Brights Learning
- Company typePrivate
- Founded-
- HeadquartersStockholm, Sweden
- Headcount11–50
- GTM typeB2B
- OfferingServices
Brights Learning firmographics
Firmographics- Name
- Brights Learning
- Legal name
- Brights
- Website
- https://brights.com
- Company type
- Private
- Operating status
- Operating
- Headcount range
- 11–50 employees
- Ownership category
- akta.pro rank
Brights Learning industry classification
Industry- Product category
- Corporate Training and Workforce Development Services
- NAICS
- Computer Training (61142), Professional and Management Development Training (61143), Business Schools and Computer and Management Training (6114)
- SIC
- Services-Educational Services (8200)
- akta.pro primary industry
- Custom Corporate IT Training & Upskilling Programs (BPAEANAB)
- akta.pro secondary industries
- Learning Strategy, Instructional Design & Content Development (BPACANAG), Software Engineering & Application Development Training (Languages, Frameworks, Testing) (BPAEANAI)
Keywords
Where Brights Learning is headquartered
LocationHeadquarters
- HQ city
- Stockholm
- HQ country
- Sweden
- HQ region
- Europe
Offices5 records
Markets served
Brights Learning business model
Business model- GTM type
- B2B
- Offering type
- Services
- Cost components
- Personnel, Operations, Marketing or Sales, Technology or R&D, Infrastructure
Revenue model
- Upskilling and Reskilling Programs: Tailored upskilling and reskilling programs designed around business priorities, roles and people. Combines intensive learning, practice and coaching.
- Learning Advisory Services: Strategic guidance for L&D leaders including skills gap analysis, learning design, technology stack evaluation, ROI measurement, change management, and learning culture development.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Other | Multi-year contract | Custom enterprise programs |
Go-to-market motion1 record
Distribution channels1 record
Marketing channels4 records
Brights Learning product offering
Product offeringCore offering
Brights Learning designs and delivers tailored upskilling, reskilling, and cross-skilling programs for large organizations, combined with learning advisory services (skills gap analysis, learning design, technology stack evaluation, ROI measurement, change management, and learning culture development). All programs are delivered through a proprietary methodology called The Brights Way, built on motivation-first design, active learning, social learning, and transfer support. Service delivery spans eight program domains including AI, automation, cyber security, cloud, data, business applications, software development, and power skills.
Product overview
Brights Learning is a workforce transformation company offering a portfolio of professional services rather than a unified software platform. The offering comprises three core service areas: Build Skills (upskilling, reskilling, and cross-skilling programs), Learning Advisory (skills gap analysis, learning design, technology stack advisory, ROI measurement, change management, and learning culture development), and Program Domains (AI, Automation, Cyber Security, Cloud, Data, Business Applications, Software Development, and Power Skills training). Services are delivered through a proprietary methodology called The Brights Way, built on four pillars: motivation first, active learning, social learning, and transfer support. The company operates from offices in Stockholm, Oslo, Helsinki, Munich, and Hamburg.
Differentiator
Problem solved
Functional benefit
Products and services
- Upskill Programs Tailored upskilling programs that build deeper expertise in existing roles, taking strong professionals to the next level of capability. Targeted at large organizations seeking to advance employee proficiency.
- Reskill Programs Intensive learning, practice, and coaching combined programs that turn existing employees into specialists needed by the organization. Designed for addressing talent shortages where recruitment falls short.
- Cross-skilling Programs Programs that build bridges between disciplines to make teams more resilient, more autonomous, and better equipped for organizational shifts. Bridges depth from upskilling and direction changes from reskilling.
- Skills Gap Analysis Comprehensive assessment to pinpoint exact skills an organisation needs to achieve strategic objectives, providing visibility into current capabilities. For L&D leaders and HR executives.
- Learning Design Program development built on proven instructional design principles, designed around learners and the work they actually do. Targets learning and development leaders.
- Technology Stack Advisory Independent advisory for navigating the complex LMS, LXP and learning tools landscape, grounded in real organizational requirements. For organizations evaluating learning technology investments.
- ROI Measurement Measurement frameworks that connect learning investments directly to business outcomes and are built to last. For L&D leaders needing to justify training spend.
- Change Management Builds adoption and reinforcement that makes capability stick, ensuring learning initiatives succeed through people embracing them. For organizations rolling out major capability programs.
- Learning Culture Development Advisory to create conditions for continuous growth including intrinsic motivation, social learning, growth mindset and continuous development. For HR and L&D leadership.
Quantifiable outcome
- Generic training shows 40-60% completion rates with even lower application rates; tailored programs consistently outperform one-size-fits-all content.
- +1 more outcomes
Companies that use Brights Learning
Customer profileNamed customers7 records
Segments1 record
Ideal customer profiles1 record
Brights Learning technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Feature1 record
Brights Learning partnerships and signals
Strategic signalPartnerships
Two partnerships are on record, tiered core.
- Akademi NorrcorePartnership with Akademi Norr as part of an EU-funded program to help 12 municipalities in Northern Sweden develop evidence-based workforce planning capabilities, addressing population decline and skills shortages.
- GranlundcorePartnership with property and construction expert firm Granlund to support competence development, focusing on data strategy implementation through tailored training programs.
Scale indicators2 records
Recent moves6 records
Expansion highlights6 records
Brights Learning competitors and assessment
Company assessmentRegional players
- QA (QA Ltd): UK-headquartered corporate IT and business training provider with deep tech and apprenticeship programs. Comparable in custom corporate IT training but primarily serving UK/Ireland rather than Nordic/DACH.
- Eduhouse: Nordic corporate training provider offering courses in business, IT, and project management primarily to Finnish and Swedish enterprises. Regional overlap with Brights' Nordic footprint and similar B2B training focus.
Broad incumbents
- Skillsoft: Large incumbent in enterprise learning, offering content, coaching, and immersive tech training across thousands of topics. Competes with Brights for enterprise L&D budget but at much broader scale and via technology-led delivery.
- Coursera for Business: Enterprise arm of Coursera providing curated online learning from top universities and tech companies. Competes for enterprise capability-building budgets, particularly in AI, data, and software development.
- Capgemini Invent (Learning & Development practice): Global consulting firm offering workforce transformation and learning services as part of broader digital transformation mandates. Competes on enterprise capability building but bundles training into larger consulting engagements.
- New Horizons Worldwide: Global corporate IT training franchise delivering vendor-authorised and custom technology courses to enterprises. Comparable offering to Brights' tech program domains but via classroom/channel-partner model.
Direct peers
- Pluralsight: Enterprise technology skills platform offering curated courses in cloud, cyber, data, and software development. Overlaps with Brights' program domains, though Brights is bespoke services while Pluralsight is largely self-serve content.
- General Assembly: Acquired by Adecco, General Assembly delivers corporate upskilling and reskilling programs in technology, data, and digital skills. Directly comparable to Brights' enterprise upskilling/reskilling model and target buyer.
- Udacity (Enterprise): Enterprise-focused technology upskilling provider known for 'Nanodegree' programs in AI, cloud, data, and programming. Comparable to Brights' tech reskilling domains, though delivered via content + mentor model.
Others
- Slalom (Workforce/Talent practice): Global consulting firm with dedicated workforce transformation and capability-building practices serving large enterprises. Adjacent competitor in delivering tailored upskilling programs as part of broader transformation work.
Market position
Strengths4 records
Weaknesses4 records
Competitive moat4 records
Key risks6 records
Key highlights6 records
Customer concentration
Brights Learning social profiles
Digital presenceBrights Learning financial estimates
Financial estimateRevenue estimate
Valuation estimate
Brights Learning leadership team
Management profileNumber of profiles
Brights Learning funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Brights Learning M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Brights Learning
What does Brights Learning do?
Brights Learning designs and delivers tailored upskilling, reskilling, and cross-skilling programs for large organizations, combined with learning advisory services (skills gap analysis, learning design, technology stack evaluation, ROI measurement, change management, and learning culture development). All programs are delivered through a proprietary methodology called The Brights Way, built on motivation-first design, active learning, social learning, and transfer support. Service delivery spans eight program domains including AI, automation, cyber security, cloud, data, business applications, software development, and power skills.
Is Brights Learning a public or private company?
Brights Learning is a private company. It is classified as unknown and is currently operating.
When was Brights Learning founded?
Brights Learning was founded in -1. It employs 11 to 50 people.
Where is Brights Learning based?
Brights Learning is headquartered in Stockholm, Sweden, in the Europe region.
How does Brights Learning make money?
Two revenue lines are on record. Upskilling and Reskilling Programs are the primary driver. The others are learning Advisory Services.
Who are Brights Learning's main competitors?
Regional players on record are QA (QA Ltd) and Eduhouse. Broad incumbents are Skillsoft, Coursera for Business, Capgemini Invent (Learning & Development practice) and New Horizons Worldwide. Direct peers are Pluralsight, General Assembly and Udacity (Enterprise). Slalom (Workforce/Talent practice) is listed as an others.
Does Brights Learning have an API?
No public API is recorded for Brights Learning.
What industry is Brights Learning in?
Brights Learning's product category is Corporate Training and Workforce Development Services. Its primary akta.pro industry code is BPAEANAB, Custom Corporate IT Training & Upskilling Programs, with a secondary code of BPACANAG, Learning Strategy, Instructional Design & Content Development. Its NAICS code is 61142 and its SIC code is 8200.