What Brightside Live does

Brightside Live is a privately held Australian event production company headquartered at 12 Brennan Way, Belmont, Perth, Western Australia, founded in 2013 and operating with approximately 18 employees. The firm delivers four integrated service lines: Sports Presentation (stadium crowd engagement and entertainment for sporting events), Corporate Events (full-scale corporate functions from intimate gatherings to large venue spectaculars), Virtual Events & Live Streaming (online meetings, presentations, and sporting event broadcasting to global audiences), and Content Creation (visual storytelling content across platforms and channels). Its underlying capability rests on a multi-disciplinary production crew spanning Technical Director, Show Caller, DJ, MC, Audio Visual Operators, Lighting Operators, Vision Operators, Camera Operators, Riggers, and specialized roles, supported by high-quality production equipment rather than proprietary software.

The company generates revenue through project-based, contact-quoted engagements with sports organizations, corporate clients, and virtual event organizers across Western Australia and, increasingly, national Australia. Go-to-market is direct, via phone, email ([email protected]), and website inquiries, with no disclosed pricing tiers, agency partnerships, or recurring subscription model. Talent acquisition is supported by a structured crew registration portal covering more than 25 specialized production roles and all Australian states and territories, indicating an on-demand freelancer model layered over a small core staff.

Brightside Live is unlisted, has no disclosed funding rounds, subsidiaries, or M&A activity, and shows no evidence of AI/ML capability in its technology stack. Its competitive positioning is entertainment-led and experience-driven rather than technology-platform-driven, with visible production credits including Perth Wildcats versus Bullets (October 2022) and no documented awards, certifications, or patents.

Name

Brightside Live

Legal name

Brightside Live

Website

https://brightside.live

Company type

Private

Operating status

Operating

Headcount range

11–50 employees

Short description

Brightside Live is a Perth-based Australian event production company delivering sports presentation, corporate events, virtual event streaming, and content creation services to sports organizations, corporate clients, and virtual event organizers across Western Australia and nationally.

Ownership category

akta.pro rank

Product category

Event Production Services

NAICS

Performing Arts, Spectator Sports, and Related Industries (711), Spectator Sports (7112), Spectator Sports (71121)

SIC

Services-Amusement & Recreation Services (7900), Services-Miscellaneous Amusement & Recreation (7990)

akta.pro primary industry

Broadcast/Recording for Live Events (OB, Multicam, Livestream Capture) (MPAGAKAI)

akta.pro secondary industries

Hybrid/Virtual Corporate Events & Webcasts (Town Halls, Virtual Launches) (MPAGAHAK), Corporate Meetings & Conferences (Internal/External Business Events) (MPAGAHAA), Corporate Celebrations & Milestone Events (Anniversaries, Holiday Parties) (MPAGAHAC), Hybrid Concerts & Live Shows (Venue + Remote Audience) (MPAGAOAE)

Keywords

• Event production services
• Sports presentation services
• Corporate event production
• Virtual event streaming
• Live event management

Headquarters

HQ city

Perth

HQ country

Australia

HQ region

Oceania

Offices1 record

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Operations, Technology or R&D, Marketing or Sales

Distribution channels1 record

Marketing channels4 records

Core offering

Brightside Live is a Perth-based event production company that produces live entertainment experiences across four service lines: Sports Presentation, Corporate Events, Virtual Events & Live Streaming, and Content Creation. The company supplies professional crew, high-quality audio-visual equipment, and creative direction to deliver sporting event atmospheres, corporate functions, virtual broadcasts, and branded multimedia content for its clients.

Product overview

Brightside Live is an event production company offering a unified suite of live event services rather than a software product. The core portfolio consists of four integrated service lines: Sports Presentation (delivering big-moment entertainment for sporting events), Corporate Events (producing corporate functions and presentations), Virtual Events & Live Streaming (enabling global online audiences for events), and Content Creation (producing visual content from live event expertise). These services share common elements of technical expertise, high-quality equipment, creative storytelling, and professional crew, allowing Brightside Live to deliver comprehensive entertainment experiences across sports, corporate, and digital contexts.

Differentiator

Problem solved

Functional benefit

Products and services

• Sports Presentation Event production service for sporting events that creates high-energy atmosphere, crowd engagement, and entertainment experiences, delivering show calling, MC, DJ, lighting, audio-visual, replay, and broadcast elements in stadium environments.
• Corporate Events Corporate event production service ranging from small-scale functions to large event spectaculars at world-class venues, including show-stopping presentations, conferences, awards ceremonies, product launches, and intimate sit-down affairs.
• Virtual Events & Live Streaming Virtual event streaming and live broadcasting service enabling global online audience reach for online meetings, presentations, virtual conferences, and sporting events, combining technical expertise with creative production.
• Content Creation Visual content creation service that applies live presentation experience to produce storytelling-driven multimedia content for brands, including promotional videos, social media content, event recaps, and platform-specific visual assets.

Segments4 records

Ideal customer profiles4 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature4 records

Recent moves5 records

Expansion highlights5 records

Direct peers

• Encore Event Technologies (formerly Staging Connections): Encore is the largest dedicated event production and AV services company in Australia and New Zealand, offering staging, lighting, audio, video, and content for corporate, sporting, and entertainment events. Directly comparable to Brightside Live across nearly every service line but at much larger national scale.
• AVPartners: Australian in-venue AV and event production partner for hotels, convention centres, and corporate clients. Comparable to Brightside Live in delivering venue-based event production but focused on permanent venue partnerships rather than touring/event-based work.
• Showtech Australia: Australian event production services company offering lighting, audio, video, staging, and crew for corporate events, concerts, and theatrical productions. Comparable to Brightside Live as a similarly-sized Australian technical production specialist with overlapping service capabilities.
• Playback Audio Visual: Australian AV and event production hire company supplying equipment, crew, and technical production for corporate events, conferences, and live shows. Comparable to Brightside Live as a similarly-sized Australian event technical production specialist.
• Scene Change Australia: Australian event production company delivering AV, lighting, staging, and live event production for corporate conferences, awards, and live entertainment. Closely comparable to Brightside Live in offering, customer base, and business model as a mid-sized Australian production specialist.
• In Light Group: Perth-based event production and AV company serving corporate, sporting, and concert clients in Western Australia. Direct head-to-head competitor for Brightside Live in the WA market with overlapping sports presentation, corporate event, and live streaming capabilities.

Broad incumbents

• Jack Morton Worldwide: Global brand experience agency producing live, virtual, and hybrid events for major brands. Comparable to Brightside Live in event production and hybrid event execution but at much larger scale with broader strategic, creative, and account management services.
• MCI Group: Global meetings, events, and association management company producing corporate events, conferences, and incentive programs worldwide. Overlaps with Brightside Live's corporate events and conferences work but operates at much larger scale with full-service association and meeting management capabilities.
• Production Resource Group (PRG): Global leader in entertainment and event production services spanning concerts, theatre, TV/film, corporate events, and sports. Overlaps with Brightside Live's sports presentation and live event production capabilities but at vastly larger scale with proprietary equipment inventories and worldwide reach.
• George P Johnson Experience Marketing: Large global experiential marketing agency producing corporate events, brand activations, conferences, and hybrid experiences worldwide. Comparable to Brightside Live in corporate and hybrid event production but operating at enterprise scale with broader strategy and creative capabilities.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat3 records

Key risks5 records

Key highlights5 records

Customer concentration

• LinkedInlinkedin.com/company/brightside-live-events

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Brightside Live