Breslin Student Events Center
- Company typePrivate
- Founded1989
- HeadquartersEast Lansing, United States
- Headcount101–250
- GTM typeB2C
- OfferingServices
Breslin Student Events Center firmographics
Firmographics- Name
- Breslin Student Events Center
- Legal name
- Michigan State University Athletics - Breslin Center
- Website
- https://breslincenter.com
- Company type
- Private
- Founded year
- 1989
- Operating status
- Operating
- Headcount range
- 101–250 employees
- Ownership category
- akta.pro rank
Breslin Student Events Center industry classification
Industry- Product category
- Sports & Entertainment Venue
- NAICS
- Fitness and Recreational Sports Centers (713940), Spectator Sports (71121)
- SIC
- Services-Amusement & Recreation Services (7900)
- akta.pro primary industry
- Collegiate & School Athletic Facilities (MPAKAEAJ)
- akta.pro secondary industries
- Arenas & Indoor Sports Centers (MPAKAEAB), University & Educational Venue Operations (Auditoriums, Campus Arenas) (MPAGALAI), College/University Sports Events (NCAA & equivalents) (MPAGAMAE)
Keywords
Where Breslin Student Events Center is headquartered
LocationHeadquarters
- HQ city
- East Lansing
- HQ country
- United States
- HQ region
- North America
Offices1 record
Markets served
Breslin Student Events Center business model
Business model- GTM type
- B2C
- Offering type
- Services
- Cost components
- Personnel, Operations, Marketing or Sales, Infrastructure, Others
Distribution channels5 records
Marketing channels7 records
Breslin Student Events Center product offering
Product offeringCore offering
The Breslin Student Events Center is a multi-purpose arena that hosts Michigan State University men's and women's basketball, volleyball, gymnastics, and wrestling home games, and rents its space for concerts, family shows, touring entertainment, and community special events. It generates revenue from ticket sales, premium seating, sponsorships, concessions, and event rentals for individual consumers and group attendees.
Product overview
Breslin Student Events Center is a unified single-venue product operated by Michigan State University Athletics. The primary product is the Breslin Center arena, a multi-purpose events venue that hosts men's and women's basketball, volleyball matches, and special events. Supporting offerings include a virtual tour feature for venue planning, a clear bag policy security program, and concessions services featuring multiple food and beverage vendors. The Breslin Center serves as the flagship basketball arena within the broader Michigan State athletics facility portfolio, which includes other venues like DeMartin Stadium, Spartan Stadium, and Jeff Ishbia Field at McLane Stadium.
Differentiator
Problem solved
Functional benefit
Products and services
- MSU Men's Basketball Game Tickets Home game admission for Michigan State Spartans men's basketball, sold to MSU students, alumni, parents, and general public fans.
- MSU Women's Basketball Game Tickets Game tickets for Michigan State Spartans women's basketball home games, sold to fans and the general public.
- MSU Volleyball, Gymnastics, and Wrestling Tickets Admission tickets for Michigan State University volleyball, gymnastics, and wrestling home events hosted at the Breslin Center.
- Concert and Entertainment Event Tickets Admission tickets for touring concerts, family shows, and other special events hosted at the Breslin Center, sold to the Greater Lansing public.
- Premium Seating and Club Memberships Premium seat and club access offerings for Breslin Center events, providing enhanced viewing and hospitality amenities for individual fans and corporate guests.
- Sponsorship and Advertising Packages Corporate sponsorship and advertising packages providing brand visibility across Breslin Center events, signage, and digital channels.
- Group and Corporate Ticket Sales Bulk ticket sales for groups, schools, and corporate clients attending Breslin Center sports and entertainment events.
Quantifiable outcome
- 220 wins over 9 seasons (2017-26) - tied for 12th in Division I
- +2 more outcomes
Companies that use Breslin Student Events Center
Customer profileSegments3 records
Ideal customer profiles3 records
Breslin Student Events Center technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Feature2 records
Breslin Student Events Center partnerships and signals
Strategic signalPartnerships
Nine partnerships are on record, tiered core and minor.
- MSUFCU (Michigan State University Federal Credit Union)coreMSUFCU is a key financial partner for Michigan State Athletics. A partnership press conference was held on June 15th, 2026 to announce the MSUFCU-MSU Athletics Partnership. The credit union provides banking services and financial support to the athletics department.
- Big Ten ConferencecoreMichigan State is a member of the Big Ten Conference, participating in conference schedules, championships, and media rights. The Breslin Center hosts Big Ten basketball games and teams compete for conference titles.
- Big Ten NetworkcoreBTN broadcasts Big Ten athletic events including Michigan State basketball, football, and other sports. Provides national television exposure for MSU athletics programs.
- CBS SportscoreCBS Sports broadcasts Michigan State games including the CBS Sports Thanksgiving Classic featuring men's basketball. National broadcast partner for major MSU athletic events.
- SeatGeekminorOfficial secondary ticket marketplace partner for Michigan State athletics. Fans can buy and sell tickets through the platform.
- Buick GMC Metro Detroit DealersminorCorporate sponsor visible on MSU athletics website footer. Provides marketing support and brand visibility across athletic events.
- Auto-Owners InsuranceminorCorporate sponsor of Michigan State athletics providing insurance services and marketing partnership.
- Blue Cross Blue Shield of MichiganminorCorporate sponsor with MIKidsCan program partnership supporting youth health initiatives through athletics.
- Farm Bureau InsuranceminorMichigan-based insurance company sponsoring MSU athletics programs.
Scale indicators5 records
Recent moves5 records
Expansion highlights5 records
Breslin Student Events Center competitors and assessment
Company assessmentBroad incumbents
- ASM Global: ASM Global is the world's largest venue management company, operating hundreds of arenas, stadiums, and convention centers. It is a broad incumbent peer because it delivers the same core service (arena operations, ticketing, premium seating, and concessions) at significantly larger scale across public-assembly venues.
- Oak View Group: Oak View Group develops and operates arenas and stadium districts, including Climate Pledge Arena and UBS Arena. Comparable to the Breslin Center as a venue development and operations platform combining premium seating, sponsorship, and event programming.
- AEG (Anschutz Entertainment Group): AEG owns and operates major arenas including Crypto.com Arena and The O2, integrating venue operations with live event promotion and sponsorship. Comparable to the Breslin Center as a multi-purpose indoor arena operator serving sports, concerts, and family events, but at a global commercial scale.
Others
- Live Nation Entertainment: Live Nation is the world's largest live entertainment promoter and a major arena tenant. Comparable to the Breslin Center through shared reliance on concerts and touring events to fill non-game-day calendars, but operates as a promoter rather than a venue owner.
- Legends Hospitality: Legends provides hospitality, merchandise, and venue services to collegiate and professional sports venues, including sponsorship sales. It is an adjacent ecosystem participant to the Breslin Center's concessions and premium-seating operations rather than a competing arena.
Direct peers
- University of Michigan Athletics (Crisler Center): Crisler Center is the Big Ten counterpart home arena for Michigan Wolverines basketball. It is the most direct geographic and competitive peer to the Breslin Center, sharing conference schedules, broadcast partnerships, and a comparable corporate sponsorship ecosystem in Michigan.
- University of Iowa Athletics (Carver-Hawkeye Arena): Carver-Hawkeye Arena is the home of Iowa Hawkeyes basketball and a comparable Big Ten arena. Directly comparable in size, conference exposure, multi-purpose use, and collegiate sponsorship ecosystem.
- Purdue University Athletics (Mackey Arena): Mackey Arena is the home of Purdue Boilermakers basketball and a fellow Big Ten venue. Directly comparable as a historic Big Ten collegiate arena with premium seating, student ticket programs, and similar sponsorship dynamics.
- Indiana University Athletics (Simon Skjodt Assembly Hall): Assembly Hall is the home of Indiana Hoosiers basketball, the Breslin Center's primary Big Ten rival in basketball tradition. Directly comparable as a Big Ten collegiate arena with similar capacity, premium seating, and broadcast exposure.
- University of Illinois Athletics (State Farm Center): State Farm Center is the home of Illinois Fighting Illini basketball following a major renovation. Comparable to the Breslin Center as a modernized Big Ten collegiate arena with premium seating, corporate naming, and digital ticketing.
Market position
Strengths4 records
Weaknesses4 records
Competitive moat4 records
Key risks4 records
Key highlights7 records
Customer concentration
Breslin Student Events Center social profiles
Digital presenceBreslin Student Events Center financial estimates
Financial estimateRevenue estimate
Valuation estimate
Breslin Student Events Center leadership team
Management profileNumber of profiles
Breslin Student Events Center funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Breslin Student Events Center M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Breslin Student Events Center
What does Breslin Student Events Center do?
The Breslin Student Events Center is a multi-purpose arena that hosts Michigan State University men's and women's basketball, volleyball, gymnastics, and wrestling home games, and rents its space for concerts, family shows, touring entertainment, and community special events. It generates revenue from ticket sales, premium seating, sponsorships, concessions, and event rentals for individual consumers and group attendees.
Is Breslin Student Events Center a public or private company?
Breslin Student Events Center is a private company. It is classified as state government owned and is currently operating.
When was Breslin Student Events Center founded?
Breslin Student Events Center was founded in 1989. It employs 101 to 250 people.
Where is Breslin Student Events Center based?
Breslin Student Events Center is headquartered in East Lansing, United States, in the North America region.
Who are Breslin Student Events Center's main competitors?
Broad incumbents on record are ASM Global, Oak View Group and AEG (Anschutz Entertainment Group). Others are Live Nation Entertainment and Legends Hospitality. Direct peers are University of Michigan Athletics (Crisler Center), University of Iowa Athletics (Carver-Hawkeye Arena), Purdue University Athletics (Mackey Arena), Indiana University Athletics (Simon Skjodt Assembly Hall) and University of Illinois Athletics (State Farm Center).
Does Breslin Student Events Center have an API?
No public API is recorded for Breslin Student Events Center.
What industry is Breslin Student Events Center in?
Breslin Student Events Center's product category is Sports & Entertainment Venue. Its primary akta.pro industry code is MPAKAEAJ, Collegiate & School Athletic Facilities, with a secondary code of MPAKAEAB, Arenas & Indoor Sports Centers. Its NAICS code is 713940 and its SIC code is 7900.