Breathe and Bloom

What Breathe and Bloom does

Breathe and Bloom is an Irish wellness business operating as a sole proprietorship founded and operated by Bernie Curd, a published author and Reiki Master. The company sells curated essential oil blends, spiritual and self-care merchandise including jewelry and commemorative coins, and a published book available on Amazon.co.uk. Its service offerings comprise in-person healing and meditation sessions delivered at partner venue Rock Rest Holistic Centre, alongside online workshops.

The business generates revenue through direct-to-consumer product sales on its own website, a third-party marketplace listing via Amazon.co.uk, bundled product packages such as The Unrushed Woman Bundle, and paid healing sessions and workshops. Essential oils are sourced through a doTERRA partnership, embedding the offering within a multi-level marketing distribution network. The target customer is women in Ireland seeking spiritual wellness, energy healing, and curated self-care experiences.

The company is small-scale with a reported 12 employees and no external funding. Operational scope is single-market (Ireland) and the offering is differentiated primarily through the founder's personal expertise and brand rather than proprietary technology. Monetization is a mix of low-ticket consumables, bundled packages, session fees, and content product sales, with no disclosed revenue or ARR.

Name

Breathe and Bloom

Legal name

Breathe and Bloom

Website

https://breatheandbloom.ie

Company type

Private

Operating status

Operating

Headcount range

11–50 employees

Short description

Breathe and Bloom is an Irish sole-proprietorship wellness business founded by Bernie Curd that sells essential oil blends, spiritual merchandise, and a published book, and offers healing sessions and online workshops targeted at women in Ireland.

Ownership category

akta.pro rank

Product category

Holistic Wellness Services

NAICS

Health and Personal Care Retailers (4561), Cosmetics, Beauty Supplies, and Perfume Retailers (456120)

akta.pro primary industry

Reiki & Energy Healing (HSADAHAM)

akta.pro secondary industries

Spiritual, Metaphysical & Inspirational Gifts Retail (CRALAJAJ), Spirituality & Personal Growth Publishing (Mindfulness, Contemplative, New Age) (MPAJAHAH), Aromatherapy & Essential Oil Body Treatments (HSALAFAI)

Keywords

• Holistic wellness products
• Aromatherapy essential oils
• Spiritual healing services
• Reiki infused blends
• Crystal jewelry

Headquarters

HQ city

Mohill

HQ country

Ireland

HQ region

Europe

Offices1 record

Markets served

GTM type

B2C

Offering type

Services

Cost components

Operations, Personnel, Marketing or Sales, Supply Chain

Revenue model

1. E-commerce Product Sales: Online sales of essential oil blends (€8-€22), crystal jewelry and bracelets (€9-€35), spiritual products, books (€25), pendulum boards (€6), and accessories
2. Digital Services: Digital Soul Number Readings (€25) providing personalized spiritual guidance based on soul numerology
3. Healing Sessions: One-on-one intuitive healing sessions and mentorship for women seeking emotional wellbeing support
4. Online Courses and Workshops: Paid workshops including Healing & Meditation Group, Advanced Pendulum Dowsing & Intuition Workshop, and Pendulum Online Course

Pricing tiers

Go-to-market motion1 record

Distribution channels3 records

Marketing channels5 records

Core offering

Breathe and Bloom sells Reiki-infused essential oil blends, spiritual jewelry, crystal stones, aura sprays, pendulums, and self-help books, alongside one-on-one intuitive healing sessions, online workshops, pendulum dowsing courses, and digital soul number readings. The portfolio is anchored by founder Bernie Curd's personal brand and combines physical wellness products with service-based healing, mentorship, and educational offerings for women seeking emotional and spiritual wellbeing.

Product overview

Breathe and Bloom is an intuitive wellness and spiritual healing company offering a curated portfolio of aromatherapy products, spiritual tools, jewelry, and self-care resources. The core product line consists of essential oil blends (10ml rollerballs and inhalers) infused with Reiki energy and Angelic guidance, targeting specific wellness needs such as grounding, sleep support, emotional balance, and spiritual protection. The company also offers symbolic jewelry (necklaces and bracelets), crystal stones, aura sprays, pendulums, and dowsing tools. Publications include 'The Unrushed Woman' self-help book, available standalone or bundled with a complementary essential oil blend (The Unrushed Woman Bundle). Additional offerings include gift sets combining multiple products, Digital Soul Number Readings, and accessories like oracle card pouches and inspirational writing instruments.

Differentiator

Problem solved

Functional benefit

Products and services

• Essential Oil Blends (10ml Rollerballs)

Quantifiable outcome

• Customers report feeling calmer, more balanced, and able to breathe again after healing sessions

Named customers4 records

Segments2 records

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature3 records

Partnerships

One partnership is on record.

• doTERRAcoreTechnology or IntegrationBreathe and Bloom sources therapeutic-grade essential oils from doTERRA for their custom blended products. The company uses doTERRA Balance, Wild Orange, and other doTERRA oils as base ingredients for their Reiki-infused rollerball blends and inhalers.

Scale indicators1 record

Recent moves5 records

Expansion highlights4 records

Broad incumbents

• ThisWorks: British wellness and beauty brand focused on sleep, stress relief, and emotional wellbeing using essential oils and aromatherapy. Comparable end-customer focus (women seeking stress and sleep support) and overlapping product formats (roll-on blends, sprays), but with broader skincare range and major retailer distribution.
• doTERRA: Global direct-sales essential oils company and Breathe and Bloom's primary supplier. While Breathe and Bloom sources doTERRA oils, doTERRA itself sells an extensive aromatherapy and wellness product portfolio that overlaps directly with Breathe and Bloom's rollerball blends and inhalers, but at mass-market scale through MLM channels.
• Neal's Yard Remedies: Established UK-based natural health and beauty brand offering essential oils, aromatherapy products, and holistic wellness items. Comparable product categories (aromatherapy, natural wellness) and target customer (women seeking holistic wellbeing), but operates at significantly larger scale with multiple retail locations.
• Young Living Essential Oils: One of the two dominant MLM essential oils brands globally, offering therapeutic-grade oils, blends, and aromatherapy accessories. Comparable to Breathe and Bloom in product category (essential oils, rollers, inhalers) and end-customer use cases, but operates at vastly larger scale and through a different distribution model.

Direct peers

• Hay House: Leading publisher of self-help, spiritual, and personal growth books plus associated online courses and events. Comparable to Breathe and Bloom's publishing arm (The Unrushed Woman book) and course offering (Pendulum Online Course, Healing & Meditation Group), though at much larger scale and with broader author roster.
• Aromatherapy Associates: Premium British aromatherapy brand specializing in essential oil blends for stress relief, sleep, and emotional balance. Comparable target customer (wellness-focused women), comparable product format (blends targeting emotional states), and comparable premium positioning in the same aromatherapy category.
• MOJO + SAGE: Modern spiritual wellness brand offering crystal jewelry, candles, essential oil blends, and spiritual accessories marketed primarily to women. Very comparable niche positioning (spiritual/energetic products for women), product mix (crystals, oils, gift sets), and DTC e-commerce model.
• Tisserand Aromatherapy: UK-based aromatherapy brand offering essential oil blends, roll-ons, and wellness products with a heritage positioning around therapeutic and emotional benefits. Most directly comparable product-by-product to Breathe and Bloom's rollerball blends and inhalers, with overlapping end-user (women seeking emotional wellbeing).
• Sage Crystals: UK-based retailer specializing in crystals, chakra stones, and spiritual wellness products including jewelry and pendulum dowsing tools. Directly comparable product overlap with Breathe and Bloom's crystal bracelets, 7 Chakra Crystal Stones, Isis Pendulum, and metaphysical accessory range.

Emerging players

• MoonBOX: Subscription-based spiritual wellness brand offering curated boxes with crystals, essential oils, oracle cards, and ritual items. Comparable end-customer (women seeking spiritual self-care) and product categories, but differentiated by subscription model and stronger focus on astrological/lunar content versus Breathe and Bloom's healing/energy focus.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat2 records

Key risks6 records

Key highlights6 records

Customer concentration

• Facebookfacebook.com/BreatheandBloomMohill
• Instagraminstagram.com/breatheandbloommohill
• LinkedInlinkedin.com/company/breathe-and-bloom

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Breathe and Bloom