Brazzo
Brazzo is a Brazilian B2B supplier of automotive maintenance chemicals, tools, fasteners, and accessories, selling a portfolio of 6,000+ items — including OEM-homologated lines — to vehicle dealerships for light, heavy, and motorcycle segments across Brazil.
- Company typePrivate
- Founded1996
- HeadquartersCampinas, SP, Brazil
- Headcount101–250
- GTM typeB2B
- OfferingHardware or Manufacturing
What Brazzo does
Brazzo is a Brazilian B2B supplier of automotive maintenance chemicals, tools, fasteners, and accessories, operating as a brand of REVISE COMÉRCIO LTDA within Grupo Revise. Founded in 1996 and headquartered in Campinas, São Paulo, the company serves vehicle dealerships (concessionárias) across Brazil through a 101-250 person organization, four strategically located distribution centers, and a portfolio of more than 6,000 items spanning light vehicles (Linha Leve), heavy vehicles (Linha Pesada), motorcycles (Linha Moto), general accessories, and a newer pet safety line (Linha Pet).
Its core technology is the in-house development of proprietary chemical formulations — additives, cleaners, lubricants, coolants, degreasers, and specialty maintenance products — engineered by specialized professionals and certified under an ISO 9001:2015 quality management system. A key differentiator is Brazzo's portfolio of homologated product lines: maintenance chemicals and accessories officially approved by 10+ major automakers (Nissan, Hyundai, Renault, Volkswagen, Jeep, JLR, Stellantis, Iveco, Toyota, OMODA/Jaecoo), positioning the company as an authorized supplier within authorized dealer service operations.
Brazzo's business model is B2B direct sales via field sales representatives to dealership networks, with quote-based pricing (no public price list) and revenue derived from one-time consumable purchases plus recurring post-sale service supply. Go-to-market combines direct sales, channel partnerships with concessionárias, and event-driven demand generation through Expo Fenabrave, OEM conventions (Renault, Toyota/ABRADIT), and motorsport sponsorships (Copa Truck, Copa HB20). Marketing reach extends through LinkedIn, Facebook, Instagram, YouTube, and a content blog. Revenue is not publicly disclosed; the company is private with no known external investors.
Brazzo firmographics
Firmographics- Name
- Brazzo
- Legal name
- REVISE COMÉRCIO LTDA
- Website
- https://brazzo.com.br
- Company type
- Private
- Founded year
- 1996
- Operating status
- Operating
- Headcount range
- 101–250 employees
- Short description
- Brazzo is a Brazilian B2B supplier of automotive maintenance chemicals, tools, fasteners, and accessories, selling a portfolio of 6,000+ items — including OEM-homologated lines — to vehicle dealerships for light, heavy, and motorcycle segments across Brazil.
- Ownership category
- akta.pro rank
Brazzo industry classification
Industry- Product category
- Automotive Aftermarket Parts & Maintenance Products
- NAICS
- Motor Vehicle and Motor Vehicle Parts and Supplies Merchant Wholesalers (4231)
- SIC
- Motor Vehicle Parts & Accessories (3714), Wholesale-Motor Vehicle Supplies & New Parts (5013)
- akta.pro primary industry
- Aftermarket Fluids, Lubricants & Chemical Products Manufacturing (Oils/Coolants/Additives/Cleaners) (IMACANAK)
- akta.pro secondary industries
- Aftermarket Tools, Equipment & Garage Accessories Manufacturing (Jacks/Lifts/Diagnostic Tools/Compressors) (IMACANAM), Accessories & appearance products distribution (interior/exterior accessories, detailing, car care) (CRAOANAI)
Keywords
Where Brazzo is headquartered
LocationHeadquarters
- HQ city
- Campinas, SP
- HQ country
- Brazil
- HQ region
- Latin America
Offices1 record
Markets served
Brazzo business model
Business model- GTM type
- B2B
- Offering type
- Hardware or Manufacturing
- Cost components
- Supply Chain, Operations, Personnel, Technology or R&D, Marketing or Sales, Infrastructure
Revenue model
- Automotive Maintenance Products B2B Sales: Brazzo generates revenue through the B2B sale of chemical products, tools, automotive accessories, and homologated OEM lines to vehicle dealerships. Products include additives, cleaners, lubricants, coolants, brake cleaners, fasteners, wiper blades, electrical wiring, and organizational tools. Sales are conducted through direct sales representatives engaging with dealership networks across Brazil.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Other | Pay-as-you-go | B2B product sales to dealerships — pricing available via direct quote |
Go-to-market motion3 records
Distribution channels3 records
Marketing channels7 records
Brazzo product offering
Product offeringCore offering
Brazzo manufactures and distributes automotive maintenance products — including proprietary chemical formulations (additives, cleaners, lubricants, coolants), tools, fasteners, and accessories — to vehicle dealerships (concessionárias) across Brazil. The portfolio exceeds 6,000 items organized into light vehicle, heavy vehicle, motorcycle, accessory, pet, and OEM-homologated product lines, certified under ISO 9001:2015 and homologated with 10+ major automakers.
Product overview
Brazzo is a Brazilian company with over 29 years of experience in the automotive sector, offering a comprehensive portfolio of chemical products, tools, inputs, and automotive accessories. The portfolio includes over 6,000 items organized into distinct product lines for light vehicles (Linha Leve), heavy vehicles (Linha Pesada), and motorcycles (Linha Moto), along with dedicated accessory lines and pet safety products (Linha Pet). Brazzo provides both general-use products and automaker-homologated lines (Linha Homologados) certified by Nissan, Hyundai, Renault, Volkswagen, Jeep, JLR, Stellantis, Iveco, Toyota, and others. The company operates four strategically located distribution centers to serve the Brazilian automotive dealership network.
Differentiator
Problem solved
Functional benefit
Products and services
- Chemical Products (Produtos Químicos) Automotive chemical products including concentrated and ready-to-use additives, cooling system fluids, decarbonizers, degreasers, brake cleaners, fuel system cleaners, engine protectors, and specialty cleaners, developed for vehicle maintenance across light, heavy, and motorcycle segments and sold to vehicle dealerships.
- Tools (Ferramentas) Professional automotive tools including carts and organizers, steering equipment, electrical equipment, hydraulic equipment, cutting and measurement tools, motorcycle-specific tools, body repair tools, pneumatic tools, gas station equipment, and sockets, sold to vehicle dealerships for service-bay use.
- Fasteners (Fixadores) Automotive fasteners and fixation products including wheel fasteners, staples and staplers, and specialized fixing solutions for both light and heavy vehicle applications, supplied to dealerships.
- Linha Leve (Light Vehicle Line) Comprehensive product line for light vehicles including bushings, oil drain plugs, battery and remote covers, connectors, exhaust mounts, electrical components, cabin and fuel filters, wheel fasteners, electronic injection parts, conventional and LED lamps, hose lines, wiper blades, spare parts, studs, seals, caps, and electric windows.
- Linha Moto (Motorcycle Line) Product line for motorcycles covering chain and transmission components, specialized tools, maintenance products, engine care, and radiators. Includes 24 new items launched in 2025 for cleaning, aesthetics, and maintenance.
- Linha Pesada (Heavy Vehicle Line) Product line for heavy commercial vehicles including washers and nuts, injection pumps, drain plugs, tool boxes, seat protective covers, electrical harnesses, instant connections, exhaust mounts, cabin filters, heavy-duty lamps, palette load lines, springs, seals and studs, tachographs, heavy caps, terminals, and locks.
- Accessories (Acessórios) Automotive accessories including protective seat covers (Basic, Premium, Standart Plus variants), transport boxes, safety belt adapters, protective nets with and without pockets, transport backpacks, pet transport seats, and pet socks, sold via dealerships.
- Homologated Products Line (Linha Homologados) Products homologated by major automakers including Abradit, Hyundai Mobis, Iveco, JLR, Motrio, Nissan, Omoda-Jaecoo, Renault, Stellantis, Toyota, and Volkswagen. These products undergo official homologation processes for sale through authorized dealership networks.
- Linha Montos – OMODA | JAECOO Chemical maintenance product line developed specifically for the OMODA/Jaecoo vehicle line, including evaporator box cleaner, air conditioning cleaner, 3-in-1 lubricant, brake cleaner, battery terminal cleaner and protector, windshield crystallizer, windshield cleaner, screen cleaner, engine protector, and electrical contact cleaner, homologated for sale through the automaker's dealership network.
- Pet Line (Linha Pet) Pet safety accessories for vehicle transport including protective seat covers, transport boxes, safety nets, transport backpacks, pet transport seats, and pet socks, designed to ensure pet safety during vehicle transport and avoid fines for irregular transport, sold via dealerships.
- DPM-500 – High-Performance Degreaser High-performance degreaser for automotive maintenance applications, 500ml format, supplied to dealerships.
- Bacterzol – Bactericidal Hygienizer Bactericidal hygienizer developed for disinfection and sanitization applications, 100ml format, sold through dealerships.
Quantifiable outcome
- 29+ years of experience in the Brazilian automotive aftermarket
- +4 more outcomes
Companies that use Brazzo
Customer profileNamed customers2 records
Segments2 records
Ideal customer profiles1 record
Brazzo technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Feature3 records
Brazzo partnerships and signals
Strategic signalPartnerships
Eleven partnerships are on record, tiered core.
- NissancoreBrazzo holds product homologation with Nissan, developing and supplying maintenance products that are approved for use in Nissan's dealership network across Brazil.
- HyundaicoreBrazzo is an approved supplier of maintenance products and accessories for the Hyundai dealership network in Brazil, with products homologated for use in Hyundai vehicles.
- RenaultcoreBrazzo holds product homologation with Renault and participates in Renault events (Encontro Regional Motrio, Convenção Nacional). The company supplies the Motrio branded product line for Renault dealerships.
- VolkswagencoreBrazzo supplies a full line of VW-specific maintenance products (additives, cleaners, coolants, DPF cleaners) and participates in VW's PVEX (Pós-venda Experience) events.
- Jeep (Stellantis)coreBrazzo holds product homologation with Jeep, supplying approved maintenance chemical products for the Jeep dealership network in Brazil.
- JLR (Jaguar Land Rover)coreBrazzo is an approved supplier of maintenance products for the JLR dealership network in Brazil, with homologated products for vehicle service applications.
- Stellantis (incl. Fiat, Peugeot, Citroën)coreBrazzo holds product homologations with Stellantis brands, supplying approved maintenance products for the Stellantis dealership network.
- IvecocoreBrazzo supplies maintenance chemical products and tools specifically formulated for Iveco commercial vehicles, including DPF cleaners, brake cleaners, and revision kits.
- Toyota (via ABRADIT)coreBrazzo participated in the 1ª Reunião Regional SP ABRADIT 2025 (Toyota dealer association), strengthening its partnership with the Toyota dealership network. Products are supplied for Toyota post-sale maintenance.
- OMODA / JaecoocoreBrazzo supplies a complete line of OMODA/Jaecoo-specific maintenance products including evaporator cleaners, AC cleaners, 3-in-1 lubricants, brake cleaners, battery terminal protectors, windshield crystallizers, and screen cleaners.
- MobatocoreMobato is a technology company within Grupo Revise focused on digitization and efficiency in after-sales operations. Brazzo shares a stand with Mobato at events and the two companies collaborate on integrated solutions for dealerships.
Scale indicators6 records
Recent moves6 records
Expansion highlights5 records
Brazzo competitors and assessment
Company assessmentDirect peers
- Quimatic Brasil (Tapmatic): Brazilian chemical manufacturer producing maintenance chemicals, penetrants, lubricants, and workshop consumables sold to B2B automotive and industrial service channels. Comparable regional peer with similar product positioning and channel approach.
- Liqui Moly: German specialty-chemical brand selling motor oils, additives, and automotive service chemicals globally including Brazil. Comparable to Brazzo in proprietary additive chemistry and dealer/workshop channel distribution; competes directly for homologation and counter-share.
- Mannol: Mannol is an automotive aftermarket chemicals and lubricants manufacturer selling motor oils, additives, and maintenance products through dealer and workshop networks internationally. Closely comparable to Brazzo's chemical-additive range and B2B service-channel model.
- Würth do Brasil: Würth do Brasil is the local subsidiary of the global Würth Group, selling chemicals, tools, fasteners, and workshop supplies via direct B2B sales to automotive workshops and dealerships. Closely mirrors Brazzo's customer base (automotive service) and product breadth (chemicals + tools + accessories), making it the most direct comparable peer.
- Valvoline Brasil: Valvoline produces lubricants and automotive maintenance chemicals distributed through dealer and service networks in Brazil. Comparable to Brazzo on chemical formulation, homologation-driven dealership sales, and aftermarket service positioning.
- Bardahl Brasil: Bardahl manufactures automotive lubricants, additives, and chemical maintenance products sold through dealer and workshop channels in Brazil. Highly comparable to Brazzo on proprietary chemical formulation, additive category, and B2B distribution to dealerships.
Broad incumbents
- Petronas Lubricants Brasil: Petronas distributes lubricants and automotive fluids through Brazilian dealer and workshop networks as part of a global energy major's portfolio. Larger incumbent competitor to Brazzo on lubricants/coolants category with broader parent-company scale.
- 3M Brasil Automotive Aftermarket: 3M's Brazilian automotive aftermarket unit supplies adhesives, abrasives, cleaners, tapes, and workshop consumables through dealer and body-shop channels. Larger incumbent with broader industrial portfolio; overlaps with Brazzo on cleaning compounds and accessory-distribution channel.
- Bosch Brasil Automotive Aftermarket: Bosch's Brazilian automotive aftermarket division supplies parts, diagnostics, tools, and consumables broadly through dealer and workshop channels. Larger incumbent with a much wider portfolio; overlaps with Brazzo on tools and service consumables rather than chemical specialism.
Emerging players
- Wolf Oils Brasil: Wolf Oils is an independent lubricants and additives manufacturer expanding its presence in Latin American automotive aftermarket channels. Smaller and more focused than Brazzo on fluids alone, but directly competes for dealer-counter share in Brazil.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat5 records
Key risks5 records
Key highlights7 records
Customer concentration
Brazzo social profiles
Digital presenceBrazzo compliance and trust
Trust signalCompliance1 record
Brazzo financial estimates
Financial estimateRevenue estimate
Valuation estimate
Brazzo leadership team
Management profileNumber of profiles
Profiles1 record
Brazzo funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Brazzo M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Brazzo
What does Brazzo do?
Brazzo manufactures and distributes automotive maintenance products — including proprietary chemical formulations (additives, cleaners, lubricants, coolants), tools, fasteners, and accessories — to vehicle dealerships (concessionárias) across Brazil. The portfolio exceeds 6,000 items organized into light vehicle, heavy vehicle, motorcycle, accessory, pet, and OEM-homologated product lines, certified under ISO 9001:2015 and homologated with 10+ major automakers.
Is Brazzo a public or private company?
Brazzo is a private company. It is classified as corporate owned and is currently operating.
When was Brazzo founded?
Brazzo was founded in 1996. It employs 101 to 250 people.
Where is Brazzo based?
Brazzo is headquartered in Campinas, SP, Brazil, in the Latin America region.
How does Brazzo make money?
One revenue line is on record: automotive Maintenance Products B2B Sales.
Who are Brazzo's main competitors?
Direct peers on record are Quimatic Brasil (Tapmatic), Liqui Moly, Mannol, Würth do Brasil, Valvoline Brasil and Bardahl Brasil. Broad incumbents are Petronas Lubricants Brasil, 3M Brasil Automotive Aftermarket and Bosch Brasil Automotive Aftermarket. Wolf Oils Brasil is listed as an emerging player.
Does Brazzo have an API?
No public API is recorded for Brazzo.
What industry is Brazzo in?
Brazzo's product category is Automotive Aftermarket Parts & Maintenance Products. Its primary akta.pro industry code is IMACANAK, Aftermarket Fluids, Lubricants & Chemical Products Manufacturing (Oils/Coolants/Additives/Cleaners), with a secondary code of IMACANAM, Aftermarket Tools, Equipment & Garage Accessories Manufacturing (Jacks/Lifts/Diagnostic Tools/Compressors). Its NAICS code is 4231 and its SIC code is 3714.