DEWALT Brasil

What DEWALT Brasil does

DEWALT Brasil is the Brazilian operating presence of the DEWALT professional power tools brand, owned by Stanley Black & Decker (NYSE: SWK). It sells cordless and corded power tools, accessories, storage solutions, hand tools, and outdoor maintenance equipment to professional contractors and industrial workers across Brazil, with products engineered for the local 127V electrical standard. The core technology platform consists of two cordless battery systems: the 20V MAX XR line (over 300 compatible tools with brushless motors) and the patented 60V MAX FLEXVOLT system, which automatically shifts voltage to optimize power and runtime across tools. Additional technical pillars include the Perform & Protect safety solution platform (dust containment, vibration reduction, stability) and the POWER STACK lithium-ion battery family.

The business operates through a channel-led go-to-market model with no direct-to-consumer pricing disclosed on dewalt.com.br. Revenue is generated primarily through hardware sales via a network of authorized distributors, technical assistance centers, online retailers, and physical retail points of sale throughout Brazil. Customer engagement is layered through the MyDEWALT loyalty program, which supports product registration, news distribution, and event communications. The entity functions as a regional brand-and-distribution subsidiary within Stanley Black & Decker's global tools portfolio, leveraging the parent company's R&D, brand equity (DEWALT founded 1924), and patented FLEXVOLT technology while localizing product voltage specifications and distribution for the Brazilian market.

Name

DEWALT Brasil

Legal name

DEWALT Brasil

Website

https://br.dewalt.global

Company type

Private

Operating status

Operating

Headcount range

11–50 employees

Short description

DEWALT Brasil is the Brazilian subsidiary of the DEWALT professional power tools brand (owned by Stanley Black & Decker), selling cordless and corded power tools, accessories, and storage solutions to professional contractors and industrial workers through authorized distributors, retailers, and e-commerce channels across Brazil.

Ownership category

akta.pro rank

Product category

Professional Power Tools

NAICS

Battery Manufacturing (33591), Small Electrical Appliance Manufacturing (335210)

SIC

Electric Housewares & Fans (3634)

akta.pro primary industry

Battery Pack Manufacturing & Module Assembly (EUAFABAI)

akta.pro secondary industries

Battery Modules & Packs (Industrial/Commercial pack assembly) (IMAGAHAB), Batteries & Battery Packs (Rechargeable/Primary, Device-Specific Packs) (CRACATAG)

Keywords

• Cordless power tools
• Professional construction tools
• Battery platform systems
• Industrial drilling equipment
• Tool accessories and storage

Headquarters

HQ city

Not specified

HQ country

Brazil

HQ region

Latin America

Offices1 record

Markets served

GTM type

B2B and B2C

Offering type

Hardware or Manufacturing

Cost components

Supply Chain, Operations, Technology or R&D, Marketing or Sales, Personnel, Infrastructure

Revenue model

1. Power Tools Sales: Sale of corded and cordless power tools including drills, saws, grinders, sanders, and magnetic drills targeting professional contractors and industrial workers.
2. Accessories Sales: Sale of tool accessories including saw blades, grinding discs, batteries, chargers, and carrying cases as consumable and replacement items.
3. Storage and Organization Products: Sale of storage solutions including tool boxes, organizers, and storage systems for professional workspaces.
4. Outdoor Maintenance Equipment: Sale of outdoor maintenance tools and equipment for professional landscaping and exterior maintenance applications.

Go-to-market motion1 record

Distribution channels3 records

Marketing channels3 records

Core offering

DEWALT Brasil markets and sells a full range of professional-grade corded and cordless power tools built around its proprietary 20V MAX* XR and 60V MAX* FLEXVOLT battery platforms. The offering spans cordless and corded drills, impact drivers, circular saws, angle grinders, table saws, sanders, magnetic drills, high-torque impact wrenches, plus tool storage, hand tools, outdoor equipment, and consumable accessories, sold through authorized Brazilian distributors, dealer networks, online and physical retail, and the dewalt.com.br storefront.

Product overview

DEWALT Brasil offers a comprehensive portfolio of professional power tools organized into two main cordless platform systems (20V MAX* and 60V MAX* FLEXVOLT®), supplemented by corded electric tools. The 20V MAX* XR® system provides over 300 cordless tools with superior runtime, while the patented FLEXVOLT® technology automatically changes voltage when switching tools. The product lineup includes angle grinders (DCG418T2-BR, DWE750-BR), circular saws (DCS570H2-BR, DWE575-BR, DCS570B-B3), drills and drivers (DCD7771D2-BR, DCD806D2-BR), magnetic drill (DCD1623B), impact wrench (DCF964B-B3 delivering 1627Nm torque), table saw (DWE7470-BR), orbital sander (DWE6421-BR), hand tools, outdoor maintenance equipment, storage solutions, and accessories. DEWALT also provides workplace solutions through Perform & Protect (dust containment, low vibration), Construction Jack, and HP2 cutting discs. The company operates the MyDEWALT customer loyalty program and offers service support, warranty information, and a distributor network across Brazil.

Differentiator

Problem solved

Functional benefit

Products and services

• 20V MAX* XR Cordless Tools System High-performance cordless power tool platform featuring over 300 tools with XR brushless motor technology, delivering superior runtime and power for professional contractors and industrial users.
• 60V MAX FLEXVOLT Cordless System Patented cordless platform whose battery automatically changes voltage to deliver 20V or 60V depending on the attached tool, providing higher power and longer runtime to professional users across the FLEXVOLT tool range.
• DCG418T2-BR Angle Grinder Kit 4-1/2" - 6" (Brushless 60V MAX FLEXVOLT) Brushless cordless angle grinder kit sized 4-1/2" to 6" (115-150 mm) with M14 spindle, 60V MAX FLEXVOLT lithium-ion power, two 6Ah batteries, charger, and transport bag (127V). Intended for professional metalworking and construction cutting/grinding.
• DCS570H2-BR 7-1/4" Cordless Circular Saw (20V MAX POWER STACK kit) 7-1/4" (184mm) cordless circular saw kit with a 20V MAX brushless motor and two 5Ah POWER STACK (DCBP520) batteries, targeted at professional carpentry and framing.
• DWE6421-BR 5" Random Orbital Sander (280W, 127V) 5" (125mm) random orbital sander with a 280W motor designed for 127V operation, used for surface sanding and finishing in professional applications.
• DCD7771D2-BR 1/2" Cordless Drill/Driver Kit (20V MAX) 1/2" (13mm) cordless drill/driver kit powered by 20V MAX lithium-ion batteries, including two batteries, charger, and carrying bag for general professional drilling and fastening.
• DWE575-BR 7-1/4" Corded Circular Saw (1800W, 5,200 RPM) Corded 7-1/4" (184mm) circular saw with an 1800W motor, 5,200 RPM no-load speed, and a 5/8" arbor, including a Widea cutting disc and built for 127V.
• DWE7470-BR 10" Table Saw (1800W) 10" (254mm) portable table saw with an 1800W motor, 5,000 RPM no-load speed, and 5/8" arbor, designed for 127V operation in carpentry and construction shops.
• DCS570B-B3 7-1/4" Cordless Circular Saw (20V MAX XR, bare tool) 7-1/4" (184mm) cordless circular saw with a 20V MAX XR brushless motor, sold as a bare tool without battery or charger for professional carpenters already owning the 20V MAX platform.
• DWE750-BR 4-1/2" Angle Grinder (750W, Ultra Compact) 4-1/2" (115mm) ultra-compact corded angle grinder with a 750W motor for professional cutting, grinding, and surface preparation.
• DCD1623B 2" Magnetic Base Drill (20V MAX FLEXVOLT Advantage, bare tool) 2" (50mm) magnetic base drill with a 20V MAX FLEXVOLT Advantage brushless lithium-ion motor, sold without battery or charger for industrial metal-drilling applications.
• DCD806D2-BR Compact 1/2" Impact Drill/Driver Kit (20V MAX) Compact 1/2" (13mm) cordless impact drill/driver kit with a 20V MAX brushless lithium-ion motor, including two 2Ah batteries, dual-voltage charger, and carrying bag for repetitive fastening tasks.
• DCF964B-B3 3/4" High-Torque Impact Wrench (20V MAX XR, 1,627Nm) 3/4" (19mm) cordless high-torque impact wrench with a 20V MAX XR brushless motor and retention pin, delivering 1,627Nm of torque for heavy-duty industrial fastening, maintenance, and assembly.
• Perform & Protect Safety Platform Solution platform spanning DEWALT products engineered for superior dust containment, low vibration, and superior stability, addressing occupational health and safety requirements on construction and industrial sites.
• HP2 High-Performance Cutting Abrasive Discs High-performance HP2 cutting abrasive discs offered as a workplace solution for construction-site cutting applications on metal and masonry.

Quantifiable outcome

• Over 300 compatible tools in the 20V MAX system
• +1 more outcomes

Segments2 records

Ideal customer profiles2 records

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature4 records

Partnerships

One partnership is on record.

• Stanley Black & DeckercoreOthersStanley Black & Decker is the parent company of DEWALT, providing corporate governance, branding, privacy policies, and accessibility standards. DEWALT website privacy policy and terms reference Stanley Black & Decker (SBD) corporate policies and accessibility initiatives.

Scale indicators2 records

Recent moves1 record

Expansion highlights4 records

Direct peers

• Milwaukee Tool Brasil: Milwaukee, owned by TTI, is a direct competitor to DEWALT in professional-grade cordless tools with its M18 platform, emphasizing the same tradesperson and industrial customer base in Brazil.
• Makita Brasil: Makita is a leading global manufacturer of professional cordless power tools with a strong Brazilian presence; its LXT 18V platform competes head-to-head with DEWALT's 20V MAX system.
• Hikoki / Hitachi Power Tools Brasil: Hikoki (formerly Hitachi Power Tools) sells professional cordless and corded power tools in Brazil, with multi-volt battery platforms directly comparable to DEWALT's FLEXVOLT system.
• Metabo Brasil: Metabo (now part of Hikoki/Metabo HPT) offers professional cordless and corded power tools, particularly strong in metalworking and industrial applications — directly overlapping DEWALT's industrial segment.
• Bosch Power Tools Brasil: Bosch's professional power tools division in Brazil directly competes with DEWALT across cordless drills, saws, grinders, and accessories, targeting the same professional contractor and industrial segments.

Emerging players

• Worx Brasil: Positec-owned cordless tool brand expanding into Brazil with DIY-focused 20V platforms, offering price-competitive alternatives to DEWALT's professional line at the prosumer tier.
• Dexter (Leroy Merlin house brand): Private-label power tool brand sold through Leroy Merlin Brazil, targeting value-conscious prosumer buyers — represents the lower-priced alternative competing for DEWALT's entry-level customers.

Regional players

• Vonder: Brazilian-based power tool and equipment manufacturer with strong domestic distribution; competes with DEWALT primarily in the mid-tier professional and prosumer segments within Brazil.
• Einhell Brasil: German power tool manufacturer with growing presence in Brazil through its Power X-Change battery platform, competing in the mid-range DIY and prosumer segments adjacent to DEWALT's professional line.

Broad incumbents

• Stanley Black & Decker Brasil: Parent conglomerate operating multiple power tool and industrial brands in Brazil including Black & Decker, Stanley, and Craftsman, sharing distribution channels and overlapping with DEWALT at lower price tiers.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat3 records

Key risks5 records

Key highlights5 records

Customer concentration

• LinkedInlinkedin.com/company/dewalt-brasil

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about DEWALT Brasil