Brauhaus Sion

What Brauhaus Sion does

Brauhaus Sion is a family-owned traditional brewery and restaurant (Brauhaus Sion Untertaschenmacher GmbH&Co KG) operating since 1318 in Cologne's historic Old Town, between the Cathedral and Old Market Square. The business is operated by the Sion family across four generations, with René Sion as the current operator. The company's core product is Sion Kölsch, a top-fermented Kölsch beer brewed using proprietary inputs — pure yeast cultures from the brewery's own cultivation, water from the brewery's own well, and selected barley, wheat malt, and hop varieties. The on-premise footprint comprises approximately 650 seats across multiple themed rooms (Old Brewery, Hans Sion-Stube, Ratsstube, Braustube, Altstadtstube, Hopfengarten, and outdoor terrace), supported by an affiliated 25-room 3-star Hotel Sion in the historic center.

The business generates revenue through three primary streams: on-premise food and beverage sales (regional Rhineland cuisine and Sion Kölsch draft), off-premise beer retail via delivery partner FAKO BRINGTS (0.33L bottles and 10L Pittermännchen self-tap units), and event venue rental for celebrations, weddings, and corporate events accommodating 16 to 200+ guests. Pricing is unit-based: €2.40 per 0.2L Sion Kölsch draft, food items ranging €5.60–€24.90, and €110 per 10L Pittermännchen. The company pursues a direct-to-consumer hospitality model, drives traffic through hosting cultural events (pub quizzes, carnival sessions, charity galas, concerts), and uses ticket.io for event bookings. The customer base is broadly distributed across local and international tourists, event hosts, and off-premise beer consumers, with no reliance on any single enterprise customer. The company is privately held with no external investment, operates a single-location footprint in Germany, and shows no signs of technology, M&A, or geographic expansion.

Name

Brauhaus Sion

Legal name

Brauhaus Sion Untertaschenmacher GmbH&Co KG

Website

https://brauhaus-sion.de

Company type

Private

Operating status

Operating

Headcount range

1–10 employees

Short description

Brauhaus Sion is a family-owned traditional Cologne brewery and restaurant operating since 1318, producing Sion Kölsch beer on-premise and serving regional Rhineland cuisine to tourists, local diners, and event guests across 650 seats and an affiliated 25-room hotel.

Ownership category

akta.pro rank

Product category

Traditional Brewery and Brewpub Restaurant

NAICS

Breweries (31212)

SIC

Malt Beverages (2082)

akta.pro primary industry

Brewpubs & Taprooms (On-site Beer Service) (THAFALAA)

akta.pro secondary industries

Regional & National Breweries (THAFALAD), Beer, Brewery & Craft Beverage Tastings (THAJAGAE)

Keywords

• Traditional kölsch brewery
• Rhine cuisine restaurant
• Brewpub dining
• Event venue rental
• Historic cologne brewery

Headquarters

HQ city

Cologne (Köln)

HQ country

Germany

HQ region

Europe

Offices1 record

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Supply Chain, Marketing or Sales, Others

Revenue model

1. On-site Food & Beverage Sales: Revenue generated from serving food and Sion Kölsch beer directly to customers at the Brauhaus restaurant. The restaurant offers a diverse regional Rhineland menu alongside their house beer.
2. Beer Retail Sales: Sale of Sion Kölsch beer in bottles (0.33L gastro bottles) and self-tap containers (10L Pittermännchen) for off-premise consumption via partner FAKO BRINGTS delivery service.

Pricing tiers

Go-to-market motion1 record

Distribution channels3 records

Marketing channels3 records

Core offering

Brauhaus Sion brews and serves its own Sion Kölsch top-fermented beer alongside a traditional Rhineland regional menu at a 650-seat brewhaus in Cologne's Old Town. It also hosts cultural events, pub quizzes, carnival sessions, and private celebrations, and offers accommodation through the affiliated 25-room Hotel Sion.

Differentiator

Problem solved

Functional benefit

Brands

• Sion Kölsch: A top-fermented Kölsch beer produced by Brauhaus Sion, featuring a fine-hoppy taste made with pure water from their own well, top-fermented yeast from their own pure culture, and selected barley and wheat malt.

Products and services

• Brauhaus Sion Restaurant and Brewery On-site dine-in service at the 650-seat Cologne brewhaus serving traditional Rhineland regional cuisine alongside freshly brewed Sion Kölsch draft beer across multiple themed rooms and an outdoor terrace. Open daily from 12:00 with table reservations supported for groups of 10 or more.
• Sion Kölsch Beer Top-fermented Kölsch brewed in-house using pure yeast from the brewery's own pure culture, water from its own well, barley and wheat malt, and selected hop varieties. Sold on draft at the brewhaus and off-premise in 0.33L gastro bottles and 10L Pittermännchen self-tap containers.
• Event Hosting and Venue Rental Private event booking for celebrations, weddings, and corporate functions across multiple sized rooms accommodating 16 to 200+ guests, with on-site catering and Sion Kölsch bar service. Includes regular cultural programming such as pub quizzes, carnival sessions, concerts, and charity galas.
• Hotel Sion Accommodation Affiliated 25-room 3-star hotel in Cologne's historic center offering single, double, and triple rooms plus a breakfast room, marketed as accommodation for Brauhaus Sion guests and event attendees.
• Off-Premise Sion Kölsch Delivery Home delivery of Sion Kölsch beer in 0.33L bottle cases and 10L Pittermännchen self-tap units via partner FAKO BRINGTS, serving customers who want to consume Sion Kölsch outside the brewhaus.

Named customers2 records

Segments3 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature1 record

Partnerships

Three partnerships are on record, tiered minor and core.

• FAKO BRINGTSminorChannel Partner/ Reseller/ DistributorFAKO BRINGTS serves as the home delivery partner for Sion Kölsch beer, enabling customers to order 24x0.33L bottles or other formats directly for delivery to their homes.
• Philipp Mauer VineyardminorStrategic or Co-development PartnerWine supplier providing wines directly from the Philipp Mauer vineyard in Jugenheim/Rheinhessen. Supplies Grauburgunder, Riesling, Weißburgunder, Rosé, Portugieser, Spätburgunder, and Merlot wines.
• Hotel SioncoreStrategic or Co-development PartnerAffiliated 3-star hotel with 25 rooms in the historic center of Cologne. Offers accommodation for Brauhaus Sion guests seeking overnight stays.

Scale indicators4 records

Recent moves6 records

Expansion highlights5 records

Direct peers

• Heller Kölsch Brauerei: Cologne Kölsch brewery with on-site brewhouse and restaurant service. Comparable to Sion in combining Kölsch brewing, regional gastronomy, and retail beer sales within the Cologne market.
• Päffgen Brauerei: Long-established Cologne Kölsch brewery with a traditional Friesenstraße brewhouse. Directly comparable as a family-rooted Kölsch producer serving classic Rhineland food in a heritage setting, competing for both locals and Kölsch enthusiasts.
• Andechser Klosterbrauerei: Bavarian monastery brewery combining on-site beer production with a traditional Klostergasthof (monastery inn) serving regional cuisine. Comparable to Sion's model of heritage brewing paired with destination dining and tourism-driven traffic.
• Früh am Dom: Iconic Cologne Kölsch brewery and brewhouse directly adjacent to the Cathedral, serving Früh Kölsch on draft alongside Rhineland cuisine in a high-volume 1,000+ seat gaststätte. Operates the same on-premise brewing + dining + retail model as Brauhaus Sion and is its most direct tourist competitor in the Altstadt corridor.
• Schneider Weisse: Munich-based wheat beer (Weissbier) brewery with its own traditional TAP7 Schneider Bräuhaus restaurant. Closely comparable to Sion as a heritage regional German brewery combining on-site production with a flagship brewhouse dining experience.
• Augustiner-Bräu Wagner: Munich brewery with flagship Augustiner am Platzl restaurant and on-premise brewing tradition. Comparable to Sion as a heritage German regional brewery operating a large traditional gaststätte with house-brewed beer and regional cuisine.
• Brauerei zur Malzmühle: Historic Cologne Kölsch brewery and restaurant on the Rhine, operating its own brewpub in the Altstadt with traditional Rhineland cuisine. Mirrors Sion's combination of on-site Kölsch production, regional gastronomy, and historic venue positioning.
• Reissdorf am Dom / Reiss-Dorothee: Reissdorf Kölsch brewery operating a large traditional brewhouse in Cologne's Old Town. Mirrors Sion's combination of on-site Kölsch production, regional cuisine service, and off-premise retail distribution of a heritage Kölsch brand.
• Gaffel am Dom / Gaffel Brauerei: Independent Cologne Kölsch brewery with its own large Altstadt brewhouse (Gaffel am Dom) and off-premise Kölsch distribution. Competes head-to-head with Sion on tourist traffic, draft Kölsch sales, and event hosting in the same historic center.

Broad incumbents

• Hofbräuhaus München: World-famous Munich brewpub and beer hall operating at vastly larger scale with global tourism brand recognition. Comparable operating model (on-site brewing + large-scale dining + event venue) but serves a much broader international audience and operates as a much larger incumbent.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks7 records

Key highlights6 records

Customer concentration

• LinkedInlinkedin.com/company/brauhaus-sion

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Brauhaus Sion