Brisbane City

Name

Brisbane City

Legal name

CBMG North Pty Ltd and Toowong Automotive Group Pty Ltd collectively known as CRAIG BURGESS MOTOR GROUP CBMG

Website

https://brisbanecitymitsubishi.com.au

Company type

Private

Operating status

Operating

Headcount range

11–50 employees

Ownership category

akta.pro rank

Headquarters

HQ city

Bowen Hills

HQ country

Australia

HQ region

Oceania

Offices2 records

Markets served

GTM type

B2C

Offering type

Services

Cost components

Supply Chain, Personnel, Operations, Infrastructure, Marketing or Sales, Technology or R&D

Revenue model

1. Vehicle Sales: Sale of new Mitsubishi vehicles, demo vehicles, and pre-owned vehicles across multiple brands including Mitsubishi, BMW, Land Rover, and Volkswagen.
2. Finance Products: Finance and insurance packages including individual loans, business loans, chattel mortgage, leasing, and Finance & Insurance packages. Partnered with Esanda (ANZ), Macquarie Finance, and Mitsubishi Motors Financial Services.
3. Service and Maintenance: Vehicle servicing, maintenance, repairs, and parts sales. Express servicing with 90-minute turnaround. Service department uses genuine Mitsubishi parts.
4. Insurance Products: Insurance products offered through the dealership as part of Finance & Insurance packages.

Pricing tiers

Go-to-market motion2 records

Distribution channels3 records

Marketing channels5 records

Core offering

Authorized Mitsubishi car dealership selling new, demo, and used Mitsubishi vehicles, supported by in-house vehicle finance, insurance brokerage, factory-backed servicing and parts, and a fleet management program targeted at ABN-registered business customers. Operates from two Brisbane locations (Bowen Hills and Rocklea) as part of the family-owned Craig Burgess Motor Group (CBMG).

Product overview

Brisbane City Mitsubishi is a car dealership offering new and used Mitsubishi vehicles alongside comprehensive automotive services. The product portfolio centers on Mitsubishi's vehicle lineup including the ASX compact SUV, Triton ute, Outlander SUV (available in petrol and plug-in hybrid variants), Eclipse Cross SUV (available in petrol and plug-in hybrid variants), and Pajero Sport SUV. Beyond vehicle sales, the dealership provides a full ecosystem of services including vehicle financing through Esanda (ANZ) and Macquarie Finance partners, factory-backed service and maintenance using genuine Mitsubishi parts, Fleet iQ GPS-based fleet management for business customers, vehicle insurance assistance, and the Mitsubishi Motors Business Advantage program offering bundled fleet solutions with national fleet pricing for ABN-registered businesses.

Differentiator

Problem solved

Functional benefit

Products and services

• All-New ASX Compact SUV with European styling, cutting-edge tech, premium comfort, and a 10-year warranty, sold as part of the new Mitsubishi lineup.
• Triton Dual-cab ute offering on-road and off-road performance, stronger towing capacity, and larger dimensions, sold as part of the new Mitsubishi lineup.
• Outlander Mid-size SUV with a strong stance, revolutionary style, and SUV capabilities, sold as part of the new Mitsubishi lineup.
• Outlander Plug-in Hybrid Plug-in hybrid SUV with 22.7kWh battery and up to 103km electric range, delivering eco-friendly efficiency with combined petrol-electric performance.
• Eclipse Cross Compact SUV combining sophisticated aesthetics, sporty performance, and high-tech safety features with SUV practicality.
• Eclipse Cross Plug-in Hybrid Plug-in hybrid SUV bringing style, performance, safety, and SUV practicality to a new era of energy.
• Pajero Sport SUV featuring contemporary design and cutting-edge safety technology in two-wheel drive or four-wheel drive configurations.
• Vehicle Finance Services Comprehensive finance offerings including individual loans, business loans, chattel mortgage, business finance lease, and individual lease arranged through Esanda (ANZ), Macquarie Finance, and Mitsubishi Motors Financial Services.
• Vehicle Service & Maintenance Full maintenance and repair using genuine Mitsubishi parts, with express servicing, earlybird check-in, and replacement vehicles available for customers.
• Fleet iQ GPS-based fleet management providing near real-time vehicle tracking, driver performance metrics, automated FBT reporting, and maintenance scheduling for business customers.
• Insurance Services Vehicle insurance options and assistance in connecting customers with insurance providers through the dealership's Finance & Insurance packages.
• Mitsubishi Motors Business Advantage Small business fleet program offering national fleet pricing, bundled monthly payments covering rego, service, maintenance, roadside assist, and accident management with flexible 12–60 month lease terms for ABN-registered businesses.

Quantifiable outcome

• 10 year/200,000 km New Car Warranty with scheduled servicing at Mitsubishi dealership
• +2 more outcomes

Named customers5 records

Segments2 records

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

One partnership is on record.

• Mitsubishi Motors AustraliacoreChannel Partner/ Reseller/ DistributorAuthorized Mitsubishi dealership representing Mitsubishi Motors Australia. Offers complete range of new Mitsubishi vehicles, genuine parts, and warranty services.

Scale indicators2 records

Recent moves5 records

Expansion highlights5 records

Broad incumbents

• Eagers Automotive Limited: Australia's largest automotive retailer group operating multiple brands across new, used, service, and fleet operations nationwide. Directly comparable business model (franchised auto retail + F&I + service + parts + fleet) at vastly larger scale; serves as the dominant incumbent that smaller groups like BCMG's parent CBMG compete against or align with for acquisitions.
• AutoNation: Largest US franchised automotive retailer with comparable business model across new/used vehicle sales, finance, insurance, service, and parts at multi-brand franchise locations. Useful international benchmark for the franchised dealership + F&I + service + fleet operating playbook that BCMG executes at smaller scale.
• AP Eagers (now part of Eagers Automotive): Historic Australian automotive retail group now merged into Eagers Automotive; comparable franchised dealership operations across multiple OEM brands with full sales, finance, service, and parts capabilities. Same industry, same regulatory environment, broader scale.

Others

• Bapcor Limited: ASX-listed Australian automotive parts and accessories retailer/distributor (including Burson Auto Parts and Autobarn). Adjacent rather than directly competing — supplies the aftermarket parts ecosystem BCMG's service department relies on and competes with for parts-related service revenue.
• MotorOne Group: Australian provider of Finance & Insurance products, vehicle protection plans, and aftermarket services sold through franchised dealer networks. Directly comparable F&I product offering that BCMG's finance and insurance teams distribute alongside their own arrangements with Esanda/Macquarie/Mitsubishi Motors Financial Services.

Direct peers

• Autosports Group Limited: ASX-listed Australian automotive retail group operating multiple franchised dealerships across luxury and volume brands including new/used vehicle sales, finance, service, and parts. Closely comparable in operating model to CBMG/BCM with multi-brand franchise portfolio, in-house finance, and after-sales service offerings.
• Toowong Automotive Group: Sister entity within the same Craig Burgess Motor Group (CBMG) as Brisbane City Mitsubishi, also a franchised new and used vehicle dealership in Brisbane. Shares legal ownership, management, and back-office infrastructure, making it a literal sister operation directly comparable in geography, customer base, and business model.

Regional players

• Trivett Classic (Trivett Automotive): Australian premium and volume automotive dealer group operating franchises across multiple OEMs including services comparable to BCMG's offering (new/used sales, finance, service, parts). Overlaps in product category and customer segment but operates in different Australian metro markets.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat3 records

Customer concentration

• LinkedInlinkedin.com/company/brisbane-city

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Brisbane City