BRETALG
BRETALG is a family-owned French artisanal producer founded in 1991 in Roscoff, Brittany, that hand-harvests and sells fresh salted, dehydrated, and cooked edible algae direct to consumers across Europe via a Shopify storefront and cold-chain delivery.
- Company typePrivate
- Founded1991
- HeadquartersRoscoff, France
- Headcount1–10
- GTM typeB2C
- OfferingHardware or Manufacturing
What BRETALG does
BRETALG is a family-owned French SARL founded in 1991 and headquartered in Roscoff, Brittany, that operates as the first producer-harvester of fresh salted edible algae in France. The company manually harvests six varieties of seaweed from the Breton coastline and preserves them using traditional same-day salting methods, supplemented by organic certification. Its operations are deliberately artisanal in character, with a workforce of approximately five employees including co-gérants Alexandre Coleno and Elsa Pointud, and a registered capital of €50,000.
The product portfolio spans three core lines: fresh salted algae (the signature category), dehydrated algae, and cooked/prepared algae products, with retail prices ranging from €2.50 to €17.60. The company has extended the assortment with a cookbook and gift cards. The entire commercial operation runs direct-to-consumer through a Shopify e-commerce storefront, supported by Chronofresh cold-chain delivery for perishable SKUs. Distribution extends beyond France to Belgium, Luxembourg, the Netherlands, Portugal, Spain, and Switzerland via Mondial Relay.
BRETALG's business model is asset-light and vertically integrated from harvest to consumer: revenue is generated through individual DTC transactions on a per-SKU basis with no disclosed wholesale, B2B, or marketplace channels. The unit economics are therefore dependent on order volume rather than anchor accounts, and the category remains a niche within the broader French specialty food market. A content blog ("Carnet de Route") supplements the storefront, indicating an organic content and SEO strategy rather than paid acquisition at scale.
BRETALG firmographics
Firmographics- Name
- BRETALG
- Legal name
- SARL BRETALG
- Website
- https://bretalg.com
- Company type
- Private
- Founded year
- 1991
- Operating status
- Operating
- Headcount range
- 1–10 employees
- Short description
- BRETALG is a family-owned French artisanal producer founded in 1991 in Roscoff, Brittany, that hand-harvests and sells fresh salted, dehydrated, and cooked edible algae direct to consumers across Europe via a Shopify storefront and cold-chain delivery.
- Ownership category
- akta.pro rank
BRETALG industry classification
Industry- Product category
- Edible Seaweed Products
- NAICS
- Seafood Product Preparation and Packaging (3117), Aquaculture (1125)
- SIC
- Food And Kindred Products (2000), Prepared Fresh Or Frozen Fish & Seafoods (2092)
- akta.pro primary industry
- Seaweed & Dried Vegetable Snacks Manufacturing (AFAKAIAI)
- akta.pro secondary industry
- Seaweed & Algae Aquaculture (incl. microalgae) (AFAEAAAE)
Keywords
Where BRETALG is headquartered
LocationHeadquarters
- HQ city
- Roscoff
- HQ country
- France
- HQ region
- Europe
Offices1 record
Markets served
BRETALG business model
Business model- GTM type
- B2C
- Offering type
- Hardware or Manufacturing
- Cost components
- Operations, Supply Chain, Personnel, Infrastructure, Marketing or Sales
Revenue model
- Direct E-commerce Sales: BRETALG generates revenue through direct online sales of algae products to consumers via their e-commerce website. Products include fresh salted algae, dehydrated algae, cooked/prepared algae products, and cookbooks. This is a one-time transaction model for individual product purchases.
- Gift Cards: E-gift cards available in denominations of €30, €50, €80, €100, and €150, valid for use across the entire website.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Unit Pricing | Pay-as-you-go | Fresh salted algae products priced starting from €2.50 |
| Unit Pricing | Pay-as-you-go | Dehydrated algae products |
| Unit Pricing | Pay-as-you-go | Cookbook |
| Unit Pricing | Pay-as-you-go | Gift cards |
| Usage-based | Pay-as-you-go | Chronofresh cold chain delivery pricing |
Go-to-market motion1 record
Distribution channels5 records
Marketing channels5 records
BRETALG product offering
Product offeringCore offering
BRETALG harvests, salts, and processes edible seaweeds in Roscoff, Brittany, and sells fresh salted, dehydrated, and cooked/prepared algae products directly to consumers through its own e-commerce site, factory Click & Collect, and parcel delivery. The company also markets themed cookbooks and gift cards as complementary offerings for sea-vegetable enthusiasts.
Product overview
BRETALG is a family-owned French food company (SARL) producing and harvesting edible seaweeds from Brittany since 1991. The company operates as a producer-harvester, manually collecting wild seaweeds (except wakame which is cultured) and processing them on-site. Their product portfolio consists of three main product lines: (1) Fresh Salted Seaweeds (Algues fraîches salées) including Dulse, Wakame, Nori, Laitue de mer, Spaghetti de Mer, and Kombu Royal sold vacuum-sealed in brine; (2) Dehydrated Seaweeds (Algues déshydratées) in flakes for daily seasoning use; and (3) Cooked/Prepared Seaweed Products (Algues cuisinées) including Tartare d'algues frais and other ready-to-eat recipes. Supporting offerings include discovery packs (Pack découverte), gift boxes (Pack & Coffrets), a vegetarian cookbook (Livre Cuisiner Les Algues), gift cards (E-Carte Cadeau), and a home/lifestyle collection (La Maison). All seaweed products are organic and certified biological, with the company emphasizing freshness, traceability, and traditional manual harvesting methods. Distribution is primarily direct-to-consumer via their Shopify e-commerce platform, with cold-chain logistics through Chronofresh for fresh products.
Differentiator
Problem solved
Functional benefit
Products and services
- Fresh salted algae Freshly harvested and salt-preserved edible seaweeds sold directly to consumers for home cooking and gourmet use.
- Dehydrated algae Shelf-stable dried edible seaweeds offered to consumers as a convenient format for everyday cooking.
- Cooked/prepared algae Ready-to-eat or ready-to-use prepared seaweed dishes designed for convenient consumer consumption.
- Cookbooks Themed cookbooks related to seaweed and Breton cuisine, sold to consumers as a complementary product line.
- Gift cards Prepaid gift cards redeemable on BRETALG's product range, intended for gifting seaweed-based products.
Quantifiable outcome
- 6-month shelf life for fresh salted algae when refrigerated in airtight container
Companies that use BRETALG
Customer profileNamed customers6 records
Segments2 records
Ideal customer profiles1 record
BRETALG technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Integration5 records
Feature1 record
BRETALG partnerships and signals
Strategic signalPartnerships
Five partnerships are on record, tiered core and minor.
- ChronofreshcoreChronofresh is BRETALG's preferred partner for temperature-controlled cold chain delivery of fresh algae products. As the leader in refrigerated transport, Chronofresh provides express delivery with interactive tracking (Predict tool) that notifies customers of delivery time slots and allows one-time rescheduling. Deliveries are made in-hand to recipients to ensure product quality.
- Point Mondial RelayminorInternational point relay delivery service for dry products to Belgium, Luxembourg, Netherlands, Portugal, and Spain.
- STRIPEcorePayment processing gateway for secure credit card payments (Visa, MasterCard, American Express). BRETALG does not have access to customer payment data.
- PayPalcoreAlternative payment platform option for customers (excluding eCheck).
- ShopifycoreE-commerce platform hosting BRETALG's online store. Servers hosted by Shopify in Canada.
Scale indicators4 records
Recent moves5 records
Expansion highlights4 records
BRETALG competitors and assessment
Company assessmentDirect peers
- Mara Seaweed: Scottish seaweed company that hand-harvests and produces edible seaweed products (snacks, seasonings, flakes) for retail and DTC. Comparable to BRETALG as a small, heritage-positioned European seaweed producer with multiple culinary formats.
- C-Weed Aquaculture: Norwegian company cultivating and harvesting seaweed for edible products and ingredient supply. Comparable to BRETALG as a Northern European seaweed producer focusing on edible formats, with stronger emphasis on cultivated (rather than wild) seaweed.
- The Seaweed Company: European seaweed company with operations across multiple countries, producing food, feed, and agronomy products from cultivated and wild seaweed. Comparable to BRETALG as a European seaweed company serving food and ingredient markets with diverse product formats.
- Seagreens: UK-based company harvesting wild seaweed from Scottish and Irish waters for culinary, supplement, and agricultural uses. Comparable to BRETALG as a small, heritage-positioned European wild-harvest edible seaweed producer with multi-format offerings.
- Algues de Bretagne: French seaweed producer and harvester based in Brittany, offering edible seaweed products to consumers and food professionals. Directly comparable to BRETALG as a French regional player harvesting and selling wild edible seaweed through similar culinary formats.
- Seasnax: US-based company producing roasted seaweed snack products sold through natural and mainstream retail channels. Comparable to BRETALG in the edible seaweed category, with a more snack-focused and US-retail-aligned format mix.
- Atlantic Sea Farms: US-based kelp and seaweed producer selling whole-food seaweed products through DTC, retail, and foodservice. Comparable to BRETALG as a vertically integrated seaweed producer offering whole-food kelp/seaweed products to consumer and ingredient channels.
- Ocean Harvest Technology: Irish company producing seaweed-based ingredients and products for animal feed and human food applications. Comparable to BRETALG as a European seaweed producer operating across B2B ingredient and consumer formats.
- Algamar: Spanish company specializing in edible seaweed products for direct consumer and culinary use, including whole seaweed leaves, flakes, and prepared items. Comparable to BRETALG as a Southern European edible seaweed specialist selling multiple culinary formats.
Broad incumbents
- Acadian Seaplants: Canadian seaweed company with a broad portfolio spanning food ingredients, crop inputs, and animal nutrition. Comparable to BRETALG as an established seaweed industry incumbent in the food/ingredient space, though much larger and more diversified in product and channel scope.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat3 records
Key risks6 records
Key highlights6 records
Customer concentration
BRETALG social profiles
Digital presenceBRETALG financial estimates
Financial estimateRevenue estimate
Valuation estimate
BRETALG leadership team
Management profileNumber of profiles
Profiles3 records
BRETALG funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
BRETALG M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about BRETALG
What does BRETALG do?
BRETALG harvests, salts, and processes edible seaweeds in Roscoff, Brittany, and sells fresh salted, dehydrated, and cooked/prepared algae products directly to consumers through its own e-commerce site, factory Click & Collect, and parcel delivery. The company also markets themed cookbooks and gift cards as complementary offerings for sea-vegetable enthusiasts.
Is BRETALG a public or private company?
BRETALG is a private company. It is classified as family owned and is currently operating.
When was BRETALG founded?
BRETALG was founded in 1991. It employs 1 to 10 people.
Where is BRETALG based?
BRETALG is headquartered in Roscoff, France, in the Europe region.
How does BRETALG make money?
Two revenue lines are on record. Direct E-commerce Sales are the primary driver. The others are gift Cards.
Who are BRETALG's main competitors?
Direct peers on record are Mara Seaweed, C-Weed Aquaculture, The Seaweed Company, Seagreens, Algues de Bretagne, Seasnax, Atlantic Sea Farms, Ocean Harvest Technology and Algamar. Acadian Seaplants is listed as a broad incumbent.
Does BRETALG have an API?
No public API is recorded for BRETALG.
What industry is BRETALG in?
BRETALG's product category is Edible Seaweed Products. Its primary akta.pro industry code is AFAKAIAI, Seaweed & Dried Vegetable Snacks Manufacturing, with a secondary code of AFAEAAAE, Seaweed & Algae Aquaculture (incl. microalgae). Its NAICS code is 3117 and its SIC code is 2000.