Brat Stop Inc

What Brat Stop Inc does

Brat Stop Inc is a privately held, family-owned restaurant and entertainment business headquartered at 12304 75th St, Kenosha, Wisconsin, operating for more than 60 years since its 1961 founding by Gerald Rasmussen. The company operates a single full-service restaurant and sports bar serving Wisconsin-style fare — signature bratwursts (Traditional, Cajun, Garlic, Veal, Cheddarwurst, Jalapeño Cheddarwurst, Polish, and house-smoked varieties), B.S. Classics sandwiches, Build-a-Burg customizable burgers, pizza, wings, and a full bar with extensive taps, cocktails, and bottles — supported by an on-site Cheese Mart and gift shop featuring curated Wisconsin products from suppliers such as Laack's, Usingers, New Glarus Brewing Co., and Hinterland Brewing Co.

The business extends its core offering through adjacent operating units: The Parkway Chateau banquet hall for weddings and private events, Brat Stop Entertainment for live music and karaoke programming, and Brat Stop Sports for volleyball and sports leagues. Distribution is primarily physical (dine-in, phone takeout, and on-site gift shop), supplemented by a third-party delivery partnership with Eatstreet and direct digital marketing through a MailChimp-powered Email Club. The technology stack is intentionally minimal — no mobile app, no proprietary platform, no API, and no AI components — with the only digital integrations being Eatstreet, MailChimp, and UserWay accessibility tooling.

Commercially, the company serves horizontal consumer segments (families and general diners, sports fans, and entertainment seekers) within a strictly regional footprint anchored to the Kenosha market and the Wisconsin/Illinois border corridor. Revenue is generated through one-time unit pricing on food and beverage items, banquet hall rentals, gift shop merchandise, and event-driven foot traffic, with no subscription, licensing, or SaaS-based monetization. The reported 28-employee headcount and absence of public revenue disclosure, funding rounds, or M&A activity indicate a mature, single-location operating business optimized for stability rather than expansion.

Name

Brat Stop Inc

Legal name

Brat Stop

Website

https://bratstop.com

Company type

Private

Founded year

1961

Operating status

Operating

Headcount range

11–50 employees

Short description

Brat Stop Inc is a family-owned, single-location restaurant, sports bar, and entertainment venue in Kenosha, Wisconsin, founded in 1961, serving Wisconsin-style bratwursts, burgers, and bar fare to regional consumers, families, sports fans, and event attendees alongside an on-site Cheese Mart, gift shop, and banquet hall.

Ownership category

akta.pro rank

Headquarters

HQ city

Kenosha

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Supply Chain, Operations, Marketing or Sales, Technology or R&D

Revenue model

1. Restaurant Food and Beverage Sales: Primary revenue stream from serving food and beverages to dine-in and takeout customers. Menu includes bratwursts, sandwiches, pizzas, appetizers, wings, salads, soups, and a full bar with taps, cocktails, wine, and bottles. Daily operations from 8:00AM until close with full kitchen service until 8:30PM.
2. Gift Shop and Merchandise Sales: On-site gift shop selling branded merchandise including apparel (t-shirts, hats), drinkware (mugs, shot glasses), Wisconsin-themed items, cheese and sausage products from their Cheese Mart, and souvenirs. The shop also features local products like Laack's cold pack cheese and New Glarus Brewing Co. beers.
3. Banquet Hall Rental (The Parkway Chateau): Adjacent event venue operated as a separate entity (theparkwaychateau.com) offering banquet hall services for private events, weddings, and celebrations. Linked through the Brat Stop website but operated independently.

Pricing tiers

Go-to-market motion1 record

Distribution channels4 records

Marketing channels5 records

Core offering

Brat Stop Inc operates a single full-service restaurant, sports bar, and entertainment venue in Kenosha, Wisconsin, serving Wisconsin-style bratwursts, burgers, sandwiches, pizza, and beverages alongside an on-site Cheese Mart, Gift Shop, banquet hall (The Parkway Chateau), and live music programming. Founded in 1961 by Gerald Rasmussen, it functions as a multi-concept Wisconsin food and entertainment destination targeting individual consumers and families.

Product overview

Brat Stop Inc is a family-owned restaurant and bar established in 1961, operated as a single unified brick-and-mortar establishment offering a complete Wisconsin dining and entertainment experience. The core product is the restaurant and sports bar serving signature bratwursts (Traditional, Cajun, Garlic, Veal, Cheddarwurst, Jalapeño Cheddarwurst, Polish, and house-smoked varieties), B.S. Classics sandwiches, pizza, and Build-a-Burg burgers, complemented by the on-site Cheese Mart retail shop. The business operates The Parkway Chateau banquet hall for events, maintains a Gift Shop, and provides live entertainment (bands and karaoke), sports leagues (volleyball), and podcasts. No technology platform, SaaS product, or modular architecture is offered—all products and services are physical offerings at the restaurant location.

Differentiator

Problem solved

Functional benefit

Products and services

• Restaurant and Sports Bar Full-service casual dining restaurant and sports bar serving Wisconsin-style fare including bratwursts, sandwiches, burgers, pizza, wings, appetizers, salads, and soups, with a full bar of taps, cocktails, wine, and bottles, available for dine-in at the Kenosha, WI location.
• Bratwurst Menu Offerings Signature bratwurst menu including Traditional, Cajun, Garlic, Veal, Cheddarwurst, Jalapeño Cheddarwurst, Polish, and house-smoked varieties sold individually or on the German Platter, branded as 'The Bratfather.'
• Build-a-Burg Custom Burgers

Segments3 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration3 records

Partnerships

Five partnerships are on record, tiered minor.

• EatstreetminorChannel Partner/ Reseller/ DistributorOnline ordering and food delivery platform enabling customers to order Brat Stop menu items for delivery. Provides third-party digital ordering infrastructure and delivery logistics.
• Laack'sminorOthersLocal Wisconsin cheese company whose products (cold pack cheese, cheddar cheese curds) are sold at the Brat Stop Cheese Mart and Gift Shop.
• UsingersminorOthersWisconsin sausage producer whose beef summer sausage is featured in the Brat Stop gift shop and Cheese Mart.
• New Glarus Brewing Co.minorOthersWisconsin craft brewery whose products (Spotted Cow, beer boxes) are sold at the Brat Stop gift shop and likely on tap.
• Hinterland Brewing Co.minorOthersCraft brewery whose Packerland Pilsner is sold at the Brat Stop gift shop.

Scale indicators2 records

Recent moves6 records

Expansion highlights4 records

Regional players

• Gene & Jude's: Iconic Chicago-area hot dog stand with deep regional brand recognition and a cult following similar to Brat Stop's Wisconsin tourist appeal. Comparable as a long-tenured, single-concept regional casual food destination with strong word-of-mouth brand equity.
• AJ Bomb's: Madison, WI-based sports bar known for wings and a deep Wisconsin craft beer list. Comparable regional Wisconsin casual sports-bar venue operating as a destination with strong local brand affinity.
• Kopp's Frozen Custard: Milwaukee-based Wisconsin casual dining institution famous for frozen custard, burgers, and regional identity. Direct regional comparable on Wisconsin-themed casual food and dessert culture, though primarily Milwaukee-area rather than the I-94 corridor.
• Hackney's: Long-running Chicago-area casual dining chain known for its original double-decker burger and family-friendly tavern atmosphere. Comparable on multi-decade regional casual dining identity with a strong local following.

Broad incumbents

• Hooters: National sports bar chain with full bar, wings, sports viewing, and event-driven programming. Comparable to Brat Stop on the sports bar + casual dining + entertainment venue model, though operating at vastly greater scale across hundreds of units.
• TGI Fridays: Casual dining chain historically known for themed bar atmosphere, branded merchandise, and broad menu. Comparable to Brat Stop on the full-service restaurant + bar + branded experience model, though operating at chain scale.
• Buffalo Wild Wings: National sports bar chain (now Inspire Brands) with full bar, wings, sports viewing, and event-driven programming. Comparable to Brat Stop on the sports bar + casual dining + entertainment venue model, though operating at vastly greater scale across hundreds of units.

Others

• New Glarus Brewing Company: Wisconsin craft brewery (Spotted Cow, etc.) currently a Brat Stop supplier and on-site retail partner. Relevant as an adjacent Wisconsin craft food/beverage brand whose distribution and retail model provides a benchmark for the kind of DTC/wholesale brand extension Brat Stop's gift shop/Cheese Mart could pursue.

Direct peers

• Portillo's: Chicago-area casual dining chain specializing in Italian beef, hot dogs, and Chicago-themed fare with strong merchandise/gift-shop retail. Comparable to Brat Stop on the state-line casual dining + branded merchandise model and serves a largely overlapping Chicago-metro/Wisconsin-border customer base.
• Culver's: Wisconsin-founded fast-casual chain built around ButterBurgers, frozen custard, and Wisconsin dairy identity. Operates hundreds of locations but shares Brat Stop's core Wisconsin culinary positioning (cheese curds, frozen custard, burgers, regional pride), making it the most directly comparable brand in the category.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat4 records

Key risks6 records

Key highlights6 records

Customer concentration

• LinkedInlinkedin.com/company/brat-stop-inc

Compliance2 records

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Subsidiaries3 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Brat Stop Inc