British Podcast Awards

What British Podcast Awards does

The British Podcast Awards is a private, UK-based awards organization founded in 2015 that operates the annual recognition event for the British podcasting industry. Held at Indigo at The O2 in London, the program evaluates entries across 32 categories spanning every genre, from niche productions to the flagship Podcast of the Year and the fan-voted Listeners' Choice Award powered by Spotify. Its evaluation pipeline begins with a longlist stage that surfaces podcasts to an audience of more than one million fans and industry professionals, progresses to a shortlist, and culminates in a live ceremony. The organization is run by a team of approximately 7 employees and partners with Campaign as media partner, Spotify as Listeners' Choice partner, Acast, industria Studios, STV, Sue Terry Voices, and the British Red Cross as charity partner.

Name

British Podcast Awards

Legal name

British Podcast Awards

Website

https://britishpodcastawards.com

Company type

Private

Founded year

2015

Operating status

Operating

Headcount range

1–10 employees

Short description

The British Podcast Awards is a UK-based awards organization, founded in 2015, that runs an annual ceremony at Indigo at The O2 recognizing excellence across 32 podcast categories for creators, producers, platforms, and listeners.

Ownership category

akta.pro rank

Product category

Awards and Recognition Events

NAICS

Other Performing Arts Companies (711190), Other Sound Recording Industries (51229)

SIC

Services-Miscellaneous Amusement & Recreation (7990)

akta.pro primary industry

Audio Production & Podcasting (BPAFAIAE)

akta.pro secondary industries

Podcast Networks & Multi-Show Publishers (MPACADAB), Live Podcast Recordings (MPAGACAJ)

Keywords

• Podcast awards program
• Industry recognition ceremony
• Listeners choice voting
• Awards ceremony events
• Podcast industry celebration

GTM type

B2B

Offering type

Services

Cost components

Operations, Marketing or Sales, Personnel, Others

Distribution channels2 records

Marketing channels5 records

Core offering

The British Podcast Awards is an annual awards program that recognizes excellence and originality across the British podcasting industry. It operates a tiered evaluation system consisting of a longlist exposing podcasts to over one million listeners and industry professionals, followed by shortlisting and category judging across 32 genres, culminating in a live ceremony at Indigo at The O2 in London. The program includes the publicly voted Listeners' Choice Award powered by Spotify.

Product overview

British Podcast Awards is a single award ceremony/competition for podcasts in the UK, not a software product platform. The organization operates a tiered evaluation system consisting of a longlist exposing podcasts to over a million listeners and industry professionals, followed by shortlisted nominees competing across 32 categories. The flagship award is Podcast of the Year, supplemented by fan-voted competitions including the Listeners' Choice Award powered by Spotify, and culminating in a live awards ceremony event.

Differentiator

Problem solved

Functional benefit

Products and services

• British Podcast Awards (Annual Awards Program) An annual awards program recognizing excellence and originality across the British podcasting industry across 32 categories spanning every genre, featuring a longlist stage exposing podcasts to over one million listeners and industry professionals, followed by shortlisting and a live ceremony at Indigo at The O2 in London. Targeted at UK podcast creators, producers, and platforms.
• Listeners' Choice Award (Powered by Spotify) A publicly voted fan-driven award within the British Podcast Awards program, powered by Spotify, allowing podcast fans to vote for and champion their favourite shows. Voting is structured in two rounds and gives fans a direct platform to support creators. Targeted at UK podcast listeners and fans.

Segments2 records

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

Seven partnerships are on record, tiered core and minor.

• CampaigncoreGTM or Marketing PartnerCampaign serves as the Media Partner for the British Podcast Awards, bringing the entire UK podcasting community together and providing media coverage for the awards ceremony.
• SpotifycoreGTM or Marketing PartnerSpotify is the official Listeners' Choice Partner, powering the publicly voted Listeners' Choice Award and providing a platform for podcast fans to champion their favorite shows.
• AcastminorOthersAcast is listed as a partner for the British Podcast Awards.
• industria StudiosminorOthersindustria Studios is listed as a partner for the British Podcast Awards.
• STVminorOthersSTV is listed as a partner for the British Podcast Awards.
• Sue Terry VoicesminorOthersSue Terry Voices is listed as a partner for the British Podcast Awards.
• British Red CrossminorOthersBritish Red Cross serves as the Charity Partner for the British Podcast Awards.

Scale indicators2 records

Recent moves5 records

Expansion highlights3 records

Emerging players

• The Podcast Show (London): The Podcast Show is a major UK-based podcast industry event focused on networking, deal-making, and content showcase rather than awards. It competes for industry attention and sponsor spend in the same UK podcasting ecosystem as the British Podcast Awards.

Regional players

• British Journalism Awards: A UK-based awards program for journalism, including audio journalism categories. Comparable as a UK awards ceremony with media industry sponsorship and prestige, though broader than podcasting specifically.
• Edinburgh TV Festival Awards: UK-based media industry awards with overlapping sponsor base (broadcasters, platforms). Comparable as a UK media-recognition event targeting industry professionals, though focused on television rather than podcasting.

Direct peers

• The Podcast Academy (Ambies Awards): The US-based Podcast Academy runs the Ambies, the most prominent English-language podcast awards program. It is the closest direct analogue to the British Podcast Awards in terms of mission, format, and industry recognition function, differing primarily by geography.
• Audio & Radio Industry Awards (ARIAS): The UK-based ARIAS, run by The Radio Academy, recognize excellence across UK audio including podcasting. Operates a similar ceremony and category-based recognition model in the same UK geography as the British Podcast Awards.
• RAIN Podcast Awards: RAIN (Radio and Internet Newsletter) hosts a long-running podcast awards program covering the podcast and digital audio industry. Comparable as a podcast-specific awards event with industry-recognition function.

Broad incumbents

• Webby Awards: The Webby Awards recognize excellence across digital content including a podcast category. Comparable as a broad digital-content awards ceremony, but covers the entire digital landscape rather than specializing in podcasting.
• Tribeca Festival Podcast Section: Tribeca's podcast programming and selections function as a curated recognition moment for audio storytelling. Comparable as a content-recognition platform but embedded within a broader film/festival organization rather than a standalone podcast awards event.
• Apple Podcasts Awards: Apple runs its own annual Apple Podcasts Awards recognizing top shows on its platform. It is comparable as a podcast-recognition program but differs by being platform-owned rather than independent, with global rather than UK-specific scope.
• Spotify Wrapped / Spotify Year-End Lists: Spotify's annual Wrapped and year-end podcast lists function as a platform-led recognition program and audience engagement moment. Comparable in recognizing top podcast content and driving audience attention, though owned by a single platform rather than industry-wide.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat3 records

Key risks5 records

Key highlights6 records

Customer concentration

• LinkedInlinkedin.com/company/british-podcast-awards
• Instagraminstagram.com/britishpodcastawards

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

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M&A

Investments

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Frequently asked questions about British Podcast Awards