Inside Out

What Inside Out does

Inside Out (IO) is a US-domiciled, purpose-driven holding company founded in March 2025 by Suzy Amis Cameron, operating across six verticals: Science Research & Technology, Fashion Textiles & Home, Food, Education, Media, and Wellness. The company is structured as a 'wayfinding collective' that develops, acquires, and invests in sustainable brands, innovations, and infrastructure, anchored by a Living Labs platform for testing and scaling emerging technologies and a 'reimagined ROI' framework that balances return on investment, impact, and integrity.

The operating model blends wholly-owned subsidiaries and strategic minority investments. Initial inorganic moves include the acquisition of Italian sustainability consultancy Wråd (installed as io. Fashion Textiles & Home) and a 25% stake in carbon-negative knitwear brand Sheep Inc, alongside an investment in New Zealand-based innovation company Rubisco. The company is building the Iora eco-industrial park in Ashburton, New Zealand, combining regenerative farming with research and manufacturing. Operations span the US (New York HQ, Los Angeles, Calabasas), Italy (Rome), and New Zealand, with team members across the USA, NZ, Italy, Germany, and Canada.

Revenue mechanics are mixed and still emerging: brand portfolio sales (Sheep Inc hoodies at $300), fashion consultancy services via Wråd, equity returns from minority investments, and prospective sustainable infrastructure income from Iora. GTM relies on the founder's public profile, earned media across Vogue, WWD, and Business of Fashion, and production of sustainability-focused documentaries (The Game Changers, JUNK docuseries). The company is funded by $65 million of founder capital as part of a $300 million capital plan, with iron-source acquisitions and vertical CEO appointments signaling institutional build-out intent.

Name

Inside Out

Legal name

Inside Out LLC

Website

https://liveio.global

Company type

Private

Founded year

2025

Operating status

Operating

Headcount range

11–50 employees

Short description

Inside Out is a purpose-driven holding company founded in 2025 by Suzy Amis Cameron that develops, acquires, and invests in sustainable brands across six verticals: Science Research & Technology, Fashion Textiles & Home, Food, Education, Media, and Wellness.

Ownership category

akta.pro rank

Product category

Diversified Sustainable Brands

SIC

Knit Outerwear Mills (2253)

akta.pro primary industry

Apparel Sourcing, Buying Houses & Trading Companies (CRAAAAAN)

akta.pro secondary industry

Education Access & EdTech for Equity (Low-cost Learning, Skills Platforms) (BPAGALAH)

Keywords

• Sustainable fashion consulting
• Regenerative food products
• Clean wellness products
• Impact investment holding
• Sustainability education programs

Headquarters

HQ city

New York

HQ country

United States

HQ region

North America

Offices5 records

Markets served

GTM type

B2B and B2C

Offering type

Services

Cost components

Personnel, Operations, Technology or R&D, Marketing or Sales, Supply Chain

Revenue model

1. Brand Portfolio Revenue: IO develops and owns brands across fashion, food, wellness, and education verticals. Revenue generated through product sales, including sustainable fashion apparel, plant-based food products, and wellness offerings.
2. Fashion Consultancy Services: Through the Fashion Textiles & Home vertical led by Matteo Ward, IO provides sustainability consulting and design services to fashion brands, including workshops on sustainable fashion for children and high school students.
3. Investment Returns: IO makes strategic investments in sustainability leaders including regenerative merino wool brand Sheep Inc (25% stake) and New Zealand-based innovation company Rubisco, generating returns through equity appreciation.
4. Sustainable Infrastructure: Development and operation of sustainable infrastructure including the Iora eco-industrial park in Ashburton, New Zealand, combining regenerative farming with research and manufacturing facilities.

Pricing tiers

Go-to-market motion2 records

Distribution channels4 records

Marketing channels6 records

Core offering

Inside Out (io.) is a purpose-driven holding company that develops, acquires, and invests in sustainability-focused brands and infrastructure across six verticals: Science Research & Technology, Fashion Textiles & Home, Food, Education, Media, and Wellness. The company generates revenue through owned brand product sales (e.g., Sheep Inc carbon negative knitwear), fashion sustainability consultancy services via Wråd, strategic minority equity investments in regenerative brands, and operation of an eco-industrial park combining regenerative farming with research and manufacturing.

Product overview

Inside Out (io.) is a multi-sector holding company and 'wayfinding collective' that operates across six business verticals: io. Fashion Textiles & Home, io. Wellness, io. Science Research & Technology, io. Education, io. Food, and io. Media. The company develops, acquires, and invests in sustainable brands, innovations, and infrastructure while operating Living Labs for testing and scaling emerging technologies. Notable acquired brands include Wråd (sustainability consultancy) and io.-branded divisions across each vertical. Portfolio investments include Sheep Inc (carbon-negative knitwear) and the Iora eco-industrial park in New Zealand. The company also operates MUSE Global Schools as part of its education vertical.

Differentiator

Problem solved

Functional benefit

Brands

• io. FTH (Fashion Textiles & Home): Vertical focused on sustainable fashion, textiles and home design innovation.
• io. Wellness
• io. SRT (Science Research Technology)
• io. Education
• io. Food
• io. Media
• Wråd
• Sheep Inc
• Iora

Products and services

• io. Fashion Textiles & Home (FTH)

Quantifiable outcome

• Carbon negative knitwear products through Sheep Inc investment
• +2 more outcomes

Segments7 records

Ideal customer profiles2 records

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature4 records

Partnerships

Seven partnerships are on record, tiered core and minor.

• Wråd (Wrad)coreStrategic or Co-development Partner · 11 March 2025IO acquired Wråd, an Italian sustainability consultancy and creative agency co-founded by Matteo Ward. Ward was appointed CEO of the Fashion Textiles & Home division. Wråd previously collaborated with Ferragamo and Polimoda, driving sustainable transformations in fashion. The acquisition strengthens IO's fashion vertical with education, media, brands, and consultancy services.
• MUSE Global SchoolcoreStrategic or Co-development PartnerSuzy Amis Cameron co-founded MUSE Global School, which IO integrates into its Education vertical through MUSE Global Schools, MICA physical-AI technology, and immersive experiences.
• Verdient FoodsminorStrategic or Co-development PartnerSuzy Amis Cameron co-founded Verdient Foods, a plant-based food company that was later sold to Ingredion Corporation. Blair Knippel, IO's CFO, was previously CFO and GM of Verdient Foods.
• Riddet InstitutecoreStrategic or Co-development PartnerThe Riddet Institute, a food science research center in New Zealand, works with IO's Science & Technology vertical. Agnes Hutchings serves as Riddet Institute Formulator at IO.
• MITcoreStrategic or Co-development PartnerIO works with MIT on research initiatives. Cathy Hogan serves as MIT Project Coordinator at IO, indicating collaborative research relationships.
• Fashion Revolution ItaliaminorStrategic or Co-development PartnerMatteo Ward serves as Vice President of Fashion Revolution Italia, connecting IO to global fashion sustainability movements.
• New European BauhausminorStrategic or Co-development PartnerMatteo Ward advises the EU on cultural sustainability through the New European Bauhaus initiative, providing IO with regulatory influence and EU positioning.

Scale indicators5 records

Recent moves8 records

Expansion highlights7 records

Direct peers

• Allbirds: Sustainable apparel and footwear brand emphasizing natural materials (merino wool, eucalyptus) and carbon footprint labeling. Comparable to Inside Out as a publicly listed sustainable consumer brand operating in similar natural-fiber premium apparel categories including merino wool knitwear.
• Eileen Fisher: Woman-owned sustainable apparel company with take-back/recycling program. Comparable to Inside Out's fashion vertical through its longstanding commitment to natural fibers, circularity, and B Corp-certified sustainable practices in apparel.
• Beyond Meat: Plant-based food company addressing sustainability through alternative proteins. Comparable to Inside Out's food vertical through its plant-based ingredients focus and mission to reduce environmental impact of food production, though larger and publicly traded.
• Reformation: Sustainable fashion brand combining trendy design with environmental transparency. Comparable to Inside Out's fashion vertical as a premium apparel brand targeting environmentally conscious consumers with traceable supply chains.
• Stella McCartney: Luxury sustainable fashion brand emphasizing cruelty-free and organic materials. Comparable to Inside Out's fashion vertical through research-led design and premium positioning targeting sustainability-conscious consumers in apparel.

Broad incumbents

• L Catterton: Consumer-focused private equity firm backed by LVMH. Comparable to Inside Out as a capital vehicle acquiring and scaling consumer brands across categories, though with a broader luxury/mass-market focus versus IO's sustainability thesis.
• Patagonia: Iconic sustainable apparel company that transferred ownership to a purpose trust in 2022. Comparable to Inside Out as a flagship sustainable fashion brand that combines environmental mission with commercial apparel sales, though Patagonia is a single brand versus IO's multi-vertical holding structure.
• Bolthouse Farms (Campbell Soup): Plant-based food and beverage company operating in regenerative agriculture. Comparable to Inside Out's food vertical through plant-based ingredients and sustainable farming practices, though larger and more established.

Others

• Whole Planet Foundation (Whole Foods): Philanthropic arm of Whole Foods focused on sustainable sourcing and global community development. Comparable to Inside Out's food and education verticals through combining regenerative agriculture, community impact, and consumer education around sustainable choices.
• Bumble Bee Capital: Sustainability and impact-focused investment platform that deploys capital into planet-positive companies. Comparable to Inside Out as a parallel 'purpose-driven holding/investment' model aggregating sustainability leaders under a single platform.

Market position

Competitive moat6 records

Key risks1 record

Key highlights6 records

Customer concentration

• LinkedInlinkedin.com/company/about

Revenue estimate

Valuation estimate

Number of profiles

Profiles12 records

Subsidiaries2 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A1 record

Investments1 record

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Inside Out