brisbane yamaha

What brisbane yamaha does

Brisbane Yamaha is a privately held recreational marine dealership headquartered in Burpengary, Queensland, founded in 2008 by Aaron Goodchild. The company operates a 2-acre retail yard on the Bruce Highway — Queensland's largest boat dealership — stocking Australian-made boats from four manufacturers (Quintrex aluminium, Yellowfin Plate Boats, Haines Hunter fibreglass, and Polycraft rotomoulded) paired with Yamaha four-stroke outboard motors ranging from 2.5HP portable units to 300HP offshore engines. Brisbane Yamaha holds the distinction of being Australia's largest Yamaha outboard dealer, having been the first in the country to surpass 10,000 outboard unit sales (milestone reached in 2026), and currently sells more than 1,000 outboards per year with over 300 in stock at any time.

The company runs a vertically integrated marine retail model with six revenue streams: new and pre-owned boat sales, Yamaha outboard sales, multi-brand service and repair, an in-house marine trim shop producing custom covers, canopies and upholstery, a parts and chandlery department, and Yamaha Motor Finance (YMF) and Yamaha Motor Insurance (YMI) referral commissions. GTM is primarily direct-to-consumer through walk-in dealership traffic, phone enquiries, and online enquiry forms, supplemented by early and aggressive digital marketing that the founder attributes as a core differentiator. Boat packages are priced from roughly AUD 23,885 for entry-level tiller steer rigs to AUD 79,490 for premium offshore fishing packages, with standalone outboards ranging from AUD 1,447 (F2.5HP) to AUD 35,013 (F300HP).

The business serves a horizontal segment of recreational marine buyers — primarily weekend and offshore fishing enthusiasts plus family boaters across Brisbane, the Sunshine Coast, and regional Queensland. After-sales support, including an exclusive 6-year/600-hour extended warranty on Yamaha four-stroke outboards and multi-brand servicing capability for Yamaha, Mercury, Suzuki, Honda, Evinrude, ETEC, Johnson, and Mariner outboards, forms the recurring-service backbone of the model. The company has no proprietary technology, no AI capabilities, and no disclosed external capital — it remains an owner-operated retail business with a small team of approximately 10 employees.

Name

brisbane yamaha

Legal name

Brisbane Yamaha

Website

https://brisbaneyamaha.com.au

Company type

Private

Founded year

2008

Operating status

Operating

Headcount range

1–10 employees

Short description

Brisbane Yamaha is Queensland's largest boat dealership, selling Australian-made boats from Quintrex, Yellowfin, Haines Hunter and Polycraft paired with Yamaha outboards, plus in-house service, trimming and finance, primarily to recreational anglers and family boaters across Brisbane, the Sunshine Coast and regional Queensland.

Ownership category

akta.pro rank

Product category

Boat Dealership & Marine Retail

NAICS

Boat Dealers (441222)

SIC

Ship & Boat Building & Repairing (3730)

akta.pro primary industry

Recreational Fishing & Sportfishing Boat Manufacturing (IMAJAEAH)

akta.pro secondary industry

Day Cruiser, Bowrider & Runabout Manufacturing (IMAJAEAI)

Keywords

• Boat sales
• Marine outboard motors
• Boat servicing
• Marine trim shop
• Boat dealership

Headquarters

HQ city

Burpengary

HQ country

Australia

HQ region

Oceania

Offices1 record

Markets served

GTM type

B2C

Offering type

Services

Cost components

Supply Chain, Operations, Personnel, Infrastructure, Marketing or Sales

Revenue model

1. Boat Sales: Sale of new and pre-owned boats from multiple Australian manufacturers (Quintrex, Yellowfin Plate Boats, Haines Hunter, Polycraft). Both complete packages with trailers and individual boats sold.
2. Yamaha Outboard Motor Sales: Sale of Yamaha outboard motors ranging from 2.5HP portable to 300HP offshore engines. With over 10,000 outboards sold, they are Australia's largest Yamaha dealer.
3. Service and Repair: Marine service centre performing repairs and maintenance on all outboard brands (Yamaha, Mercury, Suzuki, Honda, etc.) with factory-trained technicians. Drive-through service drop-off available.
4. Marine Trim Shop: Custom marine trimming services including biminis, canopies, clears, rod racks, travel covers, camper covers, and upholstery restoration. Uses premium materials like Sunbrella marine fabric.
5. Parts and Chandlery: Marine parts department and chandlery stocking everything needed for boat maintenance and operation.
6. Finance and Insurance: As accredited Yamaha Motor Finance (YMF) and Yamaha Motor Insurance (YMI) franchise, they arrange financing and insurance for boat purchases, earning commissions.

Pricing tiers

Go-to-market motion3 records

Distribution channels3 records

Marketing channels5 records

Core offering

Brisbane Yamaha is a 2-acre boat dealership in Burpengary, Queensland, selling Australian-made boats from Quintrex, Yellowfin Plate Boats, Haines Hunter, and Polycraft, paired with Yamaha four-stroke outboards from 2.5HP to 300HP. It also runs a Yamaha-authorised service and repair workshop for all outboard brands, an in-house marine trim shop producing custom covers, canopies and upholstery, a parts and chandlery department, pre-owned boat sales, and Yamaha Motor Finance (YMF) and Yamaha Motor Insurance (YMI) products. The dealership positions itself as Australia's largest Yamaha outboard dealer, with over 10,000 outboards sold and an exclusive 6-year/600-hour extended warranty on Yamaha four-strokes.

Product overview

Brisbane Yamaha is a boat dealership offering a comprehensive portfolio of products and services centred around recreational marine vessels. The core offering consists of Australian-made boats from four brands—Quintrex (aluminium fishing boats), Yellowfin Plate Boats (aluminium plate boats for offshore fishing), Haines Hunter (fibreglass boats), and Polycraft (rotomoulded polyethylene boats)—all paired with Yamaha four-stroke outboard motors ranging from 2.5HP to 300HP. Brisbane Yamaha operates as Australia's largest Yamaha outboard dealer. Supporting the product portfolio, the company provides marine servicing (all outboard brands), an in-house marine trim shop for custom boat covers/canopies/upholstery, pre-owned boat sales, and Yamaha Motor Finance (YMF) and Yamaha Motor Insurance (YMI) products. The dealership also offers an exclusive 6-year/600-hour extended warranty on four-stroke Yamaha outboards.

Differentiator

Problem solved

Functional benefit

Products and services

• Quintrex Boats Australian-made aluminium fishing and recreational boats including tinnies, runabouts, bowriders, cabin boats, and offshore fishing rigs. Brisbane Yamaha stocks one of the largest ranges of Quintrex boats in Australia, targeting first-time buyers through to serious offshore enthusiasts.
• Yellowfin Plate Boats Australian-made aluminium plate boats designed for serious offshore fishing, available in centre console, cabin, and hard-top configurations for Queensland boaters targeting offshore species.
• Haines Hunter Boats Premium Australian-made fibreglass boats including sport fish, offshore, and enclosed cabin models targeted at serious fishing and family recreation buyers.
• Polycraft Boats Rotomoulded polyethylene boats known for durability and stability, suitable for fishing, recreation, and commercial applications.
• Yamaha Outboards Legendary four-stroke Yamaha outboard motors ranging from 2.5HP portable units to 300HP offshore engines, sold and serviced by Brisbane Yamaha as Australia's largest Yamaha outboard dealer with over 10,000 outboards sold.
• Pre-Owned Boats Quality late-model pre-owned trailer boats sold via consignment or cash purchase, with same-day valuations and mechanical inspections, targeting buyers seeking value and sellers wanting quick transactions.
• Boat Service & Repair Yamaha-authorised marine service and repair centre with factory-trained technicians servicing all outboard brands, offering drive-through service drop-off for boat owners requiring maintenance or warranty work.
• Marine Trim Shop Services In-house custom marine trimming services including biminis, canopies, boat covers, clears, upholstery restoration, carpet replacement, and full trim refurbishment using premium marine fabrics like Sunbrella, for boat owners seeking customisation and refurbishment.
• Yamaha Motor Finance (YMF) Accredited Yamaha Motor Finance offering flexible 2-7 year loan terms for Yamaha-powered boats and repowers, with competitive fixed rates, fast (often same-day) approvals, and no penalty for extra repayments, arranged in-house by Finance Manager Bill Catling.
• Yamaha Motor Insurance (YMI) Accredited Yamaha Motor Insurance specifically designed for Yamaha-powered boats, offering competitive rates, genuine parts repairs, a 3-year replacement option, emergency towing cover up to $5,000, and personal effects cover.

Quantifiable outcome

• First Yamaha dealer in Australia to surpass 10,000 outboard engine sales
• +2 more outcomes

Segments2 records

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

Five partnerships are on record, tiered flagship and core.

• QuintrexflagshipChannel Partner/ Reseller/ DistributorAustralian-made aluminium boat manufacturer. Brisbane Yamaha is one of the biggest Quintrex dealers in Australia, stocking one of the biggest ranges of Quintrex boats. Multiple model lines including Renegade, Tinnies, Explorer, Runabout, Bowrider, Cabin Boat, Top Ender, Hornet, Trident, Frontier, and Freestyler.
• Yellowfin Plate BoatsflagshipChannel Partner/ Reseller/ DistributorAustralian aluminium plate boat manufacturer. Brisbane Yamaha stocks Yellowfin models including Extended Cabin, Folding Hard Top, Hard Top Cabin, Soft Top Cabin, Centre Cabin, Centre Console, and Rear Console.
• Haines HuntercoreChannel Partner/ Reseller/ DistributorAustralian fibreglass boat manufacturer. Models stocked include Prowler, R-Series, Sport Fish, Offshore, and Enclosed.
• PolycraftcoreChannel Partner/ Reseller/ DistributorAustralian rotomoulded plastic boat manufacturer. Models stocked include 300 Tuffy, 410 Challenger, 450 Drifter, 480 Brumby, 530 Warrior, and 599 Frontier.
• Yamaha Motor AustraliaflagshipChannel Partner/ Reseller/ DistributorYamaha outboard motor manufacturer. Brisbane Yamaha is Australia's largest Yamaha outboard dealer, selling the complete Yamaha range from 2.5HP portable to 300HP offshore engines. All outboards professionally fitted and delivered by authorised Yamaha technicians.

Scale indicators7 records

Recent moves6 records

Expansion highlights4 records

Direct peers

• Northside Marine: Brisbane-area boat and outboard retailer offering multi-brand new and used boat packages with in-house service — competes directly with Brisbane Yamaha for Greater Brisbane buyers on overlapping brands and Yamaha outboards.
• Mooloolaba Marine: Sunshine Coast multi-brand boat and outboard dealership carrying Yamaha, Quintrex, and other major brands — directly comparable in product mix, customer base, and dealership model to Brisbane Yamaha.
• Coomera Marine: Large Gold Coast boat and outboard super-dealership carrying multiple premium brands and Yamaha outboards — comparable regional peer with similar big-yard, multi-brand retail model.
• Boating World: Established Australian multi-brand boat and outboard dealership network stocking Yamaha, Quintrex, and Haines Hunter; directly comparable as a multi-OEM marine retailer with similar scale and product breadth.

Broad incumbents

• OneWater Marine: US-listed multi-brand boat retailer with dealer consolidator model; comparable to a scaled, multi-site version of Brisbane Yamaha's dealership operating system.
• BCF (Boating, Camping, Fishing): Australia's largest specialty boating, fishing, and outdoor retail chain; comparable in boating-customer reach and accessory/parts cross-sell, though predominantly a mass-market retailer rather than a premium boat dealer.
• MarineMax: Largest recreational boat and yacht retailer in the United States; useful as a scaled-up analogue for the multi-brand dealership + F&I + service playbook that Brisbane Yamaha could evolve into.
• Whitworths Marine & RV: Long-established Australian marine and recreational vehicle retailer with multiple locations; broader portfolio than Brisbane Yamaha but operates the same multi-brand dealership + service model across geographies.

Others

• Yamaha Motor Australia: Australian arm of Yamaha's outboard and marine business and Brisbane Yamaha's most important supplier; central counterparty whose allocation, warranty, and finance programs drive dealership economics.
• Quintrex: Australian aluminium boat manufacturer and Brisbane Yamaha's flagship boat supplier; relevant as a principal OEM partner whose distribution decisions directly shape the dealership's inventory and pricing.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights7 records

Customer concentration

• LinkedInlinkedin.com/company/brisbane-yamaha

Revenue estimate

Valuation estimate

Number of profiles

Profiles2 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about brisbane yamaha