EatStreet
EatStreet is an online and mobile food ordering platform connecting approximately 15,000 restaurants with diners across the United States for delivery and pickup, headquartered in Madison, Wisconsin, and operating with a 51-100 person team.
- Company typePrivate
- Founded2010
- HeadquartersMadison, United States
- Headcount51–100
- GTM typeB2B and B2C
- OfferingDigital Commerce or Content
What EatStreet does
EatStreet is an online and mobile food ordering marketplace that connects approximately 15,000 restaurants with diners across the United States for delivery and pickup. Founded in 2010 and headquartered in Madison, Wisconsin, the company operates a two-sided platform in which consumers place orders via the EatStreet website or mobile channel and EatStreet routes those orders to partner restaurants for fulfillment. The company has expanded its footprint and capabilities through targeted acquisitions, including College Advertising Solutions (March 2016, campus-channel distribution), Patronpath (September 2016, ordering technology), and Cedar Valley Food Runner (May 2019, local-market delivery presence in Iowa).
The platform is delivered as a unified online ordering marketplace (eatstreet.com) with no separate SaaS or enterprise product line evidenced in the data. Underlying technology is not described in detail in the source material; the company's value proposition centers on aggregating local restaurant supply and providing consumer-side ordering convenience rather than proprietary last-mile logistics technology. EatStreet runs a lean operation with 51-100 employees, consistent with an asset-light marketplace model that relies on restaurant partners for fulfillment rather than operating its own delivery fleet at scale.
The business model is the standard food-delivery aggregator construct: EatStreet monetizes via commissions on orders processed through the platform, with pricing details not publicly disclosed. The company has raised approximately $44.9M in cumulative disclosed funding across six rounds from 2012 through 2018, with notable investors including 4490 Ventures (multi-round lead), Great Oaks Venture Capital, the State of Wisconsin Investment Board, Lumia Capital, and Silicon Valley Bank. The absence of any disclosed funding event after October 2018, combined with no disclosed revenue or ARR, makes current financial trajectory difficult to verify and is a key diligence gap.
EatStreet firmographics
Firmographics- Name
- EatStreet
- Website
- https://eatstreet.com
- Company type
- Private
- Founded year
- 2010
- Operating status
- Operating
- Headcount range
- 51–100 employees
- Short description
- EatStreet is an online and mobile food ordering platform connecting approximately 15,000 restaurants with diners across the United States for delivery and pickup, headquartered in Madison, Wisconsin, and operating with a 51-100 person team.
- Ownership category
- akta.pro rank
EatStreet industry classification
Industry- Product category
- Online Food Ordering & Delivery Marketplace
- NAICS
- Restaurants and Other Eating Places (72251)
- SIC
- Retail-Eating & Drinking Places (5810)
- akta.pro primary industry
- Food Delivery & Restaurant Logistics Platforms (BPAMAHAB)
- akta.pro secondary industries
- Restaurant Meal Delivery Platforms & Aggregators (AFAIAMAA), Restaurant Meal & Prepared Food Delivery (CRAFAFAB)
Keywords
Where EatStreet is headquartered
LocationHeadquarters
- HQ city
- Madison
- HQ country
- United States
- HQ region
- North America
Markets served
EatStreet business model
Business model- GTM type
- B2B and B2C
- Offering type
- Digital Commerce or Content
- Cost components
- Technology or R&D, Operations, Marketing or Sales, Personnel
EatStreet product offering
Product offeringCore offering
EatStreet operates an online and mobile food ordering platform that connects diners with a nationwide network of approximately 15,000 partner restaurants for delivery and pickup. The platform streamlines commerce between restaurants and hungry diners, serving as an aggregation and ordering marketplace for local food.
Product overview
EatStreet offers a single unified food ordering platform enabling users to order food online from local restaurants. The platform serves as an online ordering marketplace connecting consumers with restaurants for delivery and pickup.
Differentiator
Problem solved
Functional benefit
Products and services
- EatStreet Food Ordering Platform Online and mobile food ordering marketplace that lets diners order delivery or pickup from a nationwide network of approximately 15,000 partner restaurants, and lets restaurants access outsourced online ordering and delivery infrastructure.
Companies that use EatStreet
Customer profileIdeal customer profiles2 records
EatStreet technology and API
TechnologyTechnology focussed Yes
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
EatStreet partnerships and signals
Strategic signalRecent moves6 records
Expansion highlights4 records
EatStreet competitors and assessment
Company assessmentDirect peers
- Bite Squad: Bite Squad was a food delivery marketplace in the US that merged with Waitr. It is comparable to EatStreet given similar geographic focus on non-top-tier US markets and similar operational model.
- DoorDash: DoorDash is the dominant US food delivery marketplace, connecting consumers with restaurants for delivery and pickup. It is the closest direct competitor to EatStreet in terms of core marketplace model, restaurant onboarding model, and end-customer value proposition.
- Uber Eats: Uber Eats operates a multi-country food delivery marketplace leveraging Uber's logistics network. It competes head-on with EatStreet in the same consumer and restaurant cohorts across major US markets.
- Grubhub: Grubhub runs an online and mobile food ordering platform for delivery and pickup, now owned by Wonder Group after the Just Eat Takeaway divestiture. It targets the same diner-restaurant online ordering use case as EatStreet.
- ChowNow: ChowNow is a commission-free online ordering platform focused on independent restaurants, providing direct-ordering websites and apps. It competes with EatStreet for independent restaurant relationships but differentiates via pricing model.
- Postmates: Postmates operates an on-demand food and goods delivery marketplace, now part of Uber. It overlaps with EatStreet's marketplace model in the same restaurant discovery and delivery category.
- Waitr: Waitr operated a food delivery and restaurant ordering marketplace across smaller US cities before merging with Asap and ultimately Bite Squad/ASAP. It is comparable to EatStreet by targeting secondary and tertiary US markets.
Emerging players
- Slice: Slice is an online ordering platform purpose-built for pizzerias and independent restaurants. It overlaps with EatStreet in the restaurant online-ordering space, with a sharper vertical focus.
- Caviar: Caviar is a premium food delivery marketplace (now part of DoorDash) that served curated, upscale restaurants. It overlaps with EatStreet in restaurant-discovery-led food ordering but with a different positioning tier.
Others
- Ordermark: Ordermark consolidates incoming online orders (including from third-party marketplaces) into a single stream for restaurants. It is ecosystem-adjacent to EatStreet as both a complementary tool for restaurants and a potential competitor in the broader online-ordering stack.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat4 records
Key risks6 records
Key highlights6 records
Customer concentration
EatStreet social profiles
Digital presenceEatStreet financial estimates
Financial estimateRevenue estimate
Valuation estimate
EatStreet leadership team
Management profileNumber of profiles
Profiles4 records
EatStreet funding detail
Funding detailFunding overview
Funding rounds6 records
Investors13 records
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
EatStreet M&A and investment
M&A and investmentM&A3 records
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about EatStreet
What does EatStreet do?
EatStreet operates an online and mobile food ordering platform that connects diners with a nationwide network of approximately 15,000 partner restaurants for delivery and pickup. The platform streamlines commerce between restaurants and hungry diners, serving as an aggregation and ordering marketplace for local food.
Is EatStreet a public or private company?
EatStreet is a private company. It is classified as venture growth investor backed and is currently operating.
When was EatStreet founded?
EatStreet was founded in 2010. It employs 51 to 100 people.
Where is EatStreet based?
EatStreet is headquartered in Madison, United States, in the North America region.
Who are EatStreet's main competitors?
Direct peers on record are Bite Squad, DoorDash, Uber Eats, Grubhub, ChowNow, Postmates and Waitr. Emerging players are Slice and Caviar. Ordermark is listed as an others.
Does EatStreet have an API?
No public API is recorded for EatStreet.
What industry is EatStreet in?
EatStreet's product category is Online Food Ordering & Delivery Marketplace. Its primary akta.pro industry code is BPAMAHAB, Food Delivery & Restaurant Logistics Platforms, with a secondary code of AFAIAMAA, Restaurant Meal Delivery Platforms & Aggregators. Its NAICS code is 72251 and its SIC code is 5810.