Shenzhen Breo Technology Co., Ltd.

What Shenzhen Breo Technology Co., Ltd. does

Shenzhen Breo Technology Co., Ltd. (倍轻松 / breo) is a Shenzhen-headquartered, publicly listed Chinese health technology company (Shanghai Stock Exchange, ticker 688793, IPO 2021) that designs, manufactures, and sells portable massage and wellness devices. Founded in 2000, the company operates across eye massagers (See series), neck and shoulder massagers (N7, Neck D5, Z6, iNeck Air 2, N6 mini), scalp and head massagers (Scalp series, Dream 6 sleep cabin), smart moxibustion boxes (姜小竹 series), meridian percussion devices, and sleep-aid products, plus a premium Lamborghini co-branded sub-brand. Underlying proprietary technologies include 真揉捏 (true kneading) massage technology refined over 22 years, 智能悬停 (smart hover) mechanism, 智能明火艾灸 (smart open-flame moxibustion), and AI-powered 智能实感交互 (smart sensory interaction) for personalized health feedback.

The company's offering sits at the intersection of traditional Chinese medicine techniques (moxibustion, meridian theory, acupuncture point stimulation) and modern smart hardware, with explicit positioning toward a "pan-health ecosystem" anchored by AI. Distribution is omnichannel: own e-commerce platform (breo.com), Tmall and JD.com flagships, a domestic physical retail network under the "Hundred Cities, Thousand Stores" (百城千店) plan, airport retail (including Singapore Changi), b8ta Japan experiential retail partnership, a Kuala Lumpur flagship, and dedicated regional websites for Hong Kong, the US, and Japan.

Revenue is generated primarily through one-time hardware sales to individual wellness consumers seeking relief from eye fatigue, neck and shoulder tension, sleep difficulties, and stress. FY2023 disclosed revenue was 854.7 million CNY. The company is publicly traded on the Shanghai Stock Exchange and is publicly recognized as China's pioneer in portable massage devices by Frost & Sullivan. Marketing relies on celebrity brand ambassadors (Xiao Zhan, Yi Yang Qixian / Jackson Yibo), TV sponsorships, sleep-industry partnerships (China Sleep Conference), sports event sponsorships, and immersive retail concepts such as the "Easy Realm" (轻松之境) experience store.

Name

Shenzhen Breo Technology Co., Ltd.

Legal name

深圳市倍轻松科技股份有限公司

Website

https://breocare.com

Company type

Public

Founded year

2000

Operating status

Operating

Headcount range

11–50 employees

Short description

Shenzhen Breo Technology Co., Ltd. (倍轻松) is a publicly listed Chinese health technology company that designs and sells portable massage devices integrating traditional Chinese medicine techniques with AI-enabled smart hardware, serving individual wellness consumers across China, Hong Kong, Japan, the US, and Southeast Asia through an omnichannel retail network.

Ownership category

akta.pro rank

Product category

Consumer Electronics

NAICS

Electromedical and Electrotherapeutic Apparatus Manufacturing (334510), Small Electrical Appliance Manufacturing (335210)

SIC

Electromedical & Electrotherapeutic Apparatus (3845)

akta.pro primary industry

Posture, Musculoskeletal & Pain-Relief Devices (Posture Trainers, TENS/EMS, Massage Devices) (CRACAQAK)

akta.pro secondary industry

Mental Wellness & Stress Management Devices (Biofeedback, Meditation/Neurostimulation Devices) (CRACAQAL)

Keywords

• Portable massage devices
• Eye massagers
• Neck massagers
• Scalp massagers
• Smart moxibustion products

Headquarters

HQ city

Shenzhen

HQ country

China

HQ region

Asia

Offices3 records

Markets served

GTM type

B2C

Offering type

Hardware or Manufacturing

Cost components

Supply Chain, Marketing or Sales, Technology or R&D, Operations, Personnel

Revenue model

1. Hardware Product Sales: One-time purchase revenue from selling portable massage devices including eye massagers, neck massagers, scalp massagers, and moxibustion products through direct retail, e-commerce, and marketplace channels

Go-to-market motion3 records

Distribution channels6 records

Marketing channels7 records

Core offering

Shenzhen Breo Technology Co., Ltd. (breo / 倍轻松) designs, manufactures and sells portable massage devices and traditional Chinese medicine (TCM)-inspired wellness hardware for consumers. Its product portfolio spans eye massagers, neck/shoulder massagers, scalp/head massagers, smart moxibustion boxes (姜小竹 series), sleep aids (e.g. Dream 6, PS1 Lite), percussive massage guns (meridian guns), and Lamborghini co-branded premium editions, all integrating proprietary massage, smart hovering, smart moxibustion and AI-based sensory interaction technologies.

Product overview

Shenzhen Breo Technology Co., Ltd. (breo倍轻松) is a portable massage device company offering a diverse product portfolio organized into distinct product lines. The core offerings include: (1) 姜小竹 series - smart moxibustion boxes combining ancient suspended moxibustion techniques with AI technology; (2) Neck series - neck and shoulder massagers including N7, Neck D5, Z6, iNeck Air 2, and N6 mini; (3) Eye series - eye massagers including See 7 (cold/hot), See K Pro, See 5K (children), and See X2 Pro; (4) Head/Scalp series - scalp massagers and head massagers including Scalp 5 (AI-powered), Scalp 3S, Scalp 3, Dream 6 (sleep cabin), 龙抓手, iDream 5S, and Scalp mini Pro; (5) Care series - massage and wellness products including PS1 Lite sleep pillow, 7号经络枪, Travel S1, and Sport; (6) Lamborghini collaboration sub-brand - premium co-branded products including BM2001, See 7, Neck D5, and Scalp mini Pro. The company positions itself at the intersection of traditional Chinese medicine and modern technology, emphasizing '真揉捏' (authentic massage) and AI-powered smart sensing interaction technology for health monitoring.

Differentiator

Problem solved

Functional benefit

Brands

• 姜小竹: Smart moxibustion box product line using traditional Chinese medicine moxibustion technology
• See系列
• Neck系列
• Scalp系列
• 兰博基尼联名

Products and services

• 姜小竹 A1 (Jiang Xiaozhu A1) Smart Moxibustion Box Intelligent moxibustion box delivering traditional suspended moxibustion therapy adapted for modern home use, targeted at consumers seeking TCM-based wellness.
• 姜小竹 A1 Pro (Jiang Xiaozhu A1 Pro) Smart Moxibustion Box Enhanced version of the smart moxibustion box with upgraded heating and moxibustion technology for consumers seeking more intensive TCM-style therapy.
• 姜小竹 A2 (Jiang Xiaozhu A2) Smart Moxibustion Box Smart moxibustion box using ancient suspended moxibustion techniques with AI-driven temperature and safety control, targeted at home wellness consumers.
• 姜小竹 A3 (Jiang Xiaozhu A3) Smart Moxibustion Box Latest-generation smart moxibustion box combining traditional Chinese suspended moxibustion methods with modern AI technology for at-home TCM therapy.
• N7 Smart Hovering Neck & Shoulder Massager Flagship neck and shoulder massager with Breo's proprietary Smart Hovering mechanism that automatically adjusts to the user's body contours, for office workers and travelers.
• Neck D5 Neck Massager Neck massager delivering an authentic massage experience using proprietary True Kneading techniques, targeted at office workers with neck and cervical tension.
• Z6 Traditional Shoulder & Back Massager Shoulder and back massager combining ancient massage techniques with modern hardware technology for consumers with upper-body tension.
• iNeck Air 2 Air Massage Neck Pillow Portable air-pressure neck pillow providing on-the-go neck massage, targeted at travelers and commuters.
• N6 mini Shoulder & Neck Massager Compact shoulder and neck massager (mini version of the N-series) providing portable relief for desk-bound users and travelers.
• See 7 Cold/Hot Eye Massager Cold/hot eye massager with temperature-controlled therapy modes for relieving eye fatigue and strain from prolonged screen use.
• See K Pro Eye Massager Eye massager delivering authentic-feel massage for eye fatigue relief, intended for heavy screen users and office professionals.
• See 5K Children's Eye Massager Eye massager designed specifically for children's eye care and relaxation, targeted at parents seeking preventive eye-care solutions for kids.
• See X2 Pro Eye Massager Eye massager providing authentic-feel massage therapy for eye fatigue relief.
• Scalp 5 AI Smart Hair Care Device AI-powered smart hair care and scalp massage device that automates and optimizes scalp care treatments for hair health maintenance.
• Scalp 3S Scalp Massager Comb (2nd Gen) Second-generation scalp massager comb with enhanced massage nodes that stimulate the scalp for stress relief and hair health.
• Scalp 3 Scalp Massager Comb Scalp massager comb providing gentle yet effective scalp massage and stimulation for stress relief.
• Dream 6 Easy Sleep Cabin Sleep cabin device providing comprehensive sleep environment optimization for consumers suffering from sleep difficulties.
• 龙抓手 (Dragon Claw) Scalp Massager Scalp massager featuring a unique dragon-claw design for deep scalp massage and stimulation.
• iDream 5S Head Massager Intelligent head massager providing relaxation and sleep aid through head and scalp massage.
• Scalp mini Pro Scalp Massager Mini professional scalp massager providing portable scalp massage with enhanced features for on-the-go stress relief.
• PS1 Lite Sleep-Soothing Pillow AI-assisted sleep-soothing pillow providing sleep aid and relaxation for consumers with sleep difficulties.
• 7号经络枪 (No. 7 Meridian Gun) Percussive massage gun targeting muscle knots and meridian tension points for athletes and fitness consumers.
• Travel S1 Moxibustion Warm Shoes Moxibustion warm shoes providing moxibustion therapy for warmth and circulation in feet and lower legs, designed for travel use.
• Sport Meridian Gun (Sports Edition) Meridian gun sports version designed for athletic recovery, muscle relaxation, and post-workout relief.
• BM2001 Lamborghini Co-Branded Massage Pillow Lamborghini co-branded multi-functional massage pillow combining Breo's massage technology with Lamborghini's premium design language.
• See 7 Lamborghini Co-Branded Eye Massager Lamborghini co-branded cold/hot eye massager with premium design and Breo's temperature-controlled massage technology.
• Neck D5 Lamborghini Co-Branded Neck Massager Lamborghini co-branded neck massager combining luxury design with Breo's authentic massage technology.
• Scalp mini Pro Lamborghini Co-Branded Scalp Massager Lamborghini co-branded mini scalp massager with premium design and Breo's scalp massage technology.

Quantifiable outcome

• 22 years of specialized technology expertise in eye massage devices
• +1 more outcomes

Named customers1 record

Segments1 record

Ideal customer profiles1 record

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

AI capability4 records

Feature4 records

Partnerships

Six partnerships are on record, tiered flagship, core and minor.

• Lamborghini (兰博基尼)flagshipOEM/ Whitelabel/ Licensing Partner · 1 January 2026Premium co-branding partnership featuring limited edition products including BM2001 multi-functional massage pillow, See 7 eye massager, Neck D5 neck massager, and Scalp mini Pro scalp massager with exclusive design language inspired by Lamborghini brand
• China Sleep Conference (中国睡眠大会)coreStrategic or Co-development Partner · 1 January 2023Multi-year strategic partnership for sleep health promotion including joint research report publishing, 118 Sleep Day campaign, AI Sleep Industry Development Exchange 2025, and 'early sleep no anxiety' advocacy initiatives
• Yi Yang Qixian (易烊千玺)coreGTM or Marketing Partner · 1 January 2023Global brand spokesperson partnership promoting Breo's 'easy travel, easy forward' brand philosophy through celebrity endorsement and marketing campaigns
• b8ta JapancoreChannel Partner/ Reseller/ Distributor · 1 December 2022Experiential retail partnership in Japan where Breo products are featured in b8ta Japan's experiential retail stores, allowing Japanese consumers to experience products before purchase through try-before-you-buy model
• True Love Dream Foundation (真爱梦想)minorOthers · 1 January 2022CSR partnership supporting education in border regions through the '轻松益起来' (Easy Coming) charity initiative, including establishment of Dream Centers in schools like Fugong County primary school
• Xiao Zhan (肖战)coreGTM or Marketing Partner · 1 January 2022Brand ambassador partnership for product launch events and immersive experience store 'Easy Zone' promotional activities including 'Easy Date 2.0' new product launch event where celebrity revealed new 'black technology' products

Scale indicators5 records

Recent moves8 records

Expansion highlights6 records

Direct peers

• OGAWA: Massage chair and portable massage device maker with strong Asia-Pacific retail presence; comparable product categories (massage chairs, eye/neck massagers) and similar omni-channel DTC and showroom distribution model.
• Therabody: US-based percussive therapy device company (Theragun) competing in the portable massage gun and recovery-device category; comparable premium positioning and overlapping product category around meridian/therapy guns and muscle recovery.
• SKG: Chinese smart-massage-device brand competing head-to-head with Breo in neck massagers, eye massagers and portable wearables; overlapping product lines, similar DTC and Tmall distribution, and directly comparable Chinese consumer target audience.
• Hyperice: Athletic recovery and percussive therapy brand with vibratory massage and massage-gun products; comparable premium device positioning and overlapping consumer interest in recovery, wellness and self-care.
• OSIM: Singapore-headquartered wellness and massage device brand with global retail footprint including airports; directly competes in massage chairs, neck/shoulder massagers and lifestyle wellness electronics targeting similar Asian premium consumers.
• Renpho: Smart personal-care and wellness device brand offering eye massagers, neck massagers and massage devices; comparable product mix in portable consumer wellness electronics with strong e-commerce and Amazon distribution.

Broad incumbents

• HoMedics: US-based massage and wellness products company with mass-market distribution of handheld, Shiatsu and eye massagers; comparable portable consumer massage electronics category with established retail distribution.
• Beurer: German-established health and wellness device manufacturer with broad portfolio including massage, heat therapy and relaxation products; broader category overlap and similar personal-care/wellness consumer base.
• Panasonic (Personal Care): Global consumer-electronics incumbent with personal-care massagers, eye-care devices and wellness electronics within a much broader portfolio; overlapping product categories and shared consumer demand for home wellness.

Emerging players

• dics / Wahl: Personal-care and massage tool manufacturer with emerging presence in handheld massage and percussion devices; partial product overlap with Breo's meridian-gun and scalp-massager categories.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat4 records

Key risks5 records

Key highlights6 records

Customer concentration

• LinkedInlinkedin.com/company/shenzhen-breo-technology-co--ltd-

Compliance9 records

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Shenzhen Breo Technology Co., Ltd.