Mojo
Mojo is a Canadian functional mushroom and adaptogen gummy brand selling direct-to-consumer and through Amazon, retail, and wholesale channels across energy, focus, sleep, libido, gut health, and beauty categories, serving individual wellness consumers with a proprietary nootropic blend.
- Company typePrivate
- Founded2015
- HeadquartersToronto, Canada
- Headcount51–100
- GTM typeB2C
- OfferingHardware or Manufacturing
What Mojo does
Mojo, operated by Canadian parent entity Gwella Mushrooms Inc. and headquartered in Toronto, develops and commercializes functional mushroom and adaptogen gummies spanning energy and focus, sleep, libido, gut health, and beauty (hair, skin, nails). The product portfolio is anchored by the proprietary Mojo Nootropic Blend — combining Lion's Mane, Cordyceps Sinensis, Cordyceps Militaris, adaptogens (Panax Ginseng, Mucuna Pruriens), and nootropics (SAM-e, L-Theanine, slow-release caffeine) — and differentiated by a slow-release caffeine delivery system (caffeine paired with triglycerides and natural waxes) and a three-strength dosing system (Regular $10.99, Extra $12.99, Max $13.99 per pack) for personalized use. The formulation was developed by Chief Science Officer Daniel Sanders over approximately a decade of research before being commercialized through Gwella Mushrooms Inc.
Mojo firmographics
Firmographics- Name
- Mojo
- Legal name
- Gwella Mushrooms Inc.
- Website
- https://mojo.shop
- Company type
- Private
- Founded year
- 2015
- Operating status
- Operating
- Headcount range
- 51–100 employees
- Short description
- Mojo is a Canadian functional mushroom and adaptogen gummy brand selling direct-to-consumer and through Amazon, retail, and wholesale channels across energy, focus, sleep, libido, gut health, and beauty categories, serving individual wellness consumers with a proprietary nootropic blend.
- Ownership category
- akta.pro rank
Mojo industry classification
Industry- Product category
- Functional Mushroom and Adaptogen Supplements
- NAICS
- Food (Health) Supplement Retailers (456191)
- SIC
- Medicinal Chemicals & Botanical Products (2833)
- akta.pro primary industry
- Functional Foods & Supplement Formats (Gummies, Chews, Powders, Shots) (CRADAGAI)
- akta.pro secondary industries
- Herbal & Botanical Supplements (CRADAGAD), Healthy Aging & Cognitive Support Supplements (CRADAGAM)
Keywords
Where Mojo is headquartered
LocationHeadquarters
- HQ city
- Toronto
- HQ country
- Canada
- HQ region
- North America
Markets served
Mojo business model
Business model- GTM type
- B2C
- Offering type
- Hardware or Manufacturing
- Cost components
- Supply Chain, Marketing or Sales, Personnel, Operations, Technology or R&D
Revenue model
- Direct Product Sales: One-time purchases of mushroom gummy products across multiple categories (Energy & Focus, Sleep, Libido, Beauty) through owned e-commerce and Amazon marketplace
- Subscription/AutoShip: Recurring monthly subscription model offering 25% discount, free shipping on US orders, exclusive deals, and free gifts. Customers can start, pause, or change subscription at any time.
- Bundle Sales: Pre-configured product bundles (Day & Night Bundle, The Complete Mojo Set) offering savings versus individual product purchases
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Unit Pricing | Monthly | Regular Strength Brain Boost Gummies |
| Unit Pricing | Monthly | Extra Strength Brain Boost Gummies |
| Unit Pricing | Monthly | Max Strength Brain Boost Gummies |
| Unit Pricing | Monthly | Sleep Gummies |
| Unit Pricing | Monthly | Libido Gummies |
| Unit Pricing | Monthly | Hair, Skin & Nails Gummies |
| Unit Pricing | Pay-as-you-go | Day & Night Bundle |
| Unit Pricing | Pay-as-you-go | The Complete Mojo Set |
| Unit Pricing | Pay-as-you-go | Sampler Packs |
Go-to-market motion2 records
Distribution channels4 records
Marketing channels5 records
Mojo product offering
Product offeringCore offering
Mojo develops and sells functional mushroom and adaptogen gummy supplements formulated for energy, focus, sleep, libido, gut health, and beauty support. Products are manufactured in the USA as vegan, gluten-free, non-GMO chewable gummies combining proprietary nootropic blends (Lion's Mane, Cordyceps, Panax Ginseng, Mucuna Pruriens, SAM-e, L-Theanine, slow-release caffeine) and are sold direct-to-consumer via mojo.shop and Amazon, offered as one-time purchases, subscriptions (AutoShip), or pre-configured bundles.
Product overview
Mojo is a functional mushroom and adaptogen gummy company offering a portfolio of wellness products. The core product line includes three Brain Boost gummy strengths (Regular, Extra, and Max) for energy and focus, Sleep gummies for rest and relaxation, Libido gummies for passion and vitality, Gut Health gummies for digestive wellness, and Hair, Skin & Nails gummies for beauty support. Products are offered as individual items, strength/flavor samplers, or bundled packages (Day & Night Bundle, The Complete Mojo Set). All gummies feature functional mushrooms (Lion's Mane, Cordyceps), adaptogens, and nootropics with clean, vegan, gluten-free formulations made in the USA.
Differentiator
Problem solved
Functional benefit
Brands
- Mojo Energy & Focus Gummies: Brain boost gummies for focus, energy, and mental clarity
- Mojo Sleep & Relax Gummies
- Mojo Libido Gummies
- Mojo Hair, Skin & Nails Gummies
- Mojo Gut Health Gummies
Products and services
- Extra Strength Brain Boost Gummies - Strawberry Tangerine Award-winning mushroom gummy for energy and focus, containing 25mg slow-release caffeine, L-theanine, Panax Ginseng, Cordyceps Sinensis, Cordyceps Militaris, Lion's Mane, and a proprietary nootropic blend in Strawberry Tangerine flavor; targeted at adults seeking focus and productivity support.
- Max Strength Brain Boost Gummies - Yuzu & Lime Highest-strength Brain Boost formulation featuring 356mg functional mushrooms and actives, 224mg proprietary nootropic blend, 56mg clarity and calm blend, and 135mg energy blend including 62.5mg delayed-release caffeine in Yuzu & Lime flavor.
- Brain Boost Gummies - Blueberry Lavender (Regular Strength) Regular strength functional mushroom and nootropic gummy for energy and focus, in Blueberry Lavender flavor.
- Brain Boost Gummies - Pomegranate Hibiscus (Regular Strength) Regular strength functional mushroom and nootropic gummy for energy and focus, in Pomegranate Hibiscus flavor.
- Brain Boost Gummies - Strawberry Tangerine (Regular Strength) Regular strength functional mushroom, adaptogen, and nootropic gummy for energy and focus, in Strawberry Tangerine flavor.
- Sleep Gummies - Blackberry & Plum Functional mushroom gummy formulated to mellow the mind and calm the senses for restful sleep, in Blackberry & Plum flavor.
- Libido Gummies - Strawberry & Tangerine Functional mushroom gummy designed to support passion, desire, and stamina with natural ingredients, in Strawberry & Tangerine flavor.
- Gut Health Gummies Functional mushroom gummy formulated to support gut health and digestive wellness.
- Hair, Skin & Nails Gummies Beauty supplement gummies containing Hydrolyzed Collagen, Reishi Mushroom, Tremella, D-Biotin, and Vitamins E, C, B5, and B12 to support radiant skin, strong nails, and vibrant hair.
- Brain Boost Strength Sampler Pack Variety sampler containing three packs of five gummies (15 total) — one each of Regular, Extra, and Max strengths — enabling customers to discover their optimal dose.
- Brain Boost Flavor Sampler Variety sampler featuring multiple flavor options of Brain Boost gummies for users to explore different taste profiles.
- Day & Night Bundle Bundle combining daytime Energy & Focus Brain Boost gummies with nighttime Sleep gummies for full-day cognitive and wellness support.
- The Complete Mojo Set Comprehensive bundle containing the full Mojo gummy collection for complete mind and body support.
- Mojo AutoShip Subscription Program Recurring monthly subscription offering 25% off, free shipping on US orders, exclusive deals, and free gifts; customers can start, pause, or change their subscription at any time.
Quantifiable outcome
- 75% of users feel more energized with Mojo
- +4 more outcomes
Companies that use Mojo
Customer profileNamed customers3 records
Segments3 records
Ideal customer profiles3 records
Mojo technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Feature3 records
Mojo partnerships and signals
Strategic signalScale indicators4 records
Recent moves6 records
Expansion highlights5 records
Mojo competitors and assessment
Company assessmentBroad incumbents
- Goli Nutrition: Iconic DTC gummy supplement brand (apple cider vinegar, ashwagandha, sleep, multivitamins) with strong retail and Amazon presence; directly comparable on gummy CPG mechanics and channel strategy.
- Olly: Mass-market gummy vitamin and supplement brand with wide retail distribution across sleep, energy, beauty, and immunity — direct competitor to Mojo's gummy format across adjacent benefit areas.
- Onnit (Alpha Brain): Established nootropic and supplement brand offering Alpha Brain and a broad adaptogen/fitness supplement line; broader portfolio than Mojo but overlaps directly on cognitive-support supplements.
Direct peers
- Neurohacker Collective (Qualia): Science-forward nootropic supplement brand offering Qualia Mind and Qualia Mind Energy stacks for cognitive performance; competes for the same biohacker/cognitive-wellness customer Mojo targets.
- Thesis: Personalized nootropic supplement brand offering capsules and gummies targeting focus, energy, sleep, and mood — overlaps with Mojo's cognitive wellness positioning.
- MUD\WTR: Mushroom-based coffee alternative brand selling adaptogenic drinks with strong influencer-driven DTC presence; directly comparable to Mojo's energy/focus positioning and target demographic.
- Four Sigmatic: Pioneer in functional mushroom coffee, elixirs, and gummies with strong DTC and retail presence; competes head-on with Mojo across the mushroom-supplement consumer mindshare.
- Beam: Functional mushroom and CBD/nootropic wellness brand offering powders, capsules, and gummies for focus, sleep, and recovery; very comparable target customer and product mix to Mojo.
- Ryze Superfoods: DTC functional mushroom brand selling mushroom-based coffee alternatives, lattes, and gummies targeting focus, energy, and immunity — directly competing with Mojo's brain-boost and adaptogen positioning.
Emerging players
- Mingle Mushroom Gummies: Direct-to-consumer mushroom gummy brand targeting focus, sleep, and immunity with adaptogen blends; emerging player in the same niche Mojo occupies.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat4 records
Key risks6 records
Key highlights7 records
Customer concentration
Mojo social profiles
Digital presenceMojo financial estimates
Financial estimateRevenue estimate
Valuation estimate
Mojo leadership team
Management profileNumber of profiles
Profiles1 record
Mojo funding detail
Funding detailFunding overview
Funding rounds1 record
Investors1 record
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Mojo M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Mojo
What does Mojo do?
Mojo develops and sells functional mushroom and adaptogen gummy supplements formulated for energy, focus, sleep, libido, gut health, and beauty support. Products are manufactured in the USA as vegan, gluten-free, non-GMO chewable gummies combining proprietary nootropic blends (Lion's Mane, Cordyceps, Panax Ginseng, Mucuna Pruriens, SAM-e, L-Theanine, slow-release caffeine) and are sold direct-to-consumer via mojo.shop and Amazon, offered as one-time purchases, subscriptions (AutoShip), or pre-configured bundles.
Is Mojo a public or private company?
Mojo is a private company. It is classified as venture growth investor backed and is currently operating.
When was Mojo founded?
Mojo was founded in 2015. It employs 51 to 100 people.
Where is Mojo based?
Mojo is headquartered in Toronto, Canada, in the North America region.
How does Mojo make money?
Three revenue lines are on record. Direct Product Sales are the primary driver. The others are subscription/AutoShip and bundle Sales.
Who are Mojo's main competitors?
Broad incumbents on record are Goli Nutrition, Olly and Onnit (Alpha Brain). Direct peers are Neurohacker Collective (Qualia), Thesis, MUD\WTR, Four Sigmatic, Beam and Ryze Superfoods. Mingle Mushroom Gummies is listed as an emerging player.
Does Mojo have an API?
No public API is recorded for Mojo.
What industry is Mojo in?
Mojo's product category is Functional Mushroom and Adaptogen Supplements. Its primary akta.pro industry code is CRADAGAI, Functional Foods & Supplement Formats (Gummies, Chews, Powders, Shots), with a secondary code of CRADAGAD, Herbal & Botanical Supplements. Its NAICS code is 456191 and its SIC code is 2833.