Campaign
Campaign is a global B2B media publication serving advertising, marketing, and media professionals through regional editions, subscription content, newsletters, data intelligence (Campaign Red), awards, and industry events, operating under Haymarket Media Group.
- Company typePrivate
- Founded2013
- HeadquartersTeddington, United Kingdom
- Headcount1–10
- GTM typeB2B
- OfferingServices
What Campaign does
Campaign is a global B2B media publication serving the advertising, marketing, and media industries, operating as a flagship brand under Haymarket Media Group Ltd, a privately held UK-based media conglomerate. The company operates a digital-first content platform at campaignlive.com with eleven regional editions spanning North America (US, Canada), Europe (UK, Germany), the Middle East, and Asia-Pacific (including country-specific editions for China, India, Indonesia, and Japan). Its core product is a subscription-gated news and analysis platform complemented by six email newsletters (The Campaign Fix, The Creative Fix, The Tech Fix, Campaign Play by Play, The Weekend Fix, and Breaking News alerts), awards programs (Agency of the Year, CMO 50, Inspiring Women, 40 Over 40, Spark Awards), and events (Campaign Convene, AI Deciphered Summit).
The underlying technology stack centers on Campaign Red, a proprietary data intelligence platform that aggregates new-business wins, M&A activity, account moves, and creative work into a searchable global database, complemented by Market Reports delivering data-led industry analysis. The platform uses a tiered subscription architecture ranging from $99/month individual access to enterprise Corporate plans with SSO integration, IP-range access, and dedicated account management, layered alongside advertising revenue from sponsored content, webinars, and eBooks. The primary customer segments are agency professionals, brand-side marketers (CMOs and marketing directors), and marketing technology companies, served through a hybrid product-led self-serve motion for individual subscribers and a field sales motion for corporate multi-user accounts.
Campaign generates revenue through three primary streams: recurring subscription fees across Monthly, Annual, Group, and Corporate tiers; advertising and sponsored content placements; and events plus data intelligence products (Campaign Red, Market Reports). The business model combines high-volume individual subscriptions with enterprise contracts and monetizes its industry authority through events and proprietary data assets.
Campaign firmographics
Firmographics- Name
- Campaign
- Legal name
- Haymarket Media Group Ltd
- Website
- https://campaignlive.com
- Company type
- Private
- Founded year
- 2013
- Operating status
- Operating
- Headcount range
- 1–10 employees
- Short description
- Campaign is a global B2B media publication serving advertising, marketing, and media professionals through regional editions, subscription content, newsletters, data intelligence (Campaign Red), awards, and industry events, operating under Haymarket Media Group.
- Ownership category
- akta.pro rank
Campaign industry classification
Industry- Product category
- B2B Trade Media
- NAICS
- Marketing Research and Public Opinion Polling (541910)
- akta.pro primary industry
- Brand & Advertising Research (Brand Health, Copy Testing, Campaign Effectiveness) (MPAAALAG)
Keywords
Where Campaign is headquartered
LocationHeadquarters
- HQ city
- Teddington
- HQ country
- United Kingdom
- HQ region
- Europe
Offices3 records
Markets served
Campaign business model
Business model- GTM type
- B2B
- Offering type
- Services
- Cost components
- Personnel, Operations, Marketing or Sales, Technology or R&D, Infrastructure
Revenue model
- Subscription Revenue: Campaign generates primary revenue through tiered subscription plans offering unlimited coverage, curated newsletters, breaking news alerts, in-depth analysis, resource library access, and expert opinion columns. Available in Monthly, Annual, Group (5 seats), and Corporate (5+ users) tiers.
- Advertising: The publication carries advertising content and sponsored content sections including Partner Content, Webinars, and eBooks
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Subscription | Monthly | Monthly Individual Subscription - Full access to all content and newsletters |
| Subscription | Annual | Annual Individual Subscription - Full access with annual billing discount |
| Subscription | Monthly | Student/Educator Subscription - Discounted rate for academic users |
| Subscription | Annual | Group Subscription - 5 users total with centralized management |
| Subscription | Annual | Corporate Subscription - Custom multi-user enterprise package |
Go-to-market motion1 record
Distribution channels3 records
Marketing channels7 records
Campaign product offering
Product offeringCore offering
Campaign is a digital-first B2B media publication delivering award-winning news, analysis, and data intelligence for the global advertising, marketing, and communications industry. Its core offering is the Campaign US Website (campaignlive.com) with regional editions, supported by a portfolio of curated email newsletters, the Campaign Red data intelligence platform, Market Reports, subscription plans, webinars, eBooks, and an events portfolio including the Agency of the Year Awards.
Product overview
Campaign is a media publishing platform delivering intelligence for the advertising and marketing industries. The core offering is the Campaign US Website (campaignlive.com), which provides award-winning news coverage across multiple channels (Agency, Brand, Creative, Sports, Tech, Media). This is supported by a portfolio of curated email newsletters (The Campaign Fix, The Creative Fix, The Tech Fix, Campaign Play by Play, The Weekend Fix, and Breaking News alerts) and subscription tiers (Monthly and Annual plans). Campaign Red serves as the data intelligence platform providing new-business tracking, M&A analysis, and creative work databases. Campaign Market Reports offers periodic data-led industry insights. Additional content services include Webinars, eBooks, and events such as the Agency of the Year Awards and Cannes Lions coverage.
Differentiator
Problem solved
Functional benefit
Products and services
- The Campaign Fix Daily email newsletter delivering advertising and marketing news and opinions to subscribers across the industry.
- The Creative Fix Weekly newsletter delivered on Wednesdays featuring creativity coverage and the Campaign US ad of the week, for advertising and creative professionals.
- The Tech Fix Weekly newsletter delivered on Thursdays covering marketing technology news, martech, adtech, and AI developments for advertising professionals.
- Campaign Play by Play Weekly newsletter delivered on Thursdays spotlighting brand marketing plays in the sports fan experience.
- The Weekend Fix Weekly newsletter delivered on Saturdays providing a recap of advertising and marketing news for weekend reading.
- Campaign US Breaking News Breaking news alerts delivering advertising and marketing industry news in real time to subscribers.
- Campaign Red Global database of new-business, M&A, and creative work providing data intelligence on industry performance via comprehensive regional and global reports, including account wins and retentions, brand activity, M&A tracking, and agency/brand award data for advertising agencies and brands.
- Campaign Market Reports Series of data-led insights providing agencies and brands with knowledge on the new-business landscape, including analysis of new-business activity, sector performance, and adspend predictions.
- Campaign US Website Award-winning digital publication delivering global and local news coverage of the advertising and marketing industries across Agency, Brand, Creative, Sports, Tech, Media, and Movers & Shakers verticals for advertising professionals, brand marketers, and marketing technology companies.
- Campaign Events Portfolio of proprietary events and awards programs including Agency of the Year Awards, Campaign Convene, Inspiring Women, 40 Over 40, Campaign Spark Awards, and AI Deciphered Summit, serving advertising professionals and brand marketers.
- Campaign Webinars Webinars and webcasts covering advertising and marketing industry topics for subscriber engagement, lead generation, and thought leadership.
- Campaign eBooks Digital publications covering key topics and emerging trends in advertising and marketing, providing long-form analysis for industry professionals.
Quantifiable outcome
- Provides intelligence coverage across US, UK, Canada, Germany, Middle East, and Asia regions
Companies that use Campaign
Customer profileNamed customers3 records
Segments3 records
Ideal customer profiles3 records
Campaign technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Feature2 records
Campaign partnerships and signals
Strategic signalScale indicators3 records
Recent moves6 records
Expansion highlights5 records
Campaign competitors and assessment
Company assessmentDirect peers
- The Drum: Global marketing magazine covering advertising and marketing with regional editions. Direct competitor in advertising trade media globally serving brand-side marketers and agency leaders.
- MediaPost: Trade publications and daily newsletters serving media, advertising, and marketing professionals. Overlapping coverage with Campaign across ad trade media with a focus on media buying and planning.
- Adweek: US trade publication covering advertising, media, and marketing with a similar subscription model, newsletters, and event portfolio. Direct competitor in ad trade media serving brand marketers, agency professionals, and martech coverage.
- Ad Age: Iconic US advertising trade publication delivering news, data, and industry rankings. Direct competitor in advertising trade media with overlapping audience of brand marketers and agency professionals.
- Digiday: Digital-first media covering advertising, marketing, and digital media trades. Direct competitor for ad/media industry news, briefings, and intelligence aimed at similar professional audiences.
Emerging players
- Marketing Brew: Daily newsletter covering advertising and marketing under Morning Brew. Overlaps with Campaign's newsletter portfolio (The Campaign Fix, The Tech Fix) but delivers content primarily via newsletter rather than full digital publication.
- Insider Intelligence (eMarketer): Research and analyst firm providing digital marketing and advertising forecasts and reports. Comparable to Campaign's Market Reports and Campaign Red research products in addressing advertiser/agency intelligence needs.
- Contagious: Creative advertising magazine and intelligence platform featuring innovative campaigns. Overlaps with Campaign's creative coverage and "The Work" section with a focus on creative effectiveness and trends.
Broad incumbents
- Business Insider: General business media with substantial coverage of advertising, marketing, media, and tech industries. Broader scope than Campaign but overlapping audience and advertising/marketing news beat.
Others
- PRWeek: Public relations trade publication also owned by Haymarket Media Group. Sister publication serving adjacent communications professionals with shared editorial infrastructure and audience overlap.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat4 records
Key risks7 records
Key highlights7 records
Customer concentration
Campaign social profiles
Digital presenceCampaign financial estimates
Financial estimateRevenue estimate
Valuation estimate
Campaign leadership team
Management profileNumber of profiles
Profiles2 records
Campaign funding detail
Funding detailFunding overview
Funding rounds2 records
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Campaign M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Campaign
What does Campaign do?
Campaign is a digital-first B2B media publication delivering award-winning news, analysis, and data intelligence for the global advertising, marketing, and communications industry. Its core offering is the Campaign US Website (campaignlive.com) with regional editions, supported by a portfolio of curated email newsletters, the Campaign Red data intelligence platform, Market Reports, subscription plans, webinars, eBooks, and an events portfolio including the Agency of the Year Awards.
Is Campaign a public or private company?
Campaign is a private company. It is classified as corporate owned and is currently operating.
When was Campaign founded?
Campaign was founded in 2013. It employs 1 to 10 people.
Where is Campaign based?
Campaign is headquartered in Teddington, United Kingdom, in the Europe region.
How does Campaign make money?
Two revenue lines are on record. Subscription Revenue is the primary driver. The others are advertising.
Who are Campaign's main competitors?
Direct peers on record are The Drum, MediaPost, Adweek, Ad Age and Digiday. Emerging players are Marketing Brew, Insider Intelligence (eMarketer) and Contagious. Business Insider is listed as a broad incumbent. PRWeek is listed as an others.
Does Campaign have an API?
No public API is recorded for Campaign.
What industry is Campaign in?
Campaign's product category is B2B Trade Media. Its primary akta.pro industry code is MPAAALAG, Brand & Advertising Research (Brand Health, Copy Testing, Campaign Effectiveness). Its NAICS code is 541910.