Slok

What Slok does

Slok (슬로크), founded in 2022 in Daegu, South Korea, by CEO La Ho Jin (라호진), is a cross-border e-commerce brokerage platform that uses artificial intelligence to help Korean small and medium consumer brands enter European and North American markets. The company operates a hybrid online-to-offline model combining its AI-powered DANAYAD platform with physical anchor stores and pop-up locations in Paris. Slok targets Korean SMEs, small business owners (소상공인), and consumer goods brands in fashion, beauty, and lifestyle categories that lack the infrastructure, capital, or local market intelligence to expand overseas independently. The company has a Paris subsidiary serving as its European hub and, as of March 2026, a Delaware corporation for North American expansion centered on New York.

The company's core technology is the proprietary SlogK AI Engine, which combines four functional layers: Omni-Collect for data ingestion across online and offline touchpoints; Quantitative Style Reasoning, which converts qualitative product and consumer attributes into quantitative indicators; a Structured Knowledge Graph containing 470,000+ product and customer attribute data points; and Strategic Business Curation for data-driven B2B market targeting and B2C product matching. This engine powers both the DANAYAD marketplace and Consumer Preference Analysis technology that matches Korean brands with European consumers to reduce entry trial-and-error and marketing costs. Product portfolio includes the DANAYAD platform, the KAFANDIX K-Culture merchandise distribution platform, Global Agency (local partner) services, European Pop-up Store Agency services, Global Impact Marketing via STATION F, and a planned proprietary beauty brand launching in H2 2026.

Slok's revenue model spans multiple streams: marketplace commissions on transactions through DANAYAD, professional services for popup store and local agency engagements, transaction fees from KAFANDIX K-Culture merchandise sales, and a planned subscription-based AI retail SaaS offering targeting European and US distributors. Pricing is quote-based and negotiated per brand partnership rather than published. Slok is venture-backed, having raised undisclosed seed funding in August 2024 (CNTTech, Station K) and a Seed-Bridge round in November 2025 led by MYSC with participation from Daegu Creative Economy Innovation Center. The company has accumulated significant institutional recognition, including TIPS selection, French Entreprise Innovante certification, STATION F residency, and J.P. Morgan-YBI HIGH FLYER selection, alongside numerous Korean government startup designations.

Name

Slok

Legal name

슬로크 주식회사

Website

https://slogk.com

Company type

Private

Founded year

2022

Operating status

Operating

Headcount range

1–10 employees

Short description

Slok is a Korean cross-border e-commerce brokerage operating the AI-powered DANAYAD O2O platform, matching Korean small consumer brands with European and global consumers through curated online marketplaces, Paris anchor stores, and planned US expansion.

Ownership category

akta.pro rank

Headquarters

HQ city

Daegu

HQ country

South Korea

HQ region

Asia

Offices3 records

Markets served

GTM type

B2B and B2C

Offering type

Digital Commerce or Content

Cost components

Personnel, Technology or R&D, Operations, Marketing or Sales, Infrastructure

Revenue model

1. DANAYAD Platform Commission: The AI-based O2O platform DANAYAD operates as a curated marketplace connecting Korean brands with European consumers through both online and offline channels (anchor stores, popup stores). The platform charges commissions on transactions facilitated through the platform.
2. AI Retail SaaS Solutions: Plans to commercialize AI retail SaaS solutions based on accumulated platform data, targeting European and US distributors and retail companies. This represents a future B2B revenue stream.
3. Global Agency Services: Popup store agency services and local agency services in Europe, including planning, marketing, and operational support for Korean brands entering European markets. Also includes B2B local partner services acting as local subsidiaries for Korean companies' French market entry.
4. KAFANDIX K-Culture Platform: K-Culture content distribution platform offering exclusive MD (merchandise) product sales in France and Europe, leveraging logistics hub and exclusive merchandise lineup.

Go-to-market motion1 record

Distribution channels6 records

Marketing channels4 records

Core offering

Slok operates DANAYAD, an AI-powered O2O platform that connects Korean fashion and consumer goods brands with European and global consumers through online curation, anchor stores, and pop-up stores in Paris. The company complements this marketplace with B2B agency services—local partnership operations, European pop-up store execution, and global impact marketing via STATION F—and runs KAFANDIX for K-pop merchandise distribution. Its proprietary SlogK AI Engine (Quantitative Style Reasoning, a 470,000+ knowledge graph, and Strategic Business Curation) powers brand-to-consumer matching and global market entry decision support.

Product overview

Slok operates as a global distribution platform that connects Korean consumer goods brands (B2B) with global consumers (B2C) through its AI-powered O2O platform DANAYAD. The company is structured into five business divisions: Fashion (anchored by DANAYAD), Beauty (upcoming platform and self-owned brand launching H2 2026), K-pop (KAFANDIX for merchandise distribution), Global Agency (popup store services and local partner operations), and Global Marketing (advertising and PR with STATION F). The proprietary SlogK AI Engine—featuring Quantitative Style Reasoning, a 470,000+ Structured Knowledge Graph, and Strategic Business Curation—powers data-driven matching between Korean brands and European consumers, validated by verified retail performance in Paris.

Differentiator

Problem solved

Functional benefit

Brands

• DANAYAD (다나야드): AI data-based precision curation platform connecting Korean fashion brands with global consumers through online/offline integration. The O2O platform helps Korean brands enter European markets by analyzing consumer preferences and reducing entry costs.
• KAFANDIX
• SlogK Beauty (자체 뷰티 브랜드)

Products and services

• DANAYAD (다나야드) AI data-driven precision curation O2O platform connecting Korean fashion brands with global consumers through online and offline (Paris anchor stores and pop-ups) channels.
• KAFANDIX K-Culture content distribution platform for global online and offline K-pop merchandise sales, leveraging a European logistics hub and exclusive merchandise lineup.
• Global Business Local Partner Service Integrated agency service that handles end-to-end sales and operations for Korean companies in Europe through Slok's established European infrastructure, acting as a local subsidiary.
• European Pop-up Store Agency Full-service Paris pop-up store solution covering on-site planning to marketing execution for Korean brands' successful European market entry.
• Global Impact Marketing STATION F-partnered B2B curation and marketing service providing a European market testbed and global expansion support for Korean consumer brands.
• Self-owned Beauty Brand Slok's proprietary beauty brand expanding the company's curation footprint from Fashion into Beauty and Lifestyle categories, targeted for H2 2026 launch.

Quantifiable outcome

• 92.6% revenue target achievement rate at Paris Danayad store (December 2025 - February 2026)
• +4 more outcomes

Named customers27 records

Segments4 records

Ideal customer profiles3 records

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

AI capability7 records

Feature5 records

Partnerships

Eight partnerships are on record, tiered strategic, core and minor.

• Green Loop (그린루프)strategicStrategic or Co-development Partner · 4 February 2026Smart clothing collection solution company partnering with Slok for clothing resource circulation activation and global cooperation model establishment. Collaboration includes IoT-based smart clothing collection data linkage, global distribution and utilization model co-planning, and domestic/international ESG and sustainability project cooperation. Using Paris as demonstration base, smart collection boxes will be installed near STATION F and key Paris districts to verify technology demonstration and data-based cooperation models.
• STATION FcoreStrategic or Co-development Partner · 27 January 2026World's largest startup campus (approximately 50,000㎡ with 1,000+ startups). Official marketing collaboration where Slok provides curated Korean lifestyle and sustainable consumer goods including La Ouritra Collective, Anu, and Damo. STATION F conducts on/offline promotion and marketing activities, creating an environment where Korean brands are naturally experienced by entrepreneurs and global visitors. Partnership extends campus from 'workplace' to space where culture and experience coexist.
• HEC Paris IncubateurminorStrategic or Co-development Partner · 1 March 2024Performed program at HEC Paris Incubateur as part of startup program history, supporting international startup development.
• MetownminorGTM or Marketing PartnerListed as collaboration partner on Slok's website, nature of partnership not detailed in available sources.
• InnoceanminorGTM or Marketing PartnerListed as collaboration partner on Slok's website, nature of partnership not detailed in available sources.
• K Startup CenterminorStrategic or Co-development PartnerListed as collaboration partner on Slok's website. Slok selected as KSC Paris resident company through Small and Medium Venture Business Administration program.
• IncubateurminorStrategic or Co-development PartnerListed as collaboration partner on Slok's website (HEC Paris Incubateur program).
• WednesdayminorGTM or Marketing PartnerListed as collaboration partner on Slok's website, nature of partnership not detailed in available sources.

Scale indicators10 records

Recent moves8 records

Expansion highlights7 records

Direct peers

• YesStyle: Hong Kong-headquartered, cross-border e-commerce marketplace specializing in Asian fashion, beauty, and lifestyle products sold to global consumers. Closely comparable to Slok in product category (Korean/Asian consumer goods), target customer (Western B2C buyers), and cross-border distribution model; differs in being a much larger, established marketplace rather than a curated platform.
• Faire: Technology-enabled B2B wholesale marketplace connecting independent brands with retailers globally. Comparable to Slok in two-sided marketplace mechanics, data-driven brand-to-retailer matchmaking, and cross-border ambition; differs in serving all consumer categories rather than being Korea-to-Europe-specialized.
• JOLSE: Korea-based cross-border e-commerce platform specializing in K-beauty products, with English-language support and global shipping. Comparable as a Korean-origin consumer-goods cross-border platform serving Western consumers — narrower in beauty but directly competitive in B2C Korean goods distribution.
• Ktown4u: Global online retailer of K-pop merchandise, K-beauty, and K-culture goods with worldwide shipping. Closely comparable to Slok's KAFANDIX sub-brand in product category (K-Culture merchandise) and target buyer (international K-content fans).
• Ankorstore: Europe-focused B2B wholesale marketplace enabling brands (including Asian brands) to reach independent European retailers. Highly comparable to Slok's wholesale-to-retailer motion in the same geography and similar brand-discovery challenges.
• Pinkoi: Taiwan-based online marketplace for original Asian design and lifestyle brands, with cross-border shipping to global consumers. Comparable curation and discovery problem space as Slok's DANAYAD platform, with a similar emphasis on Asian-origin brands targeting overseas consumers.

Emerging players

• Seoulbox: US-based K-beauty subscription-box e-commerce company. Comparable on the cross-border K-goods distribution problem and consumer discovery of Korean brands, though differs in delivery format (subscription) versus Slok's curated marketplace model.

Broad incumbents

• Musinsa: Korea's largest fashion e-commerce platform, connecting Korean fashion brands and designers with consumers. Comparable supply side (Korean fashion brands) and platform distribution model, though primarily serving the domestic Korean market rather than the Europe/US markets that anchor Slok's strategy.
• Global-e: Public cross-border e-commerce enablement platform (NYSE: GLBE) serving global brands with localization, payments, and logistics. Comparable as a cross-border distribution infrastructure layer, though it serves enterprise brands across categories and geographies rather than Korean consumer-goods SMBs specifically.

Regional players

• W Concept: Korean fashion marketplace curating domestic designer brands. Comparable in terms of Korean fashion brand curation and B2C e-commerce mechanics, but focuses on the Korean domestic market rather than cross-border European expansion.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks6 records

Key highlights7 records

Customer concentration

Compliance3 records

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Subsidiaries2 records

Funding overview

Funding rounds1 record

Investors2 records

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Slok