What Bread & Roses does

Bread & Roses is a privately-held, contemporary casual restaurant operating from a single location at 56258 Van Dyke Ave in Shelby Township, Michigan. Founded in January 2021 by proprietors Val and Arsilda Tinaj with Executive Chef Israel Lona as partner, the restaurant serves breakfast, brunch, and lunch daily from 7am to 3pm using farm-fresh, locally sourced ingredients. The core menu spans Nutritious Corner items, sweet creations (pancakes, French toast, crepes), farm-fresh eggs and omelets, sandwiches, salads, and a kids' menu, with a clearly labeled gluten-free selection and house-made components such as fresh chorizo. The 38-seat outdoor patio was added in 2021, expanding dine-in capacity.

The business runs on a Toast point-of-sale system that powers both in-restaurant operations and direct online ordering at toasttab.com/breadandroses, integrated with DoorDash for delivery fulfillment. Bread & Roses also sells gift cards (physical and digital), operates a blog and SEO presence targeting 'breakfast restaurants Macomb MI' keywords, and provides off-site catering for weddings, corporate events, and private celebrations. The proprietary technology layer is minimal—Toast and DoorDash are third-party SaaS—while the principal differentiators are culinary (chef-led menu, Thrive Farmers specialty coffee/tea partnership, house-made items) and service (zero avoidable cancellations on DoorDash, 4.98 monthly rating). The restaurant earned DoorDash's 'Most Loved' recognition for July 2021.

Revenue is generated through five streams: dine-in food and beverage sales (highest-margin), takeout/delivery orders via Toast and DoorDash (where direct orders carry 30-40% lower customer cost than third-party apps), catering services, and gift card sales (with breakage as deferred revenue). Pricing is unit-based with menu items ranging from $10.99 for basics to $40 for bottle mimosas, and most entrees clustered at $12-$18. There is no disclosed revenue, no external funding, no parent company, and no subsidiary structure; the business appears fully bootstrapped and founder-owned with 27 employees as of the data snapshot.

Name

Bread & Roses

Legal name

Bread & Roses

Website

https://breadandroses.restaurant

Company type

Private

Founded year

2021

Operating status

Operating

Headcount range

11–50 employees

Short description

Bread & Roses is a single-location contemporary casual restaurant in Shelby Township, Michigan, serving farm-to-table breakfast, brunch, and lunch daily to local residents. Founded in 2021, it operates dine-in, Toast-powered online ordering, DoorDash delivery, catering, and gift cards.

Ownership category

akta.pro rank

Product category

Casual Dining Restaurant

NAICS

Full-Service Restaurants (722511), Caterers (722320)

SIC

Retail-Eating & Drinking Places (5810)

akta.pro primary industry

All-Day Dining Restaurants (THAFACAJ)

Keywords

• Breakfast restaurant
• Brunch dining
• Farm-to-table
• Catering services
• Gluten-free menu

Headquarters

HQ city

Shelby Township

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Supply Chain, Operations, Marketing or Sales, Technology or R&D, Infrastructure

Revenue model

1. Dine-in Food & Beverage Sales: Revenue from walk-in customers dining at the restaurant, including full menu items, alcoholic beverages, and specialty drinks during operating hours 7am-3pm daily
2. Delivery & Takeout Orders: Online ordering through Toast platform and DoorDash for takeout and delivery orders. Direct website orders offer 30-40% savings vs third-party delivery apps
3. Catering Services: Off-site catering for private events including weddings, corporate events, holiday parties, and celebrations. Full menu items delivered to event locations
4. Gift Cards: Physical and digital gift cards sold in restaurant and through Toast platform for future customer purchases

Pricing tiers

Go-to-market motion3 records

Distribution channels5 records

Marketing channels8 records

Core offering

Bread & Roses is a contemporary casual, single-location restaurant in Shelby Township, Michigan that serves breakfast, brunch, and lunch built around a farm-to-table menu of locally sourced ingredients developed by Executive Chef Israel Lona. The restaurant offers dine-in service (including a 38-seat private outdoor patio), online ordering for takeout and delivery through Toast and DoorDash, off-premise catering for private events, and physical and digital gift cards.

Product overview

Bread & Roses is a contemporary casual restaurant serving breakfast, brunch, and lunch in Shelby Township, MI. The core offering is dine-in restaurant service featuring Executive Chef Israel Lona's creative menu built around farm-fresh, locally sourced ingredients. The main menu (https://breadandroses.restaurant/menu) includes Nutritious Corner items, Sweet Creations (pancakes, French toast, crepes), Farm Fresh Eggs (Huevos Rancheros, Eggs Benedict, Hash Bowl varieties), Omelets & Frittatas, Sandwiches (Porchetta, BLT, Wagyu Burger, Banh Mi sandwiches), Salads, and a Kids Menu. Add-on services include Catering for off-site events, Online Ordering with integrated DoorDash delivery (30-40% savings), Gift Cards (physical and digital), Gluten-Free Menu Options clearly marked throughout, and Private Event Booking for celebrations. The restaurant also features a 38-seat private outdoor patio.

Differentiator

Problem solved

Functional benefit

Products and services

• Dine-In Restaurant Service Full dine-in restaurant service featuring a farm-to-table breakfast, brunch, and lunch menu developed by Executive Chef Israel Lona, served daily 7am-3pm at the Shelby Township location.
• Patio Dining Outdoor patio seating for up to 38 guests, offering an al fresco dine-in experience with the same farm-to-table menu.
• Catering Services

Quantifiable outcome

• Achieved 'Most Loved on DoorDash' recognition for July with 4.98 monthly rating and 4.74 lifetime rating
• +2 more outcomes

Named customers1 record

Segments3 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration2 records

Feature3 records

Partnerships

Three partnerships are on record, tiered core.

• Thrive Farmers (Thrive Market)coreStrategic or Co-development PartnerExclusive partnership for specialty-grade, sustainably sourced coffees and teas. Thrive Farmers delivers incredible specialty-grade coffees 'handcrafted by farmers' directly to the restaurant. Also provides sustainably sourced coffee and tea products through Thrive Market.
• ToastcoreTechnology or IntegrationPOS system partnership enabling online ordering through toasttab.com. Toast's partnership with DoorDash allows integrated delivery options directly through the restaurant's website.
• DoorDashcoreChannel Partner/ Reseller/ DistributorThird-party delivery marketplace partnership. Restaurant earned 'Most Loved on DoorDash' recognition for July with 183 deliveries, 4.98 monthly rating, and 4.74 lifetime rating.

Scale indicators6 records

Recent moves7 records

Expansion highlights5 records

Regional players

• Good Morning Cafe: Independently operated breakfast and lunch cafe with a farm-to-table ethos and limited-service/full-service hybrid. Operates in similar suburban markets and overlaps on the health-conscious, locally sourced positioning.

Broad incumbents

• IHOP: National breakfast-focused chain with all-day breakfast and broad menu. Overlaps on breakfast daypart and diner occasion, but at vastly larger scale and with a more standardized, lower-priced offering.
• Denny's: National 24-hour family dining chain with all-day breakfast and broad menu. Operates as a broad incumbent in the same diner category but with fundamentally different scale, hours, and price point.
• Cracker Barrel Old Country Store: National family dining chain serving breakfast all day, lunch, and dinner with a broad menu. Overlaps in breakfast diner occasion but spans dayparts and includes retail, making it a broader incumbent rather than direct head-to-head competitor.

Direct peers

• First Watch: Daytime cafe chain specializing in breakfast, brunch, and lunch with farm-to-table sourcing and rotating seasonal menus. Operates a similar single-daypart, chef-influenced model at much larger scale, making it the closest public comparable.
• Eggspectation: Breakfast, brunch, and lunch restaurant with chef-influenced menu items and full-service dining. Comparable in daytime-only format and creative comfort-food approach.
• The Original Pancake House: Established breakfast-focused restaurant chain with full-service daytime dining and broad appeal. Highly comparable on breakfast menu orientation and suburban family diner positioning.
• Another Broken Egg of America: Breakfast, brunch, and lunch concept with full-service dining and catering offerings. Closely aligned with Bread & Roses on menu breadth, daypart, and event-driven revenue.
• Snooze, an A.M. Eatery: Breakfast and brunch restaurant chain with a chef-driven menu, seasonal offerings, and a daytime-only operating model. Directly comparable in daypart, chef-led positioning, and willingness to innovate with house-made components.
• Le Peep: Breakfast and lunch chain operating in the casual daytime segment with traditional American breakfast fare. Competes in the same local suburban breakfast diner niche.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat3 records

Key risks5 records

Key highlights6 records

Customer concentration

• Facebookfacebook.com/breadandrosesrestaurant
• LinkedInlinkedin.com/company/bread-roses
• Instagraminstagram.com/breadand.roses

Revenue estimate

Valuation estimate

Number of profiles

Profiles3 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Bread & Roses