfordct.myrec.com
- Company type
- Private
- Operating status
- Operating
- Headcount range
- 11–50 employees
- Short description
- Branford Parks, Recreation & Senior Services is a municipal department of the Town of Branford, CT, operating 30+ parks and facilities to deliver year-round recreational programs, camps, aquatics, and senior services for residents of all ages via the MyRec.com registration platform.
- Ownership category
- akta.pro rank
Branford Parks & Recreation industry classification
Industry- Product category
- Municipal Recreation Services
- NAICS
- Arts, Entertainment, and Recreation (71), Sports and Recreation Instruction (61162)
- SIC
- Services-Amusement & Recreation Services (7900)
- akta.pro primary industry
- Parks, Recreation & Cultural Services (BPAIACAI)
- akta.pro secondary industry
- Senior Social Clubs & Community-Based Day Programs (Non-Clinical) (HSABANAK)
Keywords
Where Branford Parks & Recreation is headquartered
LocationHeadquarters
- HQ city
- Branford
- HQ country
- United States
- HQ region
- North America
Offices1 record
Markets served
Branford Parks & Recreation business model
Business model- GTM type
- B2C
- Offering type
- Services
- Cost components
- Personnel, Operations, Infrastructure, Marketing or Sales, Technology or R&D
Revenue model
- Program and Activity Fees: Fees charged for recreational programs including summer camps, fitness classes, sports leagues, senior programs, and specialty clinics. Pricing typically varies between resident and non-resident rates.
- Memberships: Recreation center and pool memberships providing access to facilities and programs.
- Facility Rentals: Rental fees for community rooms, fields, pavilions, and outdoor spaces for private events and gatherings.
- Store Products: Sale of tickets and gift cards through the online store.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| One time/ perpetual license | Multi-year contract | Summer Playground Adventures (6 weeks) |
| One time/ perpetual license | Multi-year contract | Teen Travel Summer Program |
| One time/ perpetual license | Multi-year contract | Shoreline Theatre Company Summer Theatre Camp |
| Unit Pricing | Pay-as-you-go | Senior Trip - Block Island |
| Unit Pricing | Pay-as-you-go | Senior Trip - Sea Mist Cruise |
| Subscription | Monthly | Senior Fitness Classes (Yoga, Barre, etc.) |
| Unit Pricing | Monthly | Senior Fitness: Saturday Fit & Fun |
| Unit Pricing | Pay-as-you-go | Senior Arts - Crafts Programs |
| Unit Pricing | Pay-as-you-go | Robert Marston Easter Egg Hunt |
| Unit Pricing | Pay-as-you-go | AARP Safe Driving Course |
Go-to-market motion1 record
Distribution channels1 record
Marketing channels5 records
Branford Parks & Recreation product offering
Product offeringCore offering
Branford Parks, Recreation & Senior Services is the municipal recreation department of the Town of Branford, Connecticut, delivering year-round recreational programming for residents of all ages. Core offerings include summer day camps, teen travel programs, aquatics, youth and adult sports leagues, senior services through the Canoe Brook Connections Senior Center, facility rentals, and memberships, all managed through the MyRec.com online registration platform.
Product overview
Branford Parks, Recreation & Senior Services operates as a municipal recreation department powered by MyRec.com recreation management software, offering a unified platform for online activity registration, facility reservations, and membership management. The department delivers diverse programs including summer day camps (Summer Playground Adventures, Teen Travel), aquatics (swim lessons, dive clinics, swim club), sports programs (tennis, basketball, lacrosse, soccer), senior services (fitness classes, social programs, trips), and theatre arts (Shoreline Theatre Company). All programs are accessible through the MyRec.com portal which manages scheduling, payments, household accounts, and program enrollment.
Differentiator
Problem solved
Functional benefit
Products and services
- Summer Playground Adventures Six-week summer day camp program for children ages 5-12 at Hammer Field and Veteran's Park, featuring games, arts & crafts, STEM activities, pool time, and field trips. Priced at $650 for Branford residents with payment plan ($250 deposit March 2, $200 April 1, $200 May 1) and $100 discount for third child.
- Teen Travel Summer Program Summer travel program for 7th graders and up, featuring day trips and excursions designed to foster independence, confidence, and resilience. Priced at $700 Resident / $740 Non-Resident with installment payment plan.
- Shoreline Theatre Company Summer Theatre & Productions Summer theatre camp experience for ages 8-14, culminating in musical performances (such as Shrek Jr.) at Francis Walsh Intermediate School, operated in partnership with Shoreline Theatre Company. Priced at $650 with $50 additional fee for non-residents.
- Facility Reservations Online reservation system for parks and community facilities including the Joseph Trapasso Community House, athletic fields, tennis/pickleball courts, and beach areas for private events and gatherings.
- Membership Programs Recreation memberships offering access to pools (Hospice Pool, WIS Pool), fitness facilities, senior center programs, and discounted program fees for Branford residents.
- Aquatics Programs Swimming lessons, dive clinics, and Sunfish Summer Swim Club for various age groups, operated at Hospice Pool and WIS Pool facilities.
- Senior Programs (Canoe Brook Connections) Comprehensive senior services through Canoe Brook Connections Senior Center including fitness classes (yoga, tai chi, Zumba, barre), social programs, day trips, arts & crafts, technology help sessions, AARP Safe Driving Course, and medical transportation.
- Sports Programs Youth and adult athletic programs including tennis, basketball, lacrosse, soccer, baseball, and pickleball lessons and leagues.
- Online Store (Tickets and Gift Cards) Online store selling tickets and gift cards for recreational programs and facilities through the MyRec.com platform.
Quantifiable outcome
- Serving residents of all ages from toddlers (2y) through seniors (60-105y)
- +1 more outcomes
Companies that use Branford Parks & Recreation
Customer profileNamed customers2 records
Segments3 records
Ideal customer profiles3 records
Branford Parks & Recreation technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Branford Parks & Recreation partnerships and signals
Strategic signalPartnerships
Nine partnerships are on record, tiered core and minor.
- MyRec.comcoreMyRec.com provides the recreation management software platform powering the department's online registration, facility booking, membership management, and activity scheduling. This is the core technology infrastructure for all customer interactions.
- American Legion, Corcoran Sundquist Post #83minorCo-sponsors the annual Robert Marston Easter Egg Hunt event, providing support for this free community event for Branford residents.
- Shoreline Theatre CompanycorePartnership with Shoreline Theatre Company (STC) to provide performing arts programming including summer theatre camp (ages 8-14) producing musical productions like Shrek Jr. STC was founded in Spring 2018 and has produced over 20 productions, with cast members from ages 13-70. The company provides instruction in movement, voice, character development, and dialogue delivery.
- Branford Town BandminorCommunity musical ensemble that performs at various town events, promoted through the Parks & Recreation website and events calendar.
- Branford Land TrustminorCollaborates on the 30-mile Branford Trail system and trail walks, with contact information shared between organizations.
- Road ScholarminorProvides virtual lecture programming for seniors covering topics including art history, world cultures, archaeology, and geology through expert instructors.
- CT Department of Transportation / SCRCOGminorGrant funding provided for the FREE AARP Safe Driving Course for seniors, administered through the South Central Regional Council of Governments.
- Blackstone LibraryminorPartnership providing Tech Help sessions for seniors at the community center, helping older adults learn technology skills.
- Re-Loved Designs / CourtneyminorArtisan instructor leading senior craft workshops including Beaded Bracelet Workshop and Beaded Flower Workshop at the community center.
Scale indicators3 records
Recent moves5 records
Expansion highlights5 records
Branford Parks & Recreation competitors and assessment
Company assessmentBroad incumbents
- New Haven Department of Parks, Recreation & Trees: Larger Connecticut municipal parks and recreation organization serving a major urban center with overlapping programming categories (youth sports, senior services, facility rentals) but operating at significantly greater scale and complexity than Branford.
- YMCA of Greater Hartford: Established nonprofit community recreation organization offering youth programs, summer camps, senior fitness, swim lessons, and facility access through a membership model. Comparable multi-generational programming and community-service orientation, though operating as a private nonprofit rather than municipal department.
Direct peers
- Madison CT Parks and Recreation Department: Shoreline Connecticut municipal recreation department offering summer camps, sports leagues, beach programs, and senior services. Similar small-town scale, shoreline geography, and direct-to-consumer registration approach.
- Fairfield CT Parks and Recreation Department: Nearby Fairfield County municipal recreation department operating youth sports, summer camps, senior programs, and facility reservations with similar all-ages programming and resident/non-resident pricing tiers. Same state regulatory environment and similar town-scale operations.
- Greenwich Parks and Recreation Department: Connecticut municipal parks and recreation department offering comparable year-round programs, facility rentals, and senior services through a similar direct-to-consumer model powered by an online registration platform. Directly comparable in scope, governance structure, and customer segments.
- Hamden Parks and Recreation: Adjacent New Haven County municipal recreation department providing youth camps, adult sports leagues, senior services, and facility reservations under the same Connecticut municipal governance model. Highly comparable geographic and demographic context.
- Guilford CT Parks and Recreation Department: Direct shoreline neighbor municipal recreation department serving a similar-sized Connecticut town with comparable parks, beaches, senior programs, and youth activity offerings. Highly comparable customer base and program mix.
Others
- Vermont Systems (RecTrac): Competing recreation management software vendor serving municipal parks and recreation departments with registration, facility booking, and membership functionality similar to MyRec.com. Ecosystem-relevant peer for technology platform benchmarking.
- MyRec.com: Core technology vendor providing the recreation management software platform powering Branford's registration, booking, and membership operations. Comparable as the underlying software infrastructure serving many similar municipal recreation departments.
Emerging players
- Boys & Girls Club of the Lower Naugatuck Valley: Connecticut-based youth development organization offering after-school programs, summer camps, sports leagues, and teen programming with a similar youth-and-family segment focus. Comparable in mission and youth programming mix, though narrower in demographic scope than Branford's full-service municipal model.
Market position
Strengths4 records
Weaknesses4 records
Competitive moat4 records
Key risks6 records
Key highlights7 records
Customer concentration
Branford Parks & Recreation social profiles
Digital presenceBranford Parks & Recreation financial estimates
Financial estimateRevenue estimate
Valuation estimate
Branford Parks & Recreation leadership team
Management profileNumber of profiles
Branford Parks & Recreation funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Branford Parks & Recreation M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Branford Parks & Recreation
What does Branford Parks & Recreation do?
Branford Parks, Recreation & Senior Services is the municipal recreation department of the Town of Branford, Connecticut, delivering year-round recreational programming for residents of all ages. Core offerings include summer day camps, teen travel programs, aquatics, youth and adult sports leagues, senior services through the Canoe Brook Connections Senior Center, facility rentals, and memberships, all managed through the MyRec.com online registration platform.
Is Branford Parks & Recreation a public or private company?
Branford Parks & Recreation is a private company. It is classified as state government owned and is currently operating.
When was Branford Parks & Recreation founded?
Branford Parks & Recreation was founded in -1. It employs 11 to 50 people.
Where is Branford Parks & Recreation based?
Branford Parks & Recreation is headquartered in Branford, United States, in the North America region.
How does Branford Parks & Recreation make money?
Four revenue lines are on record. Program and Activity Fees are the primary driver. The others are memberships, facility Rentals and store Products.
Who are Branford Parks & Recreation's main competitors?
Broad incumbents on record are New Haven Department of Parks, Recreation & Trees and YMCA of Greater Hartford. Direct peers are Madison CT Parks and Recreation Department, Fairfield CT Parks and Recreation Department, Greenwich Parks and Recreation Department, Hamden Parks and Recreation and Guilford CT Parks and Recreation Department. Others are Vermont Systems (RecTrac) and MyRec.com. Boys & Girls Club of the Lower Naugatuck Valley is listed as an emerging player.
Does Branford Parks & Recreation have an API?
No public API is recorded for Branford Parks & Recreation.
What industry is Branford Parks & Recreation in?
Branford Parks & Recreation's product category is Municipal Recreation Services. Its primary akta.pro industry code is BPAIACAI, Parks, Recreation & Cultural Services, with a secondary code of HSABANAK, Senior Social Clubs & Community-Based Day Programs (Non-Clinical). Its NAICS code is 71 and its SIC code is 7900.