Bett Brasil
Bett Brasil is a São Paulo-based event organizer and the Brazilian edition of Hyve Group Plc's global Bett series, operating the largest education and technology innovation event in Latin America for educators, institutions, edtech companies and government bodies.
- Company typePrivate
- Founded-
- HeadquartersSão Paulo, Brazil
- Headcount11–50
- GTM typeB2B
- OfferingServices
What Bett Brasil does
Bett Brasil is the Brazilian edition of Hyve Group Plc's global Bett event series and operates the largest education and technology innovation event in Latin America. The company serves the full Brazilian education ecosystem — public and private K-12 institutions, higher and technical education, municipal and state education secretaries, education publishers, edtech vendors and third-sector organizations — through an annual flagship event (the next edition scheduled 4-7 May 2027 at Expo Center Norte, São Paulo), a regional event in Northeast Brazil (Jornada Bett Nordeste, Recife), and supplementary programming such as Ahead by Bett for higher education. Beyond the events, the company operates year-round community engagement assets including the Bett Blog editorial platform, the Conexão Bett video series, the Bett Edtech Awards, Bett Startups and Bett Conect@ networking program, as well as a WhatsApp-based chatbot ("Beto") for visitor inquiries.
Commercially, Bett Brasil is an event-driven business generating revenue from three primary streams: (i) exhibition floor space and sponsorship packages sold to education publishers and edtech companies (named exhibitors include COC, FTD Educação, SAS Educação, SAE DIGITAL, Sistema Positivo, Arco Educação, Microkids, Instituto Reúna, ViewSonic Brasil); (ii) registration fees from congress participants attending the multi-day conference; and (iii) integrated marketing solutions that connect brands with the educational community through content, events and special projects on a year-round basis. Pricing is quote-based and not publicly disclosed.
Operationally, Bett Brasil is run by a lean team of approximately 23 employees based in São Paulo under Hyve Group Plc (a London-listed event organizer). Technology infrastructure — registration systems, attendee networking, digital content delivery — is operated by the parent rather than built in-house, positioning Bett Brasil as a content and community orchestrator rather than a software product company. Its strategic moat rests on the Bett brand legacy, two-sided network effects within the Brazilian EdTech community, and a year-round engagement model that competitors cannot easily replicate at scale.
Bett Brasil firmographics
Firmographics- Name
- Bett Brasil
- Legal name
- Hyve Group Plc
- Website
- https://brasil.bettshow.com
- Company type
- Private
- Operating status
- Operating
- Headcount range
- 11–50 employees
- Short description
- Bett Brasil is a São Paulo-based event organizer and the Brazilian edition of Hyve Group Plc's global Bett series, operating the largest education and technology innovation event in Latin America for educators, institutions, edtech companies and government bodies.
- Ownership category
- akta.pro rank
Bett Brasil industry classification
Industry- Product category
- Education Trade Shows and Conferences
- NAICS
- Convention and Trade Show Organizers (56192)
- akta.pro primary industry
- Technology & Innovation Expos Organizers (THAHABAE)
- akta.pro secondary industry
- Education, Research & Academic Congresses (THAHAJAD)
Keywords
Where Bett Brasil is headquartered
LocationHeadquarters
- HQ city
- São Paulo
- HQ country
- Brazil
- HQ region
- Latin America
Offices1 record
Markets served
Bett Brasil business model
Business model- GTM type
- B2B
- Offering type
- Services
- Cost components
- Operations, Marketing or Sales, Personnel, Technology or R&D, Infrastructure, Others
Revenue model
- Exhibition and Sponsorship: Revenue generated from companies purchasing exhibition space and sponsorship packages at Bett Brasil events. Major exhibitors include educational publishers (COC, FTD, SAS Educação), edtech companies (SAE DIGITAL, Sistema Positivo), and various education solution providers.
- Visitor and Congress Attendance: Revenue from congress participant registration fees for the multi-day education conference and exhibition event.
- Integrated Marketing Solutions: Year-round marketing and branding opportunities connecting brands with the educational community through events, content, and special projects.
Go-to-market motion1 record
Distribution channels3 records
Marketing channels5 records
Bett Brasil product offering
Product offeringCore offering
Bett Brasil organizes the largest education and technology exhibition and congress in Latin America, held annually at Expo Center Norte in São Paulo. The company sells exhibition booths and sponsorship packages to edtech firms, educational publishers, and education solution providers, sells congress registration tickets to attendees, and operates year-round content platforms (Conexão Bett video series, Bett Blog) and supporting programs (Bett Edtech Awards, Bett Startups, Bett Conect@). Regional events such as Jornada Bett Nordeste complement the annual flagship event.
Product overview
Bett Brasil is an education and technology event company operating the largest education innovation event in Latin America. The company offers a portfolio of event products including the main Bett Brasil annual event, regional events like Jornada Bett Nordeste, and Ahead by Bett for higher education. Beyond events, the company provides content platforms including Conexão Bett (video series), Bett Blog (articles), and programs such as Bett Edtech Awards, Bett Startups, and Bett Conect@ for networking. The company also runs initiatives like Escolas em Ação and offers a WhatsApp chatbot service (Beto) for attendee support.
Differentiator
Problem solved
Functional benefit
Brands
- Jornada Bett Nordeste: A regional event focused on educational practices, innovations, and challenges specific to the Northeastern Brazilian context.
- Ahead by Bett
- Bett Brasil Edtech Awards
- Bett Startups
- Bett Conect@
- Conexão Bett
- Bett Blog
Products and services
- Bett Brasil Annual Event Annual flagship exhibition and congress at Expo Center Norte, São Paulo, bringing together thousands of educators, institutions, edtech companies, and government bodies — the largest education and technology event in Latin America. Sold to exhibitors/sponsors via quote-based packages and to visitors via congress registration.
- Jornada Bett Nordeste Regional exhibition and congress focused on educational practices, innovations, and challenges specific to the Northeast Brazilian context, organized with SINEPE-PE. Sold to exhibitors/sponsors and visitors attending from the Northeast region.
- Ahead by Bett Event environment for discussing the future of higher and technical education in Brazil, with speaker submissions and programming for higher-education decision-makers.
- Conexão Bett (Video Series) Video series featuring interviews and discussions with education experts covering topics like AI in education, school management, pedagogical innovations, and classroom technology. Distributed via Bett Brasil's platform and partners (Brasil Escola, StartStop.ai).
- Bett Blog Educational content platform publishing articles about education trends, AI in schools, pedagogical practices, and sector developments, with hundreds of articles across 222 pages.
- Bett Brasil Edtech Awards Awards program recognizing innovation and excellence in educational technology products and solutions, with submission and recognition processes for edtech companies operating in Brazil and Latin America.
- Bett Startups Program supporting and showcasing startup companies in the education technology sector, providing visibility to edtech startups at Bett Brasil events.
- Escolas em Ação Initiative developed in partnership with SINEPE-PE that highlights inspiring practices from private schools, particularly within the Northeast Brazil context of Jornada Bett Nordeste.
Companies that use Bett Brasil
Customer profileNamed customers9 records
Segments1 record
Ideal customer profiles3 records
Bett Brasil technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Bett Brasil partnerships and signals
Strategic signalPartnerships
Ten partnerships are on record, tiered flagship, core and minor.
- MicrosoftflagshipMicrosoft is identified as a Global Partner (Parceiro global) of Bett Brasil, providing technology support and collaboration for the education event.
- ANECcoreANEC (Associação Nacional de Educação Católica) is listed as a strategic partner, representing Catholic educational institutions in Brazil.
- CONSEDcoreCONSED (Conselho Nacional de Secretários de Educação) is a partner organization representing state education secretaries.
- UNDIME NacionalcoreUNDIME (União Nacional dos Dirigentes Municipais de Educação) represents municipal education directors nationally.
- SIEEESPcoreSIEEESP (Sindicato das Escolas Particulares de São Paulo) represents private schools in São Paulo state.
- SINEPE-PEcoreSINEPE-PE (Sindicato das Escolas Particulares de Pernambuco) is a key partner for the Jornada Bett Nordeste regional event, collaborating on the 'Escolas em Ação' initiative.
- GSV SummitflagshipPartnership with GSV Summit (Global Silicon Valley) creating the most comprehensive ecosystem of education technology leaders, connecting educators, entrepreneurs, investors, and policymakers from more than 130 countries.
- Brasil EscolaminorBrasil Escola (Rede Omnia) is a media partner for the Conexão Bett live video series, collaborating on educational content dissemination.
- StartStop.aiminorStartStop.ai partnered with Bett Brasil for the live transmission of Conexão Bett special episodes during the 31st Bett Brasil event.
- Hyve Group PLCflagshipBett Brasil is operated by Hyve Group PLC, a UK-based global exhibition and event organizer. Hyve manages all operational aspects including data privacy, cookie policies, and event logistics.
Scale indicators3 records
Recent moves7 records
Expansion highlights5 records
Bett Brasil competitors and assessment
Company assessmentDirect peers
- SXSWedu: SXSWedu is the education-focused component of SXSW in Austin, Texas. Direct peer as an annual conference-and-exhibition convening educators, edtech companies, and policymakers around innovation in teaching and learning, with overlapping speaker and exhibitor ecosystems.
- Bett USA: Bett USA is the North American edition of the global Bett series, also operated by Hyve Group PLC. Direct peer along every dimension except geography, and a sister event that shares speakers, exhibitors, and content IP with Bett Brasil.
- Bett Asia: Bett Asia is the Asian edition of the global Bett series, also operated by Hyve Group PLC. Directly comparable in product format (annual education technology exhibition plus congress), customer base (educators and edtech vendors), and content scope; differs only by geography.
- ASU+GSV Summit: ASU+GSV Summit is the leading US-based education innovation summit and a flagship strategic partner of Bett Brasil (the 2024 GSV partnership is publicly disclosed). Highly comparable as an edtech thought-leadership and deal-making event, even though it sits in a different geography and skews more investor-focused.
- ISTELive (by ISTE): ISTELive is the flagship annual conference of the International Society for Technology in Education (ISTE), one of the largest global education technology events. Direct peer for Bett Brasil in serving K-12 educators evaluating classroom technology, with comparable speaker, exhibitor, and professional-development programming.
- Bett UK: Bett UK is the flagship Bett event operated by the same parent (Hyve Group PLC), serving UK and European educators and edtech companies. It is the most directly comparable peer: same brand, same organizer, same exhibition-and-congress format, targeting the same education-buyer persona with overlapping exhibitor base.
Regional players
- Salão do Estudante: Salão do Estudante is a long-running Brazilian education fair focused on study-abroad and university admissions. Regional peer operating in the same Brazilian education-events market with overlapping educator and student audiences, but with a narrower study-abroad and higher-education focus compared to Bett Brasil's broader K-12-through-higher-ed and edtech remit.
Broad incumbents
- RX (Reed Exhibitions): RX Global (formerly Reed Exhibitions) is one of the world's largest exhibition organizers and a direct competitor for edtech and education exhibitor share of wallet. Broad incumbent in the same exhibition-services category, with global scale advantages over regional operators like Bett Brasil.
- Informa Markets: Informa Markets is the exhibitions arm of Informa PLC and one of the world's largest trade show organizers. Broad incumbent with education-relevant events in its portfolio (e.g., Bett competitor shows) and a global venue-and-marketing platform comparable to the infrastructure Bett Brasil uses through Hyve Group.
- Web Summit: Web Summit is a major global technology conference that includes a substantial edtech track and exhibitor base. Broader incumbent relative to Bett Brasil: same exhibition-plus-congress format and corporate audience, but not specialized in education; competes for edtech exhibitor attention and budget.
Market position
Strengths5 records
Weaknesses4 records
Competitive moat4 records
Key risks5 records
Key highlights7 records
Customer concentration
Bett Brasil social profiles
Digital presenceBett Brasil financial estimates
Financial estimateRevenue estimate
Valuation estimate
Bett Brasil leadership team
Management profileNumber of profiles
Profiles1 record
Bett Brasil funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Bett Brasil M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Bett Brasil
What does Bett Brasil do?
Bett Brasil organizes the largest education and technology exhibition and congress in Latin America, held annually at Expo Center Norte in São Paulo. The company sells exhibition booths and sponsorship packages to edtech firms, educational publishers, and education solution providers, sells congress registration tickets to attendees, and operates year-round content platforms (Conexão Bett video series, Bett Blog) and supporting programs (Bett Edtech Awards, Bett Startups, Bett Conect@). Regional events such as Jornada Bett Nordeste complement the annual flagship event.
Is Bett Brasil a public or private company?
Bett Brasil is a private company. It is classified as corporate owned and is currently operating.
When was Bett Brasil founded?
Bett Brasil was founded in -1. It employs 11 to 50 people.
Where is Bett Brasil based?
Bett Brasil is headquartered in São Paulo, Brazil, in the Latin America region.
How does Bett Brasil make money?
Three revenue lines are on record. Exhibition and Sponsorship is the primary driver. The others are visitor and Congress Attendance and integrated Marketing Solutions.
Who are Bett Brasil's main competitors?
Direct peers on record are SXSWedu, Bett USA, Bett Asia, ASU+GSV Summit, ISTELive (by ISTE) and Bett UK. Salão do Estudante is listed as a regional player. Broad incumbents are RX (Reed Exhibitions), Informa Markets and Web Summit.
Does Bett Brasil have an API?
No public API is recorded for Bett Brasil.
What industry is Bett Brasil in?
Bett Brasil's product category is Education Trade Shows and Conferences. Its primary akta.pro industry code is THAHABAE, Technology & Innovation Expos Organizers, with a secondary code of THAHAJAD, Education, Research & Academic Congresses. Its NAICS code is 56192.